Teeth Whitening Strips Market

Teeth Whitening Strips Market Analysis, By Flavor Type (Plain, Mint, Charcoal, Peppermint Teeth Whitening Strips), By Distribution Channel (Supermarket & Hypermarkets, Drug & Pharmacy Stores, Online), By Region - Global Market Insights 2022 to 2032

Analysis of Teeth Whitening Strips market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Teeth Whitening Strips Market Outlook (2022-2032)

Worldwide consumption of teeth whitening strips is projected to increase at a stellar CAGR of 9.8% from 2022 to 2032. The global teeth whitening strips market currently enjoys a valuation of US$ 83.7 million and is anticipated to reach US$ 212 million by the end of 2032.

Increasing urbanization and rising focus on personal care have bolstered the demand for dental hygiene solutions across the world. Teeth whitening kits are gaining immense popularity owing to their quick effect and affordability.

Report Attributes


Teeth Whitening Strips Market Size (2022E)

US$ 83.7 Million

Forecasted Market Value (2032F)

US$ 212 Million

Global Market Growth Rate (2022-2032)

9.8% CAGR

North America Market Share (2022)


Europe Market Share (2022)


Key Companies Profiled

  • Watsons
  • Rembrandt
  • Johnson & Johnson
  • Smile Sciences
  • Polaris Bright LLC
  • Mr Blanc
  • Colgate
  • Aquafresh
  • Crest
  • Listerine

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Consumption Analysis of Teeth Whitening Strips (2017-2021) in Comparison to Market Growth Forecasts (2022-2032)

Increasing focus on personal care and physical appearance has increased awareness of dental care and oral care in people across the world. Having white teeth is seen as an attractive physical appearance trait and increasing focus on appearances is expected to propel the sales of teeth whitening products.

Teeth whitening strip brands have launched teeth strips for sensitive teeth to increase their scope of application and expand their revenue generation potential. The rise in demand for cosmetic dentistry and the increasing availability of over-the-counter bleaching products are also expected to drive the shipments of teeth whitening strips over the years to come.

Increasing focus on oral hygiene is expected to drive sales of toothpaste, mouthwash, sheer whitening strips, and other dental care products. Teeth whitening strip shipments are expected to rise at a phenomenal 9.8% CAGR from 2022 to 2032.

Teeth whitening strips market forecast by Fact.MR

Why is Teeth Whitening Strip Demand Rising Rapidly across Regions?

“Increasing Government Initiatives to Boost Oral Hygiene Awareness”

Governments and health organizations across the world are launching initiatives to raise awareness for oral hygiene and oral illnesses and this is expected to favour teeth whitening strips market growth over the coming years.

  • For instance, in 2021, the World Health Organization (WHO) was urged by World Health Assembly to prepare a strategy to address oral illnesses and transform it into an oral health action plan by 2023.

Such initiatives are anticipated to increase awareness of oral hygiene and hence drive the overall sales of smile strips throughout the forecast period. The rising focus on preventive healthcare is also expected to have a positive impact on the overall market potential.

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How Can Aspiring Market Entrants Drive Their Sales Potential?

“New Companies Can Focus on Launching Innovative Products”

New teeth whitening strip suppliers can focus on developing innovative products and couple them with creative marketing strategies to create a strong market presence. Start-ups can also focus on collaborations to expand their research scope and fast-track product development to maximize revenue generation potential.

  • Spotlight Oral Care, an oral care-focused company founded in 2016 by Irish dentists Dr. Vanessa Creaven and Dr. Lisa, launched a new teeth whitening pen that became a rage when it went viral via the social media platform TikTok. This resulted in a boost in sales as the social media platform showed how the product works in real time.

Which Region Leads Sales of Teeth Whitening Strips?

“Teeth Whitening Strip Demand Led by North America”

North America teeth whitening strips market in 2022 accounts for a revenue total of US$ 26 million and holds a major market share of 31.3%. The high availability of oral care and dental products and increasing demand for dentistry solutions in this region are major factors that propel teeth whitening strips market potential over the coming years.

The United States is anticipated to be the most lucrative market in this region owing to the high demand for teeth whitening kits.

The market for teeth whitening strips in Europe holds a substantial market share of 27.4% in 2022 and holds a valuation of US$ 23 million. Increasing aesthetic awareness and high consumer spending potential is expected to drive demand for teeth whitening strips across the forecast period. Increasing preference for preventive healthcare is expected to drive sales of oral care products.

The Asia Pacific teeth whitening strips market is projected to witness a notable increase in demand for teeth whitening kits and other teeth whitening products owing to rising urbanization in developing economies such as China and India.

Increasing awareness for dental hygiene and rising per capita disposable income are other factors expected to favour teeth whitening strips market potential across the forecast period.

Consumption of teeth whitening strips in China accounted for a revenue total of US$ 7 million in 2022 and a market share of 8.2% in the global industry landscape.

A complete detailed assessment of market trends across all regions has been profiled in this new teeth whitening strips market analysis by Fact.MR, a market research and competitive intelligence provider.

Competitive Landscape

Teeth whitening strip manufacturers are expected to focus on the launch of novel products that revolutionize the teeth whitening industry as advances in oral care pick up pace over the forecast period.

  • In January 2022, SmileDirectClub Inc., a company focused on next0-generation oral care, announced the launch of its new fast-dissolving whitening strips. These new strips have a short wear time and still give a lasting whitening effect.
  • In February 2020, Procter & Gamble Co., a leading consumer goods organization, announced the launch of a teeth whitening pen that was aimed at people looking to brighten their teeth in a short time.

Key Segments Covered in Teeth Whitening Strips Industry Research

  • Teeth Whitening Strips Market by Flavor :

    • Plain Teeth Whitening Strips
    • Mint Teeth Whitening Strips
    • Charcoal Teeth Whitening Strips
    • Peppermint Teeth Whitening Strips
    • Others
  • Teeth Whitening Strips Market by Distribution Channel :

    • Supermarkets & Hypermarkets
    • Drug & Pharmacy Stores
    • Online
    • Others
  • Teeth Whitening Strips Market by Region :

    • North America
    • Latin America
    • Europe
    • APAC
    • MEA

- FAQs -

How big is the teeth whitening strips market?

The global teeth whitening strips market is valued at US$ 83.7 million.

What valuation will the teeth whitening strips market reach by 2032?

Teeth whitening strip sales are projected to reach US$ 212 million by 2032.

How fast is demand for teeth whitening strips rising?

Demand for teeth whitening strips is set to rise at 9.8% CAGR through 2032.

What is the market value of China?

The China teeth whitening strips market stands at US$ 7 million.

Teeth Whitening Strips Market