Intimate Wipes Market

Intimate Wipes Market Forecast and Outlook 2025 to 2035

The intimate wipes market stands at the threshold of a decade-long expansion trajectory that promises to reshape personal hygiene technology and feminine care solutions. The market's journey from USD 920.0 million in 2025 to USD 1,370.0 million by 2035 represents substantial growth, the market will rise at a CAGR of 4.1% which demonstrating the accelerating adoption of advanced intimate hygiene products and personal care optimization across consumer segments, retail channels, and global hygiene markets.

The first half of the decade (2025-2030) will witness the market climbing from USD 920.0 million to approximately USD 1,120.0 million, adding USD 200.0 million in value, which constitutes 44% of the total forecast growth period. This phase will be characterized by the rapid adoption of premium intimate wipes, driven by increasing hygiene awareness and the growing need for convenient personal care solutions worldwide. Enhanced product formulations and specialized feminine care features will become standard expectations rather than premium options.

The latter half (2030-2035) will witness continued growth from USD 1,120.0 million to USD 1,370.0 million, representing an addition of USD 250.0 million or 56% of the decade's expansion. This period will be defined by mass market penetration of organic and natural intimate wipes, integration with comprehensive feminine care platforms, and seamless compatibility with existing personal care routines.

The market trajectory signals fundamental shifts in how consumers approach intimate hygiene optimization and personal care management, with participants positioned to benefit from growing demand across multiple product categories and demographic segments.

Quick Stats for Intimate Wipes Market

• Intimate Wipes Market Value (2025): USD 920.0 million
• Intimate Wipes Market Forecast Value (2035): USD 1,370.0 million
• Intimate Wipes Market Forecast CAGR: 4.1%
• Leading Consumer Segment in Intimate Wipes Market: Women
• Key Growth Regions in Intimate Wipes Market: North America, Western Europe, and East Asia
• Top Key Players in Intimate Wipes Market: Kimberly-Clark, P&G, Edgewell, Essity, Unicharm

Period	Primary Revenue Buckets	Share	Notes
Today	Women's intimate wipes	63%	Traditional feminine hygiene focus
	Men's personal care wipes	24%	Growing male grooming segment
	Unisex/teen products	13%	Emerging demographic targeting
	Spunlace material products	72%	Standard material technology
Future (3-5 yrs)	Premium women's formulations	65-70%	Advanced pH-balanced and organic options
	Men's grooming expansion	25-30%	Male-specific marketing and products
	Teen/young adult targeting	15-20%	Educational campaigns and accessibility
	Sustainable materials	25-30%	Biodegradable and eco-friendly options
	Online direct-to-consumer	45-50%	Subscription services and privacy-focused sales

Intimate Wipes Market Key Takeaways

At-a-Glance Metrics

Metric	Value
Market Value (2025) →	USD 920.0 million
Market Forecast (2035) ↑	USD 1,370.0 million
Growth Rate ★	4.1% CAGR
Leading Consumer Segment →	Women
Primary Material Type →	Spunlace

The market demonstrates strong fundamentals with women's intimate wipes capturing a dominant 63% share through specialized feminine hygiene capabilities and personal care optimization. Spunlace material products drive primary demand at 72%, supported by superior softness characteristics and consumer preference for gentle intimate care. Geographic expansion remains concentrated in developed markets with established personal care infrastructure, while emerging economies show accelerating adoption rates driven by hygiene awareness campaigns and rising disposable income levels.

Imperatives for Stakeholders in Intimate Wipes Market

Design for intimate care, not just cleaning

• Offer complete care packages: intimate wipes + pH-balanced formulations + dermatological testing + educational materials + discreet packaging.
• Preconfigured care routines: daily hygiene protocols, menstrual care support, travel convenience packs, and medical professional recommendations.

Sustainability readiness

• Biodegradable materials, compostable packaging options, and refillable dispensing systems with environmental impact reduction.

Consumer education-by-default

• Clear usage instructions, medical safety information, ingredient transparency, and dermatological approval certifications.

Value-based pricing without premium barriers

• Clear base pricing + transparent quality tiers; subscription services for regular delivery and bulk purchasing options.

Segmental Analysis

The market segments by consumer type into women, men, and unisex/teens categories, representing the evolution from traditional feminine hygiene products to comprehensive intimate care solutions for diverse demographic optimization.

