The consumer spending on luxury products has increased driven by growth in the standard of living. Today, consumers spend a lot of their earnings in luxuries. One such product that has been purchased the most are ride-ons. Ride-ons are wheeled devices where children can sit and move. Today, the ride-ons have become an essential part of consumer goods since they are a significant source of entertainment for kids. Parents today purchase various types of rides for their child to ride and move around the house or on the road. Ride-ons help the kids to grow their thinking skills and enhance their creativity. Such factors are fueling the growth of the ride-ons market. The ride-ons are available in many types and thus, brings diversity to its end use. Today, the growing interest of consumers in ride-ons are driving the manufacturers to add various features such as front and rear lights, music players, indicators and remote control. Such factors are further capturing a wide number of customers to purchase such luxury products.
Vendors in the market are focusing on developing innovative ride-ons. Manufacturers such as Wishbone have recently developed a flip bike that can be used as a rocker, push-toy or ride-on. The vendors are also focusing on selling their products online due to increasing consumer interests in e-commerce. Continuous development of new ride-ons to increase customer interests in purchasing wheeled devices for their children is one of the key trends in the ride-ons market.
Ride-ons Market: Drivers and Restraints
The ride-ons are easy to use toys that promote physical fitness since it keeps the children active while developing muscles through pedaling and steering. It also helps in increasing a child’s mobility. Such factors are driving the growth of the ride-ons market. These toys also help them to develop thinking, such as making decisions and developing coordination. It also helps in developing creativity. Such factors are further fueling the growth of the ride-ons market.
Also, the ride- Such factors are hampering the expansion of the ride-ons market. These are very expensive, and thus, low economy families do not purchase it. Such factors are further hindering the adoption of ride-ons in the market.
Ride-ons Market: Segmentation
The ride-ons market can be categorized on the basis of types and type of operation. Amongst all types of ride-ons, the electric bikes and small motorized vehicles are used the most. On the basis of types of operations, the battery powered ride-ons are used the most since they are easy-to-operate and can be controlled by parents. The online sales channel segment is expected to grow significantly due to the increasing interest of consumers in e-commerce purchase. The omni-channel concept is also driving the growth of online sales channel in the ride-ons market.
Segmentation of the ride-ons market based on types:
- Rocking horses
- Mountain bicycles
- Electric bikes
- Small motorized vehicles
Segmentation of the ride-ons market based on types of operation:
- Manual powered
- Battery powered
Segmentation of the ride-ons market based on sales channel:
Ride-ons Market: Competitive Landscape
Examples of some of the key players operating in the Ride-ons Market are Peg Pérego, Jakks Pacific, Inc., Toy House, Inc., Mattel, Inc., Toyzone Impex Private Limited, Trunki, Amardeep & Co., Dream International Ltd., Kids II, Inc., and Little Tikes.
The ride-ons market is segmented across North America, Latin America, Western Europe, Eastern Europe, China, SEA and other APAC, Japan, and Middle East & Africa. North America is expected to be a large market for ride-ons as a majority of the ride-on vendors such as Toy House, Inc., Jakks Pacific, and Mattel, Inc. are based in the region. The increasing spending of European countries such as Germany, U.K. on luxury is driving the adoption of ride-ons in the region. The growing popularity of ride-ons in developing regions, such as APEJ, Latin America, and parts of Africa, are characterized by the increased spending on consumer goods in the regions. Rising disposable income among people in the countries mentioned above are likely to increase the scope of penetration of ride-ons in these regions in the near future.
The report covers an exhaustive analysis on:
Global Ride-ons Market segments
- Global Ride-ons Market Dynamics
- Historical Actual Market Size, 2013 - 2017
- Global Ride-ons Market Size & Forecast 2018 to 2028
- Supply & Demand Value Chain for Ride-ons Market
- Global Ride-ons Market Current Trends/Issues/Challenges
- Competition & Companies involved in Ride-ons Market
- Ride-ons Technology
- Value Chain of Sales Performance Management solutions
- Global Ride-ons Market Drivers and Restraints
Regional analysis for Global Ride-ons Market includes
- North America Ride-ons Market
- Latin America Ride-ons Market
- Rest of Latin America
- Western Europe Ride-ons Market
- Rest of Western Europe
- Eastern Europe Ride-ons Market
- Rest of Eastern Europe
- SEA and Other APAC Ride-ons Market
- Australia and New Zealand (A&NZ)
- Rest of Asia Pacific
- Japan Ride-ons Market
- China Ride-ons Market
- The Middle East and Africa Ride-ons Market
- GCC Countries
- North Africa
- South Africa
- Rest of MEA
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides an in-depth analysis of parent market trends, macroeconomic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as geographies, type, application, and end use.
The report covers exhaustive analysis on:
- Market Segments
- Market Dynamics
- Market Size
- Supply & Demand
- Current Trends/Issues/Challenges
- Competition & Companies involved
- Value Chain
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
- Detailed overview of parent market
- Changing market dynamics in the industry
- In-depth market segmentation
- Historical, current and projected market size in terms of volume and value
- Recent industry trends and developments
- Competitive landscape
- Strategies of key players and products offered
- Potential and niche segments, geographical regions exhibiting promising growth
- A neutral perspective on market performance
- Must-have information for market players to sustain and enhance their market footprint
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