Rise of Sober Curious Population to Drive Sales of Non-Alcoholic Wine: Fact.MR Report
Published : 31 Aug 2021 Industry: Food & Beverage
As per a latest study by Fact.MR - a market research and competitive intelligence provider, the global non-alcoholic wine market is projected to surge at a CAGR of 10.4% and top a valuation of US$ 4.5 Bn by 2031.
Until recently, alcohol intake was thought to be a binary choice between drinking alcohol or drinking water. However, the global beverage industry has witnessed the emergence of a new population looking for a reasonable balance. The phrase 'sober curious' first appeared in Ruby Warrington's book of the same name in 2018. The sober curious population uses alcohol to unwind after a stressful week, but consumers are concerned about the influence of alcohol on mental health, which has led to mindful drinking.
A study of 10,000 young people conducted at the University College London discovered that non-drinking is becoming more accepted, while binge drinking is becoming less mainstream. Researchers also discovered that 29% of 16-24-year-olds were non-drinkers in 2016, while binge drinking rates declined from 27% to 8% during the same period. However, the sober curious trend is not limited to a single generation. According to studies, older generations are also attempting to minimize their alcohol consumption. The trend is likely to gain traction as a result of growing health concerns, both, physical and mental, associated with alcohol intake.
With mindful drinking becoming popular, global beverage manufacturers are looking into alternatives, and several others have emerged to create alcohol-free beverages that would fit in with a trendy cocktail menu. For instance, it is expected that non-alcoholic wine manufacturers claiming to be environmentally friendly will proliferate over the coming years.
Key Takeaways from Market Study
- The U.S. is estimated to account for more than 83% of the North American market, supported by growing number of mindful drinkers in the country.
- China is estimated to account for 47.6% of the East Asian market share, driven by a strong supply chain.
- Italy is one of the potential markets in Europe, accounting for 15.2% of the value share, owing to high consumption wine and wine products.
- Still wine is anticipated to hold nearly 73% of the market share, but sparkling wine is expected to witness higher growth at a CAGR of 11.1% over the 2021 to 2031 forecast period.
- The alcohol-free wine market reflects around 78.3% of the market share, owing to its health benefits, and is estimated to surge at 11.3% CAGR.
“Introduction of a broad range of novel non-alcoholic wine products and increasing emphasis on health benefits associated with mindful drinking are estimated to boost market growth over the decade” said a lead analyst at Fact.MR.
Who is Winning in the Marketplace?
Advent of efficient and user-friendly distribution channels such as Internet retailing is one of the factors expected to drive market expansion. Several recognized brands of non-alcoholic wines are available on e-Commerce websites such as Amazon, Dan Murphy's, and Better Rhodes, among others.
- 2021 witnessed the launch of The Dry Goods Beverage Company, an online platform for non-alcoholic wine and other beverages.
Some of the leading companies offering non-alcoholic wines are Schloss Wachenheim, Australian Vintage Limited, Treasury Wine Estates, Sutter Home Wine Estate, Miguel Torres S.A, DGB (Pty) Ltd., Navarro Vineyards, Bodega La Tautila, Grüvi, Chateau Diana Winery, Hill Street Beverage Company Inc., Ariel Vineyards, Neobulles SA, Thomson and Scott, Giacobazzi A.e Figli srl, Pierre Chavin, Weingut Leitz KG, and San Antonio Winery (Stella Rosa).
Get Additional Valuable Insights
Fact.MR, in its new offering, provides an unbiased analysis of the demand for Non-alcoholic wine presenting historical demand data (2016-2020) and forecast statistics for the period from 2021-2031.\
The study divulges compelling insights on the demand for non-alcoholic wine based on product type (still wine and sparkling wine), alcohol concentration (alcohol free and low-alcohol), packaging (bottles and cans), and sales channel (liquor stores, restaurant bars, online store, supermarkets, travel retails, and tasting rooms), across seven major regions of the world.
About the Food & Beverage Division at Fact.MR
Expert analysis, actionable insights, and strategic recommendations – the food & beverage team at Fact.MR helps clients from all over the globe with their unique business intelligence needs. With a repertoire of over 1,000 reports and 1 million+ data points, the team has analysed the food & beverage industry lucidly in 50+ countries for over a decade. The team provides end-to-end research and consulting services; reach out to explore how we can help.
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Sr. Consultant – Food & Beverages