Men’s Personal Care Market

Men’s Personal Care Market Analysis By Product (Personal Grooming, Skin Care, Hair Care), By Distribution Channel (Hypermarkets & Supermarkets, E-commerce) & By Region - Global Market Insights 2022-2032

Analysis of Men's Personal Care market covering 30+ countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Men’s Personal Care Market Outlook (2022-2032)

The global sales of men’s personal care is expected to garner a market value of US$ 30 Billion in 2022, and is forecast to register a CAGR of 9.6% and accumulate a market value of US$ 75 Billion through the assessment period 2022-2032

Gender specific personal care products are gaining immense popularity owing to the increasing awareness of grooming. Men belonging to the corporate and fashion industry are investing in personal care products. Moreover, demand for natural ingredients based products is driving the sales for men’s personal care.

Report Attributes


Market Size in 2022

US$ 30 Billion

Project Market Forecast Value in 2032

US$ 75 Million

Global Growth Rate (2022-2032)


Market Share of North America


Key Companies Profiled

  • Reckitt Benckiser
  • Beiersdorf AG
  • Johnson & Johnson
  • Edgewell Personal Care Company
  • Unilever
  • L'Oréal
  • Coty Inc.
  • Estee Lauder Companies, Inc.
  • Procter & Gamble
  • Kao Corporation

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Demand Analysis of Men’s Personal Care from 2015 to 2021 Vs Market Projections for 2022 to 2032

As per Fact.MR’s report, from 2015 to 2021, sales of men’s personal care products experienced a significant uptick, flourishing at a CAGR of 8.2% across the said historical period. Rising awareness about men’s personal care amid changing gender roles has contributed a great deal in the expansion of the market in the recent past. Furthermore, heightening pollution levels is prompting men to follow a regular skincare routine, further impelling prospects.

Amid the COVID-19 pandemic, sales were temporarily affected, especially in the first half of 2020. This was attributed to the disruptions in manufacturing activity by stringent lockdowns, which led to a cessation in production of adequate personal care products. Eventually, this shortfall was offset, as the restrictions eased. Furthermore, stay at home directives prompted increased emphasis on personal care.

Manufacturers are focusing on offering products for different skin types and needs. In addition, the availability of moisturizers, creams, beard oil and shampoos is positively impacting the sales of men’s personal care products. Thus, the sales of men’s personal care are expected to exceed US$ 75 Bn by registering a CAGR of 9.6% in the forecast period 2022-2032.

Importance for Grooming Creating Lucrative Opportunities for Men’s Personal Care Products?

Personalized products have been gaining traction among consumers, especially men. With growing consumer inclination for specific grooming products such as creams, moisturizers, face serums and beard oils, the sales of men’s personal care products are expected to escalate.

Furthermore, increasing investments in the research and development of products, along with the rising inclination of investing in natural ingredient-based products is spurring the growth of men’s personal care products. In addition, the demand for beard oils and beard maintaining products is expected to generate revenue for men’s personal care products.

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Generation Z Driving the Sales of Men’s Personal Care Products?

Increasing demand for shaving creams or lotions that have a moisturizing effect along with demand for sunscreens is playing a vital role in the increasing sales for men’s personal care products. This, in turn, is anticipated to contribute to the growth of the men’s personal care products market.

Moreover, companies are offering all in one creams that work as aftershave, sunscreen, and moisturizer. In addition, rising disregard of gender binaries and acceptance of gender fluidity among Generation Z consumers is positively influencing the sales men’s personal care products. Furthermore, men are willing to indulge in personal grooming as a part of self-care.

Country-wise Analysis

Presence of Manufacturers Accelerating Growth for Men’s Personal Care Products in North America?

Increasing awareness regarding the benefits of using men’s personal care products like face washes and moisturizers, for cleansing the face and eliminating dirt, is spurring the sales of men’s personal care products in U.S and Canada.

In addition, presence of prominent manufacturers such as Procter & Gamble and Unilever, along with the growing infrastructure facilities for retailers, is expected to positively influence the sales of men’s personal care products. Thus, North America is expected to hold nearly 35% market share for men’s personal care products in the forecast period.

