The uptake for probiotic cosmetic products is anticipated to soar since manufacturing companies are increasing efforts to attain clean labels for their products. Since clean label is perceived as ‘natural’, acquiring clean labels for products has become a necessity for companies in the personal care and cosmetics market. Growing awareness about cruelty-free and veganism are other important aspects associated with clean label probiotic cosmetic products.

Digitization is one of the key focus points for manufacturers. Likewise, China is found to excel in digitization when it comes to online consumer engagement involving probiotic cosmetic products. On the other hand, the U.S. market is also a major frontrunner in online consumer engagement. Since digitization is emerging as a key driver for growth of the probiotic cosmetic products market, the U.S. market is witnessing a skyrocketing Y-o-Y growth. This progressive trend is estimated to contribute toward overall growth of the North American market.

Online consumer engagement is encouraging users in North America to share their reviews and feedback on probiotic cosmetic products. Thus, constructive and positive feedback on probiotic cosmetic products has helped personal care and cosmetic companies to bolster their credibility credentials in the global market landscape.

Innovative Skin Microbiome Products Catering to Diverse Consumer Appetite

Microbiome products are creating quite a stir in the area of probiotic cosmetic products. This has catalysed the use of Lactobacillus in probiotic skincare products, predominantly in the U.S. market. Leading players in the cosmetics industry such as Procter & Gamble, BASF and L’Oréal have joined the bandwagon of skin microbiome. Companies are innovating in AO+ (Ammonia-oxidizing) mists to provide antimicrobial and anti-inflammatory attributes in skin probiotic cosmetic products. For instance, AOBiome — a clinical-stage microbiome company, introduced their product line Mother Dirt which also has a biome-friendly ammonia-oxidizing bacteria (AOB) mist in the form of a probiotic spray.

Companies are broadening their scope for incremental opportunities by introducing other skin probiotic cosmetic products such as moisturizers and cleansers that help rejuvenate the skin. Thus, probiotic cosmetic products are growing popular amongst consumers owing to their many advantages. Manufacturers are increasing R&D to understand the various fermentation techniques of the novel Lactococcus lactis bacteria to innovate in new probiotic cosmetic products. The uptake of biome-friendly products is increasing since these products are being induced with anti-aging agents that improve quality of the skin. This trend is leveraged with an increase in the production of antimicrobial peptides and enzymes in skin which is essential to make skin more youthful with the use of probiotic cosmetic products.

Cosmetics Companies are Driving Superior Value with Probiotics

Topically applied probiotic cosmetic products are being pervasively used to create a shield against harmful bacteria on the skin. The anti-pollution skincare movement is emerging as a key driver which is boosting the sales of probiotic cosmetic products. Probiotic skincare products help to balance the skin’s microbiome and combat skin-related issues. For instance, insights services company Lumina Intelligence, has suggested that probiotic cosmetic products help treat skin allergies and eczema.

Growing prevalence of acne, skin bumps and inflammation are some of the key drivers that are triggering the demand for probiotic cosmetic products. Many dermatologists are favouring probiotic skincare products since these products show visible signs in the reduction of dead skin cells, thus replenishing the skin with good microbiome.

The probiotic cosmetic products market has witnessed a rise in the launch of facial skincare probiotic products in comparison with the total probiotic skincare launches in the previous years. Growing awareness about microbiome amongst consumers has helped companies create incremental opportunities by increasing the availability of probiotic cosmetic products through online retailing and other direct trade channels.

High Potential in Personalization Helps Companies Establish Strong Online Presence

Companies are setting their collaboration wheels in motion to develop personalized probiotic cosmetic products. For instance, Hong Kong-based nutrition and personal care company Health & Happiness Group, announced to acquire UK-based Aurelia Probiotic Skincare to invest in the U.S. personalized skin care brand ‘Proven’. High-end anti-aging skin care brands are growing conscious about sustainably sourcing bio-organic botanical ingredients to combine them with probiotics. Thus, companies are streamlining their production activities to boost their credibility as a global wellness brand.

Disruptive innovations are serving the consumer craze for personalized probiotic cosmetic products. Since not all individuals have the same skin type, personalization is emerging as a winner in the space of probiotic cosmetic products. Companies are increasing efforts to strengthen their online presence to target customers in Asia since companies are aiming to tap into lucrative opportunities in rapidly-developing economies of the region. This is evident since consumers in Asia are eyeing for cleaner and greener probiotic cosmetic products. Manufacturers are also increasing efforts toward introducing cruelty-free probiotic cosmetic products and aiming to emerge as ‘Leaping Bunny’ certified brand to take a stance against animal testing.