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Sparkling Wines Market

Sparkling Wines Market

Sparkling Wines Market Report By Sales Channel (Modern Trade, Grocery Store, Convenience Store, E-Commerce), By Body Type (Light Bodied, Medium Bodied, Full-Bodied), By Sweetness Level (Extra-Brut, Brut, Extra Dry, Demi-Sec) - Forecast 2021–2031

Sparkling Wines Market
  • Oct-2021
  • List of Tables : 231
  • List of Figures : 75
  • 170 Pages
  • Food & Beverage

Market Snapshot

A newly released report by Fact.MR estimates the global sparkling wines sales will account for US$ 43 Bn in 2021, expected to witness healthy growth at a CAGR of 7% to close in on a value of US$ 84.6 Bn by 2031. The modern trade segment represents a revenue share of more than 1/3rd while e-commerce sales will likely amount to around 20%.

Key Points Covered in Sparkling Wines Industry Survey

  • Market Estimates and Forecasts 2016-2031
  • Key drivers and restraints shaping market growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Market Share Analysis
  • Key Product Innovations and Regulatory Climate
  • COVID-19 Impact on Sparkling Wines and How to Navigate
  • Recommendation on Key Winning Strategies

Sales Analysis of Sparkling Wines from 2016-2020 Vs Future Outlook for 2021 to 2031

From 2016 to 2020, sparkling wine sales augmented at a CAGR of roughly 3%. The highly premium nature of this alcoholic beverage has restricted sparkling wine outreach amongst consumers possessing high disposable income, hence this sluggish historical performance.

During the COVID-19 pandemic, initial sales during the first wave suffered a major setback, as governments imposed complete lockdowns, preventing consumers from securing supply from stores. Eventually, as the infection rates began slowing, consumption increased, with consumers relying on e-commerce channels to avail their stock.

Future growth prospects appear highly promising, given its high degree of penetration, especially across emerging markets, particularly across the Asian countries. Moreover, manufacturers are also introducing moderately alcoholic sparkling wines, considering the increased awareness about the effects of alcohol consumption on human health. From 2021 to 2031, sales are likely to surge by a robust 7% CAGR.

What are the Factors Driving Demand for Sparkling Wines?

The popularity of wine in large social gatherings and big events coupled with changing lifestyles and discerning tastes are prospective to draw people to have a closer look at the market for sparkling wines.

From past decade, the consumption of sparkling wine has spurred significantly especially in the developed countries in the Europe and North America. Immense popularity of football games, Derby races and F-1 races and the old tradition of the tradition of popping a bottle of champagne or sparkling wine during festivals and celebrations will garner the demand.

Attributed to factors such as burgeoning disposable income coupled with mounting number of people preferring less alcoholic and non-alcoholic beverages that are propelling adoption of sparkling wine and likely to boost growth of the global sparkling wine market. 

Besides, shifting lifestyles and increasing social media influence on all generation along with increasing social parties is furthering consumption of sparkling wine globally. Other factors such as young generation under the high social network influence, growing family earning, and easier access to alcoholic and non-alcoholic drinks, is fuelling demand for sparkling wine. 

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How Will Changing Trends Impact the Sparkling Wines Market?

Rise in social media trends in developed countries is prompting millennials and Gen Z toward spending more on premium products, which is expected to open new avenues for the market participants to enter emerging markets. 

Furthermore, the millennials’ buying power will soon beat that of formerly generations. Considering this, it’s very important for the wine industry to pay attention to their desires and habits. Taste and look & feel are very important aspects, but the story of the wine is what makes the consumer vibrate. Millennials want to know exactly what’s in their glass, from the grape variety to the story behind the bottle.

Champagne and sparkling wines have long been considered a celebratory quaff. Festive groups would gather in restaurants and bars to pop a cork and share a bottle of bubbly or two. Consumers have discovered more recently that sparkling wine can also be a casual quaff.

Region-wise Analysis

Is Europe Considered the Land of Fine Wine?

In terms of volume, Europe accounted for the largest share of sparkling wine producers in 2021. The European Union (EU) has the major attention of sparkling wine producers. According to the Institute of Wine and Vine, the EU accounts for nearly 70-80% share, by volume, of the global manufacturing of sparkling wine since 2000.

Italy is the world’s largest producing country since 2019. Italian sparkling wine production in 2021 is 7.2 mhl, about 10% of its total wine production. France is the second-largest producer of sparkling wines with 5.3 mhl in 2019, a value in line with the average registered over the last 15 years. According to industry experts, Europe exports a greater volume of sparkling wine than still wine in the international market.

The region has a long and illustrious history of winemaking. Wine lovers across the world prefer European Sparkling wine owing to their unique flavors, tastes, and preparation methods. An opportunity worth US$ 5 Bn is projected for the European market, clocking a CAGR of 6%.

How is Sparkling Wine Consumption Increasing across North America?

According to Fact.MR, sparkling wine consumption across North America is expected to incline at a CAGR of over 4% from 2021 to 2031. Growth is attributed to the extensive alcoholic beverage consumption which is highly prevalent across the entire continent.

