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White Wine Market

White Wine Market

Rising popularity of White Wine in Dietary Cultures across World Propels the White Wine Market Growth during 2021-2031

White Wine Market
  • Aug-2021
  • List of Tables : 327
  • List of Figures : 111
  • 170 Pages
  • Food & Beverage

Market Snapshot

According to Fact.MR, the global market for white wine surpassed a market value of US$ 37 Bn by 2020. Manufacturers of white wines are focusing on incorporating new flavours catering to consumer requirements, a trend which is spurring constant innovations in white wine brews and formulations.

The COVID-19 pandemic hampered the sales as commercial spaces like hotels and restaurants were largely closed. But the residential sector observed an upsurge in the sales of white wines. Thus, the market is expected to exceed US$ 60 Bn by registering a CAGR of 5% until 2031.

Key Points Covered in White Wine Industry Analysis

  • Market estimates and forecast 2016-2031
  • Key drivers and restraints impacting market growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Market Share Analysis
  • Key Product Innovations and Regulatory Climate
  • COVID-19 Impact on White Wine Market and How to Navigate
  • Recommendation on Key Winning Strategies

Know More Details About the Report

White Wine Historical Data 2016-2020 in Comparison to Future Outlook 2021-2031

As per Fact.MR’s report, from 2016 to 2020, the white wine market surpassed a market value of US$ 37 Bn by the end of 2020. The white wines industry is undergoing changes as manufacturers are focusing on experimenting with different flavours.

Also, inclusion of white wines in everyday meals in various countries is increasing the demand on a global scale. Thus, due to the aforementioned factors, the global white wines market is expected to garner a market value of US$ 60 Bn by registering a CAGR of nearly 5%.

How is Rising Social Acceptance Spurring White Wine Sales?

Growing indulgence of consumers towards a glass of fine, white wine in summers indicates the rising popularity of white wine in dietary cultures across several parts of the world.

A typical white wine is straw-yellow in colour, but some variants are also available in the shades of yellow-green or yellow gold. In the production of white wine, non-coloured pulp of grapes are fermented with alcohol.

The first white wine can be dated back to at least 2500 years. In many cultures, white wine is used as an aperitif during the meal, between meals, and with desserts.

White wine has a traditional value attached to it. Thus, the consumption of the same has increased on daily basis. In many countries, white wine is used as a regular beverage with meals. The deliciousness of white wine is driving the sales of the same.

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How are Documented Health Benefits Increasing Sales of White Wine?

Studies have shown that white wine improves heart health. In addition, white wine possesses antioxidant properties which work well against aging. Also, white wine has less calories in comparison to red wine, making it a more health-conscious drink for beverage consumers.

White wine has gained popularity owing to its taste. Aged white wine has proven to be beneficial in improving cardiovascular health among people. Also, manufactures of white wine are focusing on providing different types of wines in different regions. This, in turn, is expected to increase the demand of white wine in the forecast period. 

Which Drawbacks is the White Wines Industry Facing?

Consumption of white wine may affect different people in different ways. Consumers across the globe are becoming more aware about white wine’s potential in harming the health of consumers. Manufacturers of white wine are being constrained by the limited application of white wine in food & beverage industry.

Increasing presence of new research studies that prove the association of white wine consumption in incidence of inflammatory infections, are collectively observed to restrain the global market for white wine from expanding unceasingly.

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Country-wise Analysis

How is Europe Attracting White Wine Manufacturers?

European consumers may agree that the amount of white wine consumed by them on an average basis is way higher compared to their consumption of any other drink. Italy, France and Spain are major countries where white wine manufacturers are present largely.

Italy’s climate has helped the region to produce the best quality wine. In addition, the region consists more than a million vineyards, making it a reliable occupation. Thus, Europe accounts for than 50% of market share for white wine.

What Growth Prospects Abound across Asia?

China, Japan and South Korea have emerged as primary white wine consuming countries on a large scale. India, too has shown an increasing liking towards consumption of white wine.

The affordability and easy availability of white wine in the region has made it a popular beverage. Thus, Fact.MR states that the Asian region is expected to surpass 35% market share in the forecast period.

Category-wise Insights

Which is the Most Prominent Sales Channel for White Wines?

