Lip Care Products Market

Lip Care Products Market Outlook (2023 to 2033)

The global lip care products market is valued at US$ 2.46 billion in 2023 and is forecasted to reach a size of US$ 3.89 billion by 2033-end. As per projections by analysts at Fact.MR, worldwide sales of lip care products are expected to increase at 4.6% CAGR over the next ten years (2023 to 2033).

Just as skin care is necessary to keep you glowing, lip care is also essential to keep lips plump and Instagram-ready. High aesthetic awareness and rising spending on personal care by people all across the globe are estimated to be primary factors promoting sales of lip care products such as lip masks, lip tints, lip liners, etc.

• Sales of lip care products contributed to 6.3% of global skincare market revenue back in 2021 and the share is projected to grow steadily through 2033.

Expanding working women population is also a key factor that is pushing the demand for not only lip care products but other personal care products as well. The increasing demand for natural ingredient-based lip care products such as bee wax, fruit extract, cocoa butter, and avocado oil has piqued consumer interest past few years. The aforementioned natural ingredients are highly effective in the treatment of cracked and chapped lips, as they moisturize and hydrate lips for a longer period without causing any harmful side effects.

Intricately crafted aggressive marketing strategies coupled with celebrity influence are supercharging the personal care and cosmetics brand revenue. A good combo of skilful marketing and a novel product allows lip care brands to punch above their weight and do wonders.

Report Attributes	Details
Lip Care Products Market Size (2023)	US$ 2.46 Billion
Projected Market Value (2033F)	US$ 3.89 Billion
Global Market Growth Rate (2023 to 2033)	4.6% CAGR
Lip Balm Market Share (2023)	45%
India Market Growth Rate (2023 to 2033)	6% CAGR
Key Companies Profiled	L'Oréal S.A. Unilever PLC Kiehl's The Estee Lauder Companies Inc. Burt's Bees Avon Products Inc. Shiseido Co. Ltd. Carmex Blistex Beiersdorf Aktiengesellschaft Forest Essentials The Body Shop

What is the Mantra of Lip Care Start-ups to Make a Name in This Business?

“Perfect Pouts with Sustainable Lip Care Products”

The only biggest push for lip care spotlight in recent times can be tracked down to back in the day when Kylie Jenner got her lip fillers. Synonymous with this fame she decided to start her brand Kylie Cosmetics formerly known as Kylie Lip Kits, and the sales of lip care products have skyrocketed ever since.

While Kylie Cosmetics moved on to become a proper cosmetics brand and diversified into other products as well, some new lip care product providers are solely focusing on giving people an Instagram-worthy smile with perfectly kissable lips.

• Esho, an active lip care brand founded in 2016, has been rapidly expanding its outreach through collaborations with different retailers and brands. The brand offers lip plumpers, lip serums, and other lip-hydrating treatments. Esho collaborated with Birchbox, Lookfantastic, and ASOS in 2022 to expand its sales potential and diversify its sales channels.
• Above & Beyond, a beauty brand with a sustainable mindset has set out to make a ‘refillable universe’ for cosmetics. The company started its mission with the launch of a lip balm in an aluminum case that can easily be refilled using a compostable and eco-friendly refill pack.

Start-ups can gain a better understanding of the current and forecasted market scenario by studying aspects such as local supply, pricing trends, product standards, safety regulations, and new developments listed in this lip care products market research analysis by skilled analysts at Fact.MR, a market research and competitive intelligence provider.

Country-wise Insights

The one-for-all approach might not be the way to win for lip care product companies as they would have to come up with consumer-oriented products and marketing for every country. Affordable yet effective is the way to go for countries such as India, China, and Brazil. Meanwhile, the United States, Germany, France, and the United Kingdom would need premium products with the purest and best ingredients one can find for a lip care formulation.

Why Should Lip Care Product Companies Not Ignore India?

“Untapped Potential Makes India Highly Opportunistic Market”

The humongous population of India makes it a profitable market for all types of consumer-oriented products and this is also true for lip care products as well. Rising disposable income coupled with increasing aesthetic awareness among the general population of India is estimated to earmark the country as an investment-worthy space for lip care providers going forward.

• Lip care product shipments in India are anticipated to rise at a robust 6% CAGR from 2023 to 2033.

Lip gloss, lip masks, lip liners, lip primers, and natural lip balms are estimated to be highly popular products in the Indian marketplace across the study period. Growing e-commerce space and supportive government initiatives to promote start-ups have also made India a favourite spot for not just lip care product manufacturers but for companies from almost all industry verticals.

• In February 2023, Deconstruct, a science-backed skincare product provider based in India, announced the launch of its new range of products for lip care. Lip balms with hyaluronic acid and SPF 30 were launched on the company’s website and were also made available on other e-commerce platforms such as Myntra, Nykaa, Amazon, etc.

From Deepika Padukone to Nayanthara, Indian actresses have been diversifying their net worth by launching new skincare and personal care brands. The increasing influence of celebrities and social personalities on the Indian population is also projected to augment sales of lip care products in the country through 2033.

