Bleach Wipes Market By Fragrance (Standard, Scented), By Usage (Clinical usage, Commercial Usage, Residential Usage), By Sales Channel (Direct Sales, Retail Sales), By Region - Global Market Insights 2020 to 2030

Bleach Wipes Sales to Soar amid Covid-19 Outbreak, Market to Witness 30% Year-on-Year Growth in 2020 Over 2019

On the back of COVID-19 outbreak, bleach wipes have witnessed heightened demand during the initial months of 2020. With no reduction in COVID-19 cases, the demand is further expected to soar. The first two quarters are expected to witness a slight uptick in demand, whereas the demand in the latter two quarters is likely to witness a steady rise.

Recommendation for disinfectant products including bleach wipes by multiple regulatory bodies has supplemented sales in the past months. With 30% anticipated growth under likely conditions, the global bleach wipes market is projected to grow by 1.3X between 2019 and 2020.

North America to Capture Large Chunk of Demand Pie

Within the bleach wipes market, North America accounts for nearly one third of the market share, and is expected to show significant growth over the forecast period. The regional demand growth for bleach wipes can be attributed to higher than average spending of consumers on cleaning and healthcare products.

As of date, North America has shown highest cases for COVID-19 which are rising at a significant pace as compared to other regions. The presence of multiple market leaders in the region is expected to decrease the gap within demand and supply for bleach wipes.

Uptick in Clinical Usage to Augment Demand for Bleach Wipes

While usage of bleach wipes in clinical applications has been steady over recent years, the demand has shown significant increase owing to increasing need for disinfectant products.

Clinical usage of bleach wipes has shown significant increase in 2020 owing to the COVID-19 pandemic and is expected to remain stable over short term forecast. Clinical usage of bleach wipes is expected to register highest growth in terms of usage and present absolute opportunity of nearly US$ 100 Mn during the forecast period.

Direct Sales to Remain Preferred Sales Channel

Government procurement of hygiene commodities has up scaled significantly with the Covid-19 outbreak. Besides, significant demand has been witnessed from private hospitals and clinics. This has led to the channel accounting for over 60% of the sales value. Revenue growth through this channel is also expected to be the fastest during the forecast period.

Bleach Wipes Market to Remain Consolidated, Despite Entry of New Small Scale Players

Bleach wipes market is consolidated with top players accounting for nearly 60% of the global revenue. The market is expected to remain consolidated, although several new players are entering the market.

The existing players like The Clorox Company, Medline, Metrex Research LLC and Essendant Receivables LLC have been working to address the booming demand for bleach wipes. Owing to these efforts of the existing players to fulfill the demand and new players entering the market, bleach wipes market is expected to observe noticeable growth during the forecast period.

Impact of Covid-19 on Global Bleach Wipes Market

Bleach wipes market is expected to witness a robust growth, especially in the first and second quarter of 2020, whereas in the third and fourth quarters, the demand is expected to reach a moderate level. However, under optimistic market conditions, the rise in demand will continue throughout the year, owing to fears of shortages. This will also significantly increase the production volume by small and large scale companies.

Bleach Wipes Market: Segmentation

FactMR’s study has done the segmentation of bleach wipes market on the basis of fragrance, usage, sales channel and region.

• By Fragrance :

  • Standard
  • Scented

• By Usage :

  • Clinical usage
  • Commercial Usage
  • Residential Usage

• By Sales Channel :

  • Direct Sales
  • Retail Sales
    • Modern Trade
    • Online Retail
    • Medical Stores
    • Others

• By Region :

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA