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White Wine Market

White Wine Market By Product Type (Reisling, Gewürztraminer. Gewürztraminer, Sauvignon Blanc, Chenin Blanc), By Sales Channel (White Sale Sales via Modern Trade, Grocery Stores, Convenience Stores), By Body Type (Light Bodied, Medium Bodied, Full-Bodied), By Sweetness Level & By Region - Global Market insights 2021–2031

Analysis of White Wine market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

White Wine Market Outlook (2021–2031)

The global market for white wine surpassed a market value of US$ 37 Bn by 2020. Manufacturers of white wines are focusing on incorporating new flavours catering to consumer requirements, a trend which is spurring constant innovations in white wine brews and formulations.

The COVID-19 pandemic hampered the sales as commercial spaces like hotels and restaurants were largely closed. But the residential sector observed an upsurge in the sales of white wines. Thus, the market is expected to exceed US$ 60 Bn by registering a CAGR of 5% until 2031.

Key Points Covered in White Wine Industry Analysis

  • Market estimates and forecast 2016-2031
  • Key drivers and restraints impacting market growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Market Share Analysis
  • Key Product Innovations and Regulatory Climate
  • COVID-19 Impact on White Wine Market and How to Navigate
  • Recommendation on Key Winning Strategies

Know thy Competitors

Competitive landscape highlights only certain players
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White Wine Historical Data 2016-2020 in Comparison to Future Outlook 2021-2031

As per Fact.MR’s report, from 2016 to 2020, the white wine market surpassed a market value of US$ 37 Bn by the end of 2020. The white wines industry is undergoing changes as manufacturers are focusing on experimenting with different flavours.

Also, inclusion of white wines in everyday meals in various countries is increasing the demand on a global scale. Thus, due to the aforementioned factors, the global white wines market is expected to garner a market value of US$ 60 Bn by registering a CAGR of nearly 5%.

How is Rising Social Acceptance Spurring White Wine Sales?

Growing indulgence of consumers towards a glass of fine, white wine in summers indicates the rising popularity of white wine in dietary cultures across several parts of the world.

A typical white wine is straw-yellow in colour, but some variants are also available in the shades of yellow-green or yellow gold. In the production of white wine, non-coloured pulp of grapes are fermented with alcohol.

The first white wine can be dated back to at least 2500 years. In many cultures, white wine is used as an aperitif during the meal, between meals, and with desserts.

White wine has a traditional value attached to it. Thus, the consumption of the same has increased on daily basis. In many countries, white wine is used as a regular beverage with meals. The deliciousness of white wine is driving the sales of the same.

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How are Documented Health Benefits Increasing Sales of White Wine?

Studies have shown that white wine improves heart health. In addition, white wine possesses antioxidant properties which work well against aging. Also, white wine has less calories in comparison to red wine, making it a more health-conscious drink for beverage consumers.

White wine has gained popularity owing to its taste. Aged white wine has proven to be beneficial in improving cardiovascular health among people. Also, manufactures of white wine are focusing on providing different types of wines in different regions. This, in turn, is expected to increase the demand of white wine in the forecast period. 

Which Drawbacks is the White Wines Industry Facing?

Consumption of white wine may affect different people in different ways. Consumers across the globe are becoming more aware about white wine’s potential in harming the health of consumers. Manufacturers of white wine are being constrained by the limited application of white wine in food & beverage industry.

Increasing presence of new research studies that prove the association of white wine consumption in incidence of inflammatory infections, are collectively observed to restrain the global market for white wine from expanding unceasingly.

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Country-wise Analysis

How is Europe Attracting White Wine Manufacturers?

European consumers may agree that the amount of white wine consumed by them on an average basis is way higher compared to their consumption of any other drink. Italy, France and Spain are major countries where white wine manufacturers are present largely.

Italy’s climate has helped the region to produce the best quality wine. In addition, the region consists more than a million vineyards, making it a reliable occupation. Thus, Europe accounts for than 50% of market share for white wine.

What Growth Prospects Abound across Asia?

China, Japan and South Korea have emerged as primary white wine consuming countries on a large scale. India, too has shown an increasing liking towards consumption of white wine.

