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Push-to-Talk (PTT) Market

Push-to-Talk (PTT) Market

Push-to-Talk (PTT) Market, Forecast, Trend, Analysis & Competition Tracking - Global Market Insights 2021 to 2031

Push-to-Talk (PTT) Market
  • Apr-2021
  • List of Tables : 25
  • List of Figures : 132
  • 170 Pages
  • Technology

About the Report

The global push-to-talk (PTT) market size is projected to expand steadily at over 8% CAGR through 2031. With requirements from the public safety sector increasing fast, demand for LMR and cellular push-to-talk solutions is rising across the globe. Furthermore, recovery of key commercial sectors after the initial setbacks of the COVID-19 pandemic, such as construction, retail, transportation, and logistics, to name a few, is further boosting demand for push-to-talk services.

The latest report on ‘push-to-talk’ published by Fact.MR offers a holistic overview of the global industry, along with growth & restraining factors, demand-supply trajectories, and new trends for the forecast period of 2021 to 2031. According to the report, North America and Europe will hold a major chunk of the industry value, while Asia Pacific will register the fastest growth over the next ten years.

Historical Vs. Future Outlook on Push-to-Talk Services

The push-to-talk industry has gained traction over the past years with rise in requirements from the public safety and government & defense sectors. High preference for Land Mobile Radio (LMR) Systems, proliferation of rugged & ultra-rugged smart mobiles, and growing demand from retail, transportation, and other commercial sectors have further propelled industry growth during the last 5 years from 2016 to 2020.

As key end-use sectors such as transportation, logistics, and retail are steadily recovering from the impact of the COVID-19 pandemic, push-to-talk phone and service providers are expected to come across lucrative growth scope in the foreseeable future.

According to Fact.MR, the push-to-talk industry will remain highly potential, while more than 20 countries will emerge dominant during the forecast period of 2021 to 2031, with the market expanding at more than 8% CAGR through 2031.

Know More Details About the Report

Why is Demand for Push-to-Talk Services High from the Government & Defense Sector?

Push-to-talk services are widely used in the government and defense sector owing to optimum security & safety level and ease of communication. With demand from these two sectors increasing exponentially, push-to-talk service providers are expected to see revenue gains in the near future.

As stated in a report titled “Government Expenditure on Defence- Statistics Explained”, published by the European Commission (EC) on 3rd March 2021, general government expenditure in the EU on defence amounted to 1.2% of the Gross Domestic Product (GDP) in 2019.

According to the report, as a share of total expenditure, defence expenditure amounted to 2.6% in 2019 in the EU and 2.5% in the Euro area. This data indirectly gives a glimpse of the upcoming opportunities for push-to-talk service providers across regions.

What are the Key Challenges Faced by Push-to-Talk Solution Providers?

There are a few disadvantages of push-to-talk services and solutions that work as restraints for industry players, such as-

  • As only one person can talk at a time, nuances of a regular conversation are lost
  • Not very suitable for longer conversations
  • Less effective for smooth two-way conversation
  • Only limited number of end users can stay connected in a network

However, overall advantages of push-to-talk services are more than these few disadvantages, and hence, they are highly sought-after across diverse end-use sectors.

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Country-Wise Analysis

How Lucrative is the Growth Scope for Players in the United States PTT Industry?

Being the dominant country in North America for push-to-talk services, the United States is in the focus of key players. Highly advanced defense and commercial sectors coupled with technical advancements in the manufacturing sector are bolstering the growth of stakeholders in the country.

According to a report published by SelectUSA, the U.S. commercial sector is progressing at a fast pace while attracting more investments from governmental and other organizations. As stated in the report, since its inception, Select USA has facilitated more than US$ 78 billion in investments, while it works with the U.S. and Foreign Commercial Service and entities to strengthen this sector further. This gives an estimation of how high the potential is in the U.S. for push-to-talk industry players.

Why is Germany at the Forefront of Europe’s Market for PTT Services & Solutions?

Backed by highly advanced retail, transport, & construction sectors, Germany is the hotspot for push-to-talk solution providers. Increase in demand from public safety and defense sectors is expected to further aid industry growth in Germany.

According to a report titled “Germany- Mobility and Transport”, published by the European Commission (EC), the Germany transportation sector is highly developed and projected to expand further after getting over the effects of the pandemic. As per its report, the European Commission (EC) has recently approved a EUR 300 million German State Aid Scheme for the period of 2020 to 2023 to support innovative projects in the transportation sector. This, in turn, will create new avenues for push-to-talk service providers over the coming years.

What’s Augmenting Demand for Push-to-Talk Solutions in China?

China is in the spotlight of the world’s fastest-growing push-to-talk industry - Asia Pacific, and expected to maintain its lead throughout the forecast period. Increase in demand from commercial and government sectors are spearheading growth in China.

As stated in a report titled “China- Market Overview”, published by the International Trade Administration on 3rd February 2021, China’s commercial sector is evolving fast while being among the topmost industries in the world.

According to the report, in 2019, China was the world’s second-largest economy with a GDP of US$ 14 trillion, while the commercial sector had a significant contribution to it. This indirectly depicts the growth scope for push-to-talk solution providers in the country.

Will India’s Push-to-Talk Market Continue Growing?

India is another lucrative industry for push-to-talk services and is expected to sustain its position during the forecast period. High demand from the government & defense sector and rise in application across diverse commercial sectors are pushing the demand-supply graph for push-to-talk services upward.

According to a report published by Invest India, the National Investment Promotion & Facilitation Agency India commercial sector is highly developed and forecast to expand significantly through 2031. As per the report, the Indian construction sector contributes nearly 9% of the GDP, while investments of nearly US$ 16.6 billion have taken place in road infrastructure. This explains why stakeholders in the push-to-talk industry are eyeing India.

Category-Wise Insights

Which Network Type is Spearheading Push-to-Talk Revenue?

Presently, the Land Mobile Radio (LMR) segment is leading the market in terms of network type. There are various advantages of LMR, such as-

  • Provides the best coverage among wireless communication technologies
  • Modern LMR technologies such as DMR, P25, TETRA, and NXDN are open standard and highly convenient
  • Highly efficient for military grade encryption of all voice and data transmissions

As a result, this network type is expected to dominate further over the coming years. Another key segment in terms of network type is cellular, which is further fueling sales.

An Adaptive Approach to Modern-day Research Needs

Competitive Landscape

The global push-to-talk market witnesses cut-throat competition among key players. In order to leverage new opportunities, key industry players are launching a wider variety of products. For instance,

  • AT&T recently launched its new AT&T Enhanced Push-to-Talk (EPTT) Solutions in order to target a broad range of end-use sectors.
  • Simoco Wireless Solutions launched its new Simoco Push equipped with DMR Radio Network and other features, a couple of years back.

*The list is not exhaustive, and only for representational purposes. Full competitive intelligence with SWOT analysis available in the report

Report Scope



Forecast Period


Historical Data Available for


Market Analysis

USD Million for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Middle East & Africa
  • Oceania

Key Countries Covered

  • US
  • Canada
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Poland
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Vietnam
  • Indonesia
  • Australia
  • New Zealand
  • GCC Countries
  • Turkey
  • Northern Africa
  • South Africa

Key Segments Covered

  • Network
  • End-use Industry
  • Region

Key Companies Profiled

  • Azetti Networks
  • GroupTalk
  • Zello
  • Iridium
  • AT&T
  • Simoco Wireless Solutions
  • Motorola Solutions
  • AINA Wireless

Report Coverage

  • Market Forecasts
  • Brand Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives

Key Questions Answered in Report

  • Which are the top companies offering push-to-talk services?

    Some of the top companies are AINA Wireless, GroupTalk, Iridium, and Zello.

  • Which are some of the lucrative markets for push-to-talk services?

    The United States, Germany, China, India, Japan, the United Kingdom, France, Canada, and Italy are lucrative markets for push-to-talk services, and are expected to dominate throughout the forecast period.

