Consumer Wet Wipes Market Forecast, Trend Analysis & Competition Tracking - Global Market insights 2017 to 2026

Published on : Feb-2018 | List of Tables : 116 | List of Figures : 90 | No. of Pages : 170 | Report Code : FACT483MR | Format :

Consumer wet wipes are skincare products developed for maintaining health of the skin, and comprise properties such as acne prevention, ultraviolet protection, anti-aging, anti-inflammatory, and skin smoothing. A wide range of plant-derived, synthetic oil, and water solution-based wipes are marketed and sold across the globe.

Omnichannel retailing has been a rising trend among industries across different countries. Manufacturers of consumer wet wipes are focusing on the distribution of their products via different physical stores that include convenience stores, hypermarkets, supermarkets, department stores, and pharmacy stores. The online retailing, whose backbone is the internet, is therefore expected to witness proliferation in the foreseeable future, thereby providing a boost to sales of consumer wet wipes worldwide. Convenience and portability associated with packaging of consumer wet wipes are considered to be imperative factors influencing their purchases, as compact packaging, such as travel packs, enhances portability and reduces the overall cost of the product. Growing adoption of specialty wipes is another major trend being witnessed around the world, as these wipes can be utilized by humans as well as for pets such as cats and dogs. Specialty wipes also facilitate use in cleaning cars, and hard surfaces & floors at residential spaces. Key companies producing consumer wet wipes are now introducing wet wipes for use in industrial applications, such as cleaning & protecting hands of workers, machinery and tools, for maintaining hygiene at workplaces.

global consumer wet wipes market

A new research study of Fact.MR envisages the global market for consumer wet wipes to depict an average 4.9% value CAGR between the period 2017 and 2026. More than 394,000 thousand units of consumer wet wipes are pegged to be sold across the globe by 2026-end.

Market Taxonomy

Region

Product Type

Technology

Sales Channel

North America

Cosmetic Wipes

Airlaid

Modern Trade

Latin America

Baby Wipes

Spunlace

Departmental Stores

Europe

Intimate Wipes

Wetlaid

Drug Stores

Japan

Household Wipes

 

Convenience Store

APEJ

   

Online Stores

MEA

   

Other Sales Channel

(Additional information, including cross-sectional data and country-wise analysis & forecast is available in the report)

Europe to Dominate Global Consumer Wet Wipes Market

In terms of value, Europe will continue to dominate the global consumer wet wipes market on the back of improving economic vigour and higher consumer spending on personal care products in the region. This has further created demand for more task-specific, higher value wet wipes in Europe. In addition, the market in Europe is likely to witness introduction of innovative wet wipes in the near future.

Among various technologies utilized for the production of consumer wet wipes, spunlace will remain preferred over others on the back of its benefits including provision of high strength and soft texture, along with good absorbency and durability. Spunlace technology is primarily utilized for manufacturing drapes, household wipes, facial wipes, and baby wipes, which seek immense adoption worldwide. Spunlace technology will continue to account for the lion’s share of the market, in terms of value.

Vendors of cosmetic wipes are increasingly focusing on product enhancements in accordance with stringent government regulations and standards for ensuring safety of utilization. In addition, the market vendors are also concentrating on launching specialized and innovative cosmetic wipes for different skin types. Cosmetic wipes will therefore remain dominant among products in the global consumer wet wipes market.

Modern trade will remain the most lucrative sales channel for consumer wet wipes, trailed by online stores and departmental stores. Consumer wet wipes sales are projected to exhibit the fastest expansion in modern trade through 2026.

Competition Tracking

The competitive environment of the global consumer wet wipes market is intense, with vendors adopting many competitive strategies that include research & development, mergers & acquisitions, and product innovation. The market vendors are also making investments in potential untapped markets in a bid to expand their businesses. In addition, soaring product visibility on social media and digital platforms, along with product portfolio expansion will further assist vendors in gaining a competitive edge in the market. Fact.MR’s report identifies key players fuelling the market growth, which include Johnson & Johnson, Kimberly-Clark, Unicharm, Hengan, Pigeon Corporation, Burt's Bees, Farlin Infant Product Corporation, TLC International, Nice-Pak Products, Inc., and Excelcare Products.

Note: The insights mentioned here are of the respective analysts, and do not reflect the position of Fact.MR

Surging online retailing of wet wipes and tissues, enormous demand for multifunctional wet wipes in compact packages, and growing demand for specialty wipes are key trends influencing growth of the global consumer wet wipes market. Manufacturers of consumer wet wipes are marketing their products online via their own web portals for increasing their product visibility and accelerating their revenue generation. This report, published by Fact.MR, provides in-depth analysis of the global consumer wet wipes market for the forecast period 2017-2026, and offers key insights about future market direction.

Scope

The scope of Fact.MR’s report is to analyze the global consumer wet wipes market for the forecast period 2017-2026 and provide readers an unbiased and accurate analysis. Consumer wet wipes manufacturers, stakeholders, and suppliers in the global food & beverage sector can benefit from the analysis offered in this report. This report offers a comprehensive analysis, which can be of interest to leading trade magazines and journals pertaining to consumer wet wipes.

Summary

The report commences with a brief information of the global consumer wet wipes market. This executive summary sets the tone for the rest of the report, providing users the scope of the report. The executive summary includes important facts and statistics on the global consumer wet wipes market.

Overview

The next section offers an overview of the global consumer wet wipes market. This comprises an introduction to the market, along with a standard definition of the product – consumer wet wipes. In this section, market value and year-over-year growth is offered to the readers. Year-over-year growth provides readers with a broader view of growth patterns over the forecast period.

The report’s succeeding section focuses on drivers, restraints and key trends from macroeconomic, demand, and supply perspectives. Impact analysis of weighted average model-based growth drivers is contained in the report for better provision of decision-making insights to clients.

In order to offer readers with up-to-date information about the latest advancements in the global consumer wet wipes market, the report provides updates about market opportunities, which can benefit leading manufacturers of consumer wet wipes. With continuous evolution of the food & beverage sector, keeping a record of latest developments and trends is fundamental for consumer wet wipes manufacturers to formulate key business strategies. Detailed insights about raw material sourcing, supply chain, pricing analysis, list of distributors, and cost structure are provided in this section.

Considering the wide scope of the global consumer wet wipes market and to offer in-depth insights, Fact.MR’s report provides segment-wise analysis and forecast. The consumer wet wipes market has been categorized on the basis of sales channel, technology, product type, and region. This segmentation analysis is comprehensive, coupled with a detailed country-wise forecast provided on all parameters.

The report’s last section comprises of the global consumer wet wipes market competitive landscape, to provide readers with the dashboard view of company analysis and market players. This competitive intelligence is based on the providers’ categories across value chain, and their presence in the global consumer wet wipes market.

Research Methodology

Fact.MR is committed to offer unbiased and independent market research solutions to its clients. Each market report of Fact.MR is compiled after months of exhaustive research. We bank on a mix of tried-and-tested and innovative research methodologies to offer the most comprehensive and accurate information. Our main sources of research include,

  • Primary research
  • Secondary research
  • Trade research
  • Focused interviews
  • Social media analysis

1. Global Economic Outlook
1.1 Global Consumer Goods Market Outlook

2. Global Consumer Wipes Market - Executive Summary
2.1 Global Consumer Wet Wipes Market Opportunity Analysis
2.2. Global Consumer Wet Wipes Market Mega Trends

3. Global Consumer Wipes Market Overview
3.1. Introduction
       3.1.1. Global Consumer Wipes Market Taxonomy
       3.1.2. Global Consumer Wipes Market Definition
3.2. Global Consumer Wipes Market Size (US$ Mn) and Volume (‘000 Units) and Forecast, 2012-2026
       3.2.1. Global Consumer Wipes Market Y-o-Y Growth
3.3. Global Consumer Wipes Market Dynamics
3.4. Global Wipes Market Outlook
3.5. Macro-Economic Factors
3.6. Supply Chain
3.7. Cost Structure
3.8. Porter’s Analysis 
3.9. PESTLE Analysis
3.10. Region wise Market Positioning Assessment
3.11. Forecast Factors
3.12. Forecast Scenario
3.13. Competition Structure Dashboard
3.14. Investment Feasibility Matrix
3.15. Regional Brand Analysis
3.16. Consumer Sentimental Analysis
3.17. Product Innovations
3.18. Regional List Of Active participants
3.19. Region Wise list of key retailers
3.20. Key Participants Market Presence (Intensity Map) By Region

4. Global Consumer Wipes Market Supply Demand Analysis 
4.1. Number of Manufacturers by Region
4.2. Exporter Concentration by Region
4.3. Importer Concentration by Region

5. Pricing Point Analysis
5.1. Price Point Assessment by Region
5.2. Price Point Assessment by Product Type
5.3. Price Forecast till 2026

6. Global Consumer Wipes Market Analysis and Forecast 2012-2026 
6.1. Global Consumer Wipes Market Size and Forecast By Product Type, 2012-2026
       6.1.1. Cosmetic Wipes Market Size and Forecast, 2012-2026
                6.1.1.1. Revenue (US$ Mn) and Volume (‘000 Units) Comparison, By Region
                6.1.1.2. Market Share Comparison, By Region
                6.1.1.3. Y-o-Y growth Comparison, By Region
       6.1.2. Baby Wipes Market Size and Forecast, 2012-2026
                6.1.2.1. Revenue (US$ Mn) and Volume (‘000 Units) Comparison, By Region
                6.1.2.2. Market Share Comparison, By Region
                6.1.2.3. Y-o-Y growth Comparison, By Region
       6.1.3. Intimate Wipes Market Size and Forecast, 2012-2026
                6.1.3.1. Revenue (US$ Mn) and Volume (‘000 Units) Comparison, By Region
                6.1.3.2. Market Share Comparison, By Region
                6.1.3.3. Y-o-Y growth Comparison, By Region
       6.1.4. Household Wipes Market Size and Forecast, 2012-2026
                6.1.4.1. Revenue (US$ Mn) and Volume (‘000 Units) Comparison, By Region
                6.1.4.2. Market Share Comparison, By Region
                6.1.4.3. Y-o-Y growth Comparison, By Region
6.2. Global Consumer Wipes Market Size and Forecast By Technology, 2012-2026
       6.2.1. Airlaid Market Size and Forecast, 2012-2026
                6.2.1.1. Revenue (US$ Mn) and Volume (‘000 Units) Comparison, By Region
                6.2.1.2. Market Share Comparison, By Region
                6.2.1.3. Y-o-Y growth Comparison, By Region
       6.2.2. Spunlace Market Size and Forecast, 2012-2026
                6.2.2.1. Revenue (US$ Mn) and Volume (‘000 Units) Comparison, By Region
                6.2.2.2. Market Share Comparison, By Region
                6.2.2.3. Y-o-Y growth Comparison, By Region
       6.2.3. Wetlaid Market Size and Forecast, 2012-2026
                6.2.3.1. Revenue (US$ Mn) and Volume (‘000 Units) Comparison, By Region
                6.2.3.2. Market Share Comparison, By Region
                6.2.3.3. Y-o-Y growth Comparison, By Region
6.3. Global Consumer Wipes Market Size and Forecast By Sales Channel, 2012-2026
       6.3.1. Modern Trade Market Size and Forecast, 2012-2026
                6.3.1.1. Revenue (US$ Mn) and Volume (‘000 Units) Comparison, By Region
                6.3.1.2. Market Share Comparison, By Region
                6.3.1.3. Y-o-Y growth Comparison, By Region
       6.3.2. Departmental Stores  Market Size and Forecast, 2012-2026
                6.3.2.1. Revenue (US$ Mn) and Volume (‘000 Units) Comparison, By Region
                6.3.2.2. Market Share Comparison, By Region
                6.3.2.3. Y-o-Y growth Comparison, By Region
       6.3.3. Drug Stores Market Size and Forecast, 2012-2026
                6.3.3.1. Revenue (US$ Mn) and Volume (‘000 Units) Comparison, By Region
                6.3.3.2. Market Share Comparison, By Region
                6.3.3.3. Y-o-Y growth Comparison, By Region
       6.3.4. Convenience Store Market Size and Forecast, 2012-2026
                6.3.4.1. Revenue (US$ Mn) and Volume (‘000 Units) Comparison, By Region
                6.3.4.2. Market Share Comparison, By Region
                6.3.4.3. Y-o-Y growth Comparison, By Region
       6.3.5. Online Stores Market Size and Forecast, 2012-2026
                6.3.5.1. Revenue (US$ Mn) and Volume (‘000 Units) Comparison, By Region
                6.3.5.2. Market Share Comparison, By Region
                6.3.5.3. Y-o-Y growth Comparison, By Region
       6.3.6. Other Sales Channel  Market Size and Forecast, 2012-2026
                6.3.6.1. Revenue (US$ Mn) and Volume (‘000 Units) Comparison, By Region
                6.3.6.2. Market Share Comparison, By Region
                6.3.6.3. Y-o-Y growth Comparison, By Region

7. North America Consumer Wipes Market Size and Forecast, 2012-2026
7.1. North America Outlook 
7.2. North America Consumer Goods Industry Outlook 
7.3. North America Consumer Wet Wipes Outlook 
7.4. Revenue (US$ Mn) and Volume (‘000 Units) Comparison, By Country 
       7.4.1. US Market Size and Forecast Value (US$ Mn) & Volume (‘000 Units), 2012-2026
       7.4.2. Canada Market Size and Forecast Value (US$ Mn) & Volume (‘000 Units), 2012-2026
7.5. Revenue (US$ Mn) and Volume (‘000 Units) Comparison, By Product Type
7.6. Revenue (US$ Mn) and Volume (‘000 Units) Comparison, By Technology
7.7. Revenue (US$ Mn) and Volume (‘000 Units) Comparison, By Sales Channel

8. Latin America Consumer Wipes Market Size and Forecast, 2012-2026
8.1. Latin America Outlook 
8.2. Latin America Consumer Goods Industry Outlook 
8.3. Latin America Consumer Wet Wipes Outlook 
8.4. Revenue (US$ Mn) and Volume (‘000 Units) Comparison, By Country 
       8.4.1. Brazil Market Size and Forecast Value (US$ Mn) & Volume (‘000 Units), 2012-2026
       8.4.2. Mexico Market Size and Forecast Value (US$ Mn) & Volume (‘000 Units), 2012-2026
       8.4.3. Argentina  Market Size and Forecast Value (US$ Mn) & Volume (‘000 Units), 2012-2026
       8.4.4. Rest Of Latin America Market Size and Forecast Value (US$ Mn) & Volume (‘000 Units), 2012-2026
8.5. Revenue (US$ Mn) and Volume (‘000 Units) Comparison, By Product Type
8.6. Revenue (US$ Mn) and Volume (‘000 Units) Comparison, By Technology
8.7. Revenue (US$ Mn) and Volume (‘000 Units) Comparison, By Sales Channel