Material segmentation divides the market into spunlace, airlaid, and other material sectors, reflecting distinct requirements for product softness, absorbency performance, and consumer comfort standards.

Channel segmentation covers online, modern trade, and pharmacy distribution, while end-use applications span daily hygiene, menstrual care, travel convenience, and medical care situations.

Geographic distribution covers North America, Western Europe, East Asia, and emerging markets, with developed regions leading adoption while developing economies show accelerating growth patterns driven by hygiene awareness programs and retail expansion.

The segmentation structure reveals product evolution from basic intimate cleaning toward specialized personal care systems with enhanced safety and comfort capabilities, while application diversity spans from routine hygiene to specialized medical and travel situations requiring precise intimate care solutions.

By Consumer Type, the Women Segment Accounts for Dominant Market Share

Women's intimate wipes command the leading position in the intimate wipes market with 63% market share through specialized feminine hygiene features, including pH-balanced formulations, gynaecological safety testing, and intimate care optimization that enable women consumers to achieve optimal personal hygiene across diverse daily and menstrual care environments.

The segment benefits from female consumer preference for reliable intimate care products that provide consistent hygiene performance, reduced irritation risk, and personal comfort optimization without requiring significant lifestyle modifications. Advanced formulation features enable dermatological safety, pH balance maintenance, and integration with existing feminine care routines, where safety performance and comfort reliability represent critical consumer requirements.

Women's intimate wipes differentiate through proven safety profiles, consistent comfort characteristics, and integration with comprehensive feminine care systems that enhance personal hygiene effectiveness while maintaining optimal medical safety suitable for diverse intimate and menstrual care applications.

Key market characteristics:

• Advanced formulation designs with optimized pH balance and gynaecological safety capabilities
• Superior comfort effectiveness, enabling 95-98% user satisfaction with consistent hygiene performance
• Feminine care compatibility, including dermatological testing, medical approval, and routine integration for intimate care applications

Men's Personal Care Wipes Show Growing Market Presence

Men's intimate wipes maintain a 24% market position in the intimate wipes market due to their specialized grooming properties and convenience advantages. These products appeal to male consumers requiring efficient personal care with competitive pricing for active lifestyle applications. Market growth is driven by male grooming expansion, emphasizing reliable hygiene solutions and convenience through optimized masculine care formulations.

Unisex and Teen Applications Demonstrate Emerging Growth

Unisex and teen intimate wipes capture 13% market share through specialized hygiene requirements in educational settings, travel applications, and young adult care situations. These consumers demand accessible intimate care products capable of providing effective hygiene while supporting comfort and discretion needs.

By Material Type, the Spunlace Segment Shows Market Leadership

Spunlace material products demonstrate market leadership in the intimate wipes market with 72% share due to widespread adoption of soft-touch technology and increasing focus on consumer comfort, superior absorbency performance, and intimate care material optimization applications that maximize hygiene effectiveness while maintaining skin safety standards.

Spunlace material operators prioritize product softness, safety reliability, and integration with existing manufacturing infrastructure that enables coordinated production across multiple intimate care applications. The segment benefits from substantial material investment and manufacturing programs that emphasize the acquisition of advanced spunlace systems for comfort optimization and safety assurance applications.

Intimate care programs incorporate spunlace materials as standard components for product manufacturing, while consumer preference growth increases demand for soft-touch capabilities that comply with dermatological standards and minimize irritation complexity.

Application dynamics include:

• Strong growth in premium intimate care requiring superior softness capabilities
• Increasing adoption in sensitive skin applications and comfort optimization programs
• Rising integration with advanced manufacturing systems for quality optimization and safety assurance

Airlaid Applications Maintain Specialized Demand

Airlaid material applications capture 18% market share through specialized absorbency requirements in heavy-duty cleaning applications, medical care situations, and institutional hygiene programs. These applications demand robust material systems capable of superior absorption while providing effective cleaning capabilities and operational reliability.

Other Material Applications Show Niche Growth

Other material applications account for 10% market share, including innovative fiber technologies, sustainable material options, and specialized comfort formulations requiring advanced material capabilities for performance optimization and environmental consideration.

By Channel, the Online Segment Shows Fastest Growth

Online distribution channels command 41% market position with strong growth through optimal privacy approach that balances accessibility and discretion for diverse consumer purchasing preferences.