As per a 2019 National Survey on Drug Use and Health, 85.6% of people aged 18 or older reported that they consumed alcohol at some point in their lives. 69.5% reported that they consumed alcohol in 2018. With respect to wine consumption, nearly 1 billion gallons were consumed as of 2020. Numerous manufacturers are capitalizing on this broadening trend to launch new products.

For instance, in August 2021, Heineken USA announced its plans to launch a canned sparkling wine, a modern-day reflection of traditional mead. Named Comb and Hive, this sparkling wine is crisp, made from wildflower honey and real sugar fermented with orange blossom flower and a hint of fizz. It consists of 6.9% ABV, coming in 12-ounce four packs.

Sparkling wine market forecast analysis by Fact.MR

An Adaptive Approach to Modern-day Research Needs

Category-wise insights

Will Brut Sparkling Wines Remain Primary Choice of Consumers?

By sweetness level, demand for brut sparkling wines will remain elevated, capturing 33% revenue share across the forecast period. Preference for this wine category is largely due to its reduced sugar content, permitting consumers to experience a unique flavor.

In August 2021, Bemuse launched a low-alcohol sparkling mead, in response to consumer demands for more low and no-alcohol options. Bemuse meads have a pleasant, natural colour, similar to sparkling white wine, containing 0.5% alcohol and 40 calories per can.

Is E-Commerce the Go-to Route of Distribution for Sparkling Wine Manufacturers?

The e-commerce channel is expected to hold 1/5th of the revenue share in the market for sparkling wines, acquiring more importance throughout the forecast period. As internet connectivity improves in emerging markets and millions of people come online for the first time, they are likely to demand the convenience of ‘anywhere, anytime’ shopping that can only be provided by e-commerce portals.

Furthermore, as the COVID-19 pandemic raged, governments across the world imposed stringent lockdowns, leading to reduced footfalls for wine purchases across traditional brick-and-mortar stores, hypermarkets, specialty stores and wine shops. This prompted consumers to rely on online sales channels, thus boosting popularity.

Competitive Landscape

Prominent players are embracing innovative approaches such as ground-breaking marketing tactics, technological advancements, mergers, and acquisitions to expand their market ground. Prominent market developments are as follows:

  • In September 2021, Pernod Ricard SA signed an agreement to acquire online alcoholic beverages trading platform The Whiskey Exchange. This acquisition is co-incident with Pernod Ricard’s consumer centric strategy of fulfilling new consumer needs and expectations, and a strong demand for premiumisation
  • In August 2021, Treasury Wine Estates Ltd. announced its decision to join the RE-100 global renewable power initiative, as part of its commitment to transition to 100% renewable electricity generation by 2024. Its premium brands: Penfolds, Wolf Bass, Pepperjack, Wyns and Squealing Pig- will be manufactured with 100% renewable electricity.

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Report Scope

Attribute Details
Market Size Value in 2021 USD 43 Billion
Market Size Value in 2031 USD 84.6 Billion
Growth Rate CAGR of 7% from 2021-2031
Forecast Period 2021-2031
Historical Data Available for 2016-2020
Market Analysis US$ Mn for Value & Units for Volume
Key Regions Covered
  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa
Key Countries Covered
  • U.S.
  • Canada
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • Nordic
  • China
  • Japan
  • India
  • Malaysia
  • Thailand
  • Singapore
  • Australia
  • Brazil
  • Mexico
  • Argentina
  • GCC   
  • South Africa
  • Nigeria
  • Israel
Key Companies Profiled
  • E&J Gallo Winery
  • Constellation Brands Inc.
  • Pernod Ricard SA
  • Bronco Wine Company
  • Treasury Wine Estates
  • Accolade Wines Australia Limited
  • The Wine Group LLC
  • Casella Family Brands
  • Viña Concha y Toro SA
  • Caviro Soc. Co-op.

Key Segments Covered

  • Sales Channel 

    • Sparkling Wine Sales via Modern Trade
    • Sparkling Wine Sales via Grocery Store
    • Sparkling Wine Sales via Convenience Store
    • Sparkling Wine Sales via E-Commerce
    • Sparkling Wine Sales via Other Retail Formats
  • Body Type 

    • Light Bodied Sparkling Wine
    • Medium Bodied Sparkling Wine
    • Full-Bodied Sparkling Wine
  • Sweetness Level 

    • Extra-Brut Sparkling Wine
    • Brut Sparkling Wine
    • Extra Dry Sparkling Wine
    • Demi-Sec Sparkling Wine

Sparkling Wines Market- Scope of Report

A recent study by Fact.MR on the sparkling wine market offers a 10-year forecast for 2021 to 2031. The study analyzes crucial trends that are currently determining the growth of the market. This report explicates vital dynamics, such as the drivers, restraints, and opportunities for key market players along with key stakeholders as well as emerging associated with the manufacturing of sparkling wines.

