Non-Alcoholic Wine Market

Non-Alcoholic Wine Market Outlook (2024 to 2034)

The global non-alcoholic wine market is projected to increase from a value of US$ 2.57 billion in 2024 to US$ 6.94 billion by the end of 2034. Worldwide revenue from the sales of non-alcoholic wine has been forecasted to rise at a noteworthy CAGR of 10.4% from 2024 to 2034.

Wine, with little or no alcohol, is termed non-alcoholic wine. Alcohol-free wine has the same flavor and structure as alcoholic wine, as well as a similar aroma, but without alcohol, which makes it appealing to a larger audience who want quiet alcohol or do not consume liquor. Non-alcoholic wine is produced similarly to its alcoholic counterpart, with the difference being that the alcoholization technology is used to remove its alcohol content.

There are several methods for the alcoholization of wine, such as the vacuum distillation technology for non-alcoholic wine, a procedure where the wine undergoes heat treatment and the ethanol is allowed to evaporate. High-quality alcohol-free wine manufacturers take great care to heat the wine to the lowest temperature feasible, allowing evaporation to occur without cooking the wine. Another technique is reverse osmosis technology for non-alcoholic wine, which requires a substantial amount of water, making it less sustainable.

Key Market Growth Drivers

• People who like to consume wine regularly but want to avoid alcohol consumption find non-alcoholic wine attractive as it imparts a similar sensory experience.
• A key non-alcoholic wine market trend is 'sober curious', where people choose to abstain from alcohol for several reasons such as fitness, mental health, personal preferences, and others. This trend has become particularly popular among the younger generation.
• Continuously expanding retail networks and distribution channels are complementing the sales growth of non-alcoholic wine, which is now widely becoming available in supermarkets, specialty stores, and online platforms.
• Key players in the non-alcoholic wine market are focusing on advancements in production techniques to improve its taste and quality. The latest improvement in technology is the improved dealcoholization process, which enhances the quality of non-alcoholic wine.
• Some companies have launched premium non-alcoholic wines made from ingredients such as chocolate or fruit flavors such as grape juice, mango, and strawberry.
• Another key factor that is driving global non-alcoholic wine market growth is its increasing acceptance and popularity in social drinking circles.

Report Attribute	Detail
Non-Alcoholic Wine Market Size (2024E)	US$ 2.57 Billion
Forecasted Market Value (2034F)	US$ 6.94 Billion
Global Market Growth Rate (2024 to 2034)	10.4% CAGR
North America Market Share (2024E)	26.1%
East Asia Market Growth Rate (2024 to 2034)	11.6% CAGR
Low-Alcohol Wine Segment Value (2034F)	US$ 4.12 Billion
Sales through Online Stores (2034F)	US$ 2.26 Billion
Key Companies Profiled	Ariel Vineyards; Pierre Chavin; Neobulles; Proteau; Treasury Wine Estates; Sutter Home Winery; Navarro Vineyards and Winery; Chateau Diana Winery; Hill Street Beverage Company Inc.; Thomson and Scott; Schloss Wachenheim AG; Australian Vintage Limited; Head High Wines; Mionetto; Starla Wines; HUN Wines.

Why is Consumption of Non-Alcoholic Wine Increasing Rapidly?

“Increasing Acceptance in Social Drinking Gatherings”

Sales of non-alcoholic wines are increasing due to the trending 'sober curious' movement, where people choose not to drink alcohol for reasons such as fitness, mental health, or personal preference. This trend is becoming more popular among the youth. Also, non-alcoholic wines are gaining attention in social drinking circles, particularly from people who do not want to consume alcohol. Wine without alcohol provides a means for people to partake in social drinking events without feeling the negative effects of alcohol. Because of this inclusion, people can attend events such as dinners, parties, and get-togethers where drinking is encouraged socially but abstaining from alcohol is also desired.

What’s Becoming a Key Hurdle in Market Expansion?

“Alcoholic Wines Still Rule the Charts”

Most consumers still believe that conventional wine has more depth and complexity than non-alcoholic wine, even with innovations in production processes. Wine lovers often have high standards for flavor and scent, and therefore, producers face a big challenge from this taste barrier, which is becoming a key roadblock to non-alcoholic wine market size expanding faster.

There is a misconception that non-alcoholic wines are inferior because it is challenging to achieve the complex balance of taste, body, and fragrance found in alcoholic wines. To overcome this problem, market players need to focus on improving production techniques further and bridge this gap.

Country-wise Insights

In 2024, North America is projected to account for 26.1% of the global non-alcoholic wine market share. Also, non-alcoholic wines are widely available in both retail and online platforms in the region. Western Europe holds a significant portion of the revenue share because of the strong wine culture in the region.

Why are Sales of Non-Alcoholic Wines Higher Than Ever Before in the United States?

