Kids Footwear Market

Kids Footwear Market Outlook (2022-2032)

With the growing preference for branded children’s apparel, the kids’ footwear industry has witnessed a healthy growth rate. Increasing innovation in designs and the introduction of premium products by vendors are influencing the sales of kids’ footwear around the globe. Moreover, aggressive promotional strategies by key players are also encouraging consumers to purchase kids’ footwear through online platforms.

The value chain of the kids’ footwear market includes various shareholders, such as footwear manufacturers, raw material suppliers, distributors, and end users. Each of these vendors adds a specific value to the business operation, modifying the competitive value of the product. The research and development activities and constant effort for improvement are collectively enhancing the values associated with the final product deliverables.

The global kid’s footwear market at present is valued at USD 46.74 Billion in 2022. The market is further expected to grow and surpass a valuation of USD 102.79 Billion at end of 2032. The market is projected to grow with a CAGR of 8.2% in the forecast period.

Report Attributes	Details
Market size (2022 A)	USD 46.74 Billion
Base Year for Estimation	2022
Forecast duration for this research	2022-2032
Forecasted Market value (2032 F)	USD 102.79 Billion
Global Market Growth rate (2022-2032 E)	CAGR of 8.2%
Key Companies Profiled	BabyHug D’Chica Magic Needles Morison’s Baby Dreams Kidlings Crocs Barbie

What are the drivers and restraints associated with the kids’ footwear market?

There are a few drivers that are expected to benefit the kids’ footwear market. Growing health concerns because of an inactive lifestyle among children and young adults are what benefits the kids’ footwear market. Rapid expansion in the kids’ footwear market industry has been possible due to the increased demand for new and trending designs.

At the same time, purchasing footwear that is comfortable is the prime concern among customers. The proliferation of smartphones, e-commerce, and mobile internet connectivity has enabled parents to purchase footwear for their kids easily.

However, clothing allergies related to children and counterfeiting of products from major manufacturers is the biggest challenge faced by the kids’ footwear market. This hampers distribution channels and has a negative impact on the entire market.

Regional Outlook

North America at present dominates the market share owing to rising awareness about sports and athletics in countries like USA and Canada. There is also positive growth anticipation in the toddler segment of kids’ footwear owing to the rise in fitness and health clubs. These setups are set to build higher demand for footwear in kids’ sections.

Asia Pacific is expected to generate the highest revenue in the global kids’ footwear market. China is the largest manufacturer, consumer, and exporter of kids’ footwear in the Asia Pacific region. Asiatic countries, such as India and China, are the producers of kids’ footwear worldwide. These countries largely export kids’ footwear products to the U.S. and United Kingdom.

The Middle East is creating huge opportunities by delivering luxury footwear, which is driving the kids’ footwear market in the Middle East. For example, many luxury brands such as Stella McCartney and Gucci offer kids’ footwear products in the Middle East and North American region.

Trends in kids’ footwear

“Flowers and bright colors”

Footwear decorated with flowers and laces successfully attract kids. The bright colors are the mainstay for the kid’s section. It found that these flowers and designs make kids happier and manufacturers are focusing on floral prints for better sales.

“Retro in trend”

Both boys and Girls love retro looks and it is anticipated to stay in fashion for longer. This footwear is opted for unique looks and goes perfectly with retro clothing styles.

Traditional drives tiny ethnics footwear

“Tiny ethnics driving traditional looks”

The need for traditional looks is increasing demand for tiny ethnic footwear for children. Traditional clothing is preferred on selective occasions but complementary footwear is aiming to elevate the looks. The manufacturers are launching traditional footwear for kids to attract fashion-sensitive parents.

“Lighting footwear and sneakers that comfort”

Shining shoes tend to attract toddlers. This trend is used by manufacturers and they use this trend to attract this child segment. Sneakers are also in trend for extra comfort. These sneakers give an extremely trendy look and are offered in various sizes and styles.

Segment wise Insights

The casual footwear segment dominates in share at present accounting for more than 50% market share. There is an alarming shift in consumer choices towards more fashionable and fancy footwear products. The manufacturers are focusing on the colours, designs, and themes of footwear. These companies are launching distinct kid’s footwear by improving prints and the inclusion of customization. The design studios are likely to gain attention in the forecast period owing to the demand for highly customized footwear.

The sports segment is likely to gain the fastest CAGR in upcoming years due to the growing participation of kids in sports and rising health awareness. The need for a breakdown from the sedentary lifestyle is propelling demand for sports footwear options for kids. There is a rise in participation in indoor and outdoor activities which is acting as the impulse for the kids’ footwear market. There is a surge in sports events across the globe owing to which big brands like Adidas, and Puma are entering into launching new sports footwear ranges for people of all age segments.

Footwear made of rubber and foam is dominant in sales owing to the lighter weight and less risk of shoe bites. The foam-based shoes are widely preferred for their comfort and ease for children to carry. Owing to these reasons the segment of rubber and foam footwear is anticipated to gain a major share in the forecast period.

Competitive landscape

The kid’s footwear industry is flooded with companies and brands attracting customers with a range of products and styles. Companies are elevating their product quality and portfolio to open the way for more styles in the kids’ footwear segment. These companies are focusing on the ethnic, sneaker, and comfortable footwear section.

Cost is also the main factor that impacts the sales of products. There is a wide variety and brands of similar products that allure customers with lower prices and higher discounts. Extensive marketing and celebrity promotions are utilized as key business tactics by leading brands. Companies offering footwear for all age groups and focusing on customer needs tend to outperform competitors in the longer run.

Kids’ Footwear Market Segmentation

The kids’ footwear market can be segmented on the basis of type, material, user type, and sales channel.

• By Type :

  • Casual Shoes
  • Boots
  • Flip Flops
  • Rain Boots
  • Mojaris
  • Others

• By Material :

  • Leather
  • Textile
    • Cotton
    • Polyester
    • Wool
    • Nylon
  • Synthetic Leather
  • Rubber
  • Foam

• By User type :

  • Babies
  • Toddler
  • Young Kids

• By Sales Channels :

  • Hypermarkets / Supermarkets
  • Footwear Stores
  • Convenient Stores
  • Online
    • Third Party
    • Company Website
  • Others

• By Region

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Oceania
  • MEA