This channel segment provides the ideal combination of privacy protection and product accessibility, meeting requirements for discreet purchasing, subscription convenience, and educational content access without excessive social discomfort or accessibility barriers.

The segment benefits from broad consumer appeal across demographic sectors, established e-commerce platforms, and comprehensive product information that support widespread adoption and purchasing convenience.

By End Use Applications

Daily Hygiene Applications Drive Market Leadership

Daily hygiene applications lead the market with consistent growth, representing the largest end-use segment due to routine personal care needs and hygiene maintenance requirements across diverse consumer demographics and lifestyle situations.

What are the Drivers, Restraints, and Key Trends of the Intimate Wipes Market?

Category	Factor	Impact	Why It Matters
Driver	Hygiene awareness & feminine care education	★★★★★	Growing health consciousness drives demand for specialized intimate care products and professional recommendations
Driver	Convenience lifestyle & on-the-go solutions	★★★★★	Busy lifestyles require portable hygiene solutions; travel and workplace convenience create consistent demand
Driver	Premium product premiumization & natural formulations	★★★★☆	Consumer willingness to pay premium for organic, pH-balanced, and dermatologically tested products
Restraint	Cultural sensitivity & market acceptance barriers	★★★★☆	Traditional taboos and cultural resistance limit market penetration in conservative regions
Restraint	Environmental concerns & sustainability pressure	★★★☆☆	Growing environmental awareness creates pressure for biodegradable alternatives and packaging reduction
Trend	Natural & organic formulation adoption	★★★★★	Chemical-free, pH-balanced, and dermatologically approved products gain market preference and medical endorsement
Trend	Male grooming market expansion	★★★★☆	Men's personal care awareness increases demand for male-specific intimate hygiene products and marketing

Analysis of the Intimate Wipes Market by Key Country

The intimate wipes market demonstrates varied regional dynamics with Growth Leaders including USA (4.4% growth rate) and Mexico (4.0% growth rate) driving expansion through consumer awareness initiatives and retail modernization.

Steady performers encompass Germany (3.6% growth rate), France (3.5% growth rate), and developed regions, benefiting from established personal care industries and premium product adoption. Mature markets feature UK (3.4% growth rate) and Japan (3.3% growth rate), where market saturation and premium positioning support consistent growth patterns.

Regional synthesis reveals North American markets leading adoption through consumer education and retail expansion, while European countries maintain steady growth supported by premium product development and sustainability initiatives. Asian markets show diverse growth driven by cultural acceptance and modernization trends.

Region/Country	2025-2035 Growth	How to win	What to watch out
USA	4.4%	Focus on premium positioning	Market saturation; price competition
Germany	3.6%	Emphasize sustainability	Regulatory complexity; environmental standards
UK	3.4%	Leverage health partnerships	Brexit impacts; supply chain costs
France	3.5%	Target luxury segments	Cultural resistance; premium pricing pressure
Japan	3.3%	Develop travel-size options	Aging demographics; cultural barriers
South Korea	3.5%	Build K-beauty connections	Competitive pressures; brand loyalty
Mexico	4.0%	Expand accessibility	Infrastructure gaps; price sensitivity

USA Drives Market Leadership

USA establishes market leadership through comprehensive consumer awareness programs and advanced retail distribution, integrating intimate wipes as standard components in personal care and feminine hygiene installations.

The country's 4.4% growth rate reflects consumer education maturity and retail modernization programs that mandate the availability of specialized intimate care products in pharmacy and retail facilities.

Growth concentrates in major metropolitan centers, including New York, California, and Texas, where retail development showcases integrated intimate care sections that appeal to consumers seeking advanced personal hygiene capabilities and convenience applications.

American personal care companies are developing sophisticated intimate wipes solutions that combine domestic consumer insight advantages with advanced formulation features, including dermatological testing and pH-balanced technologies.

Distribution channels through pharmacy chains and retail suppliers expand market access, while healthcare professional endorsement supports adoption across diverse demographic and lifestyle segments.

Strategic Market Indicators:

• Retail facilities leading adoption with 78% availability rate in pharmacy and personal care sectors
• Consumer education programs providing substantial awareness for intimate hygiene advancement
• Local personal care brands capturing 45% market share through consumer insight leadership and premium positioning
• Export market development for advanced intimate care solutions targeting international consumer markets

United Kingdom Shows Premium Market Focus

United Kingdom demonstrates market strength through premium product positioning and healthcare partnership initiatives, maintaining a 3.4% growth rate supported by medical professional endorsement and specialized retail development.

The country leverages its established healthcare system and consumer education programs to drive intimate wipes adoption across feminine care and personal hygiene applications. Major retail chains in London, Manchester, and Birmingham showcase advanced intimate care sections that integrate with pharmaceutical consultation and healthcare guidance programs.

British market dynamics focus on premium intimate wipes that balance medical safety with consumer comfort requirements important to UK healthcare-conscious consumers. The market benefits from NHS healthcare initiatives supporting intimate hygiene education and retail partnerships that create sustained demand for medically approved intimate care products in healthcare and retail applications.

Market Intelligence Brief:

• Healthcare partnerships and retail chains leading growth with emphasis on medical safety and consumer education
• Premium positioning strategies driving higher-value product adoption and medical professional recommendation
• Government healthcare initiatives supporting intimate hygiene awareness and professional guidance programs
• Brexit considerations influencing supply chain strategies and European product alignment

Germany Emerges as Sustainability Leader

In Berlin, Munich, and Hamburg, retail facilities and pharmacy chains are implementing sustainable intimate wipes as standard components for environmental care and consumer health optimization applications, driven by increasing environmental awareness and sustainability modernization programs that emphasize the importance of eco-friendly capabilities.

The market holds a 3.6% growth rate, supported by environmental excellence initiatives and sustainable consumer goods development programs that promote eco-friendly intimate care products for retail and pharmacy facilities. German consumers are adopting intimate wipes that provide consistent hygiene performance and environmental compliance features, particularly appealing in regions where sustainability and health safety represent critical consumer requirements.

Market expansion benefits from established environmental manufacturing capabilities and international sustainability partnerships that enable domestic development of eco-friendly intimate care systems for consumer and healthcare applications. Consumer adoption follows patterns established in sustainable consumer goods, where environmental compliance and safety drive purchasing decisions and lifestyle integration.

Market Intelligence Brief:

• Sustainability and retail segments driving adoption with 52% annual growth in eco-friendly product procurement
• Environmental standardization programs emphasizing intimate care products for sustainability excellence and consumer safety
• Local manufacturing companies partnering with international providers for sustainable technology development
• Retail facilities implementing eco-friendly intimate care products for consumer optimization and environmental management

France Maintains Luxury Market Position

France's intimate wipes market demonstrates sophisticated consumer preferences with documented effectiveness in luxury personal care applications through integration with existing beauty systems and healthcare infrastructure. The country leverages cosmetic expertise and luxury product manufacturing integration to maintain a 3.5% growth rate. Beauty centers, including Paris, Lyon, and Nice, showcase premium installations where intimate wipes integrate with comprehensive personal care platforms and beauty management systems to optimize feminine hygiene operations and luxury effectiveness.

French personal care companies prioritize product innovation and EU regulatory compliance in intimate wipes development, creating demand for luxury systems with sophisticated features, including beauty integration and premium formulation systems. The market benefits from established cosmetic infrastructure and investment in luxury product advancement that provides long-term consumer benefits and compliance with international beauty standards.

Strategic Market Considerations:

• Innovation focus on EU beauty standardization and luxury positioning, driving premium segment growth
• Cosmetic partnerships providing enhanced formulation capabilities and faster product development cycles
• Technology collaboration between French companies and international beauty organizations
• Beauty training programs expanding intimate care integration in personal care scenarios

Japan Shows Precision Care Focus

Japan's market expansion benefits from precision personal care demand, including advanced hygiene solutions in Tokyo and Osaka, retail facility modernization, and government health programs that increasingly incorporate intimate wipes for consumer care optimization applications.

The country maintains a 3.3% growth rate, driven by consumer technology advancement and increasing recognition of intimate care benefits, including precise hygiene control and convenience enhancement.

Market dynamics focus on high-precision intimate care solutions that balance advanced performance with quality considerations important to Japanese consumers. Growing personal care industrialization creates continued demand for sophisticated intimate wipes in retail infrastructure and consumer care modernization projects.

Market Intelligence Brief:

• Consumer care and retail segments leading growth with focus on precision hygiene and convenience optimization applications
• Regional consumer requirements driving diverse product portfolio from basic intimate care to advanced hygiene systems
• Technology advancement emphasis on precision formulation and quality control systems
• Government health initiatives supporting domestic consumer care capabilities and international competitiveness

South Korea Drives K-Beauty Integration

South Korea establishes strong market position through K-beauty integration programs and personal care innovation expansion, integrating advanced intimate wipes as standard components for beauty optimization and consumer care applications.

The country's 3.5% growth rate reflects government beauty industry initiatives and consumer modernization programs that emphasize advanced intimate care systems for beauty enhancement and personal hygiene.

Growth concentrates in major beauty centers, including Seoul and Busan, where cosmetic development showcases integrated intimate care systems that appeal to consumers seeking comprehensive beauty capabilities and hygiene compliance applications.

Korean beauty companies are developing innovative intimate wipes solutions that combine domestic beauty innovation advantages with advanced care features, including K-beauty integration and enhanced consumer experience capabilities. Distribution channels through beauty retailers and cosmetic suppliers expand market access, while government support for beauty industry development supports adoption across consumer care and beauty segments.

Strategic Market Indicators:

• Beauty integration facilities leading adoption with 68% deployment rate in cosmetic and personal care sectors
• Government beauty programs providing substantial funding for domestic consumer care advancement
• Local beauty companies capturing significant market share through innovation leadership and K-beauty integration expertise
• Export market development for advanced intimate care solutions targeting international beauty markets

Mexico Shows Regional Expansion

Mexico's market expansion benefits from growing consumer awareness, including personal care development in Mexico City and Guadalajara, retail facility upgrades, and government health programs that increasingly incorporate intimate wipes solutions for hygiene optimization applications.

The country maintains a 4.0% growth rate, driven by retail industry growth and increasing adoption of personal care solutions, including advanced intimate hygiene and consumer convenience enhancement.

Market dynamics focus on accessible intimate care solutions that balance performance with affordability considerations important to Mexican consumers. Growing retail modernization creates continued demand for reliable intimate wipes in facility expansion and consumer care improvement projects.

Strategic Market Considerations:

• Retail expansion segments leading growth with focus on accessibility and consumer education applications
• Regional consumer requirements driving diverse product portfolio from basic hygiene to premium intimate care systems
• Import considerations balanced by potential domestic retail partnerships with international personal care providers
• Government health initiatives influencing consumer education standards and hygiene requirements

Europe Market Split by Country

The Europe intimate wipes market is projected to grow from USD 285.0 million in 2025 to USD 420.0 million by 2035, registering a CAGR of 3.9% over the forecast period. Germany is expected to maintain its leadership position with a 26.8% market share in 2025, supported by advanced sustainability infrastructure and major retail centers.

United Kingdom follows with a 23.2% share in 2025, driven by comprehensive healthcare programs and premium product positioning initiatives. France holds a 21.4% share, supported by specialized luxury applications and cosmetic industry integration.

Italy commands a 15.1% share, while Spain accounts for 8.9% in 2025. The Rest of Western Europe region is anticipated to gain momentum, holding 4.6% in 2025, increasing to 5.2% by 2035, attributed to rising consumer awareness in Nordic countries and emerging retail facilities implementing intimate care modernization programs.

Women's Products Dominate Consumer Preference in Germany

In Germany, the intimate wipes market prioritizes women's products, which capture the dominant 63% share of retail and pharmacy installations due to their specialized features, including precision feminine hygiene formulation and seamless integration with existing healthcare infrastructure.

German consumer operators emphasize safety, environmental compliance, and long-term health excellence, creating demand for women's intimate wipes that provide consistent hygiene capabilities and adaptive performance based on medical requirements and sustainability conditions.

Other consumer segments maintain secondary positions primarily in specialized applications and niche markets where comprehensive care functionality meets consumer requirements without compromising environmental compliance.

Market Characteristics:

• Premium focus on women's intimate wipes with advanced pH-balance algorithms and precision care capabilities
• Integration requirements with existing healthcare platforms and environmental management systems
• Emphasis on sustainability compliance and long-term health safety in intimate care applications

Personal Care Companies Lead Product Development in United Kingdom

In United Kingdom, the market structure favors international personal care companies, including Kimberly-Clark, P&G, and Edgewell, which maintain dominant positions through comprehensive product portfolios and established retail networks supporting both premium and accessible intimate care installations.

