Disinfecting Wipes Market

Demand for Disinfecting Wipes to Soar on Back of Decontamination of Hospital Equipment

Coronavirus-affected cases are increasing exponentially across the globe due to which hospitals are getting flooded with coronavirus-afflicted patients. This has led to an imminent risk of spread of the virus within hospital facilities as novel coronavirus can transmit via a metal surface which has been contaminated.

 This necessitates disinfection of surroundings and equipment used in the hospital. Further, governments have also introduced guidelines regarding the schedule and method of disinfecting public hospitals. As a result demand for disinfecting wipes for hospital equipment has increased exponentially.

North America to Witness Skyrocketing Sales of Disinfecting Wipes

North America accounts for nearly one-third of the market share and is expected to show significant growth over the forecast period. This growth in demand for disinfecting wipes in North America can be attributed to soaring infection rates and higher than average spending on disinfectants.

Presently, North America is leading with the highest number of cases for COVID-19 and the number is likely to escalate. The presence of multiple market leaders in the region is expected to decrease the gap within demand and supply for disinfecting wipes. Demand in North America is expected to grow 1.2X in 2020 over 2019.

Disposable Disinfecting Wipes to Garner significant Traction

With high demand for quick and convenient cleaning options, disposable disinfecting wipes have been gaining traction. Increase in frequency of usage has further accelerated demand for disposable disinfecting wipes. Disposable disinfecting wipes are expected to show growth of 1.7X during 2020 to 2030.

Disinfecting Wipes Market to Remain Consolidated, despite Emerging Domestic Players

Disinfecting wipes market is consolidated with top players accounting for nearly 40% of the sales revenue. The market is expected to remain consolidated, even with new players entering the market. The existing players like The Clorox Company, Johnson & Johnson, and Kimberly-Clark Corporation have been expanding their manufacturing capacities in the recent past. Owing to these efforts by existing players to increase production, disinfecting wipes market is expected to observe notable growth during the forecast period.

Impact of Covid-19 on Global Disinfecting Wipes Market

Covid-19 pandemic has adversely impacted the global retail and consumer goods industry where national and regional lockdowns have disrupted both production and supply chain. It is possible that the effect on retail and consumer goods firms will be complex, affecting both demand and supply.

Unlike other sectors, a change in consumer habits have led to increased demand for several categories of goods as well as shifting brand preferences. At the same time, manufacturers are determining how best to tackle possible disruptions in the supply chain and capacity constraints that may prevent them from meeting evolving customer needs.

Disinfecting wipes market in particular has also faced the extreme impact from the Covid-19 crisis as demand was observed to increase in January and February compared to demand in 2019 during those months. The increasing demand of disinfecting wipes in 2020 can be understood under three scenarios: positive, pessimistic and probabilistic.

Under the optimistic scenario, the global disinfecting wipes market is expected to increase in the first quarter of 2020 under Covid-19's strong impact, and demand may grow from the second quarter. On the other hand, under the probabilistic scenario, the market is expected to grow under strong crisis control until the second quarter, and boost sales of disinfecting wipes. Although the impact of the crisis may increase the demand for bleach wipes in first two quarters in the pessimistic scenario, the market will begin to show a decline by the first quarter of 2021.

Disinfecting Wipes Market: Segmentation

FactMR’s study has done the segmentation of disinfecting wipes market on the basis of product, Use Case, Application, Structure & Material across the six regions.

• By Product :

  • Biodegradable
  • Non-Biodegradable

• By Use Case :

  • Disposable
  • Reusable

• By Application :

  • Industrial Wipes
  • Food Services
  • Health-Care
  • Consumer Wipes
  • Baby Care Wipes
  • Personal Care Wipes
  • Household or Homecare Wipes
  • Others

• By Structure :

  • Spunlace
  • Airlaid
  • Drylaid
  • Wetlaid
  • Others

• By Material :

  • Fibers
    • Polyester
    • Wood Pulp
    • Fluff Pulp
    • Specialty Paper Pulp
    • Rayon
    • Others
  • Polymers/others
    • Polypropylene Polymer
    • Other Raw Materials

• By Region :

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa (MEA)