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Intimate Wipes Market

Intimate Wipes Market

Intimate Wipes Market Forecast, Trend Analysis & Competition Tracking - Global Market Insights 2020 to 2030

Intimate Wipes Market
  • Apr-2020
  • List of Tables : 70
  • List of Figures : 112
  • 170 Pages
  • Consumer Goods

COVID-19 to supplement the Demand Growth for Intimate Wipes

While COVID-19 has been detrimental to multiple industries, the effect of the pandemic is expected to leave a positive impact on intimate wipes market. Companies have been up scaling their production outputs to address the demand. While multiple fluctuations are expected during the COVID-19 pandemic, market is expected to grow 1.2X in 2020 over the value in 2019. By type wet wipes will witness positive growth throughout the forecast period (2020-2030).

intimate wipes image 1

Odor Prevention to Remain Primary Application on Back of Consumer Trends

Intimate wipes are available in multiple variants, used for various applications like dryness relief, anti-itch, odor prevention and others. Among the various applications of intimate wipes, products with specific odor prevention have garnered significant traction in their target consumer base. Odor prevention segment holds majority share in the intimate wipes market and is also expected to be fastest growing segment in established markets like North America and Europe.

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 North America to Retain Lion’s Share in Intimate Wipes Market

While intimate wipes have been highly prevalent in developed regions like North America and Europe, penetration in Asia-Pacific is significantly low. North America accounts for more than one third share in the market. Higher spending on feminine care products is expected to remain constant and is expected to be supplemental to the growth in volume demand for intimate wipes. Owing to emergence of new players in the region and high majority of established players, North America is expected to gain remarkable share during the forecast period.

Intimate Wipes Market to move towards Consolidation

The global intimate wipes market is semi-consolidated, with multiple top players accounting for nearly 70% revenue share. The top players have been banking on sustainability of their products and brand loyalty to maintain their foothold in the market.

While demand for private label products has been increasing in North America, market leaders are expected to maintain their volume share in the market. Despite the multiple new entrants in the market, during the COVID-19 pandemic, market is expected to move towards consolidation by end of forecast period.

intimate wipes  image 2

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COVID-19 Market Insights:

Covid-19 pandemic has adversely impacted the global retail and consumer goods industry where national and regional lockdowns have disrupted both production and supply chain. It is possible that the effect on retail and consumer goods firms will be complex, affecting both the equation's demand and supply sides.

And unlike other sectors, a change in consumer habits have led to increased demand for several categories of consumer goods as well as shifting brand preferences. At the same time, manufacturers are determining how best to tackle possible disruptions to the supply chain and capacity constraints that may prevent them from meeting evolving customer needs.

Intimate wipes market in particular also faced the impact from the Covid-19 crisis as demand was observed to grow in February and March compared to demand in 2019 during those months. The increasing demand of intimate wipes in 2020 can be understood under three scenarios: positive, pessimistic and probabilistic. Under the optimistic scenario, the global intimate wipes market is expected to increase in the first and second quarter of 2020 under Covid-19's strong impact, and demand may decline from the third quarter.

On the other hand, under the probabilistic scenario, the market is expected to remain under strong crisis control until the end of second quarter, and benefit the sales of intimate wipes. Although the impact of the crisis may minimally increase the demand for intimate wipes only in first two quarters in the pessimistic scenario, the market will begin to show decline by the third quarter of 2020

Analyst’s Viewpoint:

The global intimate wipes market is poised to grow positively during the forecast period. Shortages for tissues in regions like North America and Europe has shifted consumer demand towards personal care wipes. Market is expected to experience significant boost during 2020.

Global Intimate Wipes Market: Scope of the Report:

The recent global intimate wipes market report by Fact.MR offers a 10-year forecast from 2020 to 2030. The report elaborates on the key drivers, restraints, opportunities and threats to the expansion of the global intimate wipes market. A detailed segmental analysis, based on fragrance, product type, application and sales channel, has been provided in the report.

Regional analysis in terms of supply chain analysis, business execution and market value analysis provides an in-depth perspective about the future scope of the global intimate wipes market. In addition, a separate section on market structure has also been provided. The section provides a detailed analysis of key market players and the strategies for expansion in the intimate wipes market.

