Protein Ice Cream Market

Protein Ice Cream Market Study by Vanilla, Chocolate, and Strawberry Flavors from 2022 to 2032

Analysis of Protein Ice Cream Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Protein Ice Cream Market Outlook (2023 to 2033)

The ice cream is perfectly engineered to serve as a combination of fat, sugar, fat, air, and water that make mouth-watering concentration to consume. The addition of protein is a novel trend considered by ice cream manufacturers recently in the industry. It has quickly become a popular choice for consumers owing to its health benefits. Unlike conventional ice cream options, it contains fewer calories and a high amount of protein that helps in cell functions in the body.

The global protein market is anticipated to gain growth in the upcoming period owing to possible growth opportunities. The market is likely to grow to the size of USD 114 billion b the end of 2030. The protein frozen dessert market globally is anticipated to grow with a CAGR of 11% in the forecast period.

Being high in protein and low in calories is a major reason for the rising consumption of protein-rich ice cream. It’s also a quick and convenient option for health-conscious people. About 11 grams of protein per serving can provide a feeling of satisfaction and one will not feel hungry for more. The reduced fat content in this ice cream makes it an ideal option for ice cream lovers.

Report Attributes


Market size (2022 A)

USD 1309.38 Million

Base Year for Estimation


Forecast duration for this research


Forecasted Market value (2032 F)

USD 3717.88 Million

Global Market Growth rate (2022-2032 E)

CAGR of 11%

Key Companies Profiled

  • Halo Top
  • Wheyhey
  • Beyond Better Foods
  • LLC
  • So Delicious
  • Arctic Zero
  • Ice 'N' Lean
  • Yasso.

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Why this market is expected to grow?

Protein-based frozen treats are evolved as a healthy alternative to regular ice creams due to their high-value protein and lower calories. Most brands use low calories sweeteners for cutting calories and extra sugar. These sweeteners are - Sugar alcohol and stevia.

These usually contain about 8-10 grams of protein sources from milk or from whey protein. Furthermore, manufacturers add a variety of fibers to promote a feeling of fullness. The number of probiotics added to it enhances the growth of gut bacteria.

Most of these ice cream packs contain about 8-20 grams of protein which can vary from brand to brand. Protein is crucial for some body functions such as sugar regulation, blood functioning, and tissue repair. This also plays a central role in muscle building while it also generally recommended to consumers the wise source of protein to gain optimized results.

Trends that manufacturers should not miss-

Plant Based Ice-cream

A plant-based diet is gaining popularity among vegan people. The revenue in the milk substitute products in the USA is anticipated to gain growth and surpass the value of USD 3.60 billion by end of 2023. The volume is anticipated to show growth of 4.8% in the forecast period. This is a major fact denoting growth for the plant-based segment in ice creams.

The primary benefit driving the plant-based ice cream which is gluten-free, lactose-free, non-GMO certified, and contains certified organic ingredients, and a few are also certified by the Halal association. Currently, there are millions of consumers who are lactose intolerant or are sensitive to gluten. Plant-based ice cream is an alternative to regular dairy ice cream.

Sugar-free (guilt-free) treats

Unlike traditional times people now have changed their dietary preferences with rapid changes owing to the transformed behavior of people there is noticed growth in the demand for sugar-free products. The reduction of sugar in staple food and snacks has been garnering significant traction.

While consumers have shown their interest in protein-based frozen cream, they are also interested in their sugar-free variant. The low calorific content in sugar-free protein ice cream has struck a chord with experimental diets such as keto and vegan.

Companies have shown increased labeling on sugar-free ice cream with keto, vegan, and organic labels. The same preference for sugar-free ice cream has been increasing with the masses trying to reduce weight. Sugar-free ice cream has proven to be a healthy alternative for diabetic patients too. Sugar-free treats have been shown to satisfy the cravings of diabetic patients without spiking their blood sugar levels.

