Skin Grooming Market

Skin Grooming Market By Product Type (Moisturizers, Cleansing Lotions, Facial Masks), By Function (Rejuvenating, Age Defying, Age Reversing), By Packaging Type (Tube, Bottles, Glass), By Gender (Male, Female), By Distribution Channel & By Region - Global Market Insights 2022-2032

Analysis of Skin Grooming market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Global Skin Grooming Market Outlook (2022-2032)

The global skin grooming market is estimated at USD 207.6 Billion in 2022 and is forecast to surpass USD 352.9 Billion by 2032, growing at a CAGR of 5.4% from 2022 to 2032.

Report Attributes


Base Year Value (2021A)

USD 197.9 Billion

Estimated Year Value (2022E)

USD 207.6 Billion

Projected Year Value (2032F)

USD 352.9 Billion

Global Growth Rate (2022-2032)

 CAGR 5.4%

Europe Market Share in 2021


Europe Growth Rate (2022-2032)

CAGR 5.8%

Collective Value Share (France, China, India) 2021: Top 3 Countries


Top 5 Companies Market Share in 2021


Key Companies Profiled

  • Johnson & Johnson
  • Colgate-Palmolive Company
  • Mary Kay Inc.
  • Unilever PLC
  • The Estee Lauder Companies Inc.
  • Shiseido Co. Ltd
  • Kao Corporation
  • Avon Products Inc.
  • Johnson & Johnson Services Inc.
  • L'Oréal S.A.
  • Beiersdorf Aga
  • Other Market Players

The global skin grooming market is projected to account for ~37% of the global personal care market in 2022. The global skin grooming market is estimated to have an absolute $ opportunity of USD 145.3 Billion during the forecast years of 2022-2032. 

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2017-2021 Global Skin Grooming Market Outlook in Comparison to 2022-2032 Growth Forecast

Skin grooming incorporates a wide range of skincare products providing therapeutic and cosmetic benefits. These products improve the health of the skin, thereby enhancing the overall aesthetics of the skin. The products include facial masks, sun protection creams, toners, serums, anti-ageing products etc. Women constitute a major portion of the consumption of skincare products, however, men’s personal care market is also witnessing an upward trend owing to rising consumption.

Fact.MR projects the skin grooming market is expected to witness exhibiting growth at 5.4% CAGR during 2022 and 2032 in comparison to a CAGR of 3.7% with which it grew from 2017 and 2021.

Anti-Aging Formulations Opening New Growth Opportunities in Skin Grooming Market

In the personal care industry, skin grooming products are mostly preferred to ensure proper skincare and aid in the treatment of a variety of skin conditions such as dark spots, redness, and acne for both men and women.

The demand for skin grooming products such as creams, serums, and lotions are witnessing escalating demand to combat ageing effects in an adult population. This is likely to support market growth by 1.7X during the forecast years of 2022-32.

Additionally, consumers are using cleansing and moisturizing products for skincare, leading to enhanced demand. Demographics occupy a greater role in targeting and influencing skin-conscious consumers. Robust brand and product positioning strategies coupled with better performance and functions of skin grooming products are helping fuel the market demand of skin grooming products by 1/5th or ~20% of current demand levels in coming years.

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Adhering to Regulatory Norms for Robust Positioning

Prominent global regulatory agencies such as the Food and Drug Administration (FDA) of the United States etc. regulate several skin grooming products as both cosmetics and drugs. This ensures that manufacturers in skin grooming market take care of product labelling information that is as per the regulatory norms set up by them, ensuring that they are safer for human use.

Recently, consumers are inclining towards natural or organic ingredients such as coconut oil, cocoa butter etc. in personal care and cosmetics products, thereby favoring the sales of skin grooming products. This is expected to provide a gain of 345 BPS to the skin grooming market in the coming years.

Manufacturers and brands of skin grooming products are capitalizing on the natural trend among consumers and they make products via organic ingredient sourcing that also carries the certification. Moreover, multiple skin grooming products adhere to the certification put forth by the organic certification body of the United Kingdom i.e. the Soil Association which ensures the credibility of the sourcing of skin grooming products. This is expected to open new paradigms in the skin grooming market and enhance companies’ revenue by 1.8X in coming years.

Manufacturers Leveraging Online Platforms for Expansion

The pandemic has set the new trend of online shopping among consumers, which offers convenience and ease to them. Therefore, e-commerce channels are witnessing a significant rise in presence of skin grooming brands and their offerings that ensures wider and easier accessibility of products. This trend is more prominent in the emerging market, thereby supporting market growth by 2/5th or ~40% of current levels in coming years.

Online platforms are increasingly adopted by manufacturers to leverage their potential and are being increasingly adopted to launch new skin grooming products.

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Competitive landscape highlights only certain players
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Excessive Usage Obstructing Market Growth

Regular and excessive usage of skin grooming products for an extended time can result in skin irritation, discoloration, and rapid aging of skin skills. Moreover, few products can also develop allergic reactions, or pimples, thereby damaging the skin. Furthermore, excessive use can also lead to skin cancer, melanoma. Thus, all the above listed factors are estimated to hamper market growth by 0.6X during the forecast years.