9. Europe Consumer Wipes Market Size and Forecast, 2012-2026
9.1. Europe Outlook 
9.2. Europe Consumer Goods Industry Outlook 
9.3. Europe Consumer Wet Wipes Outlook 
9.4. Revenue (US$ Mn) and Volume (‘000 Units) Comparison, By Country 
       9.4.1. Germany Market Size and Forecast Value (US$ Mn) & Volume (‘000 Units), 2012-2026
       9.4.2. U.K. Market Size and Forecast Value (US$ Mn) & Volume (‘000 Units), 2012-2026
       9.4.3. Russia Market Size and Forecast Value (US$ Mn) & Volume (‘000 Units), 2012-2026
       9.4.4. France Market Size and Forecast Value (US$ Mn) & Volume (‘000 Units), 2012-2026
       9.4.5. Italy Market Size and Forecast Value (US$ Mn) & Volume (‘000 Units), 2012-2026
       9.4.6. Rest Of Europe Market Size and Forecast Value (US$ Mn) & Volume (‘000 Units), 2012-2026
9.5. Revenue (US$ Mn) and Volume (‘000 Units) Comparison, By Product Type
9.6. Revenue (US$ Mn) and Volume (‘000 Units) Comparison, By Technology
9.7. Revenue (US$ Mn) and Volume (‘000 Units) Comparison, By Sales Channel

10. Japan Consumer Wipes Market Size and Forecast, 2012-2026
10.1. Japan Outlook 
10.2. Japan Consumer Goods Industry Outlook 
10.3. Japan Consumer Wet Wipes Outlook 
10.4. Japan  Market Size and Forecast Value (US$ Mn) & Volume (‘000 Units), 2012-2026
10.5. Revenue (US$ Mn) and Volume (‘000 Units) Comparison, By Product Type
10.6. Revenue (US$ Mn) and Volume (‘000 Units) Comparison, By Technology
10.7. Revenue (US$ Mn) and Volume (‘000 Units) Comparison, By Sales Channel

11. APEJ Consumer Wipes Market Size and Forecast, 2012-2026
11.1. APEJ Outlook 
11.2. APEJ Consumer Goods Industry Outlook 
11.3. APEJ Consumer Wet Wipes Outlook 
11.4. Revenue (US$ Mn) and Volume (‘000 Units) Comparison, By Country 
       11.4.1. China Market Size and Forecast Value (US$ Mn) & Volume (‘000 Units), 2012-2026
       11.4.2. India Market Size and Forecast Value (US$ Mn) & Volume (‘000 Units), 2012-2026
       11.4.3. ASEAN  Market Size and Forecast Value (US$ Mn) & Volume (‘000 Units), 2012-2026
       11.4.4. Australia & New Zealand Market Size and Forecast Value (US$ Mn) & Volume (‘000 Units), 2012-2026
       11.4.5. Rest of APEJ Market Size and Forecast Value (US$ Mn) & Volume (‘000 Units), 2012-2026
11.5. Revenue (US$ Mn) and Volume (‘000 Units) Comparison, By Product Type
11.6. Revenue (US$ Mn) and Volume (‘000 Units) Comparison, By Technology
11.7. Revenue (US$ Mn) and Volume (‘000 Units) Comparison, By Sales Channel

12. MEA Consumer Wipes Market Size and Forecast, 2012-2026
12.1. MEA Outlook 
12.2. MEA Consumer Goods Industry Outlook 
12.3. MEA Consumer Wet Wipes Outlook 
12.4. Revenue (US$ Mn) and Volume (‘000 Units) Comparison, By Country 
       12.4.1. GCC Countries Market Size and Forecast Value (US$ Mn) & Volume (‘000 Units), 2012-2026
       12.4.2. South Africa Market Size and Forecast Value (US$ Mn) & Volume (‘000 Units), 2012-2026
       12.4.3. Israel Market Size and Forecast Value (US$ Mn) & Volume (‘000 Units), 2012-2026
       12.4.4. Egypt Market Size and Forecast Value (US$ Mn) & Volume (‘000 Units), 2012-2026
       12.4.5. Rest of MEA Market Size and Forecast Value (US$ Mn) & Volume (‘000 Units), 2012-2026
12.5. Revenue (US$ Mn) and Volume (‘000 Units) Comparison, By Product Type
12.6. Revenue (US$ Mn) and Volume (‘000 Units) Comparison, By Technology
12.7. Revenue (US$ Mn) and Volume (‘000 Units) Comparison, By Sales Channel