  • Which network type accounts for high demand of push-to-talk solutions?

    Presently, LMR is the most lucrative segment in terms of network type, and is expected to remain dominant over the forecast period of 2021 to 2031.

  • Which end-use industry accounts for higher sales of push-to-talk hardware?

    Currently, public safety and commercial sectors account for high sales of push-to-talk hardware, and are predicted to sustain this position throughout the forecast period.

Market Segmentation by Category

  • Network

    • LMR Push-to-Talk Services
    • Cellular Push-to-Talk Services
  • End-Use Industry

    • Push-to-Talk Services for Public Safety
    • Push-to-Talk Services for Commercial Use
      • Transportation & Logistics
      • Construction
      • Retail
      • Travel & Hospitality
      • Health
      • Others
      • Push-to-Talk Services for Government & Defense
  • Region

    • North America
    • Latin America
    • Europe
    • Middle East and Africa (MEA)
    • East Asia
    • South Asia
    • Oceania

Push-to-Talk Market - Scope Of Report

A recent study by Fact.MR on the push-to-talk market offers a 10-year forecast from 2021 to 2031. The study analyzes crucial trends that are currently determining market growth. This report explicates vital dynamics, such as the drivers, restraints, and opportunities for key market players along with key stakeholders and emerging players associated with push-to-talk. The study also provides the dynamics that are responsible for influencing the future status of the market over the forecast period.

A detailed assessment of the value chain analysis, business execution, and supply chain analysis across regional markets has been covered in the report. A list of prominent companies operating in the push-to-talk market, along with their product portfolios, enhances the reliability of this comprehensive research study.

Report Summary

The study offers comprehensive analysis on diverse features, including demand, product development, revenue generation, and sales of push-to-talk across regions.

A comprehensive estimate on the market has been provided through an optimistic as well as a conservative scenario, taking into account sales during the forecast period. Price point comparison by region with global average price is also considered in the study.

Key Questions Answered in Report

  • Which are the most lucrative markets for push-to-talk?
  • Which factors will impact demand for push-to-talk?
  • How will changing trends impact the strategies of market players?
  • How can market players capture the low-hanging opportunities across regions?
  • Which companies are leading the push-to-talk market?
  • What are the winning strategies of stakeholders in the push-to-talk landscape?

Inspected Assessment on Regional Segments

Key sections have been elaborated in the report, which have helped deliver projections on regional markets. These chapters include regional macros (political, economic, and business environment outlook), which are expected to have a momentous influence on the growth of the market during the forecast period.

Country-specific valuation on demand for push-to-talk has been offered for each regional market, along with market scope estimates and forecasts, price index, and impact analysis of the dynamics of prominence in regions and countries. For all regional markets, Y-o-Y growth estimates have also been incorporated in the report.

Detailed breakup in terms of value for emerging countries has also been included in the report.

Research Methodology

In Fact.MR’s study, a unique research methodology is utilized to conduct extensive research on the growth of the push-to-talk market, and reach conclusions on the future growth parameters of the market. This research methodology is a combination of primary and secondary research, which helps analysts ensure the accuracy and reliability of the drawn conclusions.

Secondary resources referred to by analysts during the preparation of the market study include statistics from governmental organizations, trade journals, white papers, and internal and external proprietary databases. Analysts have interviewed senior managers, product portfolio managers, CEOs, VPs, marketing/product managers, and market intelligence managers, all of whom have contributed to the development of the research report as a primary resource.

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Is the market research conducted by Fact.MR?

Yes, the report has been compiled by expert analysts of Fact.MR, through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to a research analyst.

What research methodology is followed by Fact.MR?

Fact.MR follows a methodology that encompasses the demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.

What are the sources of secondary research?

Fact.MR conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.

Who are the respondents for primary research?

Fact.MR speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, and industry experts. For a full list of primary respondents, please reach out to us.

Is a sample of this report available for evaluation?

Yes, you can request a sample, and it will be sent to you through an email.