Automotive Windshield Market, By Position (Front, Rear), By Glass Type (Laminated, Tempered), By Vehicle Type (Passenger Cars, Light, Heavy Commercial Vehicles), By Distribution Channel (OEMs, Aftermarket), By Region - Global Market Insights 2022-2027

Automotive Windshield Market Outlook (2022-2027)

Currently, the global automotive windshield market enjoys a valuation of US$ 16.6 billion and is predicted to reach climb to US$ 22.8 billion by the end of 2027. Worldwide shipments of automotive windshields are expected to increase at a CAGR of 6.5% from 2022 to 2027.

Robust automotive manufacturing sector and supportive government initiatives in China are expected to propel automotive windshield sales in the country at a higher than global CAGR of 8% over the next five years.

Demand Analysis of Automotive Windshields (2017-2021) in Comparison to Market Forecasts (2022-2027)

The automotive industry has witnessed many changes over the recent years with the changing tide from internal combustion engines (ICEs) to electric vehicles (EVs). Increasing automotive production and sales across the world is a prominent factor that is anticipated to primarily propel automotive windshield demand over the years to come.

Advancements in glass technologies and rising demand for glass windshields with bullet resistance, heating capability, anti-fog characteristics, solar reflection, etc. are also expected to drive the market potential across the forecast period.

Gorilla glass windshields and solar reflective windshields are highly popular in the marketplace and are anticipated to witness growth in demand over the next five years. The aftermarket for automotive windshields is anticipated to witness attractive business opportunities as vehicle owners opt for more aftermarket solutions.

However, the high costs of windshield repair and replacement are anticipated to restrain sales of automotive windshields through 2027. Shipments of automotive windshields are predicted to progress at a CAGR of 6.5% over the next five years.

What Determinants are Shaping the Automotive Windshield Market Growth Trajectory?

“Use of Advanced Display Technologies Influentially Favoring Automotive Glass Market“

Automotive manufacturers are focusing on the integration of advanced display technologies with windshields to make them functional display that shows all the necessary data about the vehicle. Advancements in the fields of AR/VR technologies and holographic display technologies are expected to bolster the demand for advanced windshield displays in the automotive industry over the coming years.

Key suppliers of automotive windshields are expected to focus on product innovation and integration of advanced display technologies to increase their market share on a global level.

“High Cost of Replacement of Smart Windshields to Dwarf Growth of Automotive Windshield Market”

Replacement of smart automotive windshields incurs huge expenses to the vehicle owner and this is expected to impede the overall market growth over the next five years. High costs of sensors associated with smart windshields make the replacement process more expensive and hence lead to a slowdown in demand for car windshield replacement services.

The market for auto glass replacement services has some lucrative opportunities for companies to explore but it would have to overcome the aforementioned challenge to unlock the growth potential in its full glory.

How Significant is Innovation in the Automotive Windshield Marketplace?

“Aspiring Companies Focusing on Product Innovation to Create Novel Windshield Solutions”

Windshields have come a long way from being just pieces of glass mounted on vehicles and have become far more advanced in composition as well as function in the past few years. Wiper-less windshields, bullet-resistant windshields, heated windshields, smart windshields, and many other types have been launched in the past years and helped the car windshield market size expand.

New entrants in the market are focusing on the development of such advanced and innovative windshield solutions to create a space for themselves in the market and gain a prominent market share.

• SATINAL, an Italian safety glass manufacturer, recently announced the launch of the first third-party production of chemically tempered glass. The chemically tempered glass is 6 times stronger than thermally tempered glass and the current production is aimed at nautical applications but the glass is expected to come to the automotive industry soon.
• CY Vision, a maker of holographic display technology, at CES 2022, debuted its new automotive Head-up Display (HUD). The new display also utilizes Augmented Reality (AR) technology and true 3D capability. The new display claims to have the widest field of view of any display currently available in the market for all weather conditions.