“Higher Accessibility through Several Distribution Channels”

Attribute	United States
Market Value (2024E)	US$ 473.8 Million
Growth Rate (2024 to 2034)	11.1% CAGR
Projected Value (2034F)	US$ 1.36 Billion

Popularity of non-alcoholic wines is growing in the United States due to their growing accessibility and variety in flavors. Because non-alcoholic wines are now commonly accessible through supermarkets, specialty stores, and online platforms, more consumers can purchase them with ease. Due to this expanding distribution network and a greater range of non-alcoholic wine selections that satisfy various tastes and preferences, customers now have more options than ever before, and those who do not want to consume regular alcohol are seeing this as a viable drinking option.

What is the Market Scenario for Non-Alcoholic Wine in Japan?

“Increased Consumption in Social and Corporate Events”

Attribute	Japan
Market Value (2024E)	US$ 113 Million
Growth Rate (2024 to 2034)	12% CAGR
Projected Value (2034F)	US$ 352.4 Million

Non-alcoholic wine has become increasingly popular in social and corporate contexts in Japan because of its capacity for increasing inclusiveness. For those who avoid alcohol for personal, cultural, or health reasons, it offers a refined beverage option that lets them participate completely in parties without feeling excluded. In professional settings, when creating a friendly and inclusive climate for all participants is a top goal, inclusion is especially crucial. No matter what kind of wine a person prefers, non-alcoholic wine contributes to a more thoughtful and welcoming social atmosphere where everyone can enjoy the event.

Category-wise Insights

By packaging, the market is divided into bottles and cans. The bottles segment holds a significant market share. Demand for bottled non-alcoholic wine is growing because of its handy shape, aesthetic appeal, and utility for both, consumers and manufacturers. Because consumers are accustomed to purchasing alcohol in bottles, canned non-alcoholic wine is not so widely consumed.

Why is Consumption of Low-Alcohol Wine Increasing Faster Compared to Alcohol-Free Versions?

“Need to Feel the Real Experience Provided by Regular Alcoholic Wine”

Attribute	Low-Alcohol Wine
Segment Value (2024E)	US$ 1.51 Billion
Growth Rate (2024 to 2034)	10.6% CAGR
Projected Value (2034F)	US$ 4.12 Billion

Demand for low-alcohol wine is higher than alcohol-free variants because it provides a richer and more genuine experience. While lowering alcohol levels, low-alcohol wine maintains some alcohol and has a flavor profile similar to regular wines. Consumers who want the sensory qualities of wine without the greater alcohol content find this to be appealing as a middle-ground alternative between fully alcohol-free and fully alcohol-filled solutions. On the other hand, low-alcohol wine is a better option for people who still wish to enjoy the classic characteristics of wine with lower alcohol content.

Why is Preference for Still Non-Alcoholic Wine Higher in Several Regions?

“Similar Aroma and Texture to Alcoholic Wine”

Still non-alcoholic wine is more in demand than sparkling non-alcoholic wine, mostly because of its greater appeal and adaptability. With more of a conventional wine experience, still non-alcoholic wine offers the aroma and texture of alcoholic wine without the fizz of sparkling variations. It is commonly utilized in various culinary applications and enjoyed in a larger range of contexts such as formal dining rooms and informal dinners. Still non-alcoholic wine is also more easily available and reasonably priced, which is contributing to its growing popularity among people seeking a simple, everyday substitute for regular wine.

Competitive Landscape

Market players are expanding the range of wines such as rose, white, and red. This tactic is helping them acquire a larger portion of the market share while satisfying consumer preferences. To enhance the flavor, texture, and assortment of non-alcoholic wine, several manufacturers are spending on R&D initiatives. They are looking to stand out from their competitors and attract a larger audience by creating new tastes and improving manufacturing processes.

• In June 2024, Head High Wines, a pioneer in the wine business renowned for its dedication to ocean restoration, a better environment, and living an active lifestyle, announced the launch of the brand-new 2023 Non-Alcoholic Skin Contact White Wine.
• In December 2023, popular Italian prosecco brand Mionetto made a foray into the non-alcoholic market with a new offering: a sparkling wine with zero proof that tastes like the company's trademark Prestige Prosecco Brut.
• In March 2024, the newest selection of California Red Starla Sips, an award-winning line of non-alcoholic wines, was announced by Starla Wines.
• In 2021, HUN Wines launched the non-alcoholic canned wine named HUN Alcohol Free, which is made from South African Chenin Blanc and is vegan-friendly.

Fact.MR provides detailed information about the price points of key manufacturers of non-alcoholic wine positioned across the world, sales growth, production capacity, and speculative technological expansion, in this updated market report.

Segmentation of Non-Alcoholic Wine Market Research

• By Product :

  • Still
  • Sparkling

• By Alcohol Concentration :

  • Alcohol-Free
  • Low-Alcohol

• By Packaging :

  • Bottles
  • Cans

• By Sales Channel :

  • Liquor Stores
  • Restaurants & Bars
  • Online Stores
  • Supermarkets
  • Tasting Rooms

• By Region :

  • North America
  • Western Europe
  • Eastern Europe
  • Latin America
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa