Low-Calorie Savoury Snacks Market

Market Outlook

Low-calorie Savoury Snacks have emerged as the substitutions for sweet treats snacks and whole meal. Sugar is the largest contributor to increasing obesity and weight gain cases globally especially in the UK, and the growing understanding of sugar consumption is helping to expand the demand for low-calorie savoury snacks.

However, the upsurge in the working population, specifically women, is the main driver of the demand for low-calorie savoury snacks. Customers' shifting demographics have expanded the demand for low-calorie savoury snacks that promote wellness and satisfy hunger along with that.

 Low-calorie Savoury Snacks foster a healthy habit of eating and have more nutrition. Low-calorie Savoury snacks manufacturers are introducing a variety of savoury snacks consisting of organic, fresh, low-fat and raw materials to provide consumers more nutritional value and a healthier snack option.

The growing trend for healthy snacks is increasing global demand for low-calorie savoury snacks and is expected to remain significant during the forecast period.

Growing market appeal of baked and confectionery goods and consumption preference of snacks with low-calories are key factors driving the global growth in demand for low-calorie savoury snacks market.

Low-calorie Savoury Snacks are prepared using primary ingredients such as vegetable oils, fruits & vegetables, nuts, cereal grains, and seasonings, Food processors sell low-calorie savoury snacks, most of which are baked or fried. Low-calorie Savoury Snacks are popular among consumers worldwide, such as nuts & seeds, chips, cookies, salted biscuits.

With the help of e-retailers, the majority of savoury snack manufacturers are concentrate on advertising their product offerings on the online platforms, which further helps in the growth of low-calorie savoury snack brand.

Moreover, key players deliver personalized or customized items that are easy and convenient to carry. Demand growth of low-calorie savoury snacks globally during the valuation period is also driven by growing consumer spending on convenient food products.

Low-calorie Savoury Snacks Witness a Lucrative Demand from the Snacks Market

Sustaining weight loss and a balanced lifestyle are some of the causes of worldwide increase in demand for low-calorie savoury snacks.

Companies of low-calorie savoury snacks are concentrating on expanding their product portfolios along with this, existing manufacturers are more into acquisitions and mergers to increase their regional presence over a forecasted period.

For instance - PepsiCo in December 2019 announced the acquisition of BFY Brands maker of veggie crisps and air-popped chips.

In the industry, shifting consumer preference can be seen as consumption of low-calorie savoury snacks made from animal-based ingredients is declining due to accumulative perception of animal cruelty compared to vegan ingredients which indeed is impacting low-calorie savoury snacks positively.

 Producers focus on low-calorie Savoury snacks claiming certificates from licensed institutes such as FDA, UDA, FASSI, and which should be gluten-free and allergy-free and in order to attract a large number of customers.

These statements and certifications are shown on the product packaging, which allows customers to distinguish the product from others and, thus, choose the right product. Hence, helping the low-calorie savoury snacks to grow.

Brands are closely observing different types of primary ingredients to produce low-calorie Savoury snacks. Sometimes, artificial colour, flavor, or any other primary ingredients like fruits or meat used as an ingredient in the low-calorie savoury snack may have an adverse effect if consumed in more quantity.

Hence observing various primary ingredients and launching products with an abundance of nutritional content can help the market to grow exponentially.

Besides, today's consumers are more attentive to the labelling of food products and the consequences of the use of pesticides and preservatives are well-known among consumers that have created better prospects for growth in the market for low-calorie Savoury snacks.

The unhealthy guilty pleasure savoury dessert is also in demand as the current pandemic made people more nutrition-conscious and forced them to make healthier choices.

Although Savoury dessert producers add nutritional value to their goods to allow healthier low-calorie savoury dessert products to increase more immunity-strengthening subscription-based products. This desire for a healthy savoury dessert is causing the low-calorie savoury snacks market to rise.

Companies making headlines due to the growth of the low-calorie savoury snacks for instance-in July 2018 PepsiCo was in headlines as its offering segment of salty snacks anticipated very good growth in the snacks market.

Obesity Catering to Low-Calorie Savoury Snacks Consumer Demand

Today, consumers are focusing on the introduction of healthier eating practices to maintain good living standards. Low-calorie savoury snacks, made from natural and free of chemicals, can offer many health benefits without impacting health.

These days, consumers are more attentive to their diets, and when choosing low calorie savoury snacks over sweet snacks, dental health is an essential factor. Almost every aspect of healthy living is now included, leading to the increasing holistic view of their well-being, such as weight control.

About two-thirds of the adult population in the United States suffer from obesity, according to the NCBI report. People with elevated obesity are at increased risk for multiple health conditions, including fatty liver disease and osteoarthritis.

The consumption of low-calorie savoury snack will help blood pressure, blood sugar, and cholesterol to maintain healthy body weight. As a result, the market for low-calorie savoury snacks is propelling and is expected to rise over the forecast period.

Organic Commodities in the Mainframe

A main trend that has been noticed in the new food and beverage industry is organic.

The rise of the organic movement has driven demand for low-calorie organic savoury snacks, including customer awareness of the benefits of eating low-calorie organic savoury snacks.

Increased demand for low-calorie organic savoury snacks is therefore projected to gain greater momentum over the forecast era.

Market for environmentally friendly and ethical goods in demand

Nowadays, consumer decisions, along with social and moral values, represent health and cost-effective preferences. Over the last few decades, environmental consciousness has risen dramatically as individual consumption has been associated with certain environmental problems.

Increasing exposure to such principles, such as energy use, animal husbandry and organic farming, has led to the introduction by producers of goods that are ethical and environmentally sustainable. One of them, low-calorie savoury snacks, is highly likely to prevail exponentially on the sector.

Global Low-calorie Savoury Snack Market: Key Players

The manufacturers operating global low-calorie savoury snack market include

• PepsiCo
• Danone
• Nestlé S.A.
• ConAgra Foods Inc
• Calbee Inc.
• The Hain Celestial Group,Inc.
• Tyson Foods, Inc.
• General Mills Inc
• Dole Food Company Inc
• Mondelez International Inc
• The Kraft Heinz Company
• Medifast Inc. 

Low-calorie Savoury Snacks Market: Regional Analysis

In the global economy, North America accounted for a large share, followed by Europe. In countries such as Canada, the United Kingdom, the USA, France, Denmark, Germany, and Switzerland, The market is powered by an advertisement campaign and the popularity of appealing packaging and flavors among customers is increasingly growing.

Moreover, the strong presence in this area of key companies will have a positive effect on the growth of the low-calorie market for savoury snacks.

The Low-calorie savoury snack market report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size.

The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the Low-calorie Pie market, including but not limited to: Regional markets, product type, form, and end-use and distribution channel.

The study is a source of reliable data on:

• Low-calorie savoury snacks market segments and sub-segments
• Market trends and dynamics
• Supply and demand
• Market size
• Current trends/opportunities/challenges
• Competitive landscape
• Technological breakthroughs
• Value chain and stakeholder analysis

The regional analysis covers:

• North America (U.S. and Canada)
• Latin America (Mexico, Brazil, Peru, Chile, and others)
• Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
• Eastern Europe (Poland and Russia)
• Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
• The Middle East and Africa (GCC, Southern Africa, and North Africa)

The Low-calorie Savoury snacks market report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases).

The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro-and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the Low-calorie Pie market report projects the attractiveness of each major segment over the forecast period.

Highlights of the Low-calorie Savoury Snacks market report:

• A complete backdrop analysis, which includes an assessment of the parent market
• Important changes in market dynamics
• Market segmentation up to the second or third level
• Historical, current, and projected size of the market from the standpoint of both value and volume
• Reporting and evaluation of recent industry developments
• Market shares and strategies of key players
• Emerging niche segments and regional markets
• An objective assessment of the trajectory of the Low-calorie Savoury Snacks market
• Recommendations to companies for strengthening their foothold in the Low-calorie Savoury Snacks market   

Global Low-calorie savoury snack: Market Segmentation

• Based on nature, low-calorie savoury snack market can be segmented as

  • Organic
  • Conventional

• Based on packaging, low-calorie savoury snack market can be segmented as

  • Bags
  • Boxes
  • Pouches
  • Cans
  • Jars
  • Others

• Based on source, low-calorie savoury snack market can be segmented as

  • Plant-based
  • Animal-based
  • Marine
  • Others

• Based on sales channel, low-calorie savoury snack market can be segmented as

• B2B (Direct Sales)

• B2C (Indirect Sales)
  • Store-based Retailing
    • Supermarket/Hypermarket
    • Convenience Stores
  • Groceries
    • HoReCa
    • Speciality Stores
  • Other Retailing Formats
    • Online Retailing

NOTE - Although care has been taken to maintain the highest levels of accuracy in Fact.MR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.