Allergy Care Market Forecast, Trend Analysis & Competition Tracking - Global Market Insights 2018 to 2027

Tier 1 Players Retain their Buoyancy in Allergy Care Market with a Hefty Share

Allergy care market remains highly consolidated, with leading players holding around 70-75 revenue share. The focal point of these leading players in the allergy care market is expansion of manufacturing facilities to rev up their production capabilities. Moreover, these companies are also focusing on strategic collaborations with healthcare professionals to excel in multiple activities, ranging from preclinical research to clinical development.

The tier 2 or mid-level players in the allergy care market are oriented toward solidifying their regional presence. Likewise, the emerging players or their tier 3 players are highly focused on specific product segments and boosting their volume sales.

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Technology Permeation in Allergy Care Gains Palpability with Enhanced Outcomes and Reduced Costs

The use of technologies, such as telehealth and telemedicine, in case of allergy care represents one of the evolving trend gaining prominence and is supported by prominent authorities. Technologies as such enable effective allergy care by enhancing the patient-physician collaborations, resulting in enhanced clinical outcomes. Moreover, healthcare specialists across the globe are also eyeing these technologies to boost their bottom line by treating multiple patients within stipulated timespan.

Few of the prominent authorities, such as the American College of Allergy, Asthma and Immunology (ACAII), are supporting use of telemedicine and telehealth in the field of allergy care. Relative efficiency and improved results offered by such technologies pinpoint their future penetration into the allergy care market, thereby contributing to the overall market size.

Convenience Stimulates Sale of Over-the-Counter Medications; Reliability Remains Highly Valued Among Consumers

Accessibility and affordability are two of the predominant factors retaining the unwavering demand for over-the-counter (OTC) medications for multiple purposes, with allergy care being no exception. As per a revelation by the Consumer Healthcare Products Association (CHPA), there has been a proactive shift toward OTC, with users scaled up to 75 percent in 2015, up from 66 percent in 2009. This provides enough credence to the fact that the demand for OTC medications is not foreseen to come down sooner.

Familiarity with the known is predominantly pushing the demand for branded OTC medications. The continued clamor for branded OTC medications for allergy care illustrates that though consumers are open to store-branded alternatives, they still remain highly inclined toward known brands in terms of reliability.

Allergy Care Market to Witness a Paradigm Shift from Cure to Prevention

Allergy cases are rapidly increasing in prevalence, making the heavy dependency on pharmacotherapy for treatment seem unfeasible. As per a revelation by the Centers for Disease Control and Prevention (CDC), allergies stand as the 6th leading cause of chronic illness in the U.S. alone, with an annual cost of around $18 billion. Furthermore, a population of more than 50 million Americans suffers from different kind of allergies every year. According to the European Academy of Allergy and Clinical Immunology (EAACI), more than 150 million Europeans suffer from chronic allergic diseases as per the current scenario and half of the entire EU population is foreseen to be affected by 2025.

In line with the aforementioned alarming situation, allergy care market is witnessing several efforts and formulations focusing on prevention over cure. One of such compelling efforts was taken by Japan’s Astellas Pharma in formulation of a DNA vaccine, which was meant to protect the body from cedar pollen.

Genentech, Inc., a prominent biotechnology corporation, introduced omalizumab, which is an engineered antibody that binds to human IgE to treat a form of asthma. Developments as such are likely to carry promising potential ahead and might offer untapped opportunities for the market players to tap into.

Increasing Awareness Programs on Allergic Conditions to Underpin Growth

Despite the high prevalence of allergic conditions, lack of awareness about their impact is the primary reason for them being underestimated and underdiagnosed. However, there have been multiple initiatives carried out by prominent organizations in order to bring awareness apropos of allergy, underpinning growth of allergy care market.

For instance, the European Federation of Allergy and Airways Diseases Patients’ Associations (EFA) introduced a 4-year awareness program representing facts of allergies with the aim of improving cognizance of the same. Moreover, increasing governmental initiatives oriented toward training and infrastructure associated with diagnosis of allergies is boosting the growth of allergy care market.

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Allergy Care Market - Competitive Landscape

The competitive landscape in the research report of allergy care market sheds light on the key players having a stronghold in the allergy care market space.

Johnson & Johnson Inc., a leading player in the allergy care market, announced a binding offer from Fortive to acquire advanced sterilization products in 2018. This is a strategic move by J&J in order to streamline its portfolio post review of its over-the-counter drugs.

Sanofi-Aventis U.S. LLC, a prominent player in the allergy care market, completed the acquisition of Bioverativ for $11.6 billion in 2018. This acquisition is aimed at expansion of the company in specialty care and solidification of its leadership for treatment of rare diseases.

Bayer AG, a key player in the allergy care market, completed acquisition of consumer care business of the U.S. pharmaceuticals group Merck & Co., Inc., Whitehouse Station, New Jersey in 2014. This acquisition represents a milestone for Bayer for prosperous diversification of its product portfolio.

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Allergy Care Market- Definition

Allergy care refers to the treatment of any kind of allergy with the help of over-the-counter and prescription medications. Allergy care fundamentally revolves around evaluation and management of services meant for treatment of a wide-range of allergic conditions.

Allergy Care Market- About the Report

Allergy care market report offers a scrutinized and detailed analysis on the allergy care market for the period, 2018 to 2027. Key allergy care market growth influencers, such as drivers, restraints, trends, and opportunities, along with a detailed segmental analysis of allergy care market have been included for enhanced understanding of the readers apropos of allergy care market.

Allergy Care Market Structure

The allergy care market report offers a detailed taxonomy based on various segments, such as by product type, by sales channel, by form, and by region. By product type, the allergy care market has been classified as nasal spray, antihistamine medication, and eye drops. By form, the allergy care market has been classified as tablets/gells/pills, sprays, and liquids.

The sales and distribution framework in the allergy care market has been classified as drug and pharmacies, modern trade, departmental stores, institutional sales, monobrand stores, and online stores. The growth of allergy care market has been gauged across primary regions such as North America, Latin America, Europe, Japan, APEJ, and MEA.

Allergy Care Market- Additional Questions Answered

Apart from the aforementioned insights on allergy care market, the research study on allergy care market also addresses some of the additional questions for in-depth understanding of allergy care market, such as

• Which product type in the allergy care market will hold larger revenue share
• Which product type will expand at the highest CAGR in the allergy care market?
• Which region will offer highly lucrative aspects in terms of revenue in the allergy care market?
• Which sales channel will be the most remunerative in terms of revenue benefits for the players of allergy care market?
• Which product type will record the highest volume sales by 2018-end?

Allergy Care Market- Research Methodology

A robust research methodology has been adopted for the information and insights included in the allergy care market research report. An exhaustive secondary research coupled with an affluent primary research form the foundation for the most recent and accurate information on allergy care market. The unmatched Intelligence garnered for allergy care market from primary interviews have been used for validating data procured from the secondary research phase for allergy care market.

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