Packaged Muesli Products Market

Packaged Muesli Products Market Outlook (2023-2033)

The global packaged muesli products market is anticipated to advance at a CAGR of 4.6%. As such, worldwide sales of packaged muesli are estimated to reach a valuation of US$ 29.5 billion by 2033, up from US$ 18.3 billion in 2023.

Muesli is a pre-mixed ready-to-eat product. Dried fruits and nuts, super seeds, and oats are some of the key ingredients used in muesli. It comes in multiple variations; for instance, Swiss style muesli, chocolate-flavored muesli, strawberry-flavored muesli, muesli without any added sugar, muesli cornflakes with honey and nuts, honey and raisins, muesli with almonds, muesli nuts and fruits, and so forth.

A commercialized product of conventional muesli, packaged muesli consists of a loose mixture of cornflakes or oats. Seeds, nuts, and various dried fruit pieces are also included in these packaged products. Other rolled cereal grains for instance rye or wheat flakes are also included in these packaged muesli products. Some other varieties that are marketed as per ingredients include chocolate, spices, or honey. Dry muesli can be stored for a longer duration if packed efficiently. The same packaged muesli is served immediately after mixing water, fruit juice, hot chocolate, coffee, yogurt, filmjolk, and milk.

Packed muesli can be soaked overnight in milk and served with fresh fruits. Rising knowledge about the health benefits of muesli among the global population is projected to drive the sales of packaged muesli products. Increasing requirements for organic cereals around the world are expected to bolster sales of packaged muesli products. Furthermore, the growing westernization of food products that are consumed on regular diets by the middle-class population across the globe is predicted to stimulate growth opportunities in the market.

On the flip side, manufacturers need to comply with some standards and stringent regulations across the globe. Moreover, rising competition and fluctuation in the prices of raw materials are also anticipated to impact the adoption of packaged muesli products. Inflation is likely to remain on the upper hand in some prominent countries that are estimated to put a direct impact on the adoption of packaged muesli products.

There are a lot of products such as flakes and granola that are made from rice, wheat, and corn, and are available as substitutes for muesli. These substitutes can restrict the adoption of packaged muesli products over the coming years.

Report Attributes	Details
Market Size (2023)	US$ 18.3 Billion
Estimated Market Value (2033)	US$ 29.5 Billion
Projected Growth Rate of Market (2023-2033)	4.8% CAGR
Canada Market Growth Rate (2023-2033)	3.9% CAGR
Germany Marker Growth Rate (2023-2033)	3.2% CAGR
Key Companies Profiled	Associated British Foods PLC Bob’s Red Mill Natural Foods General Mills, Inc. Kellogg Company PepsiCo. Inc. Post Holdings, Inc. TreeHouse Foods, Inc. Dorset Cereals

Why are Sales of Packaged Muesli Products Increasing?

“Increasing Demand from Middle-Class Consumers - A Boon in Disguise”

At present, there is a noticeable increase in the population of middle-class people across developing economies around the world. These people are estimated to propel the demand for muesli. In addition, there has been a noticeable change in the eating habits and purchasing behavior of people in emerging economies.

There are some significant changes in the lifestyle of people from emerging economies due to increasing urbanization. Along with this, the growing requirement for on-the-go meal options is also predicted to impact overall sales of packaged muesli.

Many international brands around the world are introducing a wide variety of options in breakfast cereals due to their easier preparation and health benefits.

For instance,

• In India, more than 90% of the demand for healthy food products is coming from the top 7 metro cities. However, increasing awareness related to these products along with growing disposable income is estimated to drive people from tier 2 and 3 cities to purchase these products.

Experts from the packaged muesli products industry state that around half of the people who are residing in Indian metro cities are inclined towards healthy food options. The per capita consumption of packaged health food in India is around US$ 150. This increasing consumption of packaged food products is owing to the rising trend to accept the western lifestyle.

“Inclination towards Wholesome Food due to Non-Communicable Diseases”

Young people around the world are gaining awareness about their health. In addition, growing awareness related to non-communicable diseases (NCDs), for instance, blood pressure, diabetes, and heart attacks stimulates people to make a shift in their food habits. These healthcare issues are bolstering the adoption of wholesome food among people.

The manufacturers of breakfast muesli are gaining profits due to this change in the food habits of people. The Health benefits of cereals serve as one of the focal points to fuel their sales.

Which Factors are Restraining the Adoption of Packaged Muesli Products?

“Availability of Substitutes Products to Packaged Muesli”

There are a lot of substitute products that are available against packaged muesli products in the market. Some of these substitutes include flakes and granola which are made from corn, rice, and wheat. Further, these products are available at affordable prices compared to muesli which is likely to limit their adoption by lower-class and middle-class consumers.

How Lucrative is the Packaged Muesli Products Market for New Entrants?

“Product Innovation Can Increase Growth Opportunities”

In recent years, there is a noticeable increase in the inclination of people toward healthy snacking options. Not only adults but also children are inclined to eat healthy snacks, such as cereals, muesli, and others.