• In 2021, Nayanthara, an Indian actress known for her work in Tamil and Telugu films, announced the launch of her gender-neutral lip care products under the brand The Lip Balm Company. The actress started the venture in collaboration with Dr. Renita Rajan, a renowned dermatologist.

Who is Influencing the Lip Care Scene in the United States?

“Celebrities and Social Media Influencers Carving Lip Care Sales Graph”

The entertainment industry of the United States is one of the most influential ones in the world and this makes it a home for some of the world’s most popular artists as well. Kylie Jenner, Hailey Bieber, Scarlett Johansson, and Ciara, are just a few of many celebrities in Hollywood that have their beauty brands and they are huge among consumers not just in the United States but around the world.

• In August 2023, Hailey Bieber, a model and founder of Rhode Beauty, announced the launch of her new lip treatment that hydrates and plumps lips using natural ingredients at a Krispy Kreme outlet in New York City. The product was available at US$ 16 at Rhode’s website and select Krispy Kreme locations as it comes in a pink tube with a donut-shaped applicator.

Where Should Lip Care Product Companies Invest in Europe?

“France to Offer Attractive Moneymaking Scope”

Europe has been one of the leading demand generators for lip care products owing to the presence of renowned cosmetics and personal care brands such as L'Oréal S.A., Beiersdorf Aktiengesellschaft, and Unilever PLC. The willingness of consumers in the European region to spend on premium cosmetics and personal care products made with sustainable and clean-label ingredients is a prime prospect driving up lip care products demand. Organic lip balms, vegan lip balms, and cruelty-free lip balms are estimated to be highly sought-after in European countries through 2033.

Among all the countries in Europe, France is anticipated to generate a substantial demand for lip care products owing to the rising spending capabilities of consumers in the country. Moreover, the country faces chilly winters where the temperature falls below zero hurts lips making them dry and cracked. Owing to this, the demand for lip care products for hydration purposes is projected to rise going forward.

Category-wise Insights

There is no doubt that lip balms will bring in the most revenue for any lip care product vendor but, the companies should also focus on diversifying into other products such as lip gloss, lip scrubs, lip tints, and lip primer while experimenting with their ingredients to take advantage of the growing sales via online channels.

Which Type of Lip Care Product Brings in the Most Revenue?

“Lip Balms Account for Prominent Global Revenue Share”

Lip balms are anticipated to be the most demanded lip care products among consumers over the next ten years owing to the numerous product launches being made by the manufacturers with natural ingredients, different flavors, and attractive packaging to keep customers engaged.

• In October 2022, Nuxe, a renowned French skincare brand, announced the launch of its new lip balms. The new Honey Lip Balm is based on a formula called Reve de Miel made from 100% natural ingredients.
• Shipments of lip balms account for around 45% of the global lip care products market revenue share at present.

Even though females have been the primary consumers of lip balms, it has been noticed that in recent years there has been a surge in demand for these products from male consumers as well, owing to increasing interest in personal care among men. All of these aforementioned aspects are estimated to push lip care product manufacturers to launch new lip balms but, creating a balanced product portfolio would be the best strategy for all lip care product companies in the future.

Where Do Most People Shop for Their Lip Care Products?

“Online Channels Remain Favourite Medium for Lip Care Product Sales”

The beauty and personal care industry had adopted the online sales channel long before the pandemic forced other industries to adopt this futuristic sales method. The rising number of e-commerce platforms specifically dedicated to personal care and cosmetic products such as Nykaa, Sephora, and Anastasia Beverly Hills among others has fuelled online sales of lip care products.

Moreover, consumers are attracted to purchase lip care products from these platforms over physical stores as they allow easier product comparisons along with attractive offers such as discounts and combo deals.

Thus, owing to the above-mentioned factors, online sales channels have emerged to be the most preferred sales channel among consumers to purchase lip care products.

Competitive Landscape

Leading lip care product providers are expanding their product portfolio by launching novel products to expand their business scope and boost revenue generation across the world.

• In January 2023, Himalaya Wellness Company, a renowned multinational personal care company, announced the launch of its two new lip balms. Cherry Shine and Berry Shine lip balms are made completely from natural ingredients such as cranberry oils, sweet cherry oils, etc.

Key Segments of Lip Care Products Industry Research

• By Product Type :

  • Lip Balms
  • Lip Butter
  • Lip Conditioners
  • Lip Scrubs
  • Other Product Types

• By Price Range :

  • Economic
  • Medium
  • Premium

• By Packaging Form :

  • Sticks
  • Tubes
  • Cosmetics
  • Other Forms of Packaging

• By Sales Channel :

  • Offline
    • Supermarkets/Hypermarkets
    • Convenience Stores
    • Departmental Stores
    • Other Sales Channels
  • Online
    • Company Websites
    • e-Commerce Platforms

• By Region :

  • North America
  • Latin America
  • Europe
  • APAC
  • MEA