Consumers are growing increasingly conscious about the effects and impacts of their buying selections on society and the environment. Nowadays, consumers select products after gaining information about the background of its manufacturing, such as ingredients and raw materials used. Owing to rising consumer awareness, manufacturers have been hard-pressed to offer products that resonate with consumers. 

The bath market includes all personal care products is geared towards this trend. As the global bath and shower toiletries market is expected to reach nearly US$ 50 Bn in revenues by 2022, manufacturers are looking for existing gaps and opportunities in this market. For new launches, technology and innovation are the key factors manufacturers are paying attention to. Key trends impacting the global bath market include,

1. Natural Ingredients

Natural ingredients and organic formulations have become a standard in the market. Consumers are now more well-informed and acquainted with the chemical ingredients in cosmetic products. Using familiar and natural ingredients, along with making formulations free from certain chemical ingredients are the key trends in the global bath market.

Consumers are looking for products that offer benefits connected with nourishment. This has led manufacturers to launch products which are based on vitamins, antioxidants, essential oils, minerals and also probiotics along with the prospects to use ingredients like tea tree, charcoal and super foods. For example, TRESemmé has launched a mainstream Botanique range by using natural ingredients and free-from claims.

2. Health & Wellness

Health and wellness has remained a key trend in the global bath market, but its impact has become more pronounced in the recent past. Health and wellness products are in demand, and manufacturers who are able to offer products that promote health & wellness are able to appeal to consumer sentiment. 

Diet, likewise has vastly affected the industry, with veganism and clean eating a noteworthy focus. There is an opportunity to capitalize on, as more individuals are avoiding items that have been tested on or made from animals.

3. Multi-pronged Benefits

Showcasing products as having numerous advantages is appealing prospect for manufacturers. The impact of this trend is visible in-shower saturating creams, exfoliating products and focused treatment items for the bath. This is altogether pointed towards arranging for purchasers' chance while guaranteeing that their excellence administration is not traded off. There are opportunities with packaging and showcasing cases to feature the efficient nature of such product.

4. Anti-aging

Anti-aging has remained a lucrative product segment in the bath & toiletries segment. Anti-aging claims in the skin care division incorporate fading wrinkles, skin firming and moisturizing. There is furthermore scope for brands to strengthen pro-aging messages through publicizing and product packaging. There is a split in the market for more regular bath, shower and soap products to likewise address these worries.

5. Male Grooming

The men's hair care market is witnessing steady growth, and the opportunity to tap this growing segment is not lost on manufacturers. This is reflected in all through the bath or personal care industry. This has affected massively on the shaving and depilatory market, with longing and retro shaving products normally found in stores.

These were the key trends influencing the bath market globally. As the global bath and toiletries market is estimated to grow steadily in the next five years, a number of opportunities are expected to arise in this segment.