Sweet Potato Fries Market

Sweet Potato Fries Market Outlook (2024 to 2034)

The global sweet potato fries market has been calculated at US$ 1.62 billion for 2024 and is forecast to expand at a CAGR of 5% through 2034 to reach a value of US$ 2.65 billion by 2034-end.

Demand for sweet potato fries has grown in recent years, reflecting rising consumer preference for diverse snack options. These fries, made from sweet potatoes rather than traditional white potatoes, are celebrated for their unique sweet flavor, vibrant orange color, and nutritional benefits. Rich in vitamins, minerals, and fiber, sweet potato fries are perceived as a healthier alternative to regular fries. The market is characterized by a wide range of product offerings, with various flavors and seasonings catering to different taste preferences.

Growing awareness about the nutritional value of sweet potatoes is contributing to market growth, attracting health-conscious consumers seeking tasty yet nutritious alternatives. Sales of sweet potato fries are not only thriving in restaurants and fast-food chains but also in the frozen food sections of supermarkets, making them a convenient and popular choice for home consumption. As consumer demand for healthier snacks continues to rise, the sweet potato fries market size is projected to expand over the forecast period.

Report Attributes	Details
Sweet Potato Fries Market Size (2024E)	US$ 1.62 Billion
Projected Market Value (2034F)	US$ 2.65 Billion
Global Market Growth Rate (2024 to 2034)	5% CAGR
China Market Value (2034F)	US$ 480.1 Million
Canada Market Growth Rate (2024 to 2034)	6.3% CAGR
North America Market Share (2024E)	25.6%
East Asia Market Value (2034F)	US$ 619 Million
Key Companies Profiled	Aviko B.V. Ardo Russet House potatoes McCain Foods Farm Frites Cavendish Farms Wegmans Simplot

Which Sweet Potato Fries Market Trends are Benefiting Manufacturers?

“Increasing Demand for Healthy and Nutritious Snack Options”

Rising demand for healthier and more nutritious snack options is leading consumers to choose sweet potato fries over conventional potato fries. This shift is driven by the perception that sweet potatoes offer a range of health benefits, including high levels of vitamins, minerals, and antioxidants.

There is growing emphasis on product innovation and variety, with manufacturers introducing new flavors, seasonings, and shapes to cater to diverse consumer preferences. Frozen sweet potato fries are also in high demand, making them easily accessible for home consumption.

Sustainability and environmental consciousness are becoming significant factors, with consumers seeking ethically sourced and environmentally friendly snacking options. As the health and wellness trend continues to influence consumer choices, the market for sweet potato fries is estimated to expand further, presenting manufacturers with lucrative opportunities for growth and adaptation within the snack food industry.

• In 2019, McCain Foods Limited acquired approximately 70% of the shares in Serya, a Brazilian food company specializing in the snack industry. This investment is intended to strengthen McCain's presence in potato-related operations in Brazil and to open up opportunities for expanding its market reach across South America.

Country Wise Insights

Fact.MR, a market research and competitive intelligence provider, asserts through its newly published analysis that East Asia is projected to hold 23.4% of the global sweet potato fries market share by 2034.

Sweet potato fries are manufactured in several regions globally, including Southeast Asia, Central and South America, and Australia. This expansion has enabled the market to meet the growing demand and reduce dependence on specific sourcing locations.

What Makes the United States a Key Market for Manufacturers of Sweet Potato Fries?

“Growing Investments in Advanced Processing Technology”

Attribute	United States
Market Value (2024E)	US$ 327.7 Million
Growth Rate (2024 to 2034)	5.3% CAGR
Projected Value (2034F)	US$ 549.9 Million

More consumers in the United States have developed a strong affinity for sweet potato-based products, such as fries. The demand for healthier alternatives to regular potato fries has surged, and sweet potato fries fit the bill perfectly. Sweet potato fries have become a popular item on menus across restaurants, cafes, and fast-food chains. Their vibrant color, distinct flavor, and versatility make them an attractive choice for chefs and food establishments. With a growing emphasis on health and nutrition, consumers appreciate sweet potato fries as a nutrient-rich option.

Manufacturers in the country have invested in advanced processing technology to efficiently produce high-quality sweet potato fries. This technological edge allows them to meet the increasing demand and maintain product consistency.

What is the Demand Outlook for Sweet Potato Fries in China?

“Growing Interest in Food Exploration Driving Demand for Sweet Potato Fries”

Attribute	China
Market Value (2024E)	US$ 275.6 Million
Growth Rate (2024 to 2034)	5.7% CAGR
Projected Value (2034F)	US$ 480.1 Million

Sweet potato fries, with their vibrant orange color and rich nutritional profile containing vitamins and antioxidants, are perceived as a healthier alternative to traditional potato fries. As urbanization accelerates and disposable income rises, more people are exploring diverse cuisines and experimenting with different foods. Sweet potato fries fit this trend, appealing to both taste and health-conscious consumers.

Health-savvy individuals actively seek delicious snacks with tangible nutritional benefits. Sweet potato fries, with their delightful taste and health advantages, saw increased demand during this period. These fries can be incorporated into various dishes and cuisines, making them versatile and appealing to a wide audience.

Category-wise Insights

Cubes and puffs are estimated to occupy 31% share of the market share by 2034. The retail sector is witnessing an uptick in demand for these snacks due to their high popularity among consumers and the convenience they offer.

Which Product Segment Accounts for a Substantial Market Share?

“High Sales of Fries Due to Their Crispy Texture”

Attribute	Fries
Segment Value (2024E)	US$ 582 Million
Growth Rate (2024 to 2034)	5.1% CAGR
Projected Value (2034F)	US$ 955 Million

The fries segment stands out as the frontrunner, commanding a leading share of the market. Sales of sweet potato fries are increasing, driven primarily by their delectable taste, perceived health benefits, and versatility in culinary applications. Consumers are increasingly drawn to the fries variant due to its crispy texture, distinct flavor, and the perception of being a healthier alternative to traditional potato fries.

Fries capture the taste buds of a diverse consumer base and contribute significantly to the overall market growth. The continuous innovation and diverse product offerings within the fries category further solidify its position as the leading contributor to the market.

Which End User Accounts for High Demand for Sweet Potato Fries?

“Distinct Flavor Demand for Driving Sweet Potato Fries in Foodservice Industry”

Attribute	Foodservice Industry
Segment Value (2024E)	US$ 950 Million
Growth Rate (2024 to 2034)	5.2% CAGR
Projected Value (2034F)	US$ 1.57 Billion

In the food service industry, sweet potato fries have become a star player, achieving high sales due to their versatility and broad appeal. Restaurants, cafes, and fast-food chains are incorporating sweet potato fries into their menus as a popular side dish or snack option. The fries popularity can be attributed to their perceived health benefits, distinct flavor, and compatibility with various culinary styles.

As consumers seek more diverse and nutritious choices, sweet potato fries meet these demands, making them a staple in the foodservice industry. Their adaptability, whether served as a gourmet offering in upscale establishments or as a casual addition in fast-food settings, contributes to their widespread acceptance, driving high sales as an end-user product in the foodservice industry.

What is Contributing to Growing Demand for Cubes and Puffs?

“Surge in Processed Food Consumption in Developing Countries”

Cubes and puffs made from wholesome ingredients offer a convenient and tasty way to boost nutrition. The snacking phenomenon is on the rise, with people often replacing traditional meals with smaller, more frequent snack options. Sweet potato cubes, veggie puffs, and other similar products have become favorable choices among consumers seeking additional nutrients throughout the day. Manufacturers are broadening their portfolios by introducing flavored sweet potato fries.

• For instance, the United Kingdom-based snack brand Emily Crisps launched a range of crisps that include sweet potato sticks with various flavors like sea salt, salt & pepper, and chili & lime.

These innovative offerings contribute to increased sales and consumer interest. Developing countries are witnessing a surge in processed food consumption. Consumers in these countries are keen to explore tasty and processed sweet potato products, further driving demand for cubes and puffs.

Competitive Landscape

Key players in the sweet potato fries industry such as Aviko B.V., Ardo, Russet House potatoes, McCain Foods, Farm Frites, Cavendish Farms, and Wegmans

• J.R. Simplot is investing heavily in research and development to expand its product offerings, aiming to boost the overall sweet potato fries market growth.

Companies are actively working on expanding their geographical reach. They are launching new products, joining forces with other companies, and investing in innovation. In the competitive world of chips, players need to offer more affordable products to stay in the game and succeed.

• In 2020, J.R. Simplot Company acquired Pinnacle Agriculture, a major distributor of agricultural products. The goal was to use Pinnacle's strengths in the global food and agriculture system and expand its customer base.

• In 2017, Ardo acquired Canadian company VLM Foods and its subsidiary, Campania Frutera La Paz. VLM Foods delivers frozen vegetables, fruits, herbs, grains, and proteins in North America. This move helped Ardo solidify its presence in North America.

Key Segments of Sweet Potato Fries Market Research

• By Product :

  • Fries
  • Cubes/Puffs
  • Chips/Crisps

• By Nature :

  • Organic
  • Conventional

• By End Use :

  • Foodservice Industry
  • Household/Retail

• By Distribution Channel :

  • Business to Business
  • Business to Consumer

• By Region :

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Oceania
  • Middle East & Africa