White Wine Market

White Wine Market Analysis by Reisling, Gewurztraminer, Chardonnay, Sauvignon Blanc, Chenin Blanc, Gruner Veltliner, Moscato, and Pinot Grigio Types from 2023 to 2033

Analysis of White Wine Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

White Wine Market Outlook (2023 to 2033)

As per a detailed report on the global white wine market by Fact.MR, sales of white wine across the world increased at a CAGR of 4.9% between 2018 and 2022 to reach US$ 38.93 billion. Looking ahead, the global market is forecasted to expand steadily at a CAGR of 5.1% and reach a valuation of US$ 67.29 billion by 2033-end.

White wine is a type of wine that is produced through the fermentation of grapes after the skins have been removed. It is chromatic and either straw-yellow or golden-yellow in color. White wine is the most popular choice of alcoholic beverage among users during festivities, romantic dates, and meals, which is anticipated to drive the market.

Increasing disposable income, particularly in developing countries, is boosting the market for white wine. Global demand for white wine is being driven by changing lifestyles and a growing preference for high-end goods. White wine sales are increasing globally as a result of the rising awareness of the health advantages associated with its consumption.

White wine producers are focusing on packaging their products in screw-tops or single-serve bottles, with screw-tops being the preferred choice among consumers. White wine is also popular for gifting purposes during special occasions. Online sales of wine, particularly through retailers and major grocery chains, are experiencing significant growth.

To preserve its flavor, fortified wine is made by fermenting juice in tanks at a temperature closer to that of coffee. In this process, yeast and sugar are added to the crushed fruit to transform it into an alcoholic beverage. To separate the alcoholic fluid from extraneous sediment, it is clarified. Wine is valued by adding dioxide during the clarifying process and then kept in the bottle.

  • Louis Roederer released a multi-vintage Cuvee wine collection in September 2021. The flavor and taste of wine in the collection have enhanced over time.
Report Attributes Details

White Wine Market Size (2022)

US$ 38.96 Billion

Estimated Market Value (2023)

US$ 40.92 Billion

Forecasted Market Value (2033)

US$ 67.29 Billion

Global Market Growth Rate (2023 to 2033)

5.1% CAGR

Japan Market Value (2033)

US$ 2.35 Billion

Japan Market Growth Rate (2023 to 2033)

2.7% CAGR

South Korea Market Value (2033)

2.48 Billion

South Korea Market Growth Rate (2023 to 2033)


Key Companies Profiled

  • Screaming Eagle
  • Harlan Estate
  • Marchesi Antinori
  • Louis Roederer
  • Penfolds
  • Constellation Brands, Inc,
  • Treasury Wine Estates.
  • The Wine Group,
  • Grupo Penaflor S.A

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Why is Consumption of White Wine Increasing Steadily?

“Evolving Tastes and Popularity of Exotic White Wine Flavors”

The white wine market is projected to be driven by an increase in demand for wine's health benefits, increasing premiumization of wine products, new flavor developments, and more sophisticated distribution systems. New flavors are being infused into wines, which is drawing consumer interest as a result of government policies and new laws and regulations such as legalizing the use of cannabis in the United States and Canada.

Expansion of the market is anticipated to be fueled by customer's evolving tastes and preferences as well as the rising desire for new and exotic flavors such as Riesling wine and other tropical fruit wines. Competitors in the market are focusing on collaborations to increase their market share.

  • For instance, Pernord Ricard announced a collaboration with Sovereign Brands in October 2022 to expand its portfolio of high-end wines and spirits.

“Changing Dietary Culture and Health Benefits of Organic White Wines”

Another growth-promoting component is the rising product consumption in dietary culture as an aperitif during the meal, in between meals, and with desserts. The increased consumer awareness of sparkling wine’s numerous health benefits such as enhanced cardiovascular functions, greater metabolism, healthy lungs, improved cognitive health, controlled glucose levels, and decreased risk of diabetes and cancer is also contributing to the widespread product demand.

The launch of new flavors, increased product usage for skin-improving purposes, convenient product availability across various e-Commerce platforms, and increasing consumer spending capacities are additional factors projected to fuel market growth.

Grapes grown naturally and organically are used to make organic wines. When growing wine grapes, vineyards need to be maintained properly and organic certified. The development of organic white wines that aims to reduce waste and enhances the quality of the soil, air, and water is positively influencing market growth. Organic wines are produced without the use of pesticides, herbicides, or chemical fertilizers.

  • Germany, France, and the U.K. were the top three markets accounting for roughly 24%, 16%, and 10% of global organic wine consumption, respectively, in 2021, according to International Wines and Spirits Record (IWSR).

What is Restraining the Sales Growth of White Wine Variants?

“Stiff Competition from Other Alcoholic Beverages”

White wine faces competition from other non-alcoholic wines and alcoholic beverages such as beer, spirits, and even other wine types such as red wine. Consumer preferences and consumption are expected to shift toward these alternatives, affecting the demand for white wine.

Consumer preferences and tastes can be unpredictable and subject to change. While white wine has a dedicated consumer base, shifts in preferences toward other beverages or wine types are projected to impact the demand for white wine.

“High Production Cost and Seasonal Limitations”

Producing white wine is costly as it requires vineyard maintenance, harvesting, processing, and storage, which is expected to limit the profitability of white wine producers, especially due to price pressures and competition.

White wine production is influenced by seasonal variations such as climatic conditions and harvest times. Adverse weather conditions such as frost or hail damage grape crops leading to lower yields, potentially impacting the availability and pricing of white wine.

