Cascara Product Market

Cascara Product Market Outlook (2024 to 2034)

The global cascara product market size is estimated at US$ 610.3 million in 2024. Worldwide demand for cascara products is projected to increase at a CAGR of 10% and climb to a market value of US$ 1.59 billion by the end of 2034.

Cascara is also recognized as coffee cherry, which is harvested using dry (natural) and wet (washed) processing methods, among which, wet processing is prominently used due to the retrieval of non-degraded peel and pulp. Products made from cascara such as pulp of coffee beans are gaining popularity and attracting several mid- to large-scale coffee producers and processors.

Earlier, cascara was recognized as a by-product and was generally discarded during the harvesting of coffee beans. Since farmers and coffee processors realized the commercial value of cascara and its products, now, most of the coffee by-products that were discarded found their route to the factories of value-added product manufacturers. Cascara, as a commodity, is used for the preparation of cascara products such as cascara tea, cascara powder, and cascara syrup.

Key Market Growth Drivers

• A key driving factor for cascara product market growth is its high nutritional value. Cascara contains a high percentage of antioxidants, precisely polyphenols.
• Cranberries have antiviral, anti-inflammatory, antimicrobial, and prebiotic properties. Along with that, they contain a lower amount of caffeine than normal coffee beans.
• People are increasingly consuming beverages made using cascara because of its health benefits, such as it is rich in antioxidants and other nutrients.
• Demand for cascara products is increasing globally as they offer a natural source of energy and nutrients. They are particularly gaining popularity among people who are involved in an active lifestyle.
• A key cascara product market trend that is positively impacting sales is the growing popularity of superfoods, which perfectly aligns with this because of its antioxidant properties.
• Several companies are using cascara in different products such as sodas, teas, dietary supplements, and others, which is driving demand growth.
• More consumers are finding cascara appealing because of its unique flavors, which is described as a blend of fruity and tea-similar notes.
• Demand for cascara is increasing from the specialty coffee industry to offer unique taste and sustainable beverages.
• Individuals who are involved in sports activities are consuming cascara products to get natural energy and for better metabolic health.
• Cascara contains a high amount of antioxidants that are good for protection from cancer development, osteoporosis, neurodegenerative diseases, cardiovascular diseases, etc.

Report Attributes	Details
Cascara Product Market Size (2024E)	US$ 610.3 Million
Forecasted Market Value (2034F)	US$ 1.59 Billion
Global Market Growth Rate (2024 to 2034)	10% CAGR
North America Market Share (2024E)	29.1%
East Asia Market Value (2024E)	US$ 127 Million
Powder/Solid Segment Value (2034F)	US$ 1.12 Billion
Cascara Ready-to-Drink Beverages Segment Value (2034F)	US$ 629 Million
Key Companies Profiled	Olam; Nestlé; Applied Food Sciences; ORAC Beverages; Mountain Top Coffee; Van Drunen Farms; Phuc Sinh Coffee; Now Foods; Swanson Health Product; Nutricargo LLC; Oregon’s Wild Harvest; Terravita; Jhactions Homoeo

Why is Demand for Cascara Products Expected to Rise Sharply?

“Growing Utilization by Specialty Coffee Shops to Increase their Product Portfolio”

Many companies in the specialty coffee industry have started using cascara to increase their product portfolios. By employing a by-product of coffee production, cascara, which is created from the dried skins of coffee cherries, not only holds a unique fruity flavor but also supports the rising need for sustainability. Cascara products such as teas and sodas are being introduced by more specialized coffee shops.

Companies are also increasingly utilizing cascara in innovative ways to produce various products, including teas, sodas, energy drinks, nutritional supplements, and others. In functional beverage production, the use of cascara is increasing. Consumption of cascara-made functional beverages is increasing because of their various health advantages, besides helping people stay hydrated.

What Challenges Do Cascara Product Manufacturers Face?

“Environmental Hazards of Unexploited Cascara and Supply Chain Inconsistency”

The main restraining factor for market growth of cascara products is the environmental hazards of unexploited cascara; high humidity in cascara leads to the speedy growth of microorganisms that cause environmental pollution. By-products of coffee, such as mucus and pulp, are generally disposed of in water resources such as lakes and rivers, which leads to the deterioration of oxygen in the water and also causes the death of plants.

The dried husk of coffee cherries, or cascara, is a by-product of making coffee. It is mostly sourced from coffee-growing countries, and its supply is inconsistent and correlated with the coffee harvest season. Cascara production sometimes gets affected because of this seasonal and regional reliance, which causes variations in supply. Furthermore, the requirement to obtain cascara from particular areas sometimes raises the cost of manufacturing and shipping, which ends up increasing the cost of cascara products.

Country-wise Insights

North America is projected to hold 29.1% of the worldwide cascara product market share in 2024. Cascara is gaining popularity in the United States and Canada, especially in cities with vibrant specialty coffee culture. Demand for cascara products is rising in Western Europe due to increasing consumer interest toward artisanal and premium goods.

Why are Sales of Cascara Products Increasing in the United States?

“Growing Consumer Interest in Specialty Coffee”

Attribute	United States
Market Value (2024E)	US$ 137.1 Million
Growth Rate (2024 to 2034)	9.6% CAGR
Projected Value (2034F)	US$ 343.5 Million

The United States is projected to account for 77.2% of the North American market share in 2024. Demand for cascara is increasing continuously in the country because of the growing interest of people in specialty coffee. Beverage created using cascara is gaining a lot of attention in the country because of its different taste, which is generally described as a blend of fruity and tea-similar. Consumers in the United States who are ready to explore the taste beyond typical coffee options are finding cascara an excellent alternative.

What is the Demand Outlook for Cascara Products in South Korea?

“Increasing Popularity of Cascara Tea and Powder”

Attribute	South Korea
Market Value (2024E)	US$ 13.8 Million
Growth Rate (2024 to 2034)	10.7% CAGR
Projected Value (2034F)	US$ 38.2 Million

In the East Asia region, the market in South Korea for cascara products is growing at a high pace compared to other countries. The popularity of cascara products is increasing in South Korea because of the rising consumption of new and innovative beverage options. Cascara products such as tea and powders are gaining attention from people in the country. The availability of cascara products is also increasing due to the growth in the number of specialty and organic tea and coffee shops in South Korea. Additionally, cascara teas and powders are generally consumed for their antioxidant qualities and potential health advantages.

Category-wise Insights

Based on application, the market is segmented into flavor enhancement, health supplements, and fertilizers. Cascara products are most popular for their flavor enhancement qualities due of their sweet taste along with health benefits.

Why is Preference for Powder/Solid Form High Compared to Liquid Cascara Products?

“Easy Portability Along with Longer Use Accelerating Sales of Powder/Solid Form Cascara”

Attribute	Powder/Solid
Segment Value (2024E)	US$ 422 Million
Growth Rate (2024 to 2034)	10.2% CAGR
Projected Value (2034F)	US$ 1.12 Billion

Customers predominantly use powdered or solid forms of cascara due to the convenience they offer in terms of usage and handling. The powdered form allows for easy incorporation into various recipes and beverages, while the solid form provides versatility in how it can be utilized. Apart from this, powder or solid form increases the shell life a lot compared to the liquid form, which has further made it desirable to use. Consumers like such products that are easy to handle and are portable, and this factor is prominently increasing the sales of the solid/powder form of cascara around the world.

Why is Demand for Cascara Ready-to-Drink Beverages Growing Steadily?

“Cascara Beverages Becoming Popular for their Ready-to-Drink Aspect”

Attribute	Cascara Ready-to-Drink Beverages
Segment Value (2024E)	US$ 223 Million
Growth Rate (2024 to 2034)	10.9% CAGR
Projected Value (2034F)	US$ 629 Million

The cascara product type that is increasingly being coveted by end users for consumption is ready-to-drink beverages. With busy lifestyles becoming the norm, more consumers are seeking convenient and portable options for enjoying cascara. Ready-to-drink cascara beverages fulfill this need, offering a quick and hassle-free way to savor the unique qualities of cascara, thus driving their popularity among people worldwide.

Added to this, these beverages are fully natural, making them far more healthy than other beverages in the market. Thus, the requirement for cascara is increasing among companies, leading to new sales opportunities for key players in the market.

Competitive Landscape

Key players in the cascara product market are focusing on increasing their product lines such as teas, energy drinks, flavored powders, and others. This approach is helping them increase their profit margins and meet various consumer preferences. To boost the sales of cascara products, companies are using digital marketing and social media campaigns to highlight their advantages and versatility.

• In June 2024, Nestlé China introduced an upcycled cascara beverage line that caters to the strong local demand for tea and quick innovation of new products by providing consumers with a dual 'coffee meets tea' sipping experience. Under the Nescafe Nativ Cascara brand, Nestle introduced its cascara drinks to the Australian market in 2021. The product was promoted as a healthier option that began a new category known as 'adult social beverages'."
• In December 2023, Cascara tea bags, manufactured from Son La Arabica coffee beans, were introduced by Phuc Sinh Consumer Products Joint Stock Company. Arabica is used to manufacture superior cascara tea in addition to producing the wonderful Specialty Blue Son La coffee that is well-known in several parts of the world

Fact.MR provides detailed information about the price points of key manufacturers of cascara products positioned across the world, sales growth, production capacity, and speculative technological expansion, in this updated market report.

Segmentation of Cascara Product Market Research

• By Form:

  • Powder / Solid
  • Liquid

• By Product Type:

  • Tea
  • Ready-to-Drink Beverages
  • Syrups
  • Powder

• By Application:

  • Flavor Enhancement
  • Health Supplements
  • Fertilizers

• By Sales Channel:

  • B2B
  • B2C

• By Region:

  • North America
  • Western Europe
  • Eastern Europe
  • Latin America
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa