Textile Home Decor Market

Textile Home Décor Market Size and Share Forecast Outlook 2025 to 2035

The global textile home décor market is projected to increase from USD 3.4 billion in 2025 to USD 6.0 billion by 2035, with a CAGR of 5.8% during the forecast period. Rising consumer demand for sustainable and premium home textiles, combined with urbanization and rising disposable incomes, is driving rapid growth in the textile home décor market. As fabric technology advances and e-commerce platforms expand, market accessibility and adoption increase.

Quick Stats of Textile Home Décor Market

• Textile Home Décor Market Size (2025): USD 3.4 billion
• Projected Textile Home Décor Market Size (2035): USD 6.0 billion
• Forecast CAGR of Textile Home Décor Market (2025 to 2035): 5.8%
• Leading Product Type Segment of Textile Home Décor Market: Bed Linen
• Leading Distribution Channel Segment of Textile Home Décor Market: Offline Retail
• Key Growth Regions of Textile Home Décor Market: United States, China, Türkiye
• Prominent Players in the Textile Home Décor Market: Kurlon Enterprise Ltd., American Textile, Nitori Holdings, Avanti Linens, Williams Sonoma, Inc., and Others.

Metric	Value
Industry Size (2025E)	USD 3.4 billion
Industry Size (2035F)	USD 6.0 billion
CAGR (2025-2035)	5.8%

The global textile home décor market is projected to expand from USD 3.4 billion in 2025 to USD 6.0 billion by 2035, registering a CAGR of 5.8%. Home textiles, which include bed linens, towels, tablecloths, and curtains, serve a dual purpose of functionality and aesthetic enhancement, shaping comfortable and visually appealing living spaces.

The market size is growing steadily to USD 3.6 billion in 2026 and USD 3.8 billion in 2027, reflecting rising consumer interest in home décor and interior personalization.

The choice of materials in home textiles ranges from natural fibers such as cotton and linen to synthetic products including polyester and nylon, with each selected for durability, cost-efficiency, and ease of maintenance.

By 2028, the market is expected to reach USD 4.0 billion, and by 2029, USD 4.3 billion, demonstrating continued adoption of both traditional and innovative materials that meet evolving consumer demands. The sector’s responsiveness to trends in interior design and economic shifts underlines its dynamic nature.

The home textile market remains closely tied to global supply chains, trade tariffs, and regional consumer preferences. With an estimated market size of USD 4.5 billion in 2030, rising to USD 4.8 billion in 2031, the industry is increasingly emphasizing sustainable and ethical sourcing. Programs such as the Israel Cotton Production Standard System (ICPSS) and myBMP, which governed 22% of global cotton production in 2022/23, highlight a growing commitment to regulated and sustainable practices within the textile industry.

Innovation in fiber usage continues to shape market growth. The introduction of synthetic fibers like polyamide, which represented 5% of the global fiber market in 2023, has enhanced product durability and performance.

Simultaneously, the rise in recycled polyester production from 8.6 million tonnes in 2022 to approximately 8.9 million tonnes in 2023 illustrates the sector’s pivot toward sustainability. Reflecting this trend, the market is projected to expand to USD 5.1 billion in 2032, USD 5.4 billion in 2033, and USD 5.7 billion in 2034, before reaching USD 6.0 billion by 2035.

Government initiatives and international support further underpin growth prospects. For instance, the U.S. Department of Agriculture’s allocation of $1.3 billion in CCC funds to promote U.S.-grown agricultural products abroad is likely to enhance the global competitiveness and market penetration of U.S.-produced home textiles

Key Textile Home Décor Market Dynamics

Several key drivers are propelling the global Textile Home Décor market forward, determining its growth trajectory. Rising consumer spending on home improvement and interior décor is driving demand for high-quality, visually appealing textiles. Meanwhile, a growing preference for sustainable and ethically sourced fabrics is encouraging manufacturers to adopt eco-friendly materials and production methods.

Furthermore, the growth of e-commerce and online retail channels is expanding market reach, enabling customers to easily access a wide range of product offerings.

However, the market faces significant constraints. Fluctuating raw material prices can drive up production costs, while intense competition from low-cost domestic and international manufacturers squeezes profit margins. Seasonal demand fluctuations complicate consistent sales, forcing businesses to strategically manage inventory and production cycles.

Rising Consumer Spending on Home Improvement and Interior Décor

Rising disposable incomes and urbanization are driving up consumer spending on home improvement and interior design. Homeowners are increasingly prioritizing aesthetics, personalization, and comfort, which is driving up demand for home textiles like curtains, bedding, and table linens. Modern design trends emphasizing coordinated color schemes and textures add to the appeal of these products.

Retailers and manufacturers are capitalizing on this trend by expanding product offerings in the mid-market and premium segments. DIY home décor projects and online interior design consultations are driving demand.

Increasing Demand for Sustainable and Ethically Sourced Textiles

Consumers are becoming more aware of the environmental impact of textile production, driving up demand for sustainable materials such as organic cotton, linen, and recycled polyester. Certifications like GOTS and OEKO-TEX boost trust in environmentally friendly products, while ethical sourcing, fair labor practices, and traceable supply chains influence purchasing decisions.

As a result, manufacturers are implementing sustainable production practices, reducing their use of chemicals, and launching recycling initiatives. The growing preference for eco-friendly products fosters innovation, aligns with global sustainability goals, and positions the textile home décor market for long-term growth in response to changing consumer expectations.

Growing Influence of E-Commerce and Online Retail Channels

The rise of e-commerce platforms has revolutionised the home textile market, offering consumers convenience, variety, and competitive pricing. Online tools like virtual room visualization and AI recommendations improve engagement and purchasing decisions.

Omnichannel strategies that combine online and offline experiences allow brands to provide personalised solutions, curated collections, and subscription services. The expanded reach of digital channels enables businesses to enter new markets and respond quickly to shifting preferences. This growing reliance on e-commerce drives the expansion of the textile home décor market.

Fluctuating Raw Material Prices Affecting Production Costs

The volatility of raw material prices, particularly for cotton, polyester, and synthetic fibers, has a significant impact on home textile production costs. Global supply and demand shifts, climatic disruptions, and geopolitical tensions all contribute to these fluctuations.

This unpredictability can reduce profit margins, necessitate price increases, or prompt cost-cutting measures, all of which may compromise product quality. Hedging, long-term contracts, and diverse sourcing are all strategies that manufacturers must implement.

Despite mitigation efforts, raw material price volatility remains a significant constraint in the textile home décor market, affecting profitability, strategic planning, and operational stability.

Intense Competition from Low-Cost Domestic and International Manufacturers

Domestic and international low-cost producers compete fiercely in the home textile market. These manufacturers offer products at extremely competitive prices, frequently challenging established brands in terms of both quality and affordability. Imported goods and discount retailers add to market pressure, especially in price-sensitive regions.

Domestic and premium players must prioritize innovation, design differentiation, and strong branding in order to stay competitive. While niche segments can continue to grow, aggressive pricing and consumer cost sensitivity limit overall profitability and market share expansion, making competition a major constraint in the global textile home décor industry.

Seasonal Demand Variations Impacting Consistent Sales

Home textile demand is highly seasonal, peaking during festivals, holidays, and renovations, while off-season months see lower sales. Consumer activity for products such as bedding, curtains, and décorative textiles is inconsistent, posing challenges for inventory management and revenue predictability.

Manufacturers and retailers must carefully coordinate their production, marketing, and distribution strategies with seasonal trends to ensure optimal performance. Misaligned supply can lead to overstocking, higher storage costs, and lost sales. Seasonal variability thus restricts consistent revenue generation and operational efficiency, posing a significant constraint on the textile home décor market.

Analyzing the Textile Home Décor Market by Key Regions

North America dominates the home textile market, owing to high consumer spending, a strong emphasis on home décor, and the presence of major retail chains. The US market, in particular, benefits from a culture that values home aesthetics and comfort, resulting in consistent demand for high-quality home textiles. The region's preference for sustainable and organic products has also influenced market offerings, with many brands introducing eco-friendly textile lines.

