Automotive Windshield Market Forecast, Trend Analysis & Competition Tracking - Global Market insights 2017 to 2022

Key Findings

High Demand for Glass Automotive Windshield

Manufacturers are inclined toward using glass material for automotive windshield on the back of high durability and strength offered by glass. Moreover, with the introduction of gorilla glass in the automotive space, demand for automotive windshield made from glass is expected to fuel at a significant pace during the forecast period. In case of accidents, glass automotive windshield can prevent major debris from entering the vehicle ensuring safety of passengers. In addition, higher resistance to chemicals, heat and water offered by glass automotive windshield is anticipate to fuel their demand in the coming years.

Rising Prominence of ADAS to Support Growth of Automotive Windshield Market

As technological advances permeate the automotive space, ADAS (Advanced Driver Assistance Systems) are gaining significant traction worldwide. ADAS technology is now being integrated in the windshield of the vehicle to facilitate driver safety and assistance. Automotive windshield being a crucial source of protection, it has become imperative for manufacturers to advocate safety of passengers using sensors and cameras in automotive windshield. Automotive windshield with ADAS can detect crash using radar technology. Moreover, new ADAS innovation in the automotive windshield space is night vision system. Automotive windshield is equipped with infrared camera. This system provides a display on automotive windshield that extends the driver’s vision at night, in turn enhancing driving experience. Against this backdrop, growing integration of ADAS in vehicles is expected to support the growth of the automotive windshield market during the forecast period.

Augmented Reality in Automotive Windshield – A New Trend

Technology giants are focusing on developing AR (Augmented Reality) in automotive windshield of vehicles with the use of Internet of Things (IoT). With augmented reality in automotive windshields, drivers and passengers can conduct calls with passengers in different vehicles on a real time basis. For instance, Apple Inc., has filed a patent for its “Heads-Up Display” – an automotive windshield powered by augmented reality. This automotive windshield can conduct FaceTime calls with visual communication between remotely situated user and vehicle occupant.

Technological Integrations Likely to Complicate Automotive Windshield Replacement

Manufacturers of automotive windshield are inclined toward incorporating new technologies in automotive windshield in a bid to enhance customer experience and safety. However, integration of technologies such as ADAS makes it difficult during replacement of automotive windshield as equipment and sensors they are linked with need to be accurately calibrated so as to maintain the compatibility quotient with vehicle system. Replacing of automotive windshield with ADAS incurs high cost as all sensors must be replaced and installed in the new glass along with accompanying equipment. Inaccurate installments can cause malfunction misleading the driver ultimately resulting in accidents. This factor remains a key challenge for the aftermarket for automotive windshield.   

About the Report

The “Automotive Windshield Market Forecast, Trend Analysis and Competition Tracking – Global Review 2017-2022” is an unbiased intelligence report revealing key facets of the automotive windshield market. Extensive analysis on all segments of automotive windshield market is provided in the report. Assessment on use of automotive windshield in passenger cars, light commercial vehicles and heavy commercial vehicles is included in the research report. Moreover, use of various materials in automotive windshield such as glass and polycarbonate along with analysis on distribution channels such as OEMs and aftermarket is covered in the report. The report gives a brief outlook on demand and sales of automotive windshield across key regions of North America, Latin America, Japan, Europe, Asia Pacific excluding Japan (APEJ) and Middle East and Africa (MEA) during the period of assessment, 2017-2022. The study circles around current trends and new developments in the automotive windshield space and compares historical data and current market scenario to provide future projections.

Market Definition

Automotive windshield is a shielding glass used to protect the passengers and driver from external agents including heat, dust, wind, pollution and foreign matter by preventing entry into the vehicle cabin. They are used in different types of vehicles such as passenger cars, trucks, and buses. Windshields are attached to the vehicle using polyurethane adhesives.

Additional Questions Answered

The report on automotive windshield market answers various questions such as:

• What is the market share of polycarbonate automotive windshield?
• How much are the sales of automotive windshield in passenger cars and LCVs?
• Is aftermarket for automotive windshield lagging behind OEM?
• How is Asia Pacific excluding Japan (APEJ) region likely to prosper in automotive windshield market?

Competitive Landscape

The automotive windshield market report offers a thorough assessment on several key players operating in the market. The market for automotive windshield covers key aspects revolving around the competition, including but not limited to SWOT analysis, key developments and innovations, product portfolio, mergers and acquisitions and key financials. Using this comprehensive compilation, the reader can gain valuable insight using which future moves can be planned and executed to achieve sustenance and competitive edge. The report on automotive windshield market includes profiles of major companies including Saint-Gobain SA, Asahi Glass Co. Ltd., Fuyao Glass Industry Group Co. Ltd., Nippon Sheet Glass Co. Ltd., Guardian Industries, and Safelite Auto Glass.

Note: Apart from the above mentioned players, the report also includes assessment on companies such as Gerber Collision & Glass Inc., Racing Shields, Vitro and Xinyi Glass Group.