Corporate and Fashion Industries Elevating Demand for Men’s Personal Care Products in Asia Pacific?

Increasing importance of grooming along with penetration of local market players is escalating the sales of men’s personal care products. In addition, men from countries like India, China and South Korea have shown a growing of investing in personal care products. This is due to the need for being presentable professionally and personally.

Moreover, owing to the increase in the number of working men, especially in the corporate sector and fashion industry, has elevated the sales of personal care and grooming products. Thus, Asia Pacific is expected to register a positive CAGR of 9.4% for men’s personal care.

Category-Wise Insights

Skin Care Products Made of Natural Ingredients Spurring Growth of Men’s Personal Care Market?

Manufacturers are providing skin care products such as creams, face wash, moisturizers and serums for all skin types. In addition, companies are focusing on offering day skin care routine products and night skin care routine products for men, thus, with the availability of wide variety of options for skin care products, the sales of the same are expected to grow.

Moreover, men are investing in skin care products made of natural ingredients that would not harm the skin. Furthermore, manufacturers are focusing on mixing different natural ingredients that would attract consumers for investing in skin care products. Thus, skin care products are expected to hold more than 40% market share for men’s personal care in the forecast period.

Detailed Demo of Products Spurring Sales of Men’s Personal Products from Hypermarkets and Supermarkets?

A wide variety of men’s grooming products displayed at supermarkets and hypermarkets is augmenting the demand for men’s personal care products. As these stores provide a wide range of options for choosing from different brands, consumers are showing a growing inclination towards buying products from the same. In addition, companies are focusing on exhibiting a detailed demo of various products.

Furthermore, hypermarkets and supermarkets are focusing on dedicating different sections for various purposes such as beard section and night time skin routine. This, in turn, has increased the sales of men’s personal care products from hypermarkets and supermarkets. Thus, by distribution channel, hypermarkets and supermarkets are expected to hold more than 50% market share for men’s personal care products.

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Competitive Landscape

  • In December 2021, Beiersdorf AG acquired Chantecaille Inc’ skin care business. With this acquisition, the company is focusing on widening its presence in North American and Asian markets.
  • In January 2022, L'Oréal and Verily announced first of its kind strategic partnership to advance precision skin health. The company is focusing on exploring and developing AI algorithms and dermatology for skincare.

Report Scope



Forecast Period


Historical Data Available for


Key Segments Covered

  • Product
  • Distribution Channel
  • Region

Key Segments Covered in the Industry Report

  • By Product

    • Personal Grooming
      • Shaving Cream &Gel
      • After Shave Lotion
      • Others
    • Skin Care
      • Face Care
      • Body Care
    • Hair Care
      • Shampoo
      • Conditioners
      • Others
  • By Distribution Channel

    • Hypermarkets & Supermarkets
    • E-commerce
    • Pharmacy & Drugstores
    • Others
  • By Region

    • North America
    • Latin America
    • Europe
    • Asia Pacific
    • Middle East & Africa

- FAQs -

As of 2022, the market for men’s personal care reached nearly US$ 30 Bn

The men’s personal care industry is expected to surpass a CAGR of 9.6% from 2022-2032.

The men’s personal care market is expected to reach nearly US$ 75 Bn by 2032

Growing awareness of personal grooming along with natural ingredient based products are the key trends driving men’s personal care sales.

Reckitt Benckiser, Beiersdorf AG, Johnson & Johnson, Edgewell Personal Care Company, Unilever, L'Oréal, Coty Inc., Estee Lauder Companies, Inc, Procter & Gamble and Kao Corporation are prominent men’s personal care market players.

Skin care products to possess 40% market share for men’s personal care market.

Supermarkets and hypermarkets are expected to hold more than 50% market share for men’s personal care market.

The men’s personal care industry is expected to possess nearly 35% market share throughout North America.

The men’s personal care industry is expected to register a positive CAGR of 9.4% throughout Asia Pacific.

Men’s Personal Care Market

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