The Asia-Pacific region is the fastest-growing in the global home textile market. Rapid urbanization, rising disposable incomes, and a growing middle-class population in countries such as China, India, and Southeast Asia all contribute to this growth. The region's strong manufacturing base and advances in textile technology have established it as a global hub for home textile production.

The European market is characterized by a strong emphasis on fashion and functionality in home textiles. With a well-established textile industry, Western European countries such as Germany, France, and the United Kingdom make significant contributions to the region's market dynamics, emphasizing style and innovation.

In the Middle East and Africa, the market is expanding due to increased urbanization and a thriving real estate sector. This region is experiencing a surge in demand for luxury home textile products, particularly in the Gulf Cooperation Council (GCC) countries, which have a preference for high-end, imported textiles.

Country-Wise Outlook

Country	CAGR (2025-2035)
United States	5.4%
China	8.3%
Türkiye	6.1%

United States Textile Home Décor Market Expands Driven by Sustainability and Consumer Preferences

The textile home décor market in the United States is expanding rapidly, owing to shifting consumer preferences, technological advancements, and supportive legislation. This expansion is driven by rising demand for sustainable and eco-friendly products, as consumers seek materials that align with their environmental values.

Technological innovations are also playing an important role in shaping the market. Textile manufacturing advances, such as automation and digital printing, have increased production efficiency and customization options. These technologies enable manufacturers to offer a diverse range of designs and patterns, catering to individual consumer preferences.

Government initiatives are accelerating the industry's growth. In 2024, California passed Senate Bill 707, the Responsible Textile Recovery Act, which established the first Extended Producer Responsibility (EPR) recycling program in the United States to address textile waste. This legislation encourages manufacturers to accept responsibility for the entire lifecycle of their products, promoting recycling and reducing landfill waste.

Furthermore, the federal government has introduced the Americas Trade and Investment Act, which provides over $14 billion in incentives for circular practices in a variety of industries, including home textiles. This act seeks to revitalize the domestic textile industry, promote environmentally friendly manufacturing practices, and reduce reliance on foreign imports.

• U.S. home décor textiles grow with demand for sustainable products
• Tech advances enable efficient, customizable production
• Government policies support recycling and domestic manufacturing

China's Textile Home Décor Market Thrives on Increasing Demand for Premium Home Textiles

China's textile home décor market is expanding rapidly, due to shifting consumer preferences, technological advancements, and supportive government policies. This growth is being driven by rising disposable incomes, urbanization, and an increase in demand for high-quality home textiles such as bedding, curtains, and upholstery.

Technological innovations are having a significant impact on the market. Textile manufacturing advances, such as automation and digital printing, have increased production efficiency and customization options. These technologies enable manufacturers to offer a diverse range of designs and patterns, catering to individual consumer preferences.

Furthermore, the rise of e-commerce platforms has enabled wider distribution, giving consumers access to a broader range of home décor products.

Government initiatives are accelerating the industry's growth. In 2025, China expanded its consumer trade-in program to include home appliances and digital goods, with subsidies to encourage consumption. This initiative aims to boost household demand and encourage the use of advanced, smart, and environmentally friendly technologies.

• Rising incomes and urbanization boost demand for premium home textiles
• Automation, digital printing, and e-commerce improve production and reach
• Government subsidies promote eco-friendly and smart home products

Türkiye Textile and Home Décor Market Growth Driven by Traditional Craftsmanship and Technological Advancements

Türkiye’s textile and home décor market is expanding steadily, driven by a combination of traditional craftsmanship, technological advancements, and strategic government initiatives.

Turkey's rich textile manufacturing heritage, particularly in regions such as Denizli, has propelled the country to the forefront of the global home textile market. The Aegean region, known for its terry-towel production, accounted for more than one-third of national revenue in 2024. This solid foundation is supported by advances in production technologies such as automation and digital printing, which improve efficiency and customization capabilities.

Government support is critical to promoting industry growth. The Turkish government has implemented several initiatives to support local textile manufacturers, including financial incentives and export assistance. These measures aim to enhance the competitiveness of Turkish textiles in the international market.

