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Baby Care Products Market

Baby Care Products Market report By Product Type (Baby Health Devices, Baby Feeding Accessories, Security Devices), By Buyer Type (Institutional, Residential), By Distribution Channel (Modern Retail, Specialty Stores, Online Retailers) - Regional Forecast 2021-2031

Analysis of Baby Care Products market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Baby Care Products Market Outlook

The baby care products market expected to be valued at USD 8 billion in 2021, and it is projected to reach USD 19 billion by 2031, registering a CAGR of 9% during the forecast period 2021-2031.

Rising urban population, globally, is the prime element causing the expansion of the baby care products market size. Increase in the number of millennials has led to growth in the demand for premium products across many regions. Thus, the sales of baby care products is expected to exceed US$ 19 Bn by registering a CAGR of 9% in the forecast period 2021-2031.

Market Size Value in 2021 US$ 8 Bn
Project Market Forecast Value in 2031 US$ 19 Bn
Global Growth Rate (2021-2031) 9%
Market Share of Europe 42%

Demand Analysis of Baby Care Products from 2016 to 2020 Vs Market Projections for 2021 to 2031 

As per Fact.MR’s report, from 2016 to 2020, the sales of baby care products expanded at a CAGR of 7%, as emphasis on infant care has acquired precedence in the past few years. With hygiene being the keyword across the world, companies in the baby care products market are shifting focus from general baby products to those that are specific to the health of babies.

During the COVID-19 pandemic, the importance of infant care was further highlighted, given the highly contagious nature of the disease. Demand for products, such as bottle sanitizers, disinfectants and face masks especially inclined, as healthcare practitioners and mothers were strongly advised to adopt hygienic practices to attend to infants.

As governments accelerate spending on pre and post-natal care, sales of various categories of baby care products is expected to rise. As per Fact.MR’s estimates, the market is anticipated to exhibit positive growth, clocking a CAGR of 9% from 2021 to 2031.

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Growing Awareness Regarding Baby Health Influencing Baby Care Products Sales?

In the current scenario, growing number of urban parents have created a fertile ground for baby care products companies to establish their manufacturing units in major cities of the world. Advancements in technologies have made manufacturing of baby care products cost-effective for most developing nations where the purchasing power of customers is low.

Furthermore, awareness regarding infant health is driving the sales of baby care products. These products cover a wide range of baby care essentials such as baby diapers, baby thermometers and moisturizers. Thus, the demand for the same has observed a tremendous growth in the last few years. Also, using baby care products is delivering excellent results. This, in turn, is influencing parents to invest in baby care products.

Another reason for growing inclination towards using baby care products is the rise of nuclear families in urban areas. As parents have lesser time on hand, baby care products save on time and help parents in various ways. Also, technological advancements is working as a respite as it understands the infants’ mood swings, alerts the parents in time of danger and creates a safer environment for babies.

Skin Care Products Gaining Traction for Baby Care Products?

Pollution, external and internal environment and hygiene are major factors affecting babies skin at initial stages. This can lead to allergies, rashes and in certain cases long term ailments. Thus, the awareness regarding providing proper care for baby skin has increased by leaps and bounds.

As the skin of infants is tender, it needs extra care and nourishment. Thus, manufacturers of baby care products are focusing on providing different powders and skin nourishing body lotions that would reduce the irritation caused by various factors. Furthermore, companies are also focusing on offering diapers that would not cause rashes to infants in spite of using them for longer hours.

Baby Care Products Market

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Country-wise Analysis

Presence of Retail Stores Spurring Growth of Baby Care Products in Europe?

Countries like U.K., Germany and France have a huge number of modern stores and speciality retail stores present in the country. This has led to easy availability of choosing baby care products from various options. In addition, dispensable income and awareness regarding baby health is driving the demand for baby care products. Furthermore, the emphasis on infant health in counties like U.K. and France is positively influencing the sales of baby care products.

Moreover, the reason for such high growth is the ever-increasing purchasing power of customers, especially in U.K. and France. Thus, revenue is expected to be highest in the European region where the absolute dollar opportunity is expected to be over US$ 4.5 Bn during the forecast period. This has led to Europe dominating the global baby care products market with a share of around 42% in the sales indicator period 2021-2031.

Awareness Regarding Infant Health Spurring Demand for Baby Care Products in Asia?

India and China have the highest population in the world. The birth rate in both these countries is more in comparison to other countries. This has led to a rising inclination of using baby care products in Asia. Moreover, government initiatives to foster girl child care in India along with prevalence of ailments and diseases is accelerating the growth of baby care products.

In addition, increase in infant population along with awareness regarding infant health is positively influencing the sales of baby care products. Moreover, urbanization is playing a key role in increasing number of nuclear families in cities in India and China.

All these factors are leading to usage of baby care products in the region. Thus, baby care products market in Asia is likely to register an absolute dollar opportunity of over US$ 2.6 Bn over the period of 2021-2031, with an expected revenue share worth 40%.

Baby care products market forcast analysis by Fact.MR

Category-Wise Insights

Will Feeding Accessories Account for Bulk of Baby Care Products Sales?

A variety of feeding accessories such as breast pumps, formula makers, baby bottles, baby bottle warmer, baby food maker, bottle cleaning sanitizer are spurring the growth of feeding accessories. These products provide huge help to new mothers as they lessen down the burden of work and can be used easily.