During the forecast period, modern trade outlets will be observed as largest sales channel for white wine in the global market.

By procuring more than 1/3rd share on global revenues, manufacturers will be directing a majority of their products to modern trade outlets.

Why is Semi-Sweet Tasting Wine Type Highly Preferred?

Sales estimations compiled in the report also indicate a high preference for semi-sweet taste among white wine consumers. By 2031, more than US$ 19 Bn worth of white wine will have a semi-sweet taste.

As consumers increasingly seek to indulge their sensory experiences, wine enthusiasts increasingly prefer those beverage which have a tinge of sweetness combined with sourness and bitterness. Furthermore, semi-sweet wines also help retain the fruity taste of the white wine.

Consumers to Remain More Indulged in Riesling White Wine?

While the overall market for white wine is anticipated to witness sluggish growth at less than 3.5% CAGR until 2022, manufacturers are still counting on product quality to improve their market standings. Companies are shifting their focus towards production of Riesling wines.

Around 20% of global revenues are expected to come from sales of Riesling white wines. On the other hand, Gewürztraminer and Chardonnay will be two key products in the global market for white wine that will showcase around 10% share on global revenues, individually, through 2031.

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Competitive Landscape

Manufactures of white wines are focusing on leveraging existing and new products by using various sales distribution channels.

  • Penfold California Collection has launched duty free retailers in Asia Pacific that would include online and offline initiatives for selling wine in the region.
  • In September 2021, Louis Roederer, will launch wine collected that would be named multi-vintage Cuvee. Also, the collection would have different expressions with each passing year for enhancing the taste and the flavour of wine.

Report Scope

Report Attribute


Market size value in 2020

USD 37 Billion

Market forecast value in 2031

USD 60 Billion

Growth Rate

CAGR of 5% from 2021 to 2031

Forecast Period


Historical Data Available for


Market Analysis

US$ Mn for Value & ‘000 Units for Volume

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania 
  • Middle East & Africa

Key Countries Covered

  • U.S
  • Canada
  • Brazil
  • Mexico
  • Germany
  • UK
  • Spain
  • France
  • Italy
  • Russia
  • India
  • China
  • Japan
  • South Korea
  • Australia
  • New Zealand
  • GCC
  • South Africa

Key Market Segments Covered

  • Type
  • Distribution Channel
  • Region

Key Companies Profiled

  • Château Lafite Rothschild
  • Penfolds 
  • Louis Roederer
  • Marchesi Antinori
  • Harlan Estate
  • Screaming Eagle


Available upon Request

Key Segments Covered

  • Product Type

    • Reisling
    • Gewürztraminer
    • Chardonnay
    • Sauvignon Blanc
    • Chenin Blanc
    • Grüner Veltliner
    • Moscato
    • Pinot Grigio
    • Other White Wines
  • Sales Channel

    • White Sale Sales via Modern Trade
    • White Sale Sales via Grocery Stores
    • White Sale Sales via Convenience Stores
    • White Sale Sales via E-commerce
    • White Sale Sales via Other Retail Formats
  • Body Type

    • Light Bodied White Wine
    • Medium Bodied White Wine
    • Full-Bodied White Wine
  • Sweetness Level

    • Dry White Wine
    • Semi-sweet White Wine
    • Sweet White Wine

White Wine Market- Scope of Report

A recent study by Fact.MR on the white wine market offers a 10-year forecast for 2021 to 2031. The study analyzes crucial trends that are currently determining the growth of the market. This report explicates on vital dynamics, such as the drivers, restraints, and opportunities for key market players along with key stakeholders as well as emerging players associated with offering white wine.

The study also provides the dynamics responsible for influencing the future status of the white wine market over the forecast period. A detailed assessment of value chain analysis, business execution, and supply chain analysis across regional markets has been covered in the report.

A list of prominent companies operating in the white wine market, along with their product portfolios, enhances the reliability of this comprehensive research study.

Report Summary

The study offers comprehensive analysis on diverse features, including production capacities, demand, product developments, revenue generation, and sales of white wine across the globe.

