Maternity Personal Care Product Market
Maternity Personal Care Product Market Study by Hair Care, Skincare, Oral Hygiene, and Bath Products for Hospitals, Residential, Healthcare Centers, and Others From 2025 to 2035
Analysis of Maternity Personal Care Product Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
Maternity Personal Care Product Market Outlook (2025 to 2035)
Expanding at a CAGR of 4.6%, the global maternity personal care product market is projected to increase from a valuation of US$ 997.9 million in 2025 to US$ 1.56 billion by 2035.
Consumer's growing awareness of their personal cleanliness and health is driving the maternity and personal care market growth. The maternity personal care product industry outlook is showing positive prospects with pregnant women's growing knowledge of the importance and need of maintaining proper health and cleanliness than ever.
It is also anticipated that the growing number of working professionals-mostly women-and their growing capacity to pay for pricey but healthful goods, such as supplements generate market profits. The market is offering a range of personal care items, including skincare, hair care, and dental care, giving consumers more options to buy the things they want.
In addition to the wide choice of products available in the personal care sector, the producers have an edge in selling their oils, lotions, creams, and other items to a wider audience thanks to the robust sales channel network of businesses. As women have grown more aware of the availability of products for controlling pregnancy-related discomfort, the maternity market has also advanced in recent years.
Supplements, massagers, and skin treatments are some available options to help pregnant women manage their health and well-being. The need for stylish and comfortable maternity clothing has increased along with the tenfold increase in working women population over the past 20 years. According to the maternity personal care product industry analysis, the key players are seeing huge potential because of consumers' growing desire for organic goods around the world.
| Report Attribute | Detail |
|---|---|
| Maternity Personal Care Product Market Size (2025E) | US$ 997.9 Million |
| Forecasted Market Value (2035F) | US$ 1.56 Billion |
| Global Market Growth Rate (2025 to 2035) | 4.6% CAGR |
| East Asia Market Value (2035F) | US$ 386.4 Million |
| North America Market Share (2035F) | 19.9% |
| Residential Segment Value (2035F) | US$ 806 Million |
| United States Market Value (2035F) | US$ 236.3 Million |
| Key Companies Profiled | The Himalaya Drug Company; L’Oréal; E.T. Browne Drug; Bella B Natural Bodycare; Soft Style; The Boppy Company; Prairie Bloom; Bella B Natural Bodycare; Merz Pharma; Earth Mama; Bella B Natural Bodycare; The Hut Group. |
The rise in the number of working women and the growing demand from potentially high growth regions are the primary factors that aid in the maternity personal care product market. The rising awareness about complexity of birth and fertility issues is increasing the usage of maternity personal care products during pregnancy.
Launching and developing several kinds of high-quality and improved maternity personal care products are creating a large customer base across the globe, which leads to an increase in the global maternity personal care product market.
As per the maternity personal care product industry analysis, the increasing availability of superior healthcare services and the rise in life expectancy rates across the world are driving the demand. Maternity personal care products generally include stretchmark minimizers, toning lotions, breast creams, firming lotions, itching prevention creams, and others.
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Market Dynamics
The factors that are influencing the maternity personal care product industry outlook include the introduction of advanced stretch mark products and offers by retailers and manufacturers. Stretch marks prevention products are projected to collect a more significant amount of revenue in the coming years due to their growing demand to keep the skin healthy and hydrated during pregnancy.
It has been observed that women are using maternity personal care products during the maternity period. This is on account of the increasing preference for more effective and safer products.
Skin moisturizers, facial cleansers, and other organic and natural maternity personal care products achieve an increase in demand with the growing awareness about unwanted chemicals present in other products and their harmful effects.
The growth of the global maternity personal care product market is adversely impacted due to the high price of the product and the unprivileged distribution channel. Less awareness in low-income economies is also limiting the demand for maternity personal care products.
Regional Outlook
There is a higher demand for maternity personal care products in the Asia Pacific region as a significant number of individuals belonging to the age group of 25 to 35 years, which are spending high on grooming products.
North America holds a significant market share with the increasing product penetration and the rise in the number of marketing initiatives. Moreover, the growing per capita expenditure is also helping the region to rank higher in the maternity personal care product market.
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Global Market Key Players
Key manufacturers of maternity personal care products market are :
- The Himalaya Drug Company
- L’Oréal
- E.T. Browne Drug
- Bella B Natural Bodycare
- Soft Style
- The Boppy Company
- Prairie Bloom
- Bella B Natural Bodycare
- Merz Pharma
- Earth Mama
- Bella B Natural Bodycare
- The Hut Group
The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments, such as geography, rail track, and material type.
The report covers exhaustive analysis on :
- Market Segments
- Market Dynamics
- Market Size
- Supply & Demand
- Current Trends/Issues/Challenges
- Competition & Companies Involved
- Technology
- Value Chain
The report is a compilation of first-hand information, qualitative and quantitative assessments by industry analysts, and inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators, and governing factors, along with market attractiveness as per segment. The report also maps the qualitative impact of various market factors on market segments and geographies.
Know thy Competitors
Competitive landscape highlights only certain players
Complete list available upon request
Report Highlights :
- Detailed overview of parent market
- Changing market dynamics in the industry
- In-depth market segmentation
- Historical, current and projected market size in terms of volume and value
- Recent industry trends and developments
- Competitive landscape
- Strategies of key players and products offered
- Potential and niche segments, geographical regions exhibiting promising growth
- A neutral perspective on market performance
- Must-have information for market players to sustain and enhance their market footprint
Segmentation of Maternity Personal Care Product Market Research
-
By Product Type :
- Hair Care
- Skincare
- Oral Hygiene
- Bath Products
-
By Application :
- Hospitals
- Residential
- Health Care Centers
- Maternal and Child Care Service Centers
-
By Region :
- North America
- Western Europe
- Eastern Europe
- Latin America
- East Asia
- South Asia & Pacific
- Middle East & Africa
Table of Content
- 1. Executive Summary
- 2. Industry Introduction, including Taxonomy and Market Definition
- 3. Market Trends and Success Factors, including Macro-economic Factors, Market Dynamics, and Recent Industry Developments
- 4. Global Market Demand Analysis and Forecast, including Historical Analysis and Future Projections
- 5. Pricing Analysis
- 6. Global Market Analysis and Forecast
- 6.1. Product Type
- 6.2. Applications
- 6.3. Sales Channel
- 7. Global Market Analysis and Forecast, By Product Type
- 7.1. Hair care
- 7.2. Skincare
- 7.3. Oral Hygiene
- 7.4. Bath Products
- 8. Global Market Analysis and Forecast, By Applications
- 8.1. Hospitals
- 8.2. Residential
- 8.3. Health care center
- 8.4. Maternal And Child Care Service Centre
- 9. Global Market Analysis and Forecast, By Sales Channel
- 9.1. Third-party online channel
- 9.2. Specialty Store
- 9.3. Drug Store
- 9.4. Others
- 10. Global Market Analysis and Forecast, By Region
- 10.1. North America
- 10.2. Latin America
- 10.3. Western Europe
- 10.4. Eastern Europe
- 10.5. Asia Pacific
- 10.6. East Asia
- 10.7. MEA
- 11. North America Sales Analysis and Forecast, by Key Segments and Countries
- 12. Latin America Sales Analysis and Forecast, by Key Segments and Countries
- 13. Western Europe Sales Analysis and Forecast, by Key Segments and Countries
- 14. Eastern Europe Sales Analysis and Forecast, by Key Segments and Countries
- 15. Asia Pacific Sales Analysis and Forecast, by Key Segments and Countries
- 16. East Asia Sales Analysis and Forecast, by Key Segments and Countries
- 17. MEA Sales Analysis and Forecast, by Key Segments and Countries
- 18. Sales Forecast by Product Type, Applications, and Sales Channel for 30 Countries
- 19. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard
- 20. Company Profile
- 20.1. The Himalaya Drug Company
- 20.2. L’Oréal
- 20.3. E.T. Browne Drug
- 20.4. Bella B Natural Bodycare
- 20.5. Soft Style
- 20.6. The Boppy Company
- 20.7. Prairie Bloom
- 20.8. Merz Pharma
- 20.9. Earth Mama
- 20.10. The hut Group
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List Of Table
Table 01: Global Market US$ Mn Forecast by Region
Table 02: Global Market US$ Mn Forecast by Product Type
Table 03: Global Market US$ Mn Forecast by Applications
Table 04: Global Market US$ Mn Forecast by Sales Channel
Table 05: North America Market US$ Mn Forecast by Country
Table 06: North America Market US$ Mn Forecast by Product Type
Table 07: North America Market US$ Mn Forecast by Applications
Table 08: North America Market US$ Mn Forecast by Sales Channel
Table 09: Latin America Market US$ Mn Forecast by Country
Table 10: Latin America Market US$ Mn Forecast by Product Type
Table 11: Latin America Market US$ Mn Forecast by Applications
Table 12: Latin America Market US$ Mn Forecast by Sales Channel
Table 13: Western Europe Market US$ Mn Forecast by Country
Table 14: Western Europe Market US$ Mn Forecast by Product Type
Table 15: Western Europe Market US$ Mn Forecast by Applications
Table 16: Western Europe Market US$ Mn Forecast by Sales Channel
Table 17: Eastern Europe Market US$ Mn Forecast by Country
Table 18: Eastern Europe Market US$ Mn Forecast by Product Type
Table 19: Eastern Europe Market US$ Mn Forecast by Applications
Table 20: Eastern Europe Market US$ Mn Forecast by Sales Channel
Table 21: Asia Pacific Market US$ Mn Forecast by Country
Table 22: Asia Pacific Market US$ Mn Forecast by Product Type
Table 23: Asia Pacific Market US$ Mn Forecast by Applications
Table 24: Asia Pacific Market US$ Mn Forecast by Sales Channel
Table 25: East Asia Market US$ Mn Forecast by Country
Table 26: East Asia Market US$ Mn Forecast by Product Type
Table 27: East Asia Market US$ Mn Forecast by Applications
Table 28: East Asia Market US$ Mn Forecast by Sales Channel
Table 29: MEA Market US$ Mn Forecast by Country
Table 30: MEA Market US$ Mn Forecast by Product Type
Table 31: MEA Market US$ Mn Forecast by Applications
Table 32: MEA Market US$ Mn Forecast by Sales Channel
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List Of Figures
Figure 01: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Product Type
Figure 02: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Applications
Figure 03: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Sales Channel
Figure 04: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Region
Figure 05: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Product Type
Figure 06: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Applications
Figure 07: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Sales Channel
Figure 08: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country
Figure 09: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Product Type
Figure 10: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Applications
Figure 11: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Sales Channel
Figure 12: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country
Figure 13: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Product Type
Figure 14: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Applications
Figure 15: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Sales Channel
Figure 16: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country
Figure 17: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Product Type
Figure 18: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Applications
Figure 19: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Sales Channel
Figure 20: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country
Figure 21: Asia Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Product Type
Figure 22: Asia Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Applications
Figure 23: Asia Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Sales Channel
Figure 24: Asia Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country
Figure 25: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Product Type
Figure 26: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Applications
Figure 27: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Sales Channel
Figure 28: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country
Figure 29: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Product Type
Figure 30: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Applications
Figure 31: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Sales Channel
Figure 32: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country
Know thy Competitors
Competitive landscape highlights only certain players
Complete list available upon request
- FAQs -
At what rate is the demand for maternity personal care products projected to increase through 2035?
From 2025 to 2035, the global maternity personal care product market is predicted to expand at 4.6% CAGR.
Why is North America a noteworthy market for maternity personal care products?
Rising number of product launches and high spending potential driving sales of maternity personal care products in North America.
Which type of maternity personal care product demanded more?
Worldwide demand for maternity skincare products is evaluated to rise at 5% CAGR through 2035.
Maternity Personal Care Product Market