General Purpose Wipes Market

Global General Purpose Wipes Market Outlook

The global general purpose wipes market is estimated at USD 1.7 Billion in 2022 and is forecast to surpass USD 2.8 Billion by 2032, growing at a CAGR of 4.9% from 2022 to 2032.

Report Attributes	Details
Base Year Value (2021A)	USD 1.6 Billion
Estimated Year Value (2022E)	USD 1.7 Billion
Projected Year Value (2032F)	USD 2.8 Billion
Global Growth Rate (2022-2032)	CAGR 4.9%
Europe Market Share in 2021	~26%
Europe Growth Rate (2022-2032)	CAGR ~5.2%
Collective Value Share (Germany, China, India) 2022: Top 3 Countries	~43%
Top 5 Companies Market Share in 2021	~19%
Key Companies Profiled	Johnson & Johnson Procter & Gamble (P&G) Kimberly-Clark Svenska Cellulosa Aktiebolaget (SCA) Unicharm Burt's Bees Cotton Babies Farlin First Quality Enterprises Hengan Himalaya Wellness Pigeon Sebapharma Other Market Players

2017-2021 Global General Purpose Wipes Market Outlook in Comparison to 2022-2032 Growth Forecast

The demand for general purpose wipes is likely to escalate in coming years as these wipes are being used greatly for cleaning spills, drips, and leaks during the storage, transportation, and handling of liquids in industrial and mechanical settings. This is estimated to support market demand by ~24% of current levels in coming forecast years.

Moreover, the demand for wipes for numerous applications in institutions and industries is supporting market growth. The introduction of bio-based materials to make general purpose wipes is making the disposal of wipes easier, which has created lucrative opportunities for the market players in the general purpose wipes market. This is estimated to boost sales of general purpose wipes by nearly 1/3rd over the assessment period of 2022-2032.

Fact.MR projects the general purpose wipes market is expected to witness exhibiting growth at 4.9% CAGR during 2022 and 2032 in comparison to a CAGR of 3.3% with which it grew from 2017 and 2021.

Using Wipes for General Maintenance Clean Ups to Support Market Growth

The general purpose wipes are increasingly gaining traction owing to the rising demand for portable all-liquid absorbents and easy-to-use in day-to-day cleaning and maintenance activities, not only in institutions but in multiple industrial and manufacturing facilities as well.

The escalating adoption of general purpose wipes to clean materials in warehouses, factories, workshops, schools etc. is accentuating the market demand for general purpose wipes. Thus, enhanced adoption is estimated to provide a gain of 176 BPS to the general purpose wipes market during the forecast years of 2022-2032.

As these wipes are made of super-absorbent materials mainly polypropylene, these wipes find it easy to clean and maintain hygiene at workplaces.

They are found to be greatly adopted by end-users owing to their characteristic being of universal absorbent and their effectiveness against acids, tough greases, recalcitrant chemicals, and bases etc. which spill out inevitably from industrial processes. This is expected to enhance market growth by 1/4th of current demand levels in coming years.

Rising Application Supporting Market Demand

The application of general purpose wipes finds their augmented use in food service industries and healthcare industries coupled with industrial usage as well. They are used in food industry to reduce the risk of contamination in handling and food storage. Also they are used for cleaning tough chemicals which spill out during the industrial processes. Therefore, the above factors are to support market demand by 1.9X during the forecast years of 2022-2032.

Degradable and Disposability of Wipes Propelling Market Demand

Wipes are generally considered as a type of solid waste and the increasing awareness about the environmental concerns is stimulating for general purpose wipes product improvements and innovations. Therefore, the key players in the general purpose wipes market have developed disposable general purpose wipes and made from degradable materials. This has solved the issue with disposability of wipes, and is therefore, estimated to propel market growth by 1/5th of current levels in coming years.

Region-wise Insights

Which region accounts for more enhanced demand for General Purpose Wipes Market?

Europe general purpose wipes market accounts for the largest market share of 25.9%. The region is projected to register a CAGR of 5.2% during the forecast years. The higher market share and growth in the region is attributed to the sustained and attractive demand owing to the enhanced awareness about the benefits of adopting disinfecting routines and easy-to-use cleaning in multiple commercial and industrial facilities.

What is the market scenario in East Asia and South Asia & Oceania General Purpose Wipes Market?

