Home Cleaning Services Market

Home Cleaning Services Market Outlook (2023 to 2033)

The global Home Cleaning Services market is expected to be worth US$ 7.4 billion in fiscal year 2023, up from US$ 7.0 billion in fiscal year 2022. From 2022 to 2032, the market is expected to grow at a 6.5% CAGR, reaching a value of US$ 13.9 billion by the end of 2033.

As per Fact.MR, a market research and competitive intelligence provider, the Home Cleaning Services have been driven, owing to the factors such as the increased use of automated cleaning devices, which have given an upper hand to the home cleaning services market.

Automated cleaning devices, such as robotic vacuums, can clean homes autonomously, freeing up time for homeowners to focus on other activities. This has made cleaning services more convenient for customers, which in turn are expected to accelerate the growth of the home cleaning services market during the forecast period.

Moreover, the automated cleaning devices are designed to clean homes quickly and efficiently. This has allowed cleaning service providers to offer more thorough cleaning services in a shorter amount of time, leading to increased efficiency and reduced costs.

In addition, the automated cleaning devices are equipped with advanced technologies that can detect and clean even the most stubborn dirt and debris. This has improved the overall quality of cleaning services, and has helped to differentiate cleaning service providers from one another. All the aforementioned factors are anticipated to boost the market growth in the coming time.

Report Attributes	Details
Anticipated Base Year Value (2022)	US$ 7.0 Billion
Expected Market Value (2023)	US$ 7.4 Billion
Projected Forecast Value (2033)	US$ 13.9 Billion
Global Growth Rate (2023-2033)	6.5%
Expected Share of the North America Market (2023-2033)	30%
Anticipated Share of Asia Pacific Market (2023-2033)	24%
Prominent Players in The Global Market	ABM Industries Incorporated Anago Cleaning Systems Inc. Duraclean International Inc. Jani-King International Inc. Pritchard Industries Inc. ISS AS Sodexo Group Vanguard Cleaning Systems Inc. Stanley Steemer International Inc. The ServiceMaster Company LLC

2018-2022 Home Cleaning Services Market Demand Analysis vs. Forecast 2023-2033

According to market research and competitive intelligence provider Fact.MR- the market for Home Cleaning Services reflected a value CAGR of 4.3% during the historical period, 2018-2022.

Over the past few years, the adoption of technology has increased dramatically in the home cleaning services market. Companies have started to use technology to improve their operations, such as by using online platforms to connect with customers, automate scheduling and payment processes, and improve communication with cleaners. This is one of the major factors that is likely to fuel the sales of the home cleaning services over the analysis period.

Moreover, the demand for home cleaning services has grown significantly over the past few years, driven by factors such as an increasing population, rising disposable income, and changing consumer preferences. As a result, the home cleaning services market has grown at a rapid pace, with many new players entering the market.

Additionally, there has been a growing focus on eco-friendly products in the home cleaning services market. Companies have been increasingly using environmentally-friendly products to clean homes, and are promoting their services as being eco-friendly to differentiate themselves from their competitors. All these factors are anticipated to propel the demand for home cleaning services in the near future.

Prominent Growth Drivers Influencing Home Cleaning Services market

Growing Demand for Natural Products to Fuel the Market Prospects

Nowadays, the consumers have become more conscious of the products they use in their homes and the impact they have on their health and the environment. As a result, there is a growing demand for natural and organic cleaning products, which in turn is driving the growth of the home cleaning services market.

In addition, many consumers are concerned about the potential health risks associated with using harsh chemicals in their homes. By using natural and organic cleaning products, they can reduce their exposure to harmful chemicals and improve their overall health.

Furthermore, the Natural and organic cleaning products are perceived to be more environmentally friendly than traditional cleaning products. Consumers are becoming more aware of the impact that their purchasing decisions have on the environment. This factor is expected to augment the growth of the home cleaning services market in the forthcoming years.

Full Disclosure of Ingredients on the Labels to Foster the Market Growth

Full disclosure of ingredients on labels helps consumers make informed decisions about the products they use, and this has led to an increased demand for cleaning services that use environmentally friendly and non-toxic products. For instance, many consumers are looking for cleaning services that use natural as well as organic products, as these are safer and more environmentally friendly.

Companies that offer these types of services are likely to see increased demand, as consumers seek to reduce their exposure to harmful chemicals and protect the environment.

Furthermore, full disclosure of ingredients on labels can also help consumers identify products that are likely to cause allergies or other health problems, and this can further drive the demand for home cleaning services that use safe and non-toxic products.

What Could Possibly Hinder Home Cleaning Services Market Demand?

Lack of Customer Retention & Product Differentiation to Hinder the Market Growth

Maintaining customer loyalty can be a challenge for home cleaning services, as customers may switch to competitors for better prices or services. The lack of customer retention can result in reduced revenue and growth for the market.

This factor is expected to impede the market growth during the forecast period. Moreover, the home cleaning services can face challenges in differentiating themselves from their competitors, as the services they offer are often similar. This can result in price competition and reduced profitability for the industry.

