Analysis of Baby Care Products market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
The baby care products market expected to be valued at USD 8 billion in 2021, and it is projected to reach USD 19 billion by 2031, registering a CAGR of 9% during the forecast period 2021-2031.
Rising urban population, globally, is the prime element causing the expansion of the baby care products market size. Increase in the number of millennials has led to growth in the demand for premium products across many regions. Thus, the sales of baby care products is expected to exceed US$ 19 Bn by registering a CAGR of 9% in the forecast period 2021-2031.
|Market Size Value in 2021||US$ 8 Bn|
|Project Market Forecast Value in 2031||US$ 19 Bn|
|Global Growth Rate (2021-2031)||9%|
|Market Share of Europe||42%|
As per Fact.MR’s report, from 2016 to 2020, the sales of baby care products expanded at a CAGR of 7%, as emphasis on infant care has acquired precedence in the past few years. With hygiene being the keyword across the world, companies in the baby care products market are shifting focus from general baby products to those that are specific to the health of babies.
During the COVID-19 pandemic, the importance of infant care was further highlighted, given the highly contagious nature of the disease. Demand for products, such as bottle sanitizers, disinfectants and face masks especially inclined, as healthcare practitioners and mothers were strongly advised to adopt hygienic practices to attend to infants.
As governments accelerate spending on pre and post-natal care, sales of various categories of baby care products is expected to rise. As per Fact.MR’s estimates, the market is anticipated to exhibit positive growth, clocking a CAGR of 9% from 2021 to 2031.
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In the current scenario, growing number of urban parents have created a fertile ground for baby care products companies to establish their manufacturing units in major cities of the world. Advancements in technologies have made manufacturing of baby care products cost-effective for most developing nations where the purchasing power of customers is low.
Furthermore, awareness regarding infant health is driving the sales of baby care products. These products cover a wide range of baby care essentials such as baby diapers, baby thermometers and moisturizers. Thus, the demand for the same has observed a tremendous growth in the last few years. Also, using baby care products is delivering excellent results. This, in turn, is influencing parents to invest in baby care products.
Another reason for growing inclination towards using baby care products is the rise of nuclear families in urban areas. As parents have lesser time on hand, baby care products save on time and help parents in various ways. Also, technological advancements is working as a respite as it understands the infants’ mood swings, alerts the parents in time of danger and creates a safer environment for babies.
Pollution, external and internal environment and hygiene are major factors affecting babies skin at initial stages. This can lead to allergies, rashes and in certain cases long term ailments. Thus, the awareness regarding providing proper care for baby skin has increased by leaps and bounds.
As the skin of infants is tender, it needs extra care and nourishment. Thus, manufacturers of baby care products are focusing on providing different powders and skin nourishing body lotions that would reduce the irritation caused by various factors. Furthermore, companies are also focusing on offering diapers that would not cause rashes to infants in spite of using them for longer hours.
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Countries like U.K., Germany and France have a huge number of modern stores and speciality retail stores present in the country. This has led to easy availability of choosing baby care products from various options. In addition, dispensable income and awareness regarding baby health is driving the demand for baby care products. Furthermore, the emphasis on infant health in counties like U.K. and France is positively influencing the sales of baby care products.
Moreover, the reason for such high growth is the ever-increasing purchasing power of customers, especially in U.K. and France. Thus, revenue is expected to be highest in the European region where the absolute dollar opportunity is expected to be over US$ 4.5 Bn during the forecast period. This has led to Europe dominating the global baby care products market with a share of around 42% in the sales indicator period 2021-2031.
India and China have the highest population in the world. The birth rate in both these countries is more in comparison to other countries. This has led to a rising inclination of using baby care products in Asia. Moreover, government initiatives to foster girl child care in India along with prevalence of ailments and diseases is accelerating the growth of baby care products.
In addition, increase in infant population along with awareness regarding infant health is positively influencing the sales of baby care products. Moreover, urbanization is playing a key role in increasing number of nuclear families in cities in India and China.
All these factors are leading to usage of baby care products in the region. Thus, baby care products market in Asia is likely to register an absolute dollar opportunity of over US$ 2.6 Bn over the period of 2021-2031, with an expected revenue share worth 40%.
A variety of feeding accessories such as breast pumps, formula makers, baby bottles, baby bottle warmer, baby food maker, bottle cleaning sanitizer are spurring the growth of feeding accessories. These products provide huge help to new mothers as they lessen down the burden of work and can be used easily.
In addition, manufacturers of feeding accessories are offering these products in various sizes. Thus, availability and usability are key factors promoting demand for feeding accessories. According to Fact.MR, feeding accessories are expected to possess nearly 40% market share for baby care products.
Manufacturers of baby care products are offering products in different packaging formats. These packages consist of various products that cover a range from moisturizers to diapers.
In addition, companies have designed products that target various age groups for infants, making it easier to choose. Furthermore, an attractive range of products that cater to different skin type in babies is favouring modern retail distribution channel in comparison to other channels. A market share of 35% is anticipated for retail baby products sales.
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New product launches and expansion of credit lines to enhance production processes are two of the core strategies relied upon by key manufacturers of baby care products. Besides, approaches such as mergers & acquisitions, collaborations and partnerships with existing players and research institutes are also relied upon.
|Historical Data Available for||2016-2020|
|Market Analysis||US$ Mn for Value & ‘000 Units for Volume|
|Key Regions Covered||
|Key Countries Covered||
|Key Segments Covered||
|Key Companies Profiled||
|Pricing||Available upon Request|
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As of 2021, the market for baby care products reached nearly US$ 8 Bn
The baby care products industry is expected to surpass a CAGR of 9% from 2021-2031.
The baby care products market is expected to reach nearly US$ 19 Bn by 2031
From 2016 to 2020, baby care products sales surged at a CAGR of 7%
Increasing awareness regarding babies’ health along with easy availability of the same in developed nations are the key trends driving baby care products sales.
Occobaby, Mayborn Group Limited, Munchkin, Inc., Helen of Troy Limited, Thousandshores, Koninklijke Philips N.V., iBaby Labs, Inc., The Boppy Company, LLC. (Artsana S.p.A.), Babymoov, Baby Brezza, Nuby, Stokke AS, MonDevices, Inc., Rabbit Air, Pigeon,
Feeding accessories are expected to possess 40% market share for baby care products.
Modern retail distribution channel is expected to hold 35% market share for baby care products.
The baby care products industry is expected to possess nearly 42% market share throughout North America.
The baby care products industry is generate an opportunity worth US$ 2.6 Bn throughout Asia.
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