In addition, manufacturers of feeding accessories are offering these products in various sizes. Thus, availability and usability are key factors promoting demand for feeding accessories. According to Fact.MR, feeding accessories are expected to possess nearly 40% market share for baby care products.

Ease of Choosing Increasing Preference towards Modern Retail Distribution Channels?

Manufacturers of baby care products are offering products in different packaging formats. These packages consist of various products that cover a range from moisturizers to diapers.

In addition, companies have designed products that target various age groups for infants, making it easier to choose. Furthermore, an attractive range of products that cater to different skin type in babies is favouring modern retail distribution channel in comparison to other channels. A market share of 35% is anticipated for retail baby products sales.

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Competitive Landscape

New product launches and expansion of credit lines to enhance production processes are two of the core strategies relied upon by key manufacturers of baby care products. Besides, approaches such as mergers & acquisitions, collaborations and partnerships with existing players and research institutes are also relied upon.

  • In March 2020, Munchkin launched a mini sterilizer, which uses UV-C light to eliminate bacteria and viruses from small baby items. Thus, the usage of this device makes products safer to use on a daily basis
  • In June 2021, Dorel Industries Inc. announced its entry into a new US$ 450 million senior secured asset based revolving financing with institutional lenders led by the Bank of Montreal, which will help the company and its subsidiaries avail credit lines to produce new baby care and other juvenile products
  • iBaby Labs Inc., a prominent smart baby care solutions provider, offers the iBaby M6 360-degree monitor camera, permitting parents to keep a watchful eye on their children, even from far away, with just the swipe of a finger. The monitor is simplistically designed, providing a crystal clear high definition image of not just the baby, but also of the entire room

Report Scope

Attribute Details
Forecast Period 2021-2031
Historical Data Available for 2016-2020
Market Analysis US$ Mn for Value & ‘000 Units for Volume
Key Regions Covered
  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania 
  • Middle East & Africa
Key Countries Covered
  • U.S
  • Canada
  • Brazil
  • Mexico
  • Germany
  • U.K
  • Spain
  • France
  • Italy
  • Russia
  • India
  • China
  • Japan
  • South Korea
  • Thailand
  • Indonesia
  • Malaysia
  • Australia
  • New Zealand
  • GCC
  • Turkey
  • South Africa
Key Segments Covered
  • Product Type
  • Buyer Type
  • Distribution Channel
  • Region
Key Companies Profiled
  • OCCObaby
  • Mayborn Group Limited
  • Munchkin, Inc.
  • Helen of Troy Limited
  • Thousandshores
  • Koninklijke Philips N.V.
  • iBaby Labs, Inc.
  • The Boppy Company LLC. (Artsana S.p.A.)
  • Babymoov
  • Baby Brezza
  • Nuby
  • Stokke AS
  • MonDevices, Inc.
  • Rabbit Air
  • Pigeon
  • Nuk
  • Frida
  • Dorel Industries Inc.
Pricing Available upon Request

Key Segments Covered

  • Product Type

    • Health Devices
      • Baby Thermometer
      • Nasal Aspirator
      • Pre Natal Health Tracker
      • Pregnancy Water Bottle Tracker
      • Baby Health Tracker
    • Feeding Accessories
      • Breast Pumps
      • Formula Maker
      • Baby Bottles
      • Baby Bottle Warmer
      • Baby Food Maker
      • Bottle Cleaning Sanitizer
    • Sleep Facilitators
      • Night and Noise Machines
      • Sleep Positioner Pillows
      • Smart Bassinet
    • Comfort Facilitators & Support Accessories
      • Nursery Air Purifier
      • Nursery Humidifier
      • Nursery Fan / Air Circulator
      • Diaper Pail/Odor Eliminator
      • Diaper Caddy
    • Personal Care Products
      • Health & Grooming Kits
      • Bathing Accessories (bath tubs, chairs, etc.)
      • Baby Nose Wipes
    • Security Devices
  • Buyer Type

    • Institutional Buyers
    • Residential Buyers
  • Distribution Channel

    • Modern Retail
    • Specialty Stores
    • Online Retailers
    • Other 

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Baby Care Products Market

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As of 2021, the market for baby care products reached nearly US$ 8 Bn

The baby care products industry is expected to surpass a CAGR of 9% from 2021-2031.

The baby care products market is expected to reach nearly US$ 19 Bn by 2031

From 2016 to 2020, baby care products sales surged at a CAGR of 7%

Increasing awareness regarding babies’ health along with easy availability of the same in developed nations are the key trends driving baby care products sales.

Occobaby, Mayborn Group Limited, Munchkin, Inc., Helen of Troy Limited, Thousandshores, Koninklijke Philips N.V., iBaby Labs, Inc., The Boppy Company, LLC. (Artsana S.p.A.), Babymoov, Baby Brezza, Nuby, Stokke AS, MonDevices, Inc., Rabbit Air, Pigeon,

Feeding accessories are expected to possess 40% market share for baby care products.

Modern retail distribution channel is expected to hold 35% market share for baby care products.

The baby care products industry is expected to possess nearly 42% market share throughout North America.

The baby care products industry is generate an opportunity worth US$ 2.6 Bn throughout Asia.

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