The study also provides the dynamics responsible for influencing the future status of the market over the forecast period. A detailed assessment of value chain analysis, business execution, and supply chain analysis across regional markets has been covered in the report. A list of prominent companies operating in the sparkling wines market, along with their product portfolios, enhances the reliability of this comprehensive research study.

Report Summary

The study offers a comprehensive analysis of diverse features, including production capacities, demand, product developments, revenue generation, and sales of the Sparkling Wines market across the globe.

A comprehensive estimate of the market has been provided through an optimistic as well as a conservative scenario, taking into account the sales of the Sparkling Wines market during the forecast period. Price point comparison by region with the global average price is also considered in the study.

Key Questions Answered in Report

  • Which is the most lucrative sparkling wines market?
  • Which factors will impact the growth of the sparkling wines market?
  • How will changing trends impact the strategies of market players?
  • How can market players capture the low-hanging opportunities across regions?
  • Which companies are leading the sparkling wines industry?
  • What are the winning strategies of stakeholders in the market?

Analysis on Market Size Evaluation

The market has been analyzed for each segment in terms of volume (Units) and value (US$ Mn).

Estimates at global and regional levels for the sparkling wine market are available in terms of “US$ Mn” for value and Volume (Units). A Y-o-Y growth contrast on prominent market segments, along with market attractiveness evaluation, has been incorporated in the report. Furthermore, absolute dollar opportunity analysis of all the segments adds prominence to the report.

Absolute dollar opportunity plays a crucial role in assessing the level of opportunity that a manufacturer/distributor can look to achieve, along with identifying potential resources, considering the sales and distribution perspective in the global sparkling wine market.

Inspected Assessment on Regional Segments

Key sections have been elaborated in the report, which has helped deliver projections on regional markets. These chapters include regional macros (political, economic, and business environment outlook), which are expected to have a momentous influence on the growth of the sparkling wine market during the forecast period.

Country-specific valuation on demand for sparkling wines has been offered for each region, along with market scope estimates and forecasts, price index, and impact analysis of the dynamics of prominence in regions and countries. For all regional markets, Y-o-Y growth estimates have also been incorporated in the report.

Detailed breakup in terms of value & volume for emerging countries has also been included in the report.

In-depth Analysis on Competition Analysis

The report sheds light on leading manufacturers of sparkling wines, along with their detailed profiles. Essential and up-to-date data related to market performers who are principally engaged in producing sparkling wines have been brought with the help of a detailed dashboard view. Market share analysis and comparison of prominent players provided in the report permit report readers to take preemptive steps in advancing their businesses.

Company profiles have been included in the report, which includes essentials such as product portfolios and key strategies, along with an all-inclusive SWOT analysis on each player. Company presence is mapped and presented through a matrix for all the prominent players, thus providing readers with actionable insights, which helps in thoughtfully presenting the market status, and predicting the competition level in the E&J Gallo Winery Constellation Brands, Pernod Ricard SA, Bronco Wine Company, Treasury Wine Estates, Accolade Wines Australia Limited, The Wine Group LLC, Casella Family Brands, Viña Concha y Toro SA, and Caviro among others.

Research Methodology

In Fact.MR’s study, a unique research methodology is utilized to conduct extensive research on the growth of the sparkling wines industry, and reach conclusions on the future growth parameters. This research methodology is a combination of primary and secondary research, which helps analysts ensure the accuracy and reliability of the draw conclusions.

Secondary resources referred to by analysts during the preparation of the market study include statistics from governmental organizations, trade journals, white papers, and internal and external proprietary databases. Analysts have interviewed senior managers, product portfolio managers, CEOs, VPs, marketing/product managers, and market intelligence managers, all of whom have contributed to the development of the research report as a primary resource.

- FAQs -

By 2021, the market for window blinds will likely reach US$ 2.6 Bn, according to Fact.MR

From 2016-2020, window blinds sales expanded at around 5% value CAGR

By 2031, window blinds sales are projected to reach US$ 4 Bn

According to Fact.MR, window blinds growth trajectory will be valued at 4.4% CAGR

Increasing emphasis on attaining energy efficiency across buildings is prompting adoption of insulating window blinds

Growing construction of green buildings will likely augment growth prospects for window blinds

North America is anticipated to contribute 35% revenue to the global market for window blinds

South Asia is the fastest expanding window blinds market, registering a CAGR of 5.5%

Yes. Europe is the largest market for window blinds, generating 50% of global revenue

Roll-up window blinds will be highly preferred, contributing nearly 2/5th of the market share

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Is the market research conducted by Fact.MR?

Yes, the report has been compiled by expert analysts of Fact.MR, through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to a research analyst.

What research methodology is followed by Fact.MR?

Fact.MR follows a methodology that encompasses the demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.

What are the sources of secondary research?

Fact.MR conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.

Who are the respondents for primary research?

Fact.MR speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, and industry experts. For a full list of primary respondents, please reach out to us.

Is a sample of this report available for evaluation?

Yes, you can request a sample, and it will be sent to you through an email.