Nitro-infused Cola Market

Nitro-infused Cola Market Outlook (2023 to 2033)

The global nitro-infused cola market is valued at US$ 20.2 million in 2023 and is set to surge to a size of US$ 151.2 million by 2033, rising at an impressive CAGR of 22.3% from 2023 to 2033 (forecast period).

• The cola category has been around for nearly a century. While there has been some flavor and packaging innovation, one thing has remained consistent since the category's inception: the bubbles.

Nitro-infused cola is a carbonated beverage that has been infused with nitrogen gas, giving it a creamy, smooth texture. Nitrogen bubbles are substantially smaller compared to carbon dioxide bubbles in carbonated beverages, resulting in a smoother mouthfeel. Nitro-infused cola is normally created by carbonating the cola first, followed by the addition of a small amount of nitrogen gas under pressure. The finished product has a creamy head comparable to that of a pint of nitro beer.

Nitro-infused cola has grown in popularity in recent years as customers seek out new and distinctive beverage experiences. Nitro-infused beverages are becoming increasingly popular in the craft beer market, and the method has now spread to other beverages such as tea, coffee, and soda.

One reason for the growing popularity of nitro-infused cola is its distinct flavor and texture. The beverage's nitrogen bubbles produce a creamy, silky mouthfeel that differs from regular carbonated cola. This texture can also improve the flavor and make the cola more delightful to drink.

Another reason for nitro-infused cola's increased appeal is its link with premium and craft beverages. Nitro-infused beverages are frequently perceived as more upmarket and sophisticated than typical carbonated beverages, which appeals to those ready to spend a premium for innovative and high-quality beverages.

Overall, consumer demand for nitro-infused cola is expected to rise as they seek new and unique beverage experiences. Market players are experimenting with new and distinctive taste combinations for their nitro-infused cola in addition to standard cola flavors. These players are also introducing nitro-infused sodas, which are marketed as healthier alternatives to traditional soda. These could include low-sugar or low-calorie options made from natural ingredients.

Market players are also looking into environment-friendly packaging for their nitro-infused cola, such as compostable bottles or cans made from recycled materials. Fact.MR, a market research and competitive intelligence provider, expects the global nitro-infused cola market to grow more competitive in the near future as more companies produce their versions of the drink, potentially leading to the introduction of new flavors and variants.

Report Attributes	Details
Nitro-infused Cola Market Size in 2023	US$ 20.2 million
Projected Market Value (2033)	US$ 151.2 million
Global Market Growth Rate (2023 to 2033)	22.3% CAGR
United States Market Value (2033)	US$ 72 Million
Draft Cola Segment Growth Rate (2023 to 2033)	22.9% CAGR
Key Companies Profiled	PepsiCo The Coca-Cola Company

Why is the Demand for Nitro-infused Cola Intensifying?

“Increasing Consumer Health Consciousness and Growing Disposable Income”

Increasing consumer health consciousness is a primary factor driving market expansion. Nitro-infused cola is low in calories and sugar, making it a healthier option than traditional carbonated beverages. Furthermore, nitro-infused cola is high in vitamins, minerals, and antioxidants, all of which have health advantages. In addition, increasing disposable incomes and changing consumer lifestyles are driving market growth.

Which Factors Can Adversely Impact Market Growth?

“Inadequate Awareness Regarding Nitro-infused Beverages”

Consumers are unaware of the availability of nitro-infused beverages. This is due to the fact that nitro-infused beverages are relatively fresh items, and few people are familiar with them.

“High Price of Nitro-infused Beverages”

Another market barrier is the costly nature of nitro-infused beverages. Since the manufacturing process for these beverages is quite complex, the production cost is also fairly high. This high expense is subsequently passed on to the consumers, raising the price of the drinks significantly.

“Limited Supply of Nitro-infused Cola”

Nitro-infused drinks are currently only accessible in a few countries. This is due to the fact that the preparation of these drinks is complicated and necessitates specialized equipment that is not readily available.

Country-wise Insights

Why is the United States at the Forefront of the Global Market?

“Presence of Prominent Market Players and Growing Demand for Artisanal Beverages”

North America is leading the worldwide market for nitro-infused cola. Nitro-infused cola sales in the United States are predicted to skyrocket, reaching US$ 72 million by 2033. This is due to the presence of prominent market players in the country, expanding millennial spending power, and increasing demand for artisanal beverages in the country.

Market players are concentrating on introducing new product variants via various distribution channels, which is projected to propel market expansion. Furthermore, makers' increasing investments in premium and healthy beverage product launches are expected to accelerate the country's market growth during the forecast period

Which Countries are Driving Asia Pacific Market Growth?