13. Global Consumer Wipes Market Company Share, Competition Landscape and Company Profiles
13.1. Competition Dashboard 
13.2. Competition Benchmarks
13.3. Company Profiles
       13.3.1. Johnson & Johnson

  • Overview
  • Offering Portfolio
  • Production Footprint
  • Sales Footprint
  • Channel Footprint
  • Strategy Outlook
    • Sales Strategy
    • Channel Strategy
    • Marketing Strategy

       13.3.2. Procter & Gamble (P&G)

  • Overview
  • Offering Portfolio
  • Production Footprint
  • Sales Footprint
  • Channel Footprint
  • Strategy Outlook
    • Sales Strategy
    • Channel Strategy
    • Marketing Strategy

       13.3.3. Kimberly-Clark

  • Overview
  • Offering Portfolio
  • Production Footprint
  • Sales Footprint
  • Channel Footprint
  • Strategy Outlook
    • Sales Strategy
    • Channel Strategy
    • Marketing Strategy

       13.3.4. Svenska Cellulosa Aktiebolaget (SCA)

  • Overview
  • Offering Portfolio
  • Production Footprint
  • Sales Footprint
  • Channel Footprint
  • Strategy Outlook
    • Sales Strategy
    • Channel Strategy
    • Marketing Strategy

       13.3.5. Unicharm

  • Overview
  • Offering Portfolio
  • Production Footprint
  • Sales Footprint
  • Channel Footprint
  • Strategy Outlook
    • Sales Strategy
    • Channel Strategy
    • Marketing Strategy

       13.3.6. First Quality Enterprises

  • Overview
  • Offering Portfolio
  • Production Footprint
  • Sales Footprint
  • Channel Footprint
  • Strategy Outlook
    • Sales Strategy
    • Channel Strategy
    • Marketing Strategy

       13.3.7. Hengan

  • Overview
  • Offering Portfolio
  • Production Footprint
  • Sales Footprint
  • Channel Footprint
  • Strategy Outlook
    • Sales Strategy
    • Channel Strategy
    • Marketing Strategy

       13.3.8. Himalaya Wellness

  • Overview
  • Offering Portfolio
  • Production Footprint
  • Sales Footprint
  • Channel Footprint
  • Strategy Outlook
    • Sales Strategy
    • Channel Strategy
    • Marketing Strategy

       13.3.9. Pigeon Corporation

  • Overview
  • Offering Portfolio
  • Production Footprint
  • Sales Footprint
  • Channel Footprint
  • Strategy Outlook
    • Sales Strategy
    • Channel Strategy
    • Marketing Strategy

       13.3.10. Sebapharma GmbH & Co. KG

  • Overview
  • Offering Portfolio
  • Production Footprint
  • Sales Footprint
  • Channel Footprint
  • Strategy Outlook
    • Sales Strategy
    • Channel Strategy
    • Marketing Strategy

       13.3.11. Burt's Bees
       13.3.12. Hengan International Group Company Limited
       13.3.13. Farlin Infant Product Corporation
       13.3.14. Cotton Babies Inc.
       13.3.15. TLC International
       13.3.16. Premier Care Industries
       13.3.17. Nice-Pak Products, Inc
       13.3.18. Progressive Products
       13.3.19. Excelcare Products
       13.3.20. Riway Group

14. Research Methodology

15. Disclaimer

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Consumer Wet Wipes Market Forecast, Trend Analysis & Competition Tracking - Global Market insights 2017 to 2026