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How HoReCa is expected to Drive Future Growth in this market?

Manufacturers are offering a varied range of protein frozen desserts owing to the increasing consumer demand for personalized products in different locations around the world. Increasing penetration of protein ice cream in café chains, restaurants, and hangout places has led to expectations of outstanding market growth avenues throughout the forecast period. The manufacturers are also offering ice cream with extra creaminess, enhanced texture, smooth taste, and long shelf life, to serve the HoReCa demand.

Regional Insights

Globally North American and European markets hold about three-quarters of the market demand share at present. Latin America and Middle East Africa are emerging as new markets for this product. However, these regions are expected to gain a major share in the forecast period. Some of the dominant brands in European markets include Halo Top and Wheyhey. Two years after its launch in the Netherlands, Koupe has revealed its U.K. debut plan. The company offers these ice creams in a protein range of 12 grams to 13.3 grams per 100 grams of ice cream.

North America is a fertile market for protein-based frozen desserts with a large number of frequent ice cream buyers. The interest of U.S. and Canadian consumers has been aligning constantly toward the ice cream variant. Beyond Better Foods, LLC, So Delicious, and Arctic Zero are some of the companies offering such ice cream in North America.

The market worldwide was disturbed by the recent pandemic of Covid-19, as a result, manufacturers faced difficulties in the procurement of raw materials and experienced supply chain disruptions. The preceded lockdowns and hybrid work culture that evolved during the period motivated people to consume homemade ice-creams which also negatively affected the sales of this market during the duration of the pandemic. However, the market is anticipated to resume in the post-pandemic period.

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Competitive landscape

The market is dominated by selective brands but owing to local advantages the regional players often gain an edge over global rivals. The manufacturers who focus on displays of information on protein content are more likely to gain a competitive edge in the market.

The brands should focus on the production of frozen treats with the use of soy milk, coconut and cashew milk options that are anticipated to gain traction in demand due to the preference for milk alternative and plant-based sources by consumers. High protein content and taste are two significant determinants of competitive advantage among manufacturers of ice cream treats in the forecast period.


  • By Flavor :

    • Vanilla
    • Chocolate
    • Strawberry
    • Other Flavors
  • By Protein Content (Per Pint) :

    • Less than 10 grams
    • More than 10 grams
  • By Pack Size :

    • Less than 125 ml
    • 125 ml – 250 ml
    • More than 250 ml
  • By End User :

    • Household Consumers
    • HoReCa
    • Institutional Sales
  • By Sales Channel :

    • Modern Trade
    • Convenience Stores
    • Ice Cream Parlors
    • Other Sales Channels
  • By Region :

    • North America
      • US
      • Canada
    • Latin America
      • Brazil
      • Mexico
      • Argentina
      • Rest of Latin America
    • Europe
      • Germany
      • Italy
      • France
      • Spain
      • UK
      • BENELUX
      • Russia
      • Rest of Europe
    • East Asia
      • China
      • South Korea
      • Japan
    • South Asia & Oceania
      • India
      • Malaysia
      • Thailand
      • Singapore
      • Australia and New Zealand (ANZ)
      • Rest of South Asia & Oceania
    • Middle East and Africa
      • GCC Countries
      • South Africa
      • Turkey
      • Other Africa

- FAQs -

What is the expected growth rate for this market?

The global market is anticipated to grow with a CAGR of 11% in the forecast period.

Which are novel trends in the market that manufacturers should focus on?

Sugar-free and plant-based ice-creams considered novel trends in the market.

Why this market is expected to gain growth?

A modest demand for regular ice cream consumption, as well as a new breed of customers interested in nutritive snacks, have increased the demand for protein-based ice cream in recent years.

Where will manufacturers likely gain lucrative opportunities?

North America and European regions are dominant markets in this industry. However, the middle east and Africa are also emerging grounds for manufacturers in the upcoming period.

Protein Ice Cream Market

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