The home cleaning services may have limited brand recognition and may struggle to establish themselves as a trusted and reliable provider in a crowded and competitive market, which in turn is anticipated to limit the market growth. Further, high turnover rates and difficulty in retaining and attracting quality employees can also hinder the growth of the home cleaning services market, as customers may have inconsistent experiences with different cleaning providers.

Category-wise Insights

Which services are forecast to gain the dominant market share?

Floor Cleaning to gain a significant traction

According to Fact.MR’s data, preference for Floor Cleaning segment is expected to expand with a market share of 34% over the forecast period.

Floor cleaning is becoming an increasingly important aspect of home cleaning, as consumers place greater emphasis on maintaining clean and hygienic floors in their homes. This has resulted in an increased demand for floor cleaning services, which has contributed to the growth of the home cleaning services market.

Moreover, the growing popularity of hard flooring, such as tile and hardwood, has increased the demand for floor cleaning services, as these flooring materials are more difficult to clean and maintain than traditional carpeting. This in turn, is anticipated to drive the sales of the home cleaning services.

Additionally, the advancements in floor cleaning technology have made floor cleaning more efficient and effective, and have helped to boost the growth of the market. For instance, the use of steam cleaners and floor polishers has made floor cleaning faster and more thorough, and has increased the demand for floor cleaning services.

Further, the increased awareness of the health benefits of clean and hygienic floors has contributed to the growth of the home cleaning services. For instance, clean floors can help to reduce the risk of slip-and-fall accidents, as well as minimize the spread of bacteria and other germs. Hence, all the aforementioned factors are expected to increase the segmental growth during 2023-2033.

Region-wise Analysis

What is the outlook of the North American Home Cleaning Services market?

Increasing Awareness Regarding the Usage of Eco-Friendly Products to expand regional growth prospects

According to Fact.MR, North America is the fastest-growing Home Cleaning Services market region, accounting for over 30% of the market share in 2023, and is expected to maintain its dominance during the analysis period.

There is growing awareness of the importance of using eco-friendly products at home, and many consumers are increasingly demanding home cleaning services that use environmentally-friendly products. This is one of the major factors driving the regional market growth. In addition, the rising disposable income levels among consumers, has increased the demand for home cleaning services in the region, as people are more willing to spend money on home cleaning services to free up time for other activities.

Moreover, factors including advancements in technology is also projected to bolster the demand for home cleaning services in the region. Also, the growing popularity of online platforms, such as online marketplaces and mobile apps, has made it easier for consumers to find and book home cleaning services. All these factors will boost the regional market growth.

What can be expected from the Asian market For Home Cleaning Services?

Expansion of Companies into the New Markets will accelerate the regional demand

According to Fact.MR, the Home Cleaning Services market in Asia Pacific is expected to account for 24% of the market share in 2023, and is expected to accelerate during the analysis period.

The Asia Pacific region is witnessing rapid urbanization, with many people moving from rural areas to cities. This has increased the demand for home cleaning services in the region, as people in cities tend to have smaller living spaces and less time to clean their homes.

The emerging regional economies such as India, China, and Japan are leading to rising disposable income levels among consumers, which in turn, is a major factor that is likely to increase the sales of the home cleaning services in the region.

Moreover, many home cleaning services companies in Asia have been expanding into new markets, both domestically and internationally, which in turn are expected to escalate the growth of the regional market over the analysis period.

Start-up Scenario

• Founded in 2012, Handy is a home cleaning services-based startup, that offers a technology-driven platform that connects customers with professional cleaners for home cleaning services. In addition to its traditional home cleaning services, Handy also offers deep cleaning services, move-in/out cleaning services, and spring-cleaning services.
• Established in 2014, Helpling is a Singapore-based startup, that allows customers to book for cleaning services online.
• Started in 2011, SimplyClean is a startup, that has recently added new services, including deep cleaning services, window cleaning services, and eco-friendly laundry services.

Competitive Landscape

Prominent players in the Home Cleaning Services Industry are taking advantage of the rapidly increasing demand for the chatbots in various applications. To further their outreach, players are relying on collaborations, partnerships and acquisitions with existing small, medium and large-scale providers.

Some prominent market developments are as follows :

• In October 2022, with a five-year deal, SBFM plans to provide a full range of commercial cleaning services to PureGym, the largest gym operator in the United Kingdom, at all its UK locations. The contract began on September 1, 2022, and SBFM and PureGym have their main offices in Leeds.
• Trivest Partners and Three20 Capital Group, in March 2022, entered into a joint venture partnership in Office Pride Commercial Cleaning Services. Office Pride, one of the commercial cleaning franchise systems in the United States with the quickest growth, announced its development goal to reach 300 units and USD 300 million in system sales.

Key Segments Covered In the Home Cleaning Services Industry Report

• By Services :

  • Floor Cleaning
  • Window Cleaning
  • Carpet Cleaning
  • Others

• By Region :

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia and Oceania
  • Middle East & Africa