Pastry Dough Market

Pastry Dough Market Outlook (2022-2032)

Bakery products appeal to all residents and across all age groups. There is a huge demand for aesthetic appeal and exotic-flavored pastries. Due to growing health consciousness, it is projected that demand for gluten-free pastry dough would increase.

Due to the COVID-19 pandemic in Q2 and Q3 of 2020, consumer demand has been restrained, with an absolute $ potential of about US$ 350 Mn. Although for the short-term forecast period, sales are expected to increase at a spectacular rate.

Stores, Hotels, and Cafes are key end-users where these doughs are regularly demanded. Despite the varied uses of the dough, bakery and baking shops are at the top, providing a positive growth prognosis during the anticipated period.

Over the short- and medium-term forecast period, it is projected that demand for packaged food products will surge due to the growing interest in them. It is anticipated that growing consumer demand for hygienic and infection-free food products will generate enough business prospects for manufacturers.

The market is anticipated to grow with a CAGR of 6% in upcoming years. The market size of the Bakery and Café market in the U.S. alone amounted to USD 13.6 Billion in 2022. The market has grown from USD 13.3 Billion in size in the last decade.

What drives demand for pastry dough?

There is a transformation in diet preferences driven by health awareness among people. This propels the demand for gluten-free confectionary products including pastries, bread, cookies, and other products. There is rising interest seen towards ready-to-bake products which are anticipated to notice growth in projected time. The use of natural ingredients is another element driving the growth of this market as organic and gluten-free food are wisely preferred.

There is sufficient awareness about infection-free food. The confectionery and F&B industry is anticipated to create ample of opportunities for these firms. There is a rising preference by people for making pastries at home is another reason for the demand for ready-to-bake doughs. There is a crucial role of favorable externalities in thriving dough businesses in the forecast period.

Region-wise Insights

One of the top markets for bakery goods in North America. The U.S. in particular is a major producer and consumer in this area. During the assessment period of 2021–2031, the US demand is anticipated to follow the historical trend. As a number of end-use industries gradually recover over the next couple of years, sales are expected to remain subdued.

The food & beverage sector will be responsible for driving demand in the US. Additionally, in recent years, manufacturers have offered numerous opportunities for individual purposes. During the course of the assessment, the North American area is expected to dominate the market.

The revenue of total bakery products in the USA accounts for USD 68.81 Billion at present and is expected to grow with an annual growth rate of 2.74% in the forecast period. This is likely to further drive demand for ready-to-bake pastry doughs in the forecast period. There were a total of 8985 businesses in the bakery sector within the USA during the last year 2021, while this no has grown to 9145 in 2022. This is a clear indication of rising market players in this sector.

Given the growing number of bakeries and the home-baked food market in the region, Europe now enjoys a sizable market share in terms of worldwide sales of pastry dough and is predicted to increase significantly in terms of value and volume. In the medium-term forecast period, it is expected that the use of natural ingredients and the availability of organic and gluten-free dough will generate enough sales.

Segment wise Insights

• Puff pastry is preferred more than any other form for its suitability in savory dishes. The shortcrust pastry is preferred for making sweet dishes. Shortcrust pastry dominates sales owing to its high possibility of use in a variety of dishes. The sweet flavor of pastry is more widely demanded than that of savory flavors.
• On the basis of end users, the bakery and baking stores dominated the sales owing to the preference of the public. These stores are anticipated to remain dominant in this market owing to a large variety of products and greater accessibility. Prescription services and discounts on bulk buying are key reasons for the domination of the offline specialty stores segment.
• Perishability is another factor for which consumers prefer visiting nearby baking stores for collecting fresh dough to be sure of the quality. The online sales of these products are anticipated to gain medium growth in the forecast period.
• Plant-based pastry dough - The Bronx company has made attempt at vegan pastries. The company is the standard-bearer in frozen puffed pastry dough and now has started to offer Vegan options.

Competitive Landscape

The market is dominated by the following players -

• General Mills Inc.
• ARYZTA LLC
• Pepperidge Farm
• Dawn Food Products Inc.
• Wewalka
• The Fillo Factory
• Others

The importance of inorganic growth strategies like merger, acquisition, expansion, partnership, and collaboration of the companies along with new product development plans is discussed in order to achieve a dominant position in the market. Leading businesses are expected to use these tactics to increase their brand recognition among consumers all around the world.

Pastry Dough Market Segmentation

• By Product Type :

  • Puff Pastries
  • Strudels
  • Croissants
  • Short-crust Pastries
  • Choux Pastries
  • Others

• By End Use :

  • Individuals
  • Bakery & Baking Stores

• By Sales Channel :

  • Offline
    • Specialty Food Stores
    • Multi-brand Stores
    • Retail Sales
    • Distributor Sales
  • Online
    • E-commerce Websites
    • Company-owned Websites

• By Region :

  • North America
    • US
    • Canada
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Rest of Latin America
  • Europe
    • Germany
    • France
    • Italy
    • Spain
    • U.K.
    • Benelux
    • Russia
    • Rest of Europe
  • East Asia
    • China
    • Japan
    • South Korea
  • South Asia
    • India
    • Thailand
    • Malaysia
    • Indonesia
    • Rest of South Asia
  • Oceania
    • Australia
    • New Zealand
  • Middle East and Africa
    • GCC Countries
    • Turkey
    • South Africa
    • Rest of the Middle East & Africa