- Press Release -

Rockville, Md. The global specialty beer market is set to exceed US$ 15 Bn by 2022 on moderate growth, according to Fact.MR. Made by adding flavours such as herbs, fruit and spices to regular beer through varied fermentation, specialty beer is riding demand for exotic tastes, rising exports from developed regions, and growing appetite in emerging economies.

American sour leads by fermenting style, fruit beers lead by product, and microbreweries are the top channel, with Europe the most lucrative region.

Styles, Products and Channels

American sour is the leading fermenting style at a 4.1% CAGR and gaining share, with Belgian Gueuze edging ahead of Belgian fruit Lambic on growth despite similar shares. By product, fruit beers dominate, while herb and spice beers grow fastest at a 4.6% CAGR. On distribution, microbreweries lead and grow fastest at a 4.2% CAGR, with contract and independent regional craft brewers expanding in parallel.

Europe stays the most lucrative region on a high revenue share, while Asia Pacific excluding Japan grows fastest at a 3.9% CAGR as demand for specialty beers rises.

Flavour Appeal Drives Demand

The market runs on variety and craft. As drinkers seek exotic flavours and innovative styles and are willing to pay more for a distinctive brew, specialty beer holds an edge, and rising exports and disposable incomes keep demand climbing through the forecast period.

Suppliers and Their Playbook

The field spans craft brewers and large brewing groups.

• Deschutes Brewery, Inc., Diaego Guinness USA Inc., North American Breweries Inc., SweetWater Brewing Company, LLC, Bells brewery Inc., Duvel Moortgat NV, Heineken Holding N.V, Molson Coors Brewing Company, Anheuser-Busch InBev SA/NV, Sierra Nevada Brewing Co., Stone Brewing Co., D.G. Yuengling & Son, Inc., and The Boston Beer Company, Inc. are among the key players in the report.

Reading the Market for Decisions

For brewers, growth favours American sour and herb and spice styles and strong microbrewery presence. Investors get a market with steady, flavour-led demand. Procurement and retail teams can plan around fruit beers carrying volume, microbreweries leading distribution, and Europe holding the largest share while Asia Pacific grows fastest through 2022.

About the Report

Fact.MR's study covers the global specialty beer market for the 2017 to 2022 forecast period, with segmentation by fermenting style, product, distribution channel and region. It sizes each segment, maps the competitive field, and weighs the consumer forces shaping demand. Further detail is available in the specialty beer market report.

About Fact.MR

Fact.MR is a market research and consulting agency with deep expertise in emerging market intelligence. The firm is known for its syndicated research, custom research and consulting solutions, helping clients make decisions on demand, competition, investment, procurement and future growth.