Hard Seltzer Market

Hard Seltzer Market Outlook (2022-2032)

The global market size of hard seltzer is USD 11.02 Billion in 2022. The market is anticipated to expand and reach USD 86.64 Billion by end of 2032. The hard seltzer market is expected to grow with a CAGR of 22.9% in the forecast period.

The global market in drinks is driven by the rising demand from consumers. Owing to health consciousness there is a rise in the consumption of low or no-sugar drinks which is likely to increase demand for hard seltzers. It is a carbonated alcoholic beverage in sugar-fermented form having low calories when compared to other alcoholic drinks. These options are majorly demanded by the youth segment owing to the rising consumption of alcoholic drinks among youngsters.

The development of new innovative flavors, combining sugar, tart, and fruity flavor, and new ingredients along with the introduction of new fermenting processes by various companies are major factors responsible for the expansion of the global hard seltzer sector. The young generation and millennial crowd have found increased appeal in flavored hard seltzer beverages.

Report Attributes	Details
Market size (2022 A)	USD 11.02 Billion
Base Year for Estimation	2022
Forecast duration for this research	2022-2032
Forecasted Market value (2032 F)	USD 86.64 Billion
Global Market Growth rate (2022-2032 E)	CAGR of 22.9%
Key Companies Profiled	Spiked Seltzer Smirnoff Nauti Seltzer White Claw Oskar Blues Truly Oskar Blues Brewery Henry's Pura Still Polar Bon & Viv Nutrl Bud Light Seltzer Corona Seltzer Vizzy Hard Seltzer

What factors drive demand for hard seltzers?

The market witnessed significant growth due to factors such as rising economic growth, the tourism, and travel industry, increasing online sales of liquor, and café & bar outlets.

The increasing impact of western culture, rapid urbanization, changing perception of consumers towards the consumption of alcoholic beverages, and changing consumer preferences in the developing regions are anticipated to drive the growth of the global seltzer market.

The rising trend of consumption of alcoholic beverages among the young generation and millennials due to the changing consumer choices, rising disposable income, and peer influence among consumers are the key factors expected to propel the demand for the global alcoholic beverage segment.

There has been a significant rise in sales and demand for low-alcohol beverages because hard seltzer drinks are available with improved taste, and wider choices for health-conscious consumers that drive the growth of the global market.

What are some restrictions affecting market growth?

The hard seltzer low-calorie, less alcohol, carbonated, and health-conscious drink have gained attention among the consumer segment left unexplored by the alcoholic beverages market. Moreover, hard seltzers satisfy the demand for new flavors and the need for various cocktail combinations, and the convenience of installation due to insta-friendly sustainable cans.

Due to these factors, companies are trying to gain an advantage from this fast-growing trend. Due to the stringent regulations from the government regarding the use of water resources and waste management companies suffer from losses that hamper the growth of the global hard seltzer market. Additionally, higher excise and customs duties, and taxation policies on export and import as well as on local manufacturers restrict the expansion of the market.

Regional Outlook

Geographically, the seltzer market has been classified into seven regions, including North America, Latin America, Europe, Asia Pacific, Oceania, and the Middle East and Africa. North America is expected to dominate the global arcade with a leading market share.

Asia Pacific region is anticipated to be a developing market and to register the highest CAGR over the forecast period, due to rising demand from consumers, and increasing urbanization in the region.

The European region is expected to witness a significant rise during the forecast period. Latin America has witnessed stable outgrowth in the market share. The Middle East & African region has shown enhanced growth in the hard seltzers. This rising consumption in the region is anticipated to open lucrative opportunities for manufacturers.

Segment wise Insights

The global market has been further segmented into off-trade and on-trade based on distribution methods. Off-trade was the greatest portion of distribution channels and contributed over 70.0% of total income in 2021. All retail establishments, including hypermarkets, supermarkets, convenience stores, micro markets, and wine and spirit stores, are included in this sector.

People favor these shops because they frequently have great deals and discounts. In order to reach the greatest number of consumers, the majority of brands launch their products through large supermarket chains like Walmart, Target, and others.

Based on the alcohol content this market is segmented into less than 5% and more than 5%. The above 5% range holds the majority of the share as it is demanded more from the consumer side. The latter segment is anticipated to remain dominant in the upcoming period.

The moderation of drinks is likely to be a major trend in US markets and is expected to drive growth in the forecast period. People trying to cut down their alcohol consumption due to health concerns are a major driving force behind the demand for the hard seltzer market.

Competitive Landscape

The market is at a nascent stage. The new entrants are focusing on launching new products. The key companies are investing in product research with the intent to keep brand popularity intact. Drinks made with natural content are increasingly being adopted by manufacturers. In 2021, Heineken have launched Pure pirana a new hard seltzer brand in Europe which is also available in Ireland, Portugal, and Spain. Koparberg Brewery launched a seltzer brand in the UK which is claimed to be a gluten-free vegan.

The market players are adopting competitive strategies such as mergers, and collaborations with professional marketing firms to introduce their products into the alcoholic beverage market segment. The companies are focusing on providing differentiated products with new tastes and flavors to attract consumer segments underserved by the alcoholic beverage market segment. The Hard Seltzer market share is consolidated in nature.

Hard Seltzer Market: Segmentation

• By Raw Material :

  • Sparkling water
  • Carbonated water
  • Alcohol
  • Fruit flavors
  • others

• By Type :

  • ABV Less than 5%
  • ABV More than 5%

• By Packaging :

  • Bottle
  • Cans

• By Sales Channel :

  • Online
  • Distributors
  • Hypermarket
  • Others

• By Region :

  • North America
    • U.S.
    • Canada
  • Latin America
    • Mexico
    • Brazil
    • Argentina
    • Chile
    • Peru
  • Europe
    • Germany
    • Italy
    • France
    • U.K
    • Spain
    • BENELUX
    • Nordic
    • Russia
  • East Asia
    • China
    • Japan
    • South Korea
  • South Asia
    • India
    • Thailand
    • Indonesia
    • Malaysia
  • Oceania
  • Middle East and Africa
    • GCC Countries
    • South Africa
    • Turkey
    • Iran
    • Israel