These providers offer integrated solutions combining advanced intimate wipes with professional healthcare consultation and ongoing consumer education that appeal to consumers seeking reliable personal hygiene systems.

Local healthcare contractors and specialty retailers capture a moderate market share by providing localized care capabilities and competitive pricing for standard consumer installations, while domestic companies focus on specialized applications and premium solutions tailored to British healthcare characteristics.

Channel Insights:

• International personal care brands maintaining premium market positioning through advanced product offerings
• Local retail service networks expanding to support growing demand for professional consultation and consumer education
• Healthcare integration capabilities becoming a key differentiator for pharmacy-wide and healthcare platform applications

Competitive Landscape of the Intimate Wipes Market

• Structure: ~15-20 credible players; top 3-5 hold ~50-55% by revenue.
• Leadership is maintained through: brand trust, distribution reach, and consumer education programs.
• What's commoditizing: basic wet wipe formulations and standard packaging solutions.
• Margin Opportunities: premium formulations, subscription services, and medical professional partnerships.

Stakeholder	What they actually control	Typical strengths	Typical blind spots
Global personal care giants	Distribution networks, marketing budgets, R&D capabilities	Broad availability, consumer trust, proven safety	Innovation speed; niche market responsiveness
Premium/organic specialists	Natural formulations, medical partnerships, sustainability focus	Product differentiation, health positioning	Scale limitations; cost pressures
Regional/local brands	Local preferences, competitive pricing, rapid response	Market proximity, cultural understanding	Brand recognition; distribution limitations
Private label manufacturers	Cost efficiency, retailer relationships, volume production	Price competitiveness, retailer integration	Brand building; innovation investment

Key Players in the Intimate Wipes Market

• Procter & Gamble Company
• Kimberly-Clark Corporation
• Essity AB
• Unicharm Corporation
• Johnson & Johnson
• Nice-Pak Products, Inc.
• Edgewell Personal Care Company
• Kao Corporation
• Ontex Group
• Bodyform/Libresse (part of Essity)

Scope of the Report

Item	Value
Quantitative Units	USD 920.0 million
Consumer Type	Women, Men, Unisex/Teens
Material Type	Spunlace, Airlaid, Others
Channel	Online, Modern Trade, Pharmacies
End Use	Daily Hygiene, Menstrual Care, Travel Convenience, Medical Applications
Regions Covered	North America, Western Europe, East Asia, South Asia Pacific, Latin America, Middle East & Africa
Countries Covered	United States, Germany, United Kingdom, France, Japan, South Korea, Mexico, Canada, Italy, and 25+ additional countries
Key Companies Profiled	Kimberly-Clark, P&G, Edgewell, Essity, Unicharm, Johnson & Johnson, Nice-Pak, Bodyform/Libresse, Kao, Ontex
Additional Attributes	Dollar sales by consumer type and material categories, regional adoption trends across North America, Western Europe, and East Asia, competitive landscape with personal care manufacturers and retail distributors, consumer preferences for hygiene optimization and comfort reliability, integration with feminine care platforms and healthcare systems, innovations in formulation technology and safety enhancement, and development of sustainable intimate care solutions with enhanced performance and environmental optimization capabilities.

Intimate Wipes Market by Segments

• Consumer Type :

  • Women
  • Men
  • Unisex/Teens

• Material Type :

  • Spunlace
  • Airlaid
  • Others

• Channel :

  • Online
  • Modern Trade
  • Pharmacies

• End Use :

  • Daily Hygiene
  • Menstrual Care
  • Travel Convenience
  • Medical Applications

• Region :

  • North America
    • United States
    • Canada
    • Mexico
  • Western Europe
    • Germany
    • United Kingdom
    • France
    • Italy
    • Spain
    • Nordic
    • BENELUX
    • Rest of Western Europe
  • East Asia
    • China
    • Japan
    • South Korea
  • South Asia Pacific
    • India
    • ASEAN
    • Australia & New Zealand
    • Rest of South Asia Pacific
  • Latin America
    • Brazil
    • Chile
    • Rest of Latin America
  • Middle East & Africa
    • Kingdom of Saudi Arabia
    • Other GCC Countries
    • Turkey
    • South Africa
    • Other African Union
    • Rest of Middle East & Africa