Botanical Infused Drinks Market

Botanical Infused Drinks Market Outlook (2023-2033)

The global botanical infused drinks market is set to enjoy a valuation of US$ 328 Million in 2023 and further expand at a CAGR of 6.4% to reach US$ 608 Million by the end of 2033.

Health-cased marketing by top botanical infused drinks sensitized consumer markets, and preference for botanical infused drinks heightened worldwide. In 2022, botanical infused drinks accounted for close to five percent of the overall fusion beverages sales, which by the end of 2033 is likely to surpass 10% of overall demand.

Report Attributes	Details
Botanical Infused Drinks Market Size (2022A)	US$ 310 Million
Estimated Market Value (2023E)	US$ 328.4 Million
Forecasted Market Value (2033F)	US$ 608 Million
Global Market Growth Rate (2023-2033)	6.4% CAGR
North America Market Share (2022)	~ 28%
Europe Market Growth Rate (2023-2033)	~ 5.8% CAGR
United States Market Growth Rate (2023-2033)	~ 6.2% CAGR
Market Share of Top 5 Companies	~ 23.6%
Key Companies Profiled	Britvic Plc Bumblezest Cotswolds Distillery CQ Infused Beverages Ltd Fever Tree Irish Distillers International Ltd Kolibri Drinks Powerhouse Beverage Co. Sacred Spirits

Sales Analysis of Botanical Infused Drinks (2018-2022) Vs. Market Forecast Outlook (2023-2033)

Botanical infused drinks, being an ancient form of beverage, have garnered a lot of attention from the millennial population owing to the potential health benefits associated with its consumption. The shift in consumers’ drinking behavior towards conscientious living has influenced the consumption of botanical infused drinks across the globe.

Despite the tremendous benefits associated with its consumption, sales of botanical infused drinks are still nascent in developing regions owing to the lack of knowledge among people regarding the infused drinks.

Hence, the market for botanical infused drinks has observed a gradual growth during the historical period holding a compound annual growth rate of 5.8%.

Quality assurance provided by the manufacturers on their products through product transparency and certifications will help in instating consumer faith thereby accelerating product adoption among generic population during the assessment period. Furthermore, expansion of processing technologies and workforce by the market players to increase their production capacity will favorably impact the growth of target market in the coming years.

Fact.MR suggests that the global botanical infused drinks market will be valued at US$ 608 Million by 2033 end posing a CAGR of 6.4% since 2023.

• Short Term (2023-2026): Increased consumer preference for leading a proactive life by incorporating organic ingredients in their routine consumption will substantially upswing the demand for botanical infused drinks during the short term period of 2023- 2026.
• Medium Term (2026-2029): Rise in disposable income along with growing consumer shift towards plant based beverages will give momentum to target market growth in medium term forecast period.
• Long Term (2029-2033): Investments by the manufacturers in the R&D sector to offer botanicals infusions in the booze culture as well as non alcoholic beverages will provide long-term growth to the market.

Over the 2018-2022 historical period, the global botanical infused drinks market registered a CAGR of 5.8%, and according to the Fact.MR, a market research and competitive intelligence provider, the market is projected to exhibit growth at 6.4% CAGR between 2023 and 2033.

Market share analysis of botanical infused drinks based on drink type and region is provided in a nutshell in the above image. Under the drink type segment, the non-alcoholic botanical infused drinks sub-segment dominates with 84% market share in 2023.

What’s Driving Demand for Botanical infused drinks?

“Medical Power of Botanical Infusions in Beverages to Spur the Market Growth’’

The demand for products that provide multifunctional benefits is rising significantly owing to the prevailing chronic diseases among the population. Sources like flowers, roots, leaves, herbs etc. for making infusions in beverages have antimicrobial, antioxidant, antifungal as well as pain relieving properties which make them popular as an ideal ingredient in manufacturing beverages.

In addition, increased awareness among the population via social media platforms regarding the use of botanical infused drinks for weight reduction, preventing chronic inflammation as well as insomnia have influenced the population to take up botanical infused drinks in their routine consumption thereby uplifting the market.

“Adoption of Inorganic Market Play Approach by Manufacturers to Drive the Sales”

The ever adventurous spirit of the millennial population is pushing the market players to meet their convenience needs by demanding innovation in every sector. This growing popularity for innovation have influenced manufacturers in the beverage sector to craft botanical infusions in their alcoholic as well non-alcoholic beverage product portfolio.

Market players operating in the botanical infused beverage market actively seek for strategies in order to maintain a prominent position in the market. Regional players develop strategic alliances with global players to witness consistent market growth to fuel the worldwide demand for the target product. This in turn is anticipated to drive the sales of botanical infused drinks across the globe.

What Do Botanical Infused Drinks Manufacturers Need to Watch Out for?

“Exorbitant Rates of Botanical Infusion s Drinks to Hamper Market Growth”

Despite many positive developments in the botanical infused beverage industry, the market is still thought to constrained by a number of factors. The high cost associated with procurement of raw materials is one such key factor anchoring the market growth.

Involvement of expensive machineries and professional workforce in the production of botanical infused beverages affects the final price of the manufactured products. It is estimated that 60% of the world population are medium income and spending on expensive drinks becomes a great challenge for them. This factor will showcase the decreasing sales of botanical infused beverages.

Country-wise Insights

Will the High R&D Spending in the U.S. Drive Demand for Botanical Infused Drinks?

The U.S. is anticipated to grow with a CAGR of 6.2% during the forecast period. Despite the presence of several emerging and developed countries, the U.S. has captured a prominent share of the beverage industry across the globe. The country is a home to some of the biggest beverage manufacturing companies.

In addition, provision of distributing variety of botanical infusion flavors via online sales channel has provided the U.S. population the access to the premium branded infused beverages in the world, albeit at a cost.

The aforementioned reasons play a major role in the growing acceptance of botanical infusions, thereby increasing the sales of botanical infused drinks in the country.

Why is the Market Expected to Be in High Demand in the UK?

UK being one of the most developed country across the European region, has staged opportunity for the growth of healthy food and beverages. Nearly 30% of the population prefer organic plant based food and beverages for their routine consumption.

Awareness regarding the medicinal benefits of botanicals, such as improved mental state and immune function, better skin, and improved concentration and memory has influenced the popularity for botanical infused beverages in the UK. Moreover, incorporation of multiple flavored botanical ingredients by the manufacturers to escalate their product's market presence and acceptance has proportionally inclined the market growth.

Category-wise Insights

Why Botanical Infused Drinks Sourced from Fruits Are Most Widely Used?

Fruit sourced infusions are the most commonly used botanical infused drinks for consumption. The segment is expected to hold the largest market share of 39.2% of the global target market in 2023 and is expected to witness a CAGR of 6.9% during the forecast years of 2023-2033.

The growing consumer interest in beverages that provide benefits beyond basic nutrition has motivated manufacturers to use various raw materials in the beverage manufacturing. The provision of near instant effects such as support to heart health and upper respiratory health after consumption of fruit sources infusion beverages are gaining popularity in the botanical infused drinks market.

Will Use of Botanical Infusions in Non-Alcoholic Drinks Support Market Growth during the Forecast Period?

The booze world is presently experiencing a non-alcoholic revolution. Although botanicals play a major role in the booze culture, they seamlessly fold into non-alcoholic beverages. The botanical benefits present in the infusions really come through when there is no presence of alcoholic and sugar getting in way of them.

In addition, the curiosity among youngsters to steer a healthier way of life is on the rise which in turn will uplift the demand for botanical infused nonalcoholic drinks across the globe. The growing population migration toward wellness have been noticed by big companies thereby encouraging them to manufacture botanical infused non-alcoholic beverages.

Competitive Landscape

Prominent botanical infused drinks manufacturers are Belvoir Farm, Britvic Plc, CQ Infused Beverages Ltd, Fever Tree, Irish Distillers International Ltd, Powerhouse Beverage Co, Fentimans Ltd.

Manufacturers are continuously altering their business strategies to address multiple challenges faced by them and to compete in the dynamic beverage industry. Adoption of inorganic tactics like mergers, acquisitions and collaborations with emerging players will open a plethora of opportunities for dominant as well as emerging players. In addition, investing in R&D for producing new botanical infused drinks that are sourced from multiple botanicals which can address the growing chronic conditions among the population will increase the profitability of the market players.

• In 2019, Britvic Plc launched infusions of cucumber, lime and mint in their water brand Aqua Libra thereby gaining a prominent position in the Europe market.

Fact.MR has provided detailed information about the price points of key manufacturers of botanical infused drinks positioned across regions, sales growth, production capacity, and speculative technological expansion, in the recently published report.

Segmentation of Botanical infused drinks Industry Research

• By Source :

  • Roots
  • Flowers
  • Fruits
  • Herbs
  • Leaves
  • Seeds

• By Drink Type :

  • Alcoholic
  • Non-Alcoholic

• By Packaging Type :

  • Cans
  • Bottles
  • Jars
  • Others

• By Sales Channel :

  • Offline
    • Modern Trade
    • Specialty Stores
    • Departmental Stores
    • HoReCa
  • Online

• By Region :

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & ASEAN
  • Oceania
  • MEA