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Intimate Wipes Market: Segmentation

FactMR’s study has done the segmentation of intimate wipes market on the basis of product type, fragrance, application and sales channel.

Product Type

  • Wet Wipes
  • Dry Wipes


  • Standard
  • Scented


  • Dryness Relief
  • Anti-Itch
  • Odor Prevention
  • Others

Sales Channel

  • Modern Trade
  • Medical and Drug Stores
  • Online Retail
  • Others


  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia and Oceania
  • MEA

Intimate wipes market is anticipated to witness a notable upsurge during the forecast period 2020 to 2030, conferring to a new Fact.MR study. The study promotes crucial trends that are presently determining the growth of intimate wipes market.

This newly published and perceptive report sheds light on vital dynamics, which are likely to convert the future of intimate wipes market, in turn generating worthwhile opportunities for key companies as well as evolving players who are interested in the manufacturing of intimate wipes.

Intimate wipes market study is a detailed market intellect on key revenue progression factors, challenges, industry trends, and opportunities, which will eventually influence the growth of intimate wipes market. The report primarily conveys a summary of the intimate wipes market, considering present and upcoming personal care industry scenarios, to reveal striking sides relating to the acceptance of intimate wipes across prominent regional markets.

A detailed assessment on few of intimate wipes raw material suppliers accessible in the report allows the report readers to obtain detailed findings that have resulted from intimate wipes supply chain analysis, business execution, and value chain analysis across the regional markets incorporated in the report. A list of prominent companies functioning in intimate wipes market provided in the report enhances reliability of this ample research study.

Intimate Wipes Market: Report Summary and Scope

Study offers a comprehensive overview on diverse features that are inducing demand, revenue generation and sales in intimate wipes market across the globe.

A comprehensive estimate on intimate wipes market has also been made accessible by the experts, who have considered the market estimates on the basis of a likely scenario, an optimistic scenario, and a conservative scenario regarding sales of intimate wipes during the forecast period. Analysis and estimation of price point comparison by region and by product with the global average price has been included in this study.

Intimate Wipes Market: Analysis on Market Size Evaluation

Predictions of intimate wipes market, encompassing current as well as forthcoming projected values estimate and analysis on region-wise demand trends and price index have been assimilated in the report.

Market estimates at the regional and global scale for intimate wipes are available in terms of “US$ Mn.” A Y-o-Y growth contrast on prominent intimate wipes market segments, along with the market attractiveness valuation computes understandings brought in the report. Metrics mentioned above are also followed based on intimate wipes products where intimate wipes witness a steady demand.

Intimate Wipes Market: Scrutinized Assessment on Regional Segments

Weighted sections have been elaborated in the report on intimate wipes market, which delivers projection on the regional markets. These chapters brighten the regional macros (political economic, and business environment outlook), which are expected to have a significant impact on the growth of intimate wipes market during period of forecast.

Country-specific valuation on demand for intimate wipes has been offered for each regional market, along with the market scope estimate and forecast, price index, price point assessment, and impact analysis of dynamics of prominent regions and countries. For all regional markets Y-o-Y growth estimates have also been incorporated in the report.

Intimate Wipes Market: In-depth Analysis on Competitive Landscape

The report ends with a section on the competition scenario of intimate wipes market, along with the profiles of major companies contributing to the market expansion. Essential and up-to-date data as well as information correlated to the market performers, who principally engage in the production and supply of intimate wipes, has been brought with the help of a detailed dashboard view. Market share analysis and comparison of prominent players provided in the report permits the report readers to plan preemptive steps to advance their businesses.

Impact of Covid-19 on Intimate Wipes Market

The report includes a scenario based assessment of impact of Covid-19 across key regions for all four quarters of 2020. The report discusses the market forecast under optimistic, probabilistic and pessimistic scenario. Under the three scenarios, the demand loss and recovery has been illustrated and described through L-shaped and U-shaped recovery curves. Alongside, the Covid-19 impact has been benchmarked with previous crisis including sub-prime crisis and SARS pandemic.

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Yes, the report has been compiled by expert analysts of Fact.MR, through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to a research analyst.

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Fact.MR follows a methodology that encompasses the demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.

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