“China, India, South Korea, Japan – Major Contributors to Regional Market Expansion”

An expanding middle-class population, disposable income, and fast urbanization are driving the Asia Pacific market. Furthermore, the booming retail market and rising purchasing power in countries like India and China are expected to spur demand for nitro-infused beverages.

The growing millennial population and increasing consumer beverage spending are also estimated to boost market growth. Moreover, the increasing penetration of nitro-infused beverages in retail shops, supermarkets, and online stores is accelerating the regional market growth expansion.

China, India, Japan, and South Korea are making significant contributions to the regional market growth. Nitro-infused cola sales in China, Japan, and South Korea are predicted to hit US$ 20.8 million, US$ 7.7 million, and US$ 4.8 million, respectively, by 2023.

How are Sales of Nitro-infused Cola Shaping Up in the United Kingdom?

“Nitro-infused Cola Sales to Grow Significantly in the United Kingdom”

There is a growing trend in European countries toward nitro-infused beverages. Nitro-infused cola has grown more commonly available in the United Kingdom, in recent years, with several beverage firms selling their versions of the drink. Some bars and restaurants are now serving nitro-infused cola on tap alongside other nitro-infused beverages.

The market for nitro-infused cola in the United Kingdom is anticipated to touch US$ 7.4 million by the end of 2023.

Category-wise Insights

Why is Draft Cola Gaining Immense Popularity?

“Distinct Taste and Texture of Draft Cola”

The demand for draft cola is predicted to swell at a stupendous CAGR of 22.9% during the forecast period. Draft cola is regarded as a more premium and upscale beverage than bottled or canned cola. This is because it is frequently served in restaurants, bars, and cafés in the same way as draft beer or wine, and consumers are ready to pay a premium for the experience.

Draft cola has a distinct flavor and texture. When served on tap, it is frequently injected with nitrogen gas, resulting in a creamy, smooth mouthfeel that is different from regular carbonated cola. This texture can also improve the flavor and make the cola more delightful to drink.

The popularity of craft and artisanal beverages has raised the demand for distinctive and high-quality beverages. Draft cola is frequently connected with craft beverages, and the flexibility to modify and experiment with flavors and ingredients has made it a popular choice among beverage makers.

Draft cola is often marketed as a healthier alternative to traditional cola. This is because draft cola is frequently developed with less sugar and natural ingredients, which appeals to health-conscious consumers seeking reduced calorie or sugar-free choices.

Overall, the growing popularity of draft cola can be ascribed to several variables, including its premium image, distinct taste and texture, affiliation with craft beverages, and perceived as a healthier option.

What Makes Most Customers Prefer Purchasing Nitro-Infused Cola Through Offline Sales Channels?

“Ability to Visually Inspect Product Quality”

Demand for nitro-infused cola from offline sales channels is expected to rise at a CAGR of 21.1% from 2023 to 2033.

Consumers prefer to buy consumer products, groceries, and beverages from hypermarkets and supermarkets where they can visually evaluate product quality. Additionally, as hypermarkets and supermarkets become more prevalent in developing nations, this sales channel will increase sales of nitro-infused cola.

Increasing popularity and use of e-commerce platforms around the world are also expected to support the demand growth for nitro-infused cola. Market players are working together with online retailers to reach new customers. Furthermore, an increase in ready-to-drink beverage sales, primarily through company-owned websites and other e-commerce platforms, is projected to boost the growth of the worldwide market.

Competitive Landscape

Key players in the nitro-infused cola market are focusing on investments, R&D activities, and new developments to grow and strengthen their global presence.

• PepsiCo, Inc. is one of the leading players in the global market. The corporation has a substantial presence in the North American and European markets, and its product portfolio includes Pepsi, Diet Pepsi, Aquafina, and 7Up. PepsiCo released Nitro Pepsi, the first nitrogen-infused cola, in February 2022. Nitro Pepsi is infused with nitrogen rather than carbon dioxide, which gives it that extreme effervescent carbonation. This infusion provides Nitro Pepsi a smooth, cream-like top with no heavy fizz traditionally associated with soda pop, resulting in a smoother, creamier taste, all made attainable by a widget at the bottom of each can that pumps nitrogen into the drink, similar to the Guinness beer.

Key Segments of Nitro-infused Cola Industry Research

• By Flavour :

  • Draft Cola
  • Vanilla Draft Cola

• By Sales Channel :

  • Online
  • Offline

• By Region :

  • North America
  • Latin America
  • Europe
  • Asia Pacific & China
  • Middle East & Africa