Sparkling Wines Market
Sparkling Wines Market By Sales Channel (Modern Trade, Grocery Store, Other Retail Formats), By Body Type (Light Bodied, Medium Bodied, Full-Bodied), By Sweetness Level (Extra-Brut, Brut, Extra Dry, Demi-Sec) & By Region - Global Market Insights 2022 to 2032
Analysis of Sparkling Wines market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
Sparkling Wines Market Outlook (2022-2032)
The global sparkling wines sales accounted for US$ 43 Billion in 2021, and is expected to reach US$ 45.99 Billion in 2022. From 2022-2032, the market is likely to witness a CAGR of 6.9% to close in on a value of US$ 90 Billion by 2032. The modern trade segment represents a revenue share of more than 1/3rd while e-commerce sales will likely amount to around 20%.
Prominent regions are likely to capture governing share in the revenue contribution. Especially, Europe and North America owing to the growing sales of cosmetics in the regions.
Sparkling Wines Market Size (2022)
US$ 45.99 Billion
Projected Market Value (2032F)
US$ 90 Billion
Global Market Growth Rate (2022-2032)
Europe Market Share (2022)
North America Market Share (2022)
Market Share of Brut Sparkling Wine (2022)
Key Companies Profiled
Know thy Competitors
Competitive landscape highlights only certain players
Complete list available upon request
Sparkling Wines Demand Analysis (2017-2021) in Comparison to Market Estimations (2022-2032)
From 2017 to 2021, sparkling wine sales augmented at a CAGR of roughly 3%. The highly premium nature of this alcoholic beverage has restricted sparkling wine outreach amongst consumers possessing high disposable income, hence this sluggish historical performance.
During the COVID-19 pandemic, initial sales during the first wave suffered a major setback, as governments imposed complete lockdowns, preventing consumers from securing supplies from stores. Eventually, as the infection rates began slowing, consumption increased, with consumers relying on e-commerce channels to avail of their stock.
Future growth prospects appear highly promising, given its high degree of penetration, especially across emerging markets, particularly across Asian countries. Moreover, manufacturers are also introducing moderately alcoholic sparkling wines, considering the increased awareness about the effects of alcohol consumption on human health. From 2022 to 2032, sales are likely to surge at a 6.9% CAGR.
Which Factors are Stimulating Demand for Sparkling Wines across Geographies?
The popularity of wine in large social gatherings and big events coupled with changing lifestyles and discerning tastes are prospective to draw people to have a closer look at the market for sparkling wines.
Over the past decade, the consumption of sparkling wine has spurred significantly, especially in the developed countries in Europe and North America. The immense popularity of football games, Derby races, and F-1 races, and the old tradition of popping a bottle of champagne or sparkling wine during festivals and celebrations will garner demand.
Attributed to factors such as burgeoning disposable income coupled with a mounting number of people preferring less alcoholic and non-alcoholic beverages that are propelling the adoption of sparkling wine and likely to boost the growth of the global sparkling wine market.
Besides, shifting lifestyles and increasing social media influence on all generation along with increasing social parties is furthering the consumption of sparkling wine globally. Other factors such as the young generation under the high social network influence, growing family earnings, and easier access to alcoholic and non-alcoholic drinks are fuelling demand for sparkling wine.
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How Will Changing Trends Impact the Sparkling Wines Market?
The rise in social media trends in developed countries is prompting millennials and Gen Z toward spending more on premium products, which is expected to open new avenues for market participants to enter emerging markets.
Furthermore, the millennials’ buying power will soon beat that of former generations. Considering this, the wine industry needs to pay attention to their desires and habits. Taste and look & feel are very important aspects, but the story of the wine is what makes the consumer vibrate. Millennials want to know exactly what’s in their glass, from the grape variety to the story behind the bottle.
Champagne and sparkling wines have long been considered a celebratory quaff. Festive groups would gather in restaurants and bars to pop a cork and share a bottle of bubbly or two. Consumers have discovered more recently that sparkling wine can also be a casual quaff.
What are the Key Challenges Faced by Manufacturers of Sparkling Wines?
The uncertain regulatory climate surrounding sparkling wine production is a major restraint in market growth
As governments confront the 'silver tsunami' of a geriatric population in need of ever-expensive health care, they will become more clamorous about the risks of alcohol. As the recently published report by World Health Organization states, there is no such thing as a safe level of alcohol. For a long time, the wine industry presumed that it was immune to the penalties of these warnings, relying on the assumption that wine in reasonable amounts is healthy.
However, this postulation may longer work, and worse, the wine industry may be suspected of using Big Tobacco's practices. The ideal way to cope with this is to be completely honest, especially when it comes to influencer marketing. Any winery that pays, hosts, or promotes influencers must make certain that the relationship is explicitly stated in the advertising contracts.
Wine writers, in particular, should be careful about making or repeating health claims regarding wine. This is not to say that the wine business cannot react to incorrect information; rather, the dialogue should be propelled by trained medical and scientific specialists.
How Crucial is Development in the Sparkling Wines Market for Start-ups?
Experimentation with their flavors and Tastes Will Gain a Competitive Edge for New Start-ups
Benefitting from the immense growth prospects and emerging popularity among the millennials, several new players are stepping towards the manufacturing of sparkling wines. To cater to the demand for unique tastes and flavors, these start-ups are experimenting with their products, this in turn is likely to fuel the market growth for sparkling wine. For instance,
Founded in 2004, Hart Davis Hart Wine is an online retailer of wine. Its product offerings include red wine, white wine, rose wine, champagne wine, fortified wine, sparkling wine, Madeira, etc. Users can search for wines by filtering vintage, category, bottle size, rating, and price range.
Another start up- Naked Wines was established in 2008 and are a reward-based crowdfunding platform for wine projects. It allows users to invest in winemaking projects across the globe in return for exclusive wines at preferential prices. Users can track investments and avail of gifts for investments made. It is also an online platform to buy wine from red, sparkling, white, and more.
Owing to their distinctive services in the alcohol market, these start-ups succeeded in making a mark in recent years.
Which Regional Market is catching the Attention of Sparkling Wines Suppliers?
Europe is considered the Land of Fine Wine
In terms of volume, Europe accounted for the largest share of sparkling wine producers in 2021. The European Union (EU) has the major attention of sparkling wine producers. According to the Institute of Wine and Vine, the EU accounts for nearly 70-80% share, by volume, of the global manufacturing of sparkling wine since 2000.
Italy is the world’s largest producing country since 2019. Italian sparkling wine production in 2021 is 7.2 mhl, about 10% of its total wine production. France is the second-largest producer of sparkling wines with 5.3 mhl in 2019, a value in line with the average registered over the last 15 years. According to industry experts, Europe exports a greater volume of sparkling wine than still wine in the international market.
The region has a long and illustrious history of winemaking. Wine lovers across the world prefer European Sparkling wine owing to its unique flavors, tastes, and preparation methods. An opportunity worth US$ 5 Billion is projected for the European market, clocking a CAGR of 6%.
How is Sparkling Wine Consumption Increasing across North America?
Rising Popularity of Wine among Millennials Will Boost Demand
According to Fact.MR, sparkling wine consumption across North America is expected to incline at a CAGR of over 4% from 2022 to 2032. Growth is attributed to the extensive alcoholic beverage consumption which is highly prevalent across the entire continent.
As per a 2022 National Survey on Drug Use and Health, 85.6% of people aged 18 or older reported that they consumed alcohol at some point in their lives. 69.5% reported that they consumed alcohol in 2018. Concerning wine consumption, nearly 1 billion gallons were consumed as of 2020. Numerous manufacturers are capitalizing on this broadening trend to launch new products.
For instance, in August 2021, Heineken USA announced its plans to launch a canned sparkling wine, a modern-day reflection of traditional mead. Named Comb and Hive, this sparkling wine is crisp, made from wildflower honey and real sugar fermented with orange blossom flowers and a hint of fizz. It consists of 6.9% ABV, coming in 12-ounce four packs.
What is the Sparkling Wines Demand Outlook for Germany?
Increasing Partnerships among Prominent Manufacturers Accelerates the Regional Sales
In terms of country-wise growth, Germany is the world's largest consumer of sparkling wine, followed by France, the United States, Russia, and Italy. The United Kingdom and the United States are the two main importers. They imported nearly 180 Billion bottles each in 2021.
Germany comes at the second spot with nearly 90 Billion bottles, while Belgium and Russia tie in the third with nearly 65 Billion bottles each. The United States is the top importer in terms of value, followed by the United Kingdom, Japan, Germany, and Singapore. Italy harvests 680 Billion bottles, accounting for over 10% of the total wine output. This is, of course, due to Prosecco's huge global success.
Will Brut Sparkling Wines Remain Primary Choice of Consumers?
By sweetness level, demand for brut sparkling wines will remain elevated, capturing 33% revenue share across the forecast period. Preference for this wine category is largely due to its reduced sugar content, permitting consumers to experience a unique flavor.
In August 2021, Bemuse launched a low-alcohol sparkling mead, in response to consumer demands for more low and no-alcohol options. Bemuse meads have a pleasant, natural color, similar to sparkling white wine, containing 0.5% alcohol and 40 calories per can.
Is E-Commerce the Go-to Route of Distribution for Sparkling Wine Manufacturers?
The e-commerce channel is expected to hold 1/5th of the revenue share in the market for sparkling wines, acquiring more importance throughout the forecast period. As internet connectivity improves in emerging markets and Billions of people come online for the first time, they are likely to demand the convenience of ‘anywhere, anytime shopping that can only be provided by e-commerce portals.
Furthermore, as the COVID-19 pandemic raged, governments across the world imposed stringent lockdowns, leading to reduced footfalls for wine purchases across traditional brick-and-mortar stores, hypermarkets, specialty stores, and wine shops. This prompted consumers to rely on online sales channels, thus boosting popularity.
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Prominent players are embracing innovative approaches such as ground-breaking marketing tactics, technological advancements, mergers, and acquisitions to expand their market ground. Prominent market developments are as follows:
- In September 2021, Pernod Ricard SA signed an agreement to acquire the online alcoholic beverages trading platform The Whiskey Exchange. This acquisition is co-incident with Pernod Ricard’s consumer-centric strategy of fulfilling new consumer needs and expectations and strong demand for premiumization
- In August 2021, Treasury Wine Estates Ltd. announced its decision to join the RE-100 global renewable power initiative, as part of its commitment to transition to 100% renewable electricity generation by 2024. Its premium brands: Penfolds, Wolf Bass, Pepperjack, Wyns, and Squealing Pig- will be manufactured with 100% renewable electricity.
Key Segments in Sparkling Wines Industry Research
By Sales Channel :
- Modern Trade
- Grocery Store
- Convenience Store
- Other Retail Formats
By Body Type :
- Light Bodied
- Medium Bodied
By Sweetness Level :
- Extra Dry
By Region :
- North America
- Middle East & Africa
- Latin America
- FAQs -
As of 2022, Fact.MR expects the Sparkling Wines industry to be valued at US$ 45.99 Billion.
By 2032, the sparkling wines landscape is slated to reach a valuation of US$ 90 Billion.
As per Fact.MR’s projections, the market for Sparkling Wines in Europe will likely expand at a 70% CAGR.
From 2022 to 2032, the sparkling wines industry is poised to flourish at a 6.9% CAGR.
The e-commerce segment is expected to grow the fastest, at a CAGR of ~7%.
According to Fact.MR, a CAGR of 3% was recorded for the Sparkling Wines market from 2017-2021.
As of 2021, the Sparkling Wines market was valued at US$ 43 Billion.