Sweet Potato Flour Market

Sweet Potato Flour Market Study by Organic and Conventional for Food & Beverage Industry, Foodservice Industry, Nutraceuticals, and Retail/Households from 2024 to 2034

Analysis of Sweet Potato Flour Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Sweet Potato Flour Market Outlook (2024 to 2034)

The global sweet potato flour market is estimated to be valued at US$ 850.2 million in 2024 and is projected to expand at a 4.6% CAGR between 2024 and 2034. As a result, worldwide sweet potato flour sales are projected to reach approximately US$ 1.34 billion by 2034-end.

Gone are the days when flour options were limited to wheat and other grains, and sweet potato flour is proof of how the flour market is evolving around the world. Sweet potato flour has become a popular alternative to traditional flour as people become more conscious of their daily nutritional intake.

Sweet potato flour is made by drying raw sweet potatoes to a certain extent and then grinding them to make it. This flour is also rich in fiber and vitamin A as well. Sweet potato flour is perfect for people looking for gluten-free flour alternatives that are also free from seeds and nuts.

Rising incidence of celiac disease and rising awareness regarding gluten intolerance are projected to uplift sweet potato flour consumption over the next ten years and beyond. High focus on fitness and health, an expanding vegan population, rising adoption of plant-based diets, growing awareness regarding the benefits of sweet potato flour consumption, and increasing popularity of non-GMO flour and functional flour are factors that are contributing to the growing sweet potato flour market size.

  • Demand for organic sweet potato flour is set to increase at a 5.2% CAGR from 2024 to 2034.

Increasing incorporation of sweet potato flour in different food and beverage formulations is projected to create new opportunities for sweet potato flour suppliers going forward. Sweet potato flour companies should also invest in innovative product development to attract consumers with different preferences.

Report Attributes Details
Sweet Potato Flour Market Size (2024E) US$ 850.2 Million
Projected Market Value (2034F) US$ 1.34 Billion
Global Market Growth Rate (2024 to 2034) 4.6% CAGR
Canada Market Value (2024E) US$ 34.1 Million
South Korea Market Growth Rate (2024 to 2034) 8.1% CAGR
East Asia Market Share (2034F) 25.7%
Organic Sweet Potato Flour Segment Growth (2024 to 2034) 4.9% CAGR
North America Market Value (2034F) US$ 285 Million
Key Companies Profiled
  • Urban Platter
  • Shaanxi Undersun Biomedtech Co. Ltd.
  • Saipro Biotech Private Limited
  • Barry Farm Foods
  • Hearthy Foods
  • Milne MicroDried
  • Azuri Health Ltd.
  • Live Glean
  • Xian Shunyi Bio-Chemical Technology Co. Ltd.
  • FutureCeuticals Inc.
  • Carolina Innovative Food Ingredients Inc.
  • Bulk Powders
  • Shree Biotech
  • YT (Xi'an) Biochem Co. Ltd.

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What Barriers Could Hinder Sweet Potato Flour Demand Growth?

“High Cost of Sweet Potato Flour, Supply Chain Disruptions, and Limited Product Awareness”

Sweet potato flour is a relatively new product, and not many people are aware of its benefits, which is projected to be the key factor impeding its demand over the coming years. The manufacturing and processing of sweet potato flour is an expensive process that eventually results in a costly end product. Consumers are more inclined to purchase low-cost flour, and this could impact sweet potato flour sales in the long run. Companies should invest in research and development for new manufacturing processes to boost their sales.

  • Recent research published in ACS Food Science & Technology revealed a new method to make sweet potato flour suitable for baking and thickening applications in the food and beverage industry. The findings of this study could help expand the application scope of orange sweet potato flour in the future.

Sweet potatoes are essential in the manufacturing of sweet potato flour, and their supply can be disrupted for a multitude of reasons, such as crop yield, trade bans, and crop quality. This could disrupt the entire supply chain of sweet potato flour and inhibit the growth of the sweet potato flour market over the coming years.

Country-wise Insights

The growing popularity of plant-based lifestyles is projected to be a common sweet potato flour market trend that provides lucrative growth scope in countries such as the United Kingdom, India, the United States, Japan, Australia, and Germany

Which Country Leads Sweet Potato Flour Sales in East Asia?

“Historical Status of Sweet Potatoes as Staple Food and Rise of Veganism in China”

Attribute China
Market Value (2024E) US$ 171.3 Million
Growth Rate (2024 to 2034) 4.6% CAGR
Projected Value (2034F) US$ 270.4 Million

China is the leading producer as well as consumer of sweet potatoes in the world, and this is what makes the nation an important market in not just the East Asian region but on a global level. Sweet potato is a staple food in Chinese society, and this is why the country is earmarked as a rewarding space for sweet potato flour companies as well. The high availability of sweet potatoes, supportive government initiatives, and the presence of cheap labor collectively make China an attractive space for sweet potato flour manufacturers.

  • Sweet potato flour demand in China is estimated to account for 80.9% of the market share in East Asia in 2024.

A steady rise in the popularity of veganism in the country is also a factor that could uplift sweet potato flour consumption in China over the next 10 years and beyond. Growing health consciousness among the young population of the country and changing dietary preferences are also projected to allow China to capture a significant share of the East Asian sweet potato flour market through 2034.

What Makes the United States a Key Market for Manufacturers of Sweet Potato Flour?

“Growing Adoption of Plant-based Diets in the Country”

Attribute United States
Market Value (2024E) US$ 141.9 Million
Growth Rate (2024 to 2034) 3.7% CAGR
Projected Value (2034F) US$ 205.9 Million

Awareness regarding the benefits associated with the consumption of sweet potatoes has promoted the demand for different sweet potato products in the United States. An increasing number of people in the country are opting for plant-based diets, and this trend is projected to bolster sales of sweet potato flour, sweet potato flakes, etc., over the coming years. A high incidence of celiac disease and a growing number of people suffering from gluten intolerance are also predicted to promote sweet potato flour demand in the long run.

How is the Market in Europe Shaping Up?

“Rising Demand for Organic and Non-GMO Products”

People in European countries are willing to spend more on food products that are made from clean label and organic ingredients, owing to rising focus on sustainable and ethical eating. The rapidly growing vegan population and increasing availability of plant-based food products in the European region are forecasted to favor the consumption of sweet potato flour over the coming years. The United Kingdom, Germany, France, Sweden, and the Netherlands are projected to be some of the most rewarding markets in Europe through 2034.

Fact.MR, a market research and competitive intelligence provider, in this latest sweet potato flour market report, gives a detailed regional analysis of the industry with factors such as local supply, pricing trends, product standards, safety regulations, and new developments affecting market growth.

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Category-wise Insights

Manufacturers are focusing on supplying conventional sweet potato flour through business-to-business channels to get the best returns on their investments.

Which Type of Sweet Potato Flour is Widely Popular?

“Affordable Nature of Conventional Sweet Potato Flour Driving its Demand”

Attribute Conventional
Segment Value (2024E) US$ 542 Million
Growth Rate (2024 to 2034) 4.3% CAGR
Projected Value (2034F) US$ 831 Million

Conventional sweet potato flour is made by using sweet potatoes that are farmed by conventional means, which is why they are more cost-effective in comparison to organically farmed sweet potatoes. Since the majority of sweet potato flour is used in commercial applications, using conventional sweet potato flour becomes imperative to keep production costs low and maintain profitability. However, the increasing popularity of clean label and non-GMO trends is forecasted to bolster demand for organic sweet potato flour in the long run.

Which Channel Accounts for High Sales of Sweet Potato Flour?

“High Sales of Sweet Potato Flour through B2B Channels for Bakeries and Food Formulations”

Attribute Business-to-Business
Segment Value (2024E) US$ 656 Million
Growth Rate (2024 to 2034) 4.6% CAGR
Projected Value (2034F) US$ 1.02 Billion

Sweet potato flour is not yet as popular among regular consumers as other alternative flour products are and this is why its demand is higher in business-to-business channels. Sweet potato flour is being used in bakeries for the preparation of gluten-free products and is also being used as an organic thickening agent in the formulation of different food products, which in turn is projected to bolster sweet potato flour shipments for B2B channels across the study period.

Competitive Landscape

Sweet potato flour vendors are focusing on launching new products that comply with the ongoing organic and gluten-free food trends.

  • In May 2021, Edward & Sons, a renowned supplier of natural and vegetarian food products, announced the launch of two new better-for-you flour products under its Let’s Do Organic brand. Organic cassava flour and organic sweet potato flour were launched to provide people with healthy options for conventional grain flour.

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Key Segments of Sweet Potato Flour Market Research

  • By Nature:

    • Organic
    • Conventional
  • By Distribution Channel:

    • Business-to-Business
    • Business-to-Consumer
      • Hypermarkets/Supermarkets
      • Convenience Stores
      • Specialty Stores
      • Online Retail
  • By End Use:

    • Food & Beverage Industry
      • Bakery
      • Sauces & Dressings
      • Smoothies & Juices
      • Snacks, Savories, & Bars
      • Others
    • Foodservice Industry
    • Nutraceuticals
    • Retail/Households
  • By Region:

    • North America
    • Latin America
    • Europe
    • East Asia
    • South Asia & Oceania
    • Middle East & Africa

- FAQs -

How big is the market for sweet potato flour in 2024?

The global sweet potato flour market is estimated at US$ 850.2 million in 2024.

What is the projected sales value of sweet potato flour by 2034-end?

Sales of sweet potato flour are forecasted to reach US$ 1.34 billion by 2034-end.

At what rate are sweet potato flour sales predicted to rise?

Sales of sweet potato flour are set to increase at 4.6% CAGR over the next 10 years.

What is the demand growth projection for sweet potato flour in East Asia?

Demand for sweet potato flour in East Asia is predicted to increase at a CAGR of 5% from 2024 to 2034.

What is sweet potato flour mostly used for?

Sweet potato flour is widely used in the preparation of sauces, dressings, snacks, and bakery products.

Who are the top sweet potato flour suppliers?

SACOMA, Saipro Biotech Private Limited, Barry Farm Foods, Hearthy Foods, Azuri Health Ltd., and Live Glean are leading sweet potato flour manufacturers.

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Functional Flour Market

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Non-GMO Flour Market

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Potato Flakes Market

Potato Flakes Market Analysis By End Use (Animal Feed, Business to Business (B2B), Household Use), By Nature (Organic, Conventional), By Sales Channel (Hypermarkets/Supermarkets, Convenience Stores, Traditional Grocery Stores, Online Retailers) - Global Market Insights 2023 to 2033

Sweet Potato Flour Market

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