Nanotechnology is also anticipated to be a key field where new aftermarket auto glass manufacturers and OEMs could focus and create some innovative windshield products.

• In June 2022, Nano Magic, a leading name in nanotechnology-powered cleaning, forayed its offerings into the automotive industry with the launch of Nano Magic Force Field Windshield Protection. This new windshield treatment is easy to apply and creates an invisible force field barrier that protects against rain, salt, bird bombs, etc. The treatment offers one-year protection and can be used in all types of windshields in the automotive industry.

Which Regions Should Automotive Windshield Companies Keep an Eye On?

“Asia Pacific & Europe to Be Attractive Markets Owing to Presence of Key Automotive Companies”

The market for automotive windshields in the Asia Pacific is anticipated to account for a dominant market share in terms of revenue and volume across the next five years. Increasing automotive manufacturing in countries such as India, China, and South Korea is expected to lead the demand for automotive windshields in this region over the coming years. The Japan automotive windshield market is anticipated to expand at a CAGR of around 3% through 2027.

The Europe automotive windshield market is anticipated to be the second-most lucrative market for automotive windshield companies over the coming years owing to the presence of key automotive companies and increasing investments in R&D to develop advanced products. Germany is anticipated to be a key market in this region and shipments of automotive windshields in this country are projected to progress at a CAGR of around 3.4% over the next five years.

All the major trends in the automotive windshield market on a regional level and global level have been listed in this revised automotive windshield industry survey by analysts at Fact.MR, a market research and competitive intelligence provider.

Country-wise Insights

How Lucrative is the Market for Automotive Windshields in China?

“Robust Automotive Manufacturing & Rising Car Sales Projected to Create New Business Opportunities”

The automotive manufacturing sector in China is the biggest in the world and is supplemented by supportive government initiatives and increasing investments, which makes it an attractive market for all types of automotive components.

Attractive initiatives for investors by the government of China have lured many investors to the country, which is expected to favor the overall automotive windshield market potential through 2027.

Increasing sales of vehicles, rising demand for aftermarket windshields, adoption of smart and advanced windshields, and rising number of product launches in the country are expected to be other factors that drive automotive windshield sales in China over the coming years.

From 2022 to 2027, the market for automotive windshields in China is slated to expand at a high CAGR of 8%. The sales revenue of the auto windshield market in China is projected to be valued at US$ 5 billion by 2027.

Category-wise Insights

Why is Tempered Glass Preferred by Automotive Windshield Companies?

“High Durability & Better Shatter Properties Make Tempered Glass Preferred Choice”

The global automotive windshield market based on glass type is segmented into laminated and tempered.

Tempered glass is anticipated to witness high demand and account for a dominant market share across the forecast period owing to its superior properties in comparison to laminated glass.

Tempered glass is safe and breaks down into small circular pieces when shattered instead of sharp shards that could harm the user. Tempered glass also has proven to be more durable than laminated glass which makes it a popular choice among automotive windshield manufacturers as well as consumers alike.

Meanwhile, the demand for laminated glass is anticipated to increase at a CAGR of around 5.5% over the next five years.

Competitive Landscape

Top automotive glass companies are focusing on launching new windshield solutions to improve their product performance.

• In June 2022, IVIOS, a premium film manufacturer, announced the launch of a new automotive windshield protection film. Axion offers excellent scratch and abrasion resistance with its latest hard-coating technology and protects windshields from external damage caused by shocks.

Segments of Automotive Windshield Industry Research

• By Vehicle Type :

  • Passenger Cars
  • Light Commercial Vehicles (LCVs)
  • Heavy Commercial Vehicles (HCVs)

• By Position :

  • Front Windshield
  • Rear Windshield

• By Glass Type :

  • Laminated
  • Tempered

• By Distribution Channel :

  • OEMs
  • Aftermarket

• By Region :

  • North America
  • Latin America
  • Europe
  • APAC
  • MEA