East Asia and South Asia & Oceania general purpose wipes market contributes 21.5% and 20.4% to the overall market share and holds 41.9% of the overall general purpose wipes market together. The South Asia & Oceania and East Asia general purpose wipes market is projected to grow at a CAGR of 5.9% and 5.5% during the forecast years of 2022-2032.

The growth in the regions is attributed to the escalating awareness among end-users and consumers towards maintaining hygiene and cleanliness in surrounding environments. They are spending heavily on wipes, thereby bolstering market demand. Moreover, the regions offers lucrative opportunities for the manufacturers to produce bio-based disposable wipes, which has opened new and exciting avenues for manufacturers. This is therefore, estimated to support market demand of general purpose wipes during the assessment period.

Category-wise Insights

Which product type is estimated to support market growth in the General Purpose Wipes Market during the forecast period?

Under product type, the general purpose wipes is segmented into anti-static wipes, abrasive surface wipes, delicate task wipes, disposable wipes etc. Amongst them, the anti-static wipes accounts for largest market share of 19.8% and is projected to grow at a CAGR of 5.5% during the forecast years of 2022-2032. The higher growth to this segment is attributed to these wipes being used greatly for the cleaning and maintenance activities in the electrical and electronics industry.

The next leading segment under product type is abrasive surface wipes, which holds 17.5% of the overall market share and is projected to grow at a CAGR of 5.2% during the assessment period. The abrasive surface wipes is likely to offer lucrative opportunities for the manufacturers owing to the enhanced demand likely to be placed by the consumers and end-users in coming years.

Which material type holds dominant market share and is likely to show higher growth in General Purpose Wipes Market over the assessment period?

The general purpose wipes under material type is segmented into paper wipes, cloth wipes, and plastic wipes. Amongst them, the paper general purpose wipes accounts for largest market share of 37.8% and is projected to register a CAGR of 5.6% during the forecast period. The growth in this segment is attributed to the paper being most attractive material used for producing general purpose wipes coupled with lucrative opportunities present for the manufacturers in this segment. The other segment of cloth wipes and plastic wipes holds 35.4% and 26.8% of the overall market share and are projected to grow at a CAGR of 5.2% and 4.9% over the assessment period.

Competitive Landscape: Top Companies in General Purpose Wipes Market

The global general purpose wipes market is highly fragmented and competitive owing to the existence of many domestic and regional players. Various marketing strategies are adopted by key players such as mergers and acquisitions, expansions, collaborations and partnerships.

Also, new product development as a strategic approach is adopted by the leading companies to upscale their market presence among consumers. These strategies have resulted in the incorporation of general purpose wipes.

Fact.MR has provided detailed information about price points of key manufacturers in general purpose wipes market positioned across regions, sales growth, production capacity, and speculative technological expansion in the recently published report.

For instance:

1. Johnson & Johnson in 2019 announced the acquisition of Ci:z Holdings Co. Ltd., which is likely to expand the science-based dermocosmetics beauty products portfolio of J&J in coming years. This acquisition will also lead to efficacious, science-based skincare products to beauty and health consumers globally
2. Procter & Gamble (P&G) partnered with Imperial College and Durham University in 2021 to accelerate the development of sustainable and improved products, which is in support of the ambitious innovation strategy laid down by the UK government. This partnership will help in the development of new scientific tools improving the performance of everyday products such as household cleaners, laundry detergents etc.

Global General Purpose Wipes Market by Category

• By Product Type, Global General Purpose Wipes Market is segmented as:

  • Abrasive Surface Wipes
  • Anti-Static Wipes
  • Delicate Task Wipes
  • Disposable wipes
  • Lint-free Wipes
  • Precision Wipes
  • Surface Preparation Wipes

• By Material Type, Global General Purpose Wipes Market is segmented as:

  • Cloth General Purpose Wipes
  • Paper General Purpose Wipes
  • Plastic General Purpose Wipes

• By Category Type, Global General Purpose Wipes Market is segmented as:

  • Wet Wipes
  • Dry Wipes

• By Distribution Channel, Global General Purpose Wipes Market is segmented as:

  • Online Sales
  • Offline Sales
    • Modern Trade
    • Drug Stores
    • Convenience Stores
    • Other Sales Channel

• By Region, Global General Purpose Wipes Market is segmented as:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Oceania
  • MEA