Region-wise Insights

Which region accounts for more market share in Skin Grooming Market?

Europe skin grooming market accounts for 25.6% of the overall market share and is projected to grow at a CAGR of 5.8% during forecast years. This is attributed to the presence of numerous beauty product manufacturers and the region being the hub of the beauty industry. Additionally, consumers over there are more concerned about their looks and physical appeal and therefore invest greatly in improving the overall quality of their skin. This is estimated to support skin grooming market growth by 1.3X in the coming years.

What is the market scenario in Asia-Pacific for Skin Grooming Market?

The Asia-Pacific skin grooming market consists of East Asia and South Asia accounting for 19.1% and 18.4% of the skin grooming market. Collectively, they hold 37.5% of the overall skin grooming market share together.

The region is projected to grow at a significant CAGR in the coming years. This is attributed to the rising standard of living of consumers, augmented spending capacity of the consumers in the region, coupled with changing lifestyles in countries such as India and China.

Skin Grooming Market forecast analysis by Fact.MR

Category-wise Insights

Which gender type dominates the Skin Grooming Market during the assessment period of 2022-2032?

The skin grooming products are available under male, female and unisex categories. The female segment holds approximately 37.8% of the skin grooming market share, owing to its higher inclination and wider adoption by women.

However, the male segment which currently holds 32.4% of the market share is projected to grow at a CAGR of 5.8% during the forecast years. This is attributed to the skin grooming products gaining immense popularity among them. Additionally, men in the fashion and corporate industry are investing in skin grooming products, leading to augmented demand and growth in men grooming products segment.  

Which distribution channel is estimated to account for largest market share in Skin Grooming Market?

Based on the distribution channel, offline sales holds 53.3% of the overall market share. This is attributed to the provision of cosmetic products via cosmetic stores and supermarkets and hypermarkets. The physical offering provides several benefits such as consumer guidance, convenience etc., and generating demand.

However, recent times have inclined consumers towards online shopping trends and online shopping. Therefore, the online sales segment under the distribution channel is projected to grow at a CAGR of 5.9% during the forecast years of 2022-2032. This is attributed to the wide presence of skincare brands online, availability of multiple shopping platforms, cashback on shopping, easy return policies etc. 

Competitive Landscape: Top Companies in Skin Grooming Market

The global skin grooming market is highly fragmented and competitive owing to the existence of many domestic and regional players. Various marketing strategies are adopted by key players such as mergers and acquisitions, expansions, collaborations and partnerships.

Also, new product development as a strategic approach is adopted by the leading companies to upscale their market presence among consumers. These strategies have resulted in the incorporation of advanced skin grooming.

Fact.MR has provided detailed information about price points of top manufacturers of skin grooming market positioned across regions, sales growth, production capacity, and speculative technological expansion in the recently published report.

For instance:

  • The Estee Lauder Companies announced in 2021 to increase its investment from 29% to 76% in DECIEM Beauty Group Inc., a multi-brand company based in Canada. The company will purchase the remaining interests after 3 year period.
  • In 2021, L’Oreal signed an agreement to acquire an American skincare company Youth to the People, based in California. Youth to the People develops high-performance skin care products, which will help L’Oreal in growing American brands portfolio in coming years.

Global Skin Grooming Market by Category

  • By Product Type :

    • Moisturizers
    • Cleansing Lotions
    • Facial Masks
    • Serums
    • Creams
    • Toners
    • Powders
    • Sprays
    • Sun-Care
    • Others
  • By Function :

    • Rejuvenating 
    • Age Defying 
    • Age Reversing 
    • Imperfection Correcting 
    • Beauty Enhancing 
  • By Packaging Type :

    • Tube
    • Bottles
    • Glass
    • Metal
    • Jars
    • Others
  • By Gender :

    • Male
    • Female
    • Unisex
  • By Distribution Channel :

    • Online Sales
      • Company Owned Websites
      • E-Commerce Websites
    • Offline Sales
      • Hypermarkets/Supermarkets
      • Cosmetic Stores
      • Retailers
      • Others
  • By Region :

    • North America
    • Latin America
    • Europe
    • East Asia
    • South Asia
    • Oceania
    • MEA

- FAQs -

What is the global Skin Grooming Market scenario?

The global value of skin grooming market is estimated to be worth over USD 207.6 Billion in 2022.

How far is the global demand expected to reach over the forecasted period?

The demand is anticipated to surpass USD 352.9 Billion by 2032 end.

What was the last 5-year CAGR for the demand in the Skin Grooming Market?

During 2017-2021, global skin grooming market grew at 3.7% CAGR.

Who are the prominent players in the global Skin Grooming Market?

Some of the prominent players in skin grooming market are Johnson & Johnson, Colgate-Palmolive Company, Mary Kay Inc., Unilever PLC, The Estee Lauder Companies Inc., Shiseido Co. Ltd etc.

Which is the most leading region in the Skin Grooming Market?

Europe is projected to lead the global skin grooming market accounting for 25.6% of global market share in 2022.

Which product type contributes maximum share in Skin Grooming Sales?

Moisturizers contributes 14.3% of market share in global sales of skin grooming.