Texture Paints Market

Texture Paints Market Analysis by Smooth Texture, Sand Texture, Orange Peel Texture, Popcorn Texture, and Others from 2023 to 2033

Analysis of Texture Paints Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Texture Paints Market Outlook (2023 to 2033)

The valuation of the global texture paints market is estimated at US$ 16.7 billion in 2023. The global market is forecasted to reach US$ 39.2 billion by the end of 2033, increasing at a noteworthy CAGR of 8.9% over the decade.

Texture paints have been gaining immense popularity owing to the thickness of these paint, which does not require primer. They are utilized in numerous applications and a wide variety of these paints are available in the market. Textured paints find applications to cover imperfections in walls and ceilings, including holes, cracks, and various irregularities. They are designed to hide imperfections in the ceilings or walls and are generally more hard-wearing. Texture paints can also be utilized to make creative and unique wall designs.

Compared to flat paint, texture paint has a slightly gritty and rough look. The gritty look provides a rustic appeal to the walls. Texture paints have an intricate or unpretentious or subtle and artistic side, which makes them catchy in their appeal. They are sustainable against UV rays, wind, water, and heat and ensure durability.

No special tricks are required for the application of texture paint and the application process is comparatively easy. The cost required for the maintenance of texture paints is also less. Texture paints provide a different persona to living space. They are suitable for exterior applications as well due to their ability to provide sheen level and opacity.

Sales of texture paints are driven by rising demand from numerous end-use industries, including building and construction. These paints are used widely by providers of interior design services and house painting services. According to this research report by Fact.MR, a provider of market research and competitive intelligence, high demand for texture paints for residential structures for repainting or painting is driving growth opportunities in the market.

  • The Australian Trade and Investment Commission mentioned that the Singapore government spends around USS $ 2 billion each month on public infrastructure. The average construction demand in Singapore was valued at around US$ 35 billion in the year 2019.

Improved standard of living along with increasing per capita income of people is also influencing demand for texture paints across the globe. The rising incidences of homeownership are also projected to generate lucrative opportunities for industry players throughout the forecast period.

However, there are a few restraints that are limiting the adoption of texture paints. The price of texture paints is comparatively higher compared to traditional paints, which can create setbacks for the growth of the texture paints industry. The high VOC content in texture paints is also adversely impacting market opportunities.

Report Attributes


Market Size (2023)

US$ 16.7 Billion

Forecasted Market Value (2033)

US$ 39.2 Billion

Anticipated Market Growth Rate (2023 to 2033)

8.9% CAGR

Canada Market Growth Rate (2023 to 2033)


Germany Market Growth Rate (2023 to 2033)

6.1% CAGR

Projected Share of Asia Pacific (2033)


Key Companies Profiled

  • Andura Coatings
  • The ValsPar Corporation
  • Spectra Texture Wall Coating Pvt. Ltd.
  • Nippon Paint Holdings Co., Ltd.
  • Kansai Paint Co. Ltd.
  • Jotun A/S
  • Crown Paints Limited
  • Berger Paints India Limited

Which Factors are Driving high Demand for Texture Paints Globally?

“Government Initiatives Boosting Construction Activities”

The increasing population around the world is resulting in the requirement for more commercial and residential constructions. Governments from different countries across the globe are supporting increased construction activities, which can generate demand for texture paints.

For instance :

  • The Indian government initiated various projects, including ‘Housing for All by 2022’ and ‘100 smart cities’, which are projected to boost the Indian residential construction market during the forecast period.
  • ENABLE Build Program was launched by the British government in 2019 to provide financial support to different smaller house builders. This initiative can contribute to infrastructural developments in Britain.

“Superior Properties of Texture Paints Compared to Conventional Paints”

Textured paints are opted for as a simple way to offer an elegant look to walls. In addition, they are resilient against water, wind, sudden changes in temperature, and UV rays from the sun. The application of texture paints as interior paints can offer extreme resistance to flaking, sagging, peeling, and fungi-algae growth.

Texture paints come with a wide variety of solutions ranging from rocky roughness to mirror-polished smoothness. Texture paints do not require much maintenance as they are abrasion resistant and extremely durable. These properties of texture paints can contribute to their rising demand over the forecast period.

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What Challenges are Faced by Texture Paint Suppliers?

“Harmful Effects of Texture Paints on Human Health”

Though texture paints are used widely in residential and non-residential sectors, the presence of VOC (volatile organic compounds) ingredients in them can hamper market opportunities. Governing bodies are implementing stringent regulations and policies to minimize the impact of VOC on human health.

For instance :

  • The Ozone Transport Commission (OTC) is taking various efforts to reduce VOC limits to meet requirements for clean air, which are set by the Environmental Protection Agency (EPA).

“High Cost of Texture Paints Limiting their Adoption”

The high cost of texture paints compared to traditional paints can restrain their adoption. More time is required for the application of paints, which may hamper the requirement for texture paints and thus impede the market growth.

Texture Paints Market Size, Share, Growth and Forecast by Fact.MR

Why is Demand for Texture Paints High in Asia Pacific?

“Infrastructural Developments Generating Lucrative Opportunities in Asia Pacific”

Asia Pacific is anticipated to hold a substantial share of more than 46% in market revenue by the end of 2033. This rapid growth is owing to rapid urbanization and industrialization because of infrastructural development, economic reforms, and the rising per capita income of individuals.

  • The construction value of China reached US$ 960 billion by 2019-end according to the International Trade Administration (ITA). The Chinese construction industry is predicted to advance at a CAGR of 5% through 2023.

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Country-wise Insights

Which Trends are Generating Huge Demand for Texture Paints in Japan?

“Increasing Application of Texture Paints in Residential & Non-Residential Sectors”

The demand for texture paints is expected to progress at a steady CAGR of 5.4% through 2033 in Japan. The increasing sales of texture paints in Japan are attributed to their growing applications in non-residential and residential fields.

Why is Demand for Texture Paints Increasing in the United States?

“Presence of Huge Consumer Base Generating Opportunities”

Sales of texture paints in the United States market were valued at US$ 3.6 billion in 2022. The United States is expected to observe a noticeable growth in the target industry owing to the presence of a huge consumer base. The well-settled industries can propel the demand for texture paints there.

How Will Germany Fare in the Texture Paints Market?

“Presence of Key End-use Industries in Germany”

Consumption of texture paints is projected to advance at a noticeable CAGR of 6.1% through 2033 in Germany. The dominating presence of various end-use industries, including building and construction in Germany is estimated to generate lucrative opportunities for industry players.

Category-wise Insights

Which Type of Texture Pain is a Key Contributor to Revenue Generation?

“Easy Execution and Cost-effectiveness of Sand Texture Paints”

Based on type, the global market is segmented into a smooth texture, sand texture, orange peel texture, popcorn texture, and others. The sand texture segment held more than 25.2% of the revenue share in the year 2022. Sand-like additives are present in sand texture. Easy execution and cost-effectiveness of sand texture paints are escalating their demand for wall and ceiling painting.

Sand texture segment are available in coarse, medium, and fine-grain sizes. Post-mixing texture paint and premixed texture paint are the two prominent categories of these paints. Sand additives are not found in post-mixing paints and are added according to choice. Whereas, sand additives are present in premixed texture paint already and can be applied directly. These paints are utilized in the texture painting of ceilings.

Why are Water-based Texture Paints Dominating the Landscape?

“Inclination toward Water-based Texture Paints Attributed to Their Environment-friendly Aspect”

Based on technology, the global industry is classified into solvent-based, water-based, and others. Among these, the water-based segment held more than 55.5% of the total revenue in the year 2022 and is predicted to dominate over the next 10 years. Water-based texture paints contain binders, pigments, and fillers, which dissolve in water.

Water is used as a solvent in water-based texture paints. The low level of VOC (volatile organic compound) of water-based paints makes them more environmentally friendly with zero or minimal harmful effects on human beings. They are easy to clean and have no or little smell, which makes them environment and children-friendly and creates a more pleasant painting experience.

Water-based texture paints are utilized in floors to cladding, swimming pools to barns, and roofing to railings. They have a low resistance to extreme weather conditions. Water-based paints are preferred for internal application.

Which End Use Segment Accounts for a Substantial Market Revenue Share?

“Growing Construction of Residential Building Activities across the World”

Residential and commercial are the two key segments of the global market based on end use. The residential segment held more than 46% of the revenue share in the year 2022. Texture paint is used to create a wide variety of faux finishes and to give attractive look to residential floors and walls.

Texture paints contain resins and additives to protect texture even when paint gets dried, which makes them more popular and different from other available options. The significant growth in building and construction activities is generating demand for texture paints.

  • As per the United States Census Bureau, more than 117,600 residential homes were constructed in the United States in April 2020.

Thus, increasing incidences of residential construction will bolster demand for texture paints.

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Key Market Players

Distributors of texture paints are strengthening their supply chain management system to match consumers’ requirements and extend their reach around the world. Increased expenditure by manufacturers ensures the delivery of quality products and helps in maintaining product standards.

For instance :

  • Tnemec Cp. Inc., in October 2019, acquired Textured Coatings of America, Inc.’s assets. The acquisition strengthened the position of Tnemec as a global leader and provided assistance to meet consumer requirements.

Leading manufacturers of texture paint include Andura Coatings, The ValsPar Corporation, Spectra Texture Wall Coating Pvt. Ltd., Nippon Paint Holdings Co., Ltd., Kansai Paint Co. Ltd., Jotun A/S, Crown Paints Limited, and Berger Paints India Limited.

Segmentation of Texture Paints Industry Research

  • By Type :

    • Smooth Texture
    • Sand Texture
    • Orange Peel Texture
    • Popcorn Texture
    • Others
  • By Technology :

    • Water-based
    • Solvent-based
    • Others
  • By End Use :

    • Residential
    • Commercial
  • By Region :

    • North America
    • Europe
    • Asia Pacific
    • Latin America
    • Middle East & Africa

- FAQs -

What is the size of the texture paints market in 2023?

The global texture paints market is valued at 16.7 billion in 2023.

How far will global demand for texture paints reach over the forecast period?

Worldwide demand for texture paints is anticipated to reach US$ 39.2 billion by the end of 2033.

At what CAGR will the market for texture paints expand through 2033?

Demand for texture paints is predicted to surge at a CAGR of 8.9% from 2023 to 2033.

What is the predicted growth rate for the Japanese texture paints market?

Sales of texture paints are set to advance at a CAGR of 5.4% through 2033 in Japan.

Which region holds a noticeable share of global market revenue?

Asia Pacific is projected to hold more than 46% share of the global market by 2033-end.

Which product type is contributing substantially to revenue generation?

Sand-based texture paints are estimated to account for the bulk of product sales

Who are the leading providers of texture paints?

Key manufacturers of texture paints are The ValsPar Corporation, Spectra Texture Wall Coating Pvt. Ltd., Kansai Paint Co. Ltd., Jotun A/S, Crown Paints Limited, and Berger Paints India Limited.

Texture Paints Market

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