25 Sep 2017
Fact.MR’s new study reveals that the global sports apparel market is set to expand at an impressive CAGR of 5.6% between 2017 and 2022, to surpass a valuation of US$ 204,500 Mn. Increasing health awareness and evolving lifestyle of consumers is expected to play an important role in driving the growth of the market in the forthcoming years. Greater emphasis on physical fitness and healthy living continue to inspire individuals to get enrolled in sporting activities, which concurrently influencing the global demand for sports apparels. At the same time, this is creating opportunities for manufacturers to introduce a wider-range of apparels that are more specific to wearer’s requirement. Consumers are inclining towards apparels that offer high comfort and are fashionable. Most professional athletes and amateur sports players are unwilling to compromise on style and design of apparels. Moreover, apparels make a significant impact on the overall performance of athletes during games and even in training sessions. The aforementioned factors are expected to influence the global sport apparel market over the next couple of years.
Innovative promotional campaigns and advertising activities are also expected to help boost the popularity of sport apparels. In addition, manufacturers are actively focusing on improving the quality and functionality of sports apparels by the using superior raw materials to attract consumers and make their products more appealing. In the modern world, sports has emerged as one of the most exciting entity, which continues to become more extravagant. Growing media coverage of various sporting events is further helping popularise new and trendy sport apparel designs worn by teams and athletes. However, brands usually keep the prizes of apparel considerably high, which continues to hamper their sales in markets with larger ratio of cost-sensitive consumers. In addition, inflow of counterfeit products remain a major challenge for brands.
Some of the leading companies functioning in the global market for sport apparel include, Adidas AG, Under Armour, Inc., ASICS Corporation, Columbia Sportswear Company, Yonex Co., Ltd., NIKE, Inc., PUMA SE, SKECHERS USA, Inc, Fila Korea Co Ltd., and Lululemon Athletica, Inc. A majority of these market players are concentration on improving their product design and quality in order to expand their global market presence.
Sports Apparel Market
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