The affordability and easy availability of white wine in the region has made it a popular beverage. Thus, Fact.MR states that the Asian region is expected to surpass 35% market share in the forecast period.

Category-wise Insights

Which is the Most Prominent Sales Channel for White Wines?

During the forecast period, modern trade outlets will be observed as largest sales channel for white wine in the global market.

By procuring more than 1/3rd share on global revenues, manufacturers will be directing a majority of their products to modern trade outlets.

Why is Semi-Sweet Tasting Wine Type Highly Preferred?

Sales estimations compiled in the report also indicate a high preference for semi-sweet taste among white wine consumers. By 2031, more than US$ 19 Bn worth of white wine will have a semi-sweet taste.

As consumers increasingly seek to indulge their sensory experiences, wine enthusiasts increasingly prefer those beverage which have a tinge of sweetness combined with sourness and bitterness. Furthermore, semi-sweet wines also help retain the fruity taste of the white wine.

Consumers to Remain More Indulged in Riesling White Wine?

While the overall market for white wine is anticipated to witness sluggish growth at less than 3.5% CAGR until 2022, manufacturers are still counting on product quality to improve their market standings. Companies are shifting their focus towards production of Riesling wines.

Around 20% of global revenues are expected to come from sales of Riesling white wines. On the other hand, Gewürztraminer and Chardonnay will be two key products in the global market for white wine that will showcase around 10% share on global revenues, individually, through 2031.

Competitive Landscape

Manufactures of white wines are focusing on leveraging existing and new products by using various sales distribution channels.

  • Penfold California Collection has launched duty free retailers in Asia Pacific that would include online and offline initiatives for selling wine in the region.
  • In September 2021, Louis Roederer, will launch wine collected that would be named multi-vintage Cuvee. Also, the collection would have different expressions with each passing year for enhancing the taste and the flavour of wine.

Report Scope

Report Attribute


Market size value in 2020

USD 37 Billion

Market forecast value in 2031

USD 60 Billion

Growth Rate

CAGR of 5% from 2021 to 2031

Forecast Period


Historical Data Available for


Key Countries Covered

  • U.S
  • Canada
  • Brazil
  • Mexico
  • Germany
  • UK
  • Spain
  • France
  • Italy
  • Russia
  • India
  • China
  • Japan
  • South Korea
  • Australia
  • New Zealand
  • GCC
  • South Africa

Key Market Segments Covered

  • Type
  • Distribution Channel
  • Region

Key Companies Profiled

  • Château Lafite Rothschild
  • Penfolds 
  • Louis Roederer
  • Marchesi Antinori
  • Harlan Estate
  • Screaming Eagle

Key Segments Covered

  • Product Type

    • Reisling
    • Gewürztraminer
    • Chardonnay
    • Sauvignon Blanc
    • Chenin Blanc
    • Grüner Veltliner
    • Moscato
    • Pinot Grigio
    • Other White Wines
  • Sales Channel

    • Modern Trade
    • Grocery Stores
    • Convenience Stores
    • E-commerce
    • Other Retail Formats
  • Body Type

    • Light Bodied 
    • Medium Bodied 
    • Full-Bodied 
  • Sweetness Level

    • Dry 
    • Semi-sweet 
    • Sweet 
  • By Region

    • North America
    • Latin America
    • Europe
    • East Asia
    • South Asia
    • Oceania 
    • Middle East & Africa

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As of 2020, the market for white wine reached nearly US$ 37 Bn

The white wine is expected to register a CAGR of nearly 5% from 2021-2031.

The white wine market is expected to reach nearly US$ 60 Bn by 2031


Inclusion of different flavours and health benefits of white wine are the key trends driving the white wine market.

Europe and Asia are the most lucrative regions for white wine sales.

Château Lafite Rothschild, Penfolds, Louis Roederer, Marchesi Antinori, Harlan Estate, Screaming Eagle are some prominent manufacturers

Italy, France and Spain are the top three countries driving demand for white wine.

The Riesling white wine is expected to hold the highest share for sales, registering over 20% revenue

The white wine industry is expected to hold a market share of more than 50% throughout Europe

Asia is expected to yield 35% market share in the white wine industry.

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