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Lip Care Market

Lip Care Market Analysis By Product Type (Lip Balm, Lip Butter, Lip Conditioner, Lip Scrub), By Price Range (Economic, Medium, Premium), By Packaging Form (Stick Packaging, Tube Packaging, Cosmetic Packaging), By Sales Channel & By Region - Global Market Insights 2022-2032

Analysis of Lip Care market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Global Lip Care Market Outlook (2022-2032)

The global lip care market value is estimated at USD 3,144 Million in 2022 and is forecast to reach USD 4,930 Million by 2032, growing at a CAGR of 4.6% from 2022 to 2032.

Report Attributes


Base Year Value (2021A)

USD 3,006 Million

Estimated Year Value (2022E)

USD 3,144 Million

Projected Year Value (2032F)

USD 4,930 Million

Global Growth Rate (2022-2032)

CAGR 4.6%

North America Market Value in 2021

USD 631 Million

North America Growth Rate (2022-2032)

CAGR 5.3%

Collective Value Share in 2021 (US, China, South Korea): Top 3 Countries


Top 5 Companies Market Share in 2021


Key Companies Profiled

  • L'Oréal S.A.
  • Beiersdorf Aktiengesellschaft
  • Avon Products, Inc.
  • Shiseido Co., Ltd.
  • Unilever PLC
  • Kiehl's
  • The Estee Lauder Companies Inc.
  • Burt's Bees
  • Carmex
  • Blistex
  • Forest Essentials
  • The Body Shop

Moreover, lip care business generated around 6.3% of the global skincare market revenue in 2021. The increasing importance of personal grooming along with rising interest in presentable appearance among consumers for creating a positive impression, has boosted the demand for the lip care products.

In addition, the market has witnessed a major push from the increasing number of working women globally and their willingness to spend on lip care products.

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2017-2021 Global Lip Care Market Outlook in Comparison to 2022-2032 Growth Forecast

Historically, lip care market grew at 3.6% CAGR where its products were introduced in pot packaging for which one had to use its fingers for applying these products on lips. As consumers became more aware of hygiene and repercussions of using unclean fingers for application, the pot packaging went out of trend.

This was replaced with a stick form of packaging which gained much traction among consumers due to its ease of use and less messy nature of application. As a result, this product type started gaining traction.

Furthermore, increasing demand for natural ingredient based lip care products such as bee’s wax, fruit extracts, cocoa butter, and avocado oil have peaked consumer’s interest in these products over past few years. This is accounted by the various benefits that these ingredients provide to treat cracked and chapped lips, as they moisturize and hydrate lips for a longer period of time without causing any harmful side effects.

Moreover, the current trend of aggressive marketing strategies such as numerous celebrity endorsements over different platforms and reviews by influencers on social media sites as promotional tactics has also played a significant role to influence consumers globally. All the aforementioned factors fuel the demand for lip care products.

What are the prominent driving factors of the lip care market?

Many manufacturers reported a dip in sales of lip care products in the early months of 2020 as an after effect of the pandemic, however, by the first quarter of 2021 the market witnessed a surge in demand as more people took interest in personal grooming.

A rise in demand for organic lip care products was witnessed among consumers, owing to a shifting inclination towards vegan products. Manufacturers took this opportunity to capture the market by launching more organic lip care products. For instance, in 2020, a well-known American cosmetic brand, Anastasia Beverly Hills launched their first vegan-based, cruelty-free line of lip balms in the market.

In addition, the market is heavily driven by the youth mainly millennial and generation z especially from urban populations such as China and India who are easily influenced by celebrity endorsements and social media influencers.

These aforementioned factors are expected to accelerate the business of lip care products in the near future.

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Country-wise Insights

What is the Scenario of Lip Care Market in France?

Europe has been one of the highest demand generators for lip care products owing to the presence of multiple leading market players such as L'Oréal S.A., Beiersdorf Aktiengesellschaft and Unilever PLC in the country thus fueling hiked purchase patterns among consumers.

However, among all the countries in Europe, France is anticipated to generate the highest demand for lip care products owing to the rising spending capabilities of consumers in the country. Moreover, the country facing chilly winters where the temperature falls below zero has an adverse effect on lips making them dry and cracked. Owing to this, the demand for lip care products for hydration purposes has propelled in the country.

What is driving the South Korea Lip Care Market?