A comprehensive estimate on the market has been provided through an optimistic as well as a conservative scenario, taking into account the sales of white wine during the forecast period. Price point comparison by region with global average price is also considered in the study.

Key Questions Answered in Report

  • Which are the most lucrative white wine markets?
  • Which factors will impact the growth of white wine?
  • How will changing trends impact the strategies of market players?
  • How can market players capture the low-hanging opportunities across regions?
  • Which companies are leading the white wine industry?
  • What are the winning strategies of stakeholders in the market?

Analysis on Market Size Evaluation

The market has been analyzed for each segment in terms of volume (‘000 Units) and value (US$ Mn).

Estimates at global and regional levels for white wine are available in terms of “US$ Mn” for value and in “‘000 Units” for volume. A Y-o-Y growth contrast on prominent market segments, along with market attractiveness evaluation, has been incorporated in the report. Furthermore, absolute dollar opportunity analysis of all the segments adds prominence to the report. Absolute dollar opportunity plays a crucial role in assessing the level of opportunity that a manufacturer/distributor can look to achieve, along with identifying potential resources, considering the sales and distribution perspective in the global white wine market.

Inspected Assessment on Regional Segments

Key sections have been elaborated in the report, which have helped deliver projections on regional markets. These chapters include regional macros (political, economic, and business environment outlook), which are expected to have a momentous influence on the growth of the white wine market during the forecast period.

Country-specific valuation on demand for white wine has been offered for each region, along with market scope estimates and forecasts, price index, and impact analysis of the dynamics of prominence in regions and countries. For all regional markets, Y-o-Y growth estimates have also been incorporated in the report.

Detailed breakup in terms of value & volume for emerging countries has also been included in the report.

In-depth Analysis on Competition Analysis

The report sheds light on leading manufacturers of white wine, along with their detailed profiles. Essential and up-to-date data related to market performers who are principally engaged in offering white wine has been brought with the help of a detailed dashboard view. Market share analysis and comparison of prominent players provided in the report permits report readers to take preemptive steps in advancing their businesses.

Company profiles have been included in the report, which include essentials such as product portfolios and key strategies, along with all-inclusive SWOT analysis on each player. Company presence is mapped and presented through a matrix for all the prominent players, thus providing readers with actionable insights, which helps in thoughtfully presenting the market status, and predicting the competition level in the white wine domain. 

Research Methodology

In Fact.MR’s study, a unique research methodology is utilized to conduct extensive research on the growth of the white wine industry, and reach conclusions on the future growth parameters. This research methodology is a combination of primary and secondary research, which helps analysts ensure the accuracy and reliability of the drawn conclusions.

Secondary resources referred to by analysts during the preparation of the market study include statistics from governmental organizations, trade journals, white papers, and internal and external proprietary databases. Analysts have interviewed senior managers, product portfolio managers, CEOs, VPs, marketing/product managers, and market intelligence managers, all of whom have contributed to the development of the research report as a primary resource.

- FAQs -

As of 2020, the market for white wine reached nearly US$ 37 Bn

The white wine is expected to register a CAGR of nearly 5% from 2021-2031.

The white wine market is expected to reach nearly US$ 60 Bn by 2031


Inclusion of different flavours and health benefits of white wine are the key trends driving the white wine market.

Europe and Asia are the most lucrative regions for white wine sales.

Château Lafite Rothschild, Penfolds, Louis Roederer, Marchesi Antinori, Harlan Estate, Screaming Eagle are some prominent manufacturers

Italy, France and Spain are the top three countries driving demand for white wine.

The Riesling white wine is expected to hold the highest share for sales, registering over 20% revenue

The white wine industry is expected to hold a market share of more than 50% throughout Europe

Asia is expected to yield 35% market share in the white wine industry.

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Is the market research conducted by Fact.MR?

Yes, the report has been compiled by expert analysts of Fact.MR, through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to a research analyst.

What research methodology is followed by Fact.MR?

Fact.MR follows a methodology that encompasses the demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.

What are the sources of secondary research?

Fact.MR conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.

Who are the respondents for primary research?

Fact.MR speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, and industry experts. For a full list of primary respondents, please reach out to us.

Is a sample of this report available for evaluation?

Yes, you can request a sample, and it will be sent to you through an email.