The market is also shifting towards sustainability, with increased demand for environmentally friendly products. Companies are investing in recycled materials and sustainable manufacturing processes to meet this demand. For example, Korteks, a major Turkish textile manufacturer, has pledged to use recycled polyester in its products.

• Turkey’s textile home décor market grows with tech and tradition
• Government support boosts global competitiveness
• Sustainability drives eco-friendly production

Category-wise Analysis

Bed Linen to Exhibit Leading Share by Product Type

Bed linen dominates the textile home décor market by product type in 2025. This significant market share can be attributed to rising consumer demand for premium and environmentally friendly materials, which are becoming important purchasing considerations.

Bedroom linen, with its wide range of applications in residential settings, is a cornerstone in home textiles due to its direct impact on consumer comfort and aesthetics.

Bedroom linen, despite having a smaller market share, has experienced rapid growth, driven by innovations in hygienic fabrics and an increase in home renovation activity.

Carpets and floor coverings saw a steady increase in demand, particularly in colder climates, demonstrating the market's responsiveness to geographical and climatic factors.

• Bedroom linen leads with 35% share due to premium and eco-friendly demand
• Hygienic fabric innovations boost bedroom linen growth
• Carpets grow steadily, driven by climate and region

Offline Retail to Exhibit Leading by Distribution Channel

In 2025, Offline retail had a 60.0% market share in the By Distribution Channel Analysis segment of the Textile Home Décor Market. Supermarkets, hypermarkets, specialty stores, and other retail formats are the primary drivers of this segment.

Supermarkets and hypermarkets play a crucial role in promoting consumer engagement and product turnover by offering extensive visibility and accessibility to a diverse range of home textile products. Specialty stores, on the other hand, target a specific market by offering personalized services and a carefully curated product line that appeals to specific consumer preferences.

The resilience of offline channels can be attributed to consumer trust in physical shopping experiences, where tactile feedback and immediate product accessibility are essential. Despite the growth of e-commerce, physical stores continue to play an important role in consumer shopping habits, particularly in regions with less developed digital infrastructure.

• Offline retail dominates with 60% share, led by supermarkets and specialty stores
• Physical stores thrive on trust, tactile experience, and immediate access
• Remains strong despite e-commerce growth, especially in low-digital regions

Competitive Analysis

The home textile products market is extremely competitive, with many companies vying for market share. The competitive landscape is dominated by a mix of established multinational corporations and regional manufacturers. Companies are focusing on product innovation, sustainability, and digital marketing strategies to differentiate themselves from the competition. Collaborations, mergers, and acquisitions are other common strategies used by major players to broaden their product portfolios and market presence.

Mohawk Industries, Inc. is a significant player in the home textile industry's floor covering segment. The company provides a wide range of rugs, carpets, and mats for both residential and commercial customers. Mohawk Industries' commitment to sustainability and the use of recycled materials in its products appeals to environmentally conscious customers.

Key Players in the Market

• Inter IKEA Systems B.V.
• Bombay Dyeing
• Vescom B.V.
• Mannington Hills, Inc.
• Kimball International, Inc.
• Kurlon Enterprise Ltd.
• American Textile
• Nitori Holdings
• Avanti Linens
• Williams Sonoma, Inc.
• Legget & Platt
• Wayfair
• Home Depot
• Bed Bath & Beyond
• Mittal International
• Ashley Furniture Industries
• Mohawk Industries
• Trident Group

Recent Developments

• In December 2024, Ikea unveiled a new Nytillverkad furniture collection, inspired by chairs designed in the 1960s, 1970s, and 1980s. The collection also includes storage shelves, textiles for home décor, and other accessories such as lights and vases.
• In July 2024, Herman Miller Inc., a major player in the home décor industry, reintroduced the Eames Lounge Chair and Ottoman with bamboo-based upholstery. The chairs and ottoman are made of 100% recycled ocean-bound plastic, and the fabric is soft, durable, scratch-resistant, and colorfast. The product was designed to promote sustainable fishing practices.

Segmentation of Textile Home Décor Market

• By Product Type :

  • Curtains
  • Cushions
  • Bed Linen
  • Others

• By Distribution Channel :

  • Offline Retail
  • Online Retail
  • Others

• By Region :

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa