Rice Protein Market

Rice Protein Market Outlook (2023-2033)

Worldwide consumption of rice protein is predicted to increase at a CAGR of 3.9% from 2023 to 2033. The global rice protein market stands at a valuation of US$ 780 million and is estimated to reach US$ 1.15 billion by the end of 2033.

Demand for dry rice protein is increasing due to better quality and efficient mixing properties. Grain products and pasta, beverages & bases, and baking goods & baking mixes are the top applications of dry rice protein extracts.

Rice protein is a great source of gluten-free protein that is mostly produced from white and brown rice. By processing rice with specific enzymes to separate the protein and carbs, rice protein can be obtained. Rice protein has a wide range of uses and is regarded as one of the most well-known plant-protein types due to its low fat and carbohydrate content.

Due to the rising global demand for plant protein, which is ascribed to an increase in the number of vegans, the market for rice protein is anticipated to expand significantly during the forecast period. Rice protein would have tremendous popularity as a vital protein element that may be used in the creation of sports nutrition products, energy food items, and others due to its high level of health advantages.

The need for a healthy, nutrient-rich, and protein-rich diet has increased due to consumers' growing health consciousness, and this demand is expected to support market expansion. It is projected that the market will rise due to the expanding food and beverage processing sector and the rising global demand for functional food and beverage products.

Development of the market is being driven by the nutritional need in the food and beverage industry. People with lactose sensitivity can eat rice protein. Since it is gluten-free, it is anticipated to help the worldwide rice protein market grow. Consumers' increased health concerns and the trend toward leading better, more active lifestyles are driving the market. The primary features that set rice protein products apart from other alternative protein sources are their nutritional value and hypoallergenic nature.

The primary driver boosting the demand for rice protein globally is consumers' increasing inclination toward plant-based diets, which reduces their use of animal products because of allergens and additional processing. Furthermore, a lot of media sites are aggressively touting the advantages of plant-based protein for enhancing health.

Both in industrialized and developing nations, protein deficiency is still a significant problem. The desire for affordable sources of protein has increased as a result of the high price point and inconsistent supply of animal protein. This has caused customers to become more interested in plant-sourced protein because it is readily available at a more affordable price.

Report Attributes	Details
Rice Protein Market Size (2023)	US$ 780 Million
Projected Market Value (2033)	US$ 1.15 Billion
Global Market Growth Rate (2023-2033)	3.9% CAGR
Market Share of Rice Protein Isolates	50%
Key Companies Profiled	Axiom Foods, Inc. The Green Labs LLC RiceBran Technologies North Coast Naturals BENEO Nutrition Resource Golden Grain Group Limited NutriBiotic Z-Company

Which Market Factors are Pushing the Demand for Rice Protein?

“Growing Popularity of Veganism and High Consumption of Protein-rich Food Items”

Health trends surrounding rice protein-infused products provide growth opportunities for the overall market. Consumption of protein-rich food items is high in demand as many media houses are aggressively promoting the advantages of protein-infused foods to improve one's health. Consumers looking for ways to adopt a healthy and active lifestyle, and food companies capitalizing on this aspect are anticipated to give impetus to the market over the forecast period.

Most people eat rice as their main food since it meets their demands for both protein and carbohydrates. As a significant source of high-quality protein, rice has emerged in recent years. With its distinctive nutritional value, rice protein aids in meeting human dietary needs. The main by-products of rice processing, rice endosperm, and bran, are used to extract rice protein. In a variety of meals and drinks, energy and sports supplements, infant feeding formulations, and animal and pet diets, rice protein is widely used.

The human body needs a variety of amino acids, which rice protein cannot provide on its own. To provide the full range of critical amino acids that humans need, rice protein and pea protein are widely combined. It is anticipated that the global market for rice protein will expand faster due to the rising popularity of protein mixes.

Health consciousness is focused on consuming food that is guilt-free to preserve the environment, in addition to accumulating consumer feelings. Consumers are choosing more plant-based goods, such as rice protein since vegan food products have found great success on the market. Numerous customer needs, including those for vegan, gluten-free, and high-protein food products, are satisfied by rice protein. Recent years have seen a significant increase in the market share of rice protein, particularly in the area of sports and energy nutrition.

What Could Possibly Hinder the Sales of Rice Protein?

“Availability of Substitutes and Fluctuations in Raw Material Prices”

Fluctuations in the price of raw materials and the availability of substitutes are the factors impeding market expansion. It is anticipated that the product's high price may hinder the rice protein market growth over the coming years.

How Can New Entrants Penetrate This Competitive Industry?

“Start-ups Increasing Processing Capacity to Fulfil Rising Consumer Demand for Rice Protein Products”

Emerging market players are heavily investing to offer novel rice protein products. New companies are attempting to increase processing capacity to fulfil the rising consumer demand.

• Max&Bien, an Amsterdam-based start-up, is renowned for its plant-based cheese products with amazing textures and all-natural flavors. The company uses traditional methods of almonds, oats, and rice to produce the tastiest dairy and cheese substitutes. The company is making it simpler for consumers to occasionally choose the vegan option by providing plant-based substitutes.

Which Regional Market is the Most Profitable for Rice Protein Producers?

“Rapidly Growing Demand for Plant Protein in Europe”

Europe is the leading market for rice protein, accounting for 50% of the total share. Increasing demand from the food processing industry has been one of the driving factors for the rice protein market. Investments in certifications and labels compliant with European standards and end-user requirements are supporting market growth.

Growing demand for plant protein in Europe is expected to create new revenue streams for rice protein manufacturers. Establishing collaborations with domestic players and suppliers in Europe is expected to bolster the position of companies in the rice protein market.

Country-wise Insights

Why is Consumption of Rice Protein So High in the U.S.?

“Increasing Usage of Rice Protein in Different Food and Beverage Products”

Increased production of rice protein, the existence of several e-Commerce companies, the surging prevalence of food allergies, and rising consumer interest in sports and fitness are all predicted to support market expansion in the U.S. The market is anticipated to develop in terms of revenue due to the expanding use of rice protein components in foods, drinks, cosmetics, and personal care items.

Why is Germany Exhibiting High Demand for Rice Protein?

“Increasing Fitness Trends to Join Health Clubs”

The market in Germany is anticipated to account for the highest revenue share in the global market due to the presence of top rice protein producers, the rapid uptake of new products, rising fitness trends to join gyms & health clubs, and growing demand for functional and fortified food products.

Germany is predicted to dominate the market for rice protein due to the huge demand for healthy food options, which include gluten-free sources of protein. Consumers are adopting vegan diets at a faster rate, which has increased demand for protein supplements and boosted the market for rice protein.

What are the Prospects for Rice Protein Sales in Japan?

“High Demand for Protein-based Nutritional Foods”

Rising consumer awareness of healthy lifestyles, an aging population, and the presence of sports and fitness enthusiasts are anticipated to propel market revenue in Japan. Market growth is anticipated to be fueled by huge consumer demand for processed foods that require additional tastes and high protein nutrition.

Category-wise Insights

Why is Demand for Rice Protein Isolates Gaining Immense Traction?

“Rice Protein Isolates Offer High Protein Content and are Cost-effective”

Based on product, the market is divided into rice protein isolates, rice protein concentrates, and others. Rice protein isolates account for 50% share of the global market.

The market for rice protein isolates is being driven by rising consumer awareness of their health benefits, such as their anti-cholesterol and antioxidant qualities. The factors promoting the use of rice protein isolates include an increase in demand from customers who are lactose intolerant and an increase in the use of rice protein isolates in infant food and beverages.

Vegan protein isolates called rice protein isolates are becoming popular as a replacement for whey and soy protein isolates. Consuming rice protein isolate enhances lean body mass and promotes skeletal muscle growth while reducing fat mass. Another important factor that is anticipated to boost the demand for rice protein isolates over the projection period is the product's cost-efficiency.

Which Application Will Contribute the Most to Market Expansion?

“Increasing Need for Gluten-free Products Boosting Consumption of Rice Protein in Bakery & Confectionery Applications

The market is classified into food & beverages, infant milk formula, bakery & confectionery, dairy products, animal feed, and others based on application. The market is expanding as a result of the rapid acceptance of functional ingredients in the bakery and confectionery industries due to the increasing need for vegan and dietary protein.

In addition to being non-GMO, having a high protein level, and being gluten-free, baked goods and batter made from rice protein are vegan. As consumers become more health-conscious, these characteristics are becoming more and more sought-after in products. Future demand for rice protein in the bakery and confectionery sector is anticipated to rise as a result of the expanding vegan movement and the growing need for gluten-free products.

Baking goods & mixes are being employed heavily in the baking industry to produce ready-to-eat products. Such ingredients improve the color, length, texture, softness of the taste, and other properties of the food products. These are available in various varieties and their use in bakery products depends on consumption trends in different regions.

The incorporation of rice protein in baking mixes is acting as a growth lever among consumers who are focused on getting a better understanding of the origin of their food and avoiding products that are considered unnatural or unhealthy.

Competitive Landscape

Leading companies are focusing on the introduction of innovative rice protein products, with an increase in functional properties, and leveraging ‘label claims’ such as gluten-free, allergen-free, and dairy free to meet consumer demand.

For instance :

• In 2020, The Kerry Group broadened the scope of its plant protein ingredients. Products from the range are extensively used in a variety of food and beverage applications.

Key Segments of Rice Protein Industry Research

• By Product :

  • Rice Protein Isolates
  • Rice Protein Concentrates
  • Others

• By Nature :

  • Organic
  • Conventional

• By Form :

  • Dry
  • Liquid

• By Application :

  • Food & Beverages
  • Infant Milk Formula
  • Bakery & Confectionery
  • Dairy Products
  • Animal Feed
  • Others

• By Region :

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa