Intimate Wipes Market
Intimate Wipes Market By Product Type (Wet Wipes, Dry Wipes), By By Fragrance (Standard, Scented), By Application (Dryness Relief, Anti-Itch, Odor Prevention), By Sales Channel, By Regions - Global Insights 2020-2030
COVID-19 to supplement the Demand Growth for Intimate Wipes
While COVID-19 has been detrimental to multiple industries, the effect of the pandemic is expected to leave a positive impact on intimate wipes market. Companies have been up scaling their production outputs to address the demand. While multiple fluctuations are expected during the COVID-19 pandemic, market is expected to grow 1.2X in 2020 over the value in 2019. By type wet wipes will witness positive growth throughout the forecast period (2020-2030).
Odor Prevention to Remain Primary Application on Back of Consumer Trends
Intimate wipes are available in multiple variants, used for various applications like dryness relief, anti-itch, odor prevention and others. Among the various applications of intimate wipes, products with specific odor prevention have garnered significant traction in their target consumer base.
Odor prevention segment holds majority share in the intimate wipes market and is also expected to be fastest growing segment in established markets like North America and Europe.
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North America to Retain Lion’s Share in Intimate Wipes Market
While intimate wipes have been highly prevalent in developed regions like North America and Europe, penetration in Asia-Pacific is significantly low. North America accounts for more than one third share in the market. Higher spending on feminine care products is expected to remain constant and is expected to be supplemental to the growth in volume demand for intimate wipes. Owing to emergence of new players in the region and high majority of established players, North America is expected to gain remarkable share during the forecast period.
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Intimate Wipes Market to move towards Consolidation
The global intimate wipes market is semi-consolidated, with multiple top players accounting for nearly 70% revenue share. The top players have been banking on sustainability of their products and brand loyalty to maintain their foothold in the market.
While demand for private label products has been increasing in North America, market leaders are expected to maintain their volume share in the market. Despite the multiple new entrants in the market, during the COVID-19 pandemic, market is expected to move towards consolidation by end of forecast period.
COVID-19 Market Insights:
Covid-19 pandemic has adversely impacted the global retail and consumer goods industry where national and regional lockdowns have disrupted both production and supply chain. It is possible that the effect on retail and consumer goods firms will be complex, affecting both the equation's demand and supply sides.
And unlike other sectors, a change in consumer habits have led to increased demand for several categories of consumer goods as well as shifting brand preferences. At the same time, manufacturers are determining how best to tackle possible disruptions to the supply chain and capacity constraints that may prevent them from meeting evolving customer needs.
Intimate wipes market in particular also faced the impact from the Covid-19 crisis as demand was observed to grow in February and March compared to demand in 2019 during those months. The increasing demand of intimate wipes in 2020 can be understood under three scenarios: positive, pessimistic and probabilistic. Under the optimistic scenario, the global intimate wipes market is expected to increase in the first and second quarter of 2020 under Covid-19's strong impact, and demand may decline from the third quarter.
On the other hand, under the probabilistic scenario, the market is expected to remain under strong crisis control until the end of second quarter, and benefit the sales of intimate wipes. Although the impact of the crisis may minimally increase the demand for intimate wipes only in first two quarters in the pessimistic scenario, the market will begin to show decline by the third quarter of 2020
The global intimate wipes market is poised to grow positively during the forecast period. Shortages for tissues in regions like North America and Europe has shifted consumer demand towards personal care wipes. Market is expected to experience significant boost during 2020.
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Global Intimate Wipes Market: Scope of the Report:
The recent global intimate wipes market report by Fact.MR offers a 10-year forecast from 2020 to 2030. The report elaborates on the key drivers, restraints, opportunities and threats to the expansion of the global intimate wipes market. A detailed segmental analysis, based on fragrance, product type, application and sales channel, has been provided in the report.
Regional analysis in terms of supply chain analysis, business execution and market value analysis provides an in-depth perspective about the future scope of the global intimate wipes market. In addition, a separate section on market structure has also been provided. The section provides a detailed analysis of key market players and the strategies for expansion in the intimate wipes market.
Intimate Wipes Market: Segmentation
FactMR’s study has done the segmentation of intimate wipes market on the basis of product type, fragrance, application and sales channel.
By Product Type :
- Wet Wipes
- Dry Wipes
By Fragrance :
By Application :
- Dryness Relief
- Odor Prevention
By Sales Channel :
- Modern Trade
- Medical and Drug Stores
- Online Retail
By Region :
- North America
- Latin America
- East Asia
- South Asia and Oceania