White Wine Market Size, Share, Trends, Growth, Demand and Sales Forecast Report by Fact.MR

Country-wise Insights

Why is the United Kingdom Attracting White Wine Manufacturers?

“Strong Consumer Base and Rich Wine Culture”

The market in the United Kingdom is anticipated to expand at a steady CAGR of 4.7% and reach US$ 9.69 billion by the end of 2033.

The U.K. is the leading market for organic wines in Europe. Consumption of organic wines is more in the United Kingdom than in other parts of the world owing to the awareness of the health benefits of organic products among several people. The strong consumer base in the U.K. is expected to further propel the demand for white wine over the coming years.

What Growth Prospects are Present in the China White Wine Market?

“Changing Lifestyles and Cultural Shifts in China”

Consumption of white wines in China is anticipated to expand at a slow CAGR of 3.8% and reach US$ 7.67 billion by the end of 2033.

White wine consumption in China has been on the rise driven by factors such as changing lifestyles, rising disposable incomes, and a growing interest in Western culture. While red wine traditionally dominated the Chinese market, there is a growing segment of consumers who are exploring and enjoying white wines.

The market in China has been experiencing significant growth in recent years. As the country's middle-class population is rising and consumer tastes are evolving, there is a growing demand for imported white wines and a developing appreciation for wine culture. Chinese consumers are increasingly seeking high-quality and premium white wines. They appreciate wines with fruity and floral aromas, balanced acidity, and smooth textures. Varietals such as Chardonnay, Sauvignon Blanc, and Riesling are particularly popular among Chinese wine enthusiasts.

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Category-wise Insights

What is the Demand Outlook for Semi-sweet White Wine?

“Balance of Sweetness and Acidity in Semi-Sweet White Wine Driving its Popularity”

Consumption of semi-sweet wine is anticipated to increase at a CAGR of 4.5% over the projected period.

Semi-sweet white wines are known for their balanced and approachable nature, appealing to a wide range of palates. The residual sugar provides a touch of sweetness that complements various food pairings and enhances the overall drinking experience. This style of white wine is often enjoyed as a versatile option for both casual and more formal occasions.

Low levels of acidity and residual sugar (RSW) characterize semi-sweet wines. White wines with a pH of 4.5 or below and less than 15 g/L of residual sugar are referred to as semi-sweet. Particularly in Europe, where they are most widely produced, these wines are frequently referred to as lean or dry wines.

Which Sales Channel is Prominent for the Distribution of White Wine?

“Modern Trade Ensuring Efficiency and Accessibility in Distribution of White Wine”

Sales of white wine through modern trade are expected to progress at a steady CAGR of 4.5% from 2023 to 2033.

Modern trade plays a significant role in the white wine market, providing a platform for the distribution and sales of white wine through organized retail channels.

Modern trade encompasses various organized retail formats, including supermarkets, hypermarkets, specialty wine stores, and online platforms. These formats offer a wide range of white wine options to consumers, making it convenient for them to explore and purchase different varieties and brands in one location.

Modern trade enables the efficient distribution of white wine products from producers to retailers and ultimately to consumers. It involves established supply chain networks, streamlined logistics, and effective inventory management, ensuring timely and reliable availability of white wine in the market.

Competitive Landscape

Due to numerous domestic and international businesses that operate in different countries, the wine market is extremely competitive. E. & J. Gallo Winery, Constellation Brands Inc., and The Wine Group LLC are the market's leading businesses. Due to their vast range of wine prices, these businesses control a sizable portion of the industry.

Every region has several domestic competitors with strong distribution networks, therefore multinational companies aiming to increase their market share tend to acquire them. Another important approach that businesses are implementing is the creation of new products, as product diversification broadens the consumer base.

  • One of the oldest properties in Bordeaux, France, Château Lanessan was officially acquired by Treasury Wine Properties Ltd .in October 2022. The acquisition is the most recent step in expanding Penfold's line of multi-regional luxury wines.
  • In Mach 2022, Pernod Ricard and the Fayard family confirmed the signing of a contract for the takeover of a majority stake in Château Sainte Marguerite by Pernod Ricard to complete its portfolio of high-end wines.

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Key Segments of White Wine Industry Research

  • By Product Type :

    • Reisling
    • Gewürztraminer
    • Chardonnay
    • Sauvignon Blanc
    • Chenin Blanc
    • Grüner Veltliner
    • Moscato
    • Pinot Grigio
  • By Sales Channel :

    • Modern Trade
    • Grocery Stores
    • Convenience Stores
    • e-Commerce
  • By Body Type :

    • Light Bodied
    • Medium Bodied
    • Full Bodied
  • By Sweetness Level :

    • Dry
    • Semi-sweet
    • Sweet
  • By Region :

    • North America
    • Latin America
    • Europe
    • Asia Pacific
    • Middle East & Africa

- FAQs -

What is the value of the white wine market in 2023?

The global white wine market stands at US$ 40.92 billion in 2023.

At what rate is the global market expected to grow over the decade?

Worldwide sales of white wine are predicted to increase at a CAGR of 5.1% from 2023 to 2033.

What is the projected sales value of white wine for 2033?

By 2033, global sales of white wine are anticipated to reach US$ 67.29 billion.

At what rate is the market predicted to expand in Japan?

Consumption of white wine in Japan is forecasted to rise at a CAGR of 2.7% through 2033.

What is the demand outlook for white wine in South Korea?

Demand for white wine in South Korea is predicted to reach a market value of US$ 2.48 billion by 2033.