In the recent past, South Korea has gained significant visibility in the field of personal care products especially after their globally recognized 10 step skincare routine. Lip care products manufactured by homegrown brands such as TonyMoly, Laneige and The Face Shop have been adopted by consumers all across the world which has considerably boosted the demand for these products.

Moreover, increasing incidences of pigmentation and darkening of lips along with chapped lips among millennial and all generations in the country has positively influenced the sales of lip care market in South Korea.

Lip care market report by Fact.MR

Category-wise Insights

Why lip balms dominate the lip care market revenue share?

Lip balms are anticipated to be the most demanded lip care products among consumers in the forecast period owing to the numerous product launches being made by the manufacturers such as natural ingredients, different flavored balms and attractive packaging to keep customers engaged.

For instance, The Estee Lauder Companies, Inc. introduced a new line specifically for lip balms which included balms for replenishing lip colors.

Even though females have been the primary consumers of lip balm, it has been noticed that in recent years there has been a surge in demand for these products from male consumers as well, due to increasing interest in personal care among men.

The above-mentioned factors have prompted manufacturers to invest handsomely in the lip balm market fuelling the growth of the segment in the forecast period.

Which is most preferred sales channel among consumers to purchase lip care products?

The beauty and personal care industry had adopted the online sales channel long before the pandemic forced other industries to adopt this new age sales method. The rising number of e-commerce platforms specifically dedicated to personal care and cosmetic products such as Nykaa, Sephora, and Anastasia Beverly Hills among others has fueled online sales of lip care products.

Moreover, consumers are attracted to purchase lip care products from these platforms over physical stores as they allow easier product comparisons along with attractive offers such as discounts and combo deals.

Thus, owing to the above-mentioned factors, online sales channels have emerged to be the most preferred sales channel among consumers to purchase lip care products.

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Competitive Landscape

Lip care market competitive landscape shows top manufacturers in the lip care market, which includes L'Oréal S.A., Beiersdorf Aktiengesellschaft, Shiseido Co., Ltd., Avon Products, Inc., Unilever PLC, The Estee Lauder Companies Inc., Kiehl's, Burt's Bees, Carmex, Blistex, Forest Essentials and The Body Shop.

The growing concern of consumers about their physical appearance and their awareness about the benefits of using natural ingredient based products has influenced the key player in the lip care market to introduce a wide variety of organic lip care products that address the requirements of the consumers.

For instance, Ethique, Inc. introduced a new line of lip balm in the United States in the year 2021, which were made entirely from plant-based ingredients such as moringa oil. Moreover, the packaging was made from 100% plastic-free material such as cardboard making it a sustainable production model.

Global Lip Care Market by Category

  • By Product Type :

    • Lip Balm
    • Lip Butter
    • Lip Conditioner
    • Lip Scrub
    • Other Product Types
  • By Price Range :

    • Economic Price Range
    • Medium Price Range
    • Premium Price Range
  • By Packaging Range :

    • Stick Packaging
    • Tube Packaging
    • Cosmetic Packaging
    • Other Forms of Packaging
  • By Sales Channel :

    • Offline Sales Channel
      • Supermarkets/Hypermarkets
      • Convenience Store
      • Departmental Stores
      • Other Sales Channel
    • Online Sales Channel
      • Company Website
      • E-commerce Platform
  • By Region :

    • North America
    • Latin America
    • Europe
    • East Asia
    • South Asia
    • Oceania
    • Middle East & Africa

- FAQs -

The global lip care market is estimated to be worth USD 3,144 Million by 2022 end.

The demand is forecast to surpass a valuation of USD 4,930 Million by 2032 end.

Global demand for lip care rose at a rate of 4.6% CAGR during 2022-2032.

During 2017-2021, the lip care market grew at a 3.6% CAGR.

The key market players in the global lip care market are L'Oréal S.A., Beiersdorf Aktiengesellschaft, Avon Products, Inc., Shiseido Co., Ltd., Unilever PLC, Kiehl's, The Estee Lauder Companies Inc., Burt's Bees, Carmex, Blistex, Forest Essentials and The

The US, China, Germany and Japan are the most prominent countries contributing to high demand for lip care

U.S. lip care market share in 2022 is around 23% and the China market size in 2022 is around 11% of the global lip care market.

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Lip Care Market

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