Analysis of Sun-Care Wipes market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
In its latest study on sun-care wipes, Fact.MR estimates moderate rise in growth of sales for product owing to various regulations that has hindered its growth in past half decade. However, constant demand for wipes from construction sectors to ensure work place safety of workers from direct contact of harmful rays is projected to stabilize the market in next ten years.
Further, over the years there has been a surge in use of sun-care products which can be mainly attributed to rising awareness regarding ill effects of direct exposure to sun rays. Owing to these factors Fact.MR estimates sun-care wipes market to grow at a CAGR of around 5.7% over the forecast period.
Sun-care wipes are products which can be carried and used at different places especially by field workers to take care of their skin from harmful rays of sun. Over the past decade there has been a rise in demand for wipes from construction sector stating workers safety.
Additionally, stringent safety regulations in workplaces has been identified as major driver for wipes in the coming decade. Further, various properties of wipes such as water/sweat resistance, non-greasy, UAV/UVB protective has find its popularity among consumers.
Moreover, in the coming decade sales for wipes is projected to outgrow demand owing to rising employers accountability in providing sunscreen to workers while ensuring their safety at work places. For instance, only around 18% of outdoor workers in US currently use sunscreen for skin protection.
Owing to above discussed factors coupled with rising construction activities, demand for wipes is projected to grow at a significant pace over the forecast period.
Among various SPF type wipes, SPF 30 sun-care wipes are most in demand. This can be mainly attributed to its low cost and ability to protect skin from both UAV and UVB rays.
Additionally, SPF 30 wipes has become a popular choice among outdoor workers over past years and continues to grow in demand. Also, stringent regulations over safety of workers are projected to drive the SPF 30 wipes market.
For instance, OSHA mandates the use of protective equipment and necessary products by outdoor workers to protect them from all environmental hazards including harmful sun rays. SPF serves the purpose by being, affordable and effective in terms of protection from harmful UV sun rays.
Above mentioned factors have been projected to propel the sales of SPF 30 wipes over next ten years thus creating high absolute $ opportunity at the same time.
Asia Pacific is projected to provide high growth opportunity for wipes market owing to mounting construction and housing activities in the region. For instance, urbanization rate is highest in Asia Pacific region which in turn has bolstered construction activities thus driving wipes market in the region.
Additionally, various small and medium wipes manufacturers are poised in the region providing low cost and better alternatives to customers thus showing increased consumption pattern for the product.
Moreover, the popularity of sun care products is on rise among young population of Asia Pacific which has provided the required push in sales for wipes in the region. Further, hot and dry climate of Asia region makes it necessary for people to opt for sun protection methods thus sun-care wipes is being seen as a viable option.
Owing to these above mentioned factors Asia Pacific is projected to provide high incremental growth opportunity for wipes market.
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North America has broad health conscious consumer base thus leading in terms of consumption for sun-care products. Also, stringent workplace safety rules have compelled employers to provide workers with safety equipment which also includes wipes.
Additionally, US is investing heavily on its infrastructure projects which has provided positive outlook to the wipe industry. For instance, in June US$ 1.2 Tn infrastructure framework was implemented which aims at reviving and re-investing in US infrastructure such as clean transportation, construction and power sector.
Moreover, market players in the region are investing heavily in product development and innovation to come up with more diversified options in order to gain consumer traction. These trends would help companies garner market share from one of the most lucrative region.
Above discussed trends provides key insights into the US wipes market and thus is projected to grow substantially with higher single digit CAGR over the forecast period.
Some of the key manufacturers of sun-care wipes in the market are
Key players in the market are mainly opting for organic growth strategies such as product launches and innovation. This step is projected to help players garner key shares of wipes market.
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The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides an in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
NOTE: Although care has been taken to maintain the highest levels of accuracy in reports, recent market/vendor-specific changes may time to reflect in the analysis.
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