Analysis of Protein Ice Cream market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
Latest research by Fact.MR indicates the protein ice cream market to grow in double digits during 2021 – 2031. There has been a moderate demand in regular ice-cream consumption and besides a new breed of customers fond of nutritive snacks have elevated the demand of protein ice cream over the past few years.
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Standard ice cream ranges from approximately 2 – 4 grams of protein per 4-fluid ounce serving which depends upon the applied milk solids. Protein ice creams contain double this protein content. Ice Cream manufacturers have started to increase protein content by adding whey to their ice cream formulations to meet the growing demand. Greek-style frozen desserts including ice creams are in general high protein ice creams.
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The primary benefit driving the plant-based ice cream which is gluten-free, lactose-free, non-GMO certified and contains certified organic ingredients and a few are also certified by the Halal association. Currently, there are millions of consumers who are lactose intolerant or are sensitive to gluten. Plant-based protein ice cream is an alternative to regular dairy ice cream.
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Manufacturers are offering a varied range of protein ice cream owing to the increasing consumers’ demand for personalized products in different locations around the world. Increasing penetration of protein ice cream in café chains, restaurants and hang out places has led to expectation of outstanding market growth avenues throughout the forecast period. The manufacturers are also offering protein ice cream with extra creaminess, enhanced texture, smooth taste and long shelf life, to serve the HoReCa demand.
In the recent past, multiple fads have transformed consumer behavior and preferences. The reduction of sugar in staple food and snacks has been garnering significant traction. While consumers have shown their interest in protein ice cream, they are also interested in their sugar-free variant. The low calorific content in sugar-free protein ice cream has struck a chord with experimental diets such as keto and vegan.
Companies have shown increased labeling on sugar-free protein ice cream with keto, vegan, and organic labels. The same preference for sugar-free protein ice cream has been increasing with the masses trying to reduce weight. Sugar-free protein ice cream has proven to be a healthy alternative for diabetic patients too. Sugar-free protein ice cream has been shown to satisfy the cravings of diabetic patients without spiking their blood sugar levels.
Growing number of obese population across the world has been discouraging the consumers to eat protein ice cream. According to U.S. Centers for Disease Control and Prevention (CDC) over 70% of U.S. adults aged 20 or older are overweight, while nearly 40% of those individuals are obese. While millennials are the most prospective consumers for protein ice cream, the consumers falling in higher age group are refraining from consuming them. This has led to a moderate erosion of the prospective consumer base of protein ice cream.
North America and Europe together accounts for over three quarters of global protein ice cream demand. Asia Pacific, Latin America and Middle East and Africa are comparatively new grounds for protein ice cream; however demand in these regions is picking up at a rapid pace.
Europe is the key market for protein ice cream, followed by North America. The Europeans are known for their high protein consumption which has elevated the demand for protein ice cream in the region in the recent past.
Halo Top and Wheyhey are two of the prominent protein ice cream brands in Europe. Another manufacturer, Koupe has also been expanding its presence in the region. Two years after its launch in the Netherlands, Koupe has revealed its U.K. debut plan. The company offers protein ice creams in a protein range of 12 grams to 13.3 grams per 100 grams of ice cream.
North America is a fertile market for protein ice cream with large number of frequent ice cream buyers. The interest of U.S. and Canadian consumers have been aligning constantly towards protein ice cream variant. Beyond Better Foods, LLC, So Delicious, and Arctic Zero are some of the companies offering protein ice cream in North America.
Covid-19 eroded the growing demand for protein ice cream. The supply chain disruption severely impacted the cold chain structure of ice cream. Besides, the procurement of raw materials further created moderate degree hurdles for the protein ice cream manufacturers. The work from home culture encouraged consumers to make ice creams at home. Altogether, these factors led to a demand erosion of protein ice cream at global level.
Protein ice cream market is moderately competitive with mostly local players catering to the regional demand. Some of the key players and brands in the market include
These players highlight the protein content in their ice creams to beat the competition. Besides, they are also competing with their variety of flavors. Besides, companies such as So Delicious have been banking on their plant based protein ice creams. The company mentions that all of their ice creams are made of either soy milk, almond milk, cashew milk or coconut milk.
The global protein ice cream market is distributed based on its flavor, protein content, pack size, end user, sales channel, and regions.
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain.
The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
NOTE - All statements of fact, opinion, or analysis expressed in reports are those of the respective analysts. They do not necessarily reflect formal positions or views of the company
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According to the latest research report by Fact.MR, the Protein Ice Cream Market is expected to register over 11% CAGR over the upcoming decades (2022-2032).
A modest demand for regular ice cream consumption, as well as a new breed of customers interested in nutritive snacks, have increased the demand for protein ice cream in recent years.
The Protein Ice Cream market will generate its major market share in Europe because Europeans are known for their extensive protein consumption, which has increased the demand for protein ice cream in this region.
The protein ice cream market is likely to be worth US$ 1,309.38 Million in 2022.
The protein ice cream market has high growth potential due to a more holistic approach of consumers toward health and wellness.
The manufacturers in the protein ice cream industry are likely to find the most opportunities in the U.S. market.
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