Demand and Trend Analysis of Air Purifiers in East Asia

Air Purifier Sales Outlook for East Asia (2023 to 2033)

Sales of air purifiers in East Asia are calculated at US$ 5.45 billion in 2023, as per the latest study published by Fact.MR. Demand for air purifiers in the region is predicted to accelerate at 8.4% CAGR and reach a market value of US$ 12.24 billion by 2033-end.

Demand for air purifiers in East Asia is primarily driven by the urgent requirement for clean indoor air owing to poor and unsafe outdoor air, seasonal environmental factors, and health consciousness. The region is experiencing an increase in the demand for air purifiers owing to worsening air pollution, particularly, in urban areas. Seasonal smog, traffic pollution, and industrial emissions are some pivotal factors responsible for poor air quality that are further leading to heightened demand for air purification solutions.

The long-term impact of poor air quality is experienced in individual health. Numerous people from the region are becoming more aware of allergies and respiratory diseases, which are stimulating consumers to adopt air purifiers for their workplaces and homes.

• Sales of air purifiers with 201 sq. ft. to 300 sq. ft. coverage area are estimated at US$ 1.45 billion in 2023 and are projected to reach US$ 3.75 billion by 2033-end.

Report Attributes	Details
Air Purifier Sales in East Asia (2023E)	US$ 5.45 Billion
Projected Sales (2033F)	US$ 12.24 Billion
Demand Growth (2023 to 2033)	8.4% CAGR
Sales in China (2023E)	US$ 3.37 Billion
Sales in Japan (2033F)	US$ 2.96 Billion
Sales of Self-contained/Standalone Air Purifiers (2033F)	US$ 9.85 Billion
Key Companies Profiled	Daikin Industries, Ltd. Panasonic Corporation Sharp Corporation Mitsubishi Electric Corporation Hitachi Appliances, Inc. Xiaomi Corporation Midea Group Co., Ltd. Gree Electric Appliances, Inc. of Zhuhai Haier Group Corporation

What are the Projections for Air Purifier Sales in East Asia?

“Worsening Air Quality Stimulating Demand for Air Purification Systems”

Prominent cities from East Asia, including Shanghai, Beijing, etc. consistently grapple with increased air pollution levels. Vehicular congestion, industrial emissions, and a myriad of other environmental influences are also responsible for degrading air quality. Further, the consequences of these struggles with poor air quality are concerning and far-reaching thus affecting daily life, public health, and the environment in these bustling metropolises.

Rapid economic growth and extensive industrialization are resulting in increased emissions from factories, manufacturing facilities, and power plants. Release of pollutants, including volatile organic compounds, sulfur dioxide, and particular matter are contributing to deterioration of air quality.

Surging urban population and traffic congestion are becoming ubiquitous challenges. There are millions of vehicles flooding on streets regularly, emitting exhaust fumes that contain harmful gases, including nitrogen oxides. The air pollution issue is exacerbated by fine particles generated from brake wear and tires.

Poor air quality causes serious implications for public health. Prolonged exposure to impure air is linked to various respiratory diseases, premature mortality, and cardiovascular problems. Vulnerable groups, including elders and children, are at increased risk of encountering these health issues.

Given the alarming consequences of air pollution, an increase in the demand for air purifiers is experienced in regional cities. Numerous people are shifting to air purification systems for the mitigation of multiple harmful effects of outdoor pollution. These air purifying systems are also used for the maintenance of healthier indoor air quality.

Country-wise Insights

What is the Demand Outlook for Air Purifiers in China?

“Poor Air Quality Resulting in Serious Health Issues Driving Product Sales”

Attribute	China
Market Value (2023E)	US$ 3.37 Billion
Growth Rate (2023 to 2033)	8.8% CAGR
Projected Value (2033F)	US$ 7.85 Billion

China is predicted to experience persistent air pollution, especially in its urban areas, because of construction, industrial emissions, and growing vehicle use. Moreover, high levels of particulate matter along with some other similar pollutants are leading to serious health issues, including allergies, respiratory problems, and other health disorders. All these health concerns are projected to propel the demand for air purifiers as an effective means to improve the quality of indoor air.

What Makes Japan a Lucrative Market for Air Purifier Suppliers?

“Increasing Cases of Allergies and Sensitivities with Pollen Allergies”

Attribute	Japan
Market Value (2023E)	US$ 1.37 Billion
Growth Rate (2023 to 2033)	8% CAGR
Projected Value (2033F)	US$ 2.96 Billion

Japan has a relatively increased prevalence of allergies. There are a lot of people who suffer from different conditions, including fever (kafunsho) because of pollen allergies. Some types of air purifiers that are equipped with high efficiency particulate air (HEPA) filters work more effectively at removing dust mites, pollen, and other allergies caused due to impure air. Therefore, air purifiers are becoming popular among individuals looking to get relief from certain allergic reactions.

Category-wise Insights

Why is HEPA Filtering a Popular Choice among Manufacturers of Air Purifiers?

“HEPA Filters with 99% Filtering Capacity Gaining Popularity”

Attribute	HEPA Filters
Segment Value (2023E)	US$ 3.66 Billion
Growth Rate (2023 to 2033)	8.6% CAGR
Projected Value (2033F)	US$ 8.39 Billion

Based on technology, HEPA (high efficiency particulate air) filtration air purifiers are predicted to hold around 40% share of the regional market by 2033. They can filter about 99% of impure air particulate.

Many people in the region are suffering from different types of chronic diseases, including asthma, etc. Air purifiers with HEPA filters can alleviate the burden of these diseases while filtering out numerous unwanted dust particles and improving overall health.

Which Use Case of Air Purifiers is Generating More Revenue Streams?

“Higher Adoption of Air Purifying Systems by Commercial Sector to Improve Air Quality”

Attribute	Commercial
Segment Value (2023E)	US$ 2.63 Billion
Growth Rate (2023 to 2033)	9% CAGR
Projected Value (2033F)	US$ 6.28 Billion

Multiple cities in East Asia with air pollution, many corporate buildings, and commercial establishments, including co-working spaces, offices, etc. are seeking to offer healthy and clean working environments for their employees. They are integrating air purifiers at a significant rate to improve indoor air quality, enhance overall well-being, and reduce health-related absenteeism.

Leading Market Players

Key players involved in the production and supply of air purifiers in East Asia are Daikin Industries, Ltd., Panasonic Corporation, Sharp Corporation, Mitsubishi Electric Corporation, Hitachi Appliances, Inc., Xiaomi Corporation, Midea Group Co., Ltd., Gree Electric Appliances, Inc. of Zhuhai, are Haier Group Corporation.

Segmentation of Air Purifier Study in East Asia

• By Type :

  • Self-contained/Standalone Air Purifiers
    • Fixed/Wall Mounted
    • Portable
  • In-duct Air Purifiers

• By Technology :

  • HEPA Filters
  • Activated Carbon Filters
  • Ionic Filters
  • Ultraviolet (UV) Technologies

• By Coverage Area :

  • Up to 200 sq. ft.
  • 201 to 300 sq. ft.
  • 301 to 500 sq. ft.
  • 501 to 800 sq. ft.
  • 801 to 1,200 sq. ft.
  • Above 1,200 sq. ft.

• By Use Case :

  • Residential Use
  • Commercial Use
  • Industrial Use

• By Sales Channel :

  • Online
    • Company/Brand Websites
    • e-Commerce Websites
  • Offline
    • Hypermarkets/Supermarkets
    • Specialty Stores
    • Others

• By Country :

  • China
  • Japan
  • South Korea