For instance,

• Two young mothers, Simer Dhall and Rashieka Pandeya established Snack-A-Doodle in 2021. This Mumbai-based startup provides a wide variety of healthy snacking options for kids. They aim to provide sugar-free, gluten-free, flavorful, and healthy snacking options for children of different age-group.

Which Region is the Largest Market for Packaged Muesli Products?

“Presence of Key Breakfast Cereal Manufacturers in North America”

The market in North America, among other regional areas, is projected to hold the largest share in sales revenue due to the presence of prominent breakfast cereal manufacturers in the region. In addition, the increasing prevalence of various healthcare issues such as heart attacks, obesity, and diabetes is also estimated to contribute to these products’ demand. People from the North American region are becoming aware of the health benefits of these wholesome foods.

Ready-to-eat cereals, such as muesli and cornflakes are preferred by people from North America and Europe regions owing to reduced preparation time. Further, people are demanding gluten-free products at an increased rate which is also predicted to contribute to their sales there. Australia, the U.K., Canada, and the U.S. are the key business areas of cereals which together hold more than 54% of the share of global consumption irrespective of their population.

The market in the Asia Pacific region is also expected to grow at a significant speed due to the rising popularity of Western breakfast habits and lighter meals.

Country-wise Insights

Which Country Leads the Europe Packaged Muesli Industry?

“Rising Demand for Gluten-free Products in Germany”

The market in Germany is expected to progress at a CAGR of 3.2% through 2033 due to the increasing consumption of gluten-free products owing to health issues. In addition, the hectic lifestyle of people inclines them to consume food products that require lesser preparation time.

Why Does the U.S. Lead the North American Regional Market?

“Presence of Key Muesli Manufacturers in the U.S.”

The market in the U.S. was valued at more than US$ 4.3 billion in the year 2021. The U.S. leads in the regional market due to the presence of some key manufacturers. Furthermore, the rising prevalence of health issues, i.e. obesity, heart attacks, and diabetes is also predicted to contribute to the sales of healthy snacks such as muesli products.

The estimated CAGR of the market in Canada is predicted to expand at 3.9% through 2033.

Which is the Prominent Market in the Asia Pacific Region?

“Rising Popularity of Western Breakfast in Japan”

Sales of muesli products in Japan are projected to advance at a CAGR of 2.5% through 2033 owing to the increasing popularity of Western breakfast habits among people. Moreover, people are giving preference to lighter meals in recent years, which is also propelling the sales of muesli products.

Category-wise Insights

Which Type of Packaged Muesli is Gaining Popularity in the Global Market?

“Muesli Cereals with Lesser Preparation Time Leading Demand Growth”

Based on product, the market is classified into cereals, bars, and others. Among these, muesli cereals are becoming popular as a breakfast option due to lesser preparation time. In addition, it is considered a healthy snacking option by the global population.

The presence of local as well as international vendors that provide innovative and new varieties and flavors of cereals is also estimated to contribute to increased sales of packaged muesli products.

For instance,

• Kellogg, a food manufacturing multinational company that is based in America, provides different four muesli product types. They are muesli with no added sugar, muesli fruit magic, muesli nuts delight, and muesli crunchy fruit & nut.

Why Do People Prefer Supermarkets to Purchase Muesli Products?

“Supermarkets Popular Due to Convenient Shopping Facilities”

The market for packaged muesli products is divided into supermarkets, convenience stores, e-Commerce, and others based on the distribution channel. Among these supermarkets are dominating with a noticeable share in the total sales revenue owing to the convenience of shopping that is ensured to people. They can compare products and respective ingredients with other available options under one single roof. The well-organized structure of supermarkets is helpful for consumers to find the required products.

The e-Commerce is further projected to grow at the fastest speed because of the rising adoption among consumers. In addition, a wide variety of options to shop from without paying a physical visit to grocery stores is also expected to contribute to the rapid growth of these platforms.

Competitive Landscape

Manufacturers of muesli products are investing at an increased rate in different R&D activities for product innovation.

For instance,

• Seven Sundays is a prominent enterprise that produces muesli cereals in the U.S. The company is taking initiatives to expand its keto-friendly and paleo-friendly muesli line while introducing two new mixes of superfoods. Rise & Shine is one such successful launch from the year 2019 that is a gluten-free muesli blend.

Key players in the packaged muesli products market are Associated British Foods PLC, Bob’s Red Mill Natural Foods, General Mills, Inc., Kellogg Company, PepsiCo. Inc., Post Holdings, Inc., TreeHouse Foods, Inc., and Dorset Cereals.

Segmentation of Packaged Muesli Products Industry Research

• By Type:

  • Cereals
  • Bars
  • Others

• By Distribution Channel:

  • Supermarkets
  • Convenience Stores
  • E-commerce
  • Others

• By Region:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa