Baby Care Products Market Forecast, Trend, Analysis & Competition Tracking - Global Market Insights 2020 to 2030

Published on : Dec-2020 | List of Tables : 144 | List of Figures : 339 | No. of Pages : 170 | Report Code : FACT5373MR |

Baby Care Products Market: About the Report

With hygiene being the keyword across the world, the report elaborates on how companies in the baby care products market can shift focus solely from general baby products to those that are specific to the health of babies. While Europe is a dominating region in this market, with a surging population, rising disposable income, and demand ever-increasing for consumer goods, Asia Pacific will be the region to look out for stakeholders in the baby care products market. Fact.MR’s study also discusses about the intense competition in this landscape.

Baby Care Products Market Overview

The baby care products market is in its growth phase for most developing nations. From 2020 to 2030, the market is expected to garner an absolute dollar opportunity of around US$ 11 Bn. Rising urban population, globally, is the prime element causing the expansion of the baby care products market size. Increase in the number of millennials has led to growth in the demand for premium products across many regions.

Baby Care Products Market Drivers

In the current scenario, growing number of urban parents has created a fertile ground for baby care products companies to establish their manufacturing units in major cities of the world. Advancements in technologies have made manufacturing of baby care products cost-effective for most developing nations where the purchasing power of customers is low. Leaving the COVID-19 pandemic aside, baby day care centers are becoming an important end user in the baby care products market, with high contribution to revenue generation in the market.

Regional Outlook of Baby Care Products Market

The baby care products market has strong regional presence in Europe and North America, contributing around 70% of the global market share; hence is considered as the most saturated markets, followed by East Asia, the Middle East & Africa, and Latin America. Revenue is expected to be highest in the European region where the absolute dollar opportunity is expected to be over US$ 4.5 billion during the forecast period. The reason for such high growth is the ever increasing purchasing power of customers, especially in Europe, China, and Australia. The growth rate is expected to be the slowest in the North American region due to saturation of the baby care products market in the region.

baby care products market regional incremental opportunity analysis

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Baby Care Products Market: Competitive Analysis

Since the baby care products market is presently in a growth phase, there is intense competition among companies. Phillips and Helen of Troy have been accounted as the major shareholders of the market. Although, this market positioning is expected to change as new regional players make their way into the market. The reason for increased number of entrants in the baby care products market is the result of growing demand for baby care products across the world.

baby care products market competitive analysis

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The Analysts’ Viewpoint:

“Similar to bundled products for baby cosmetics or baby foods, certain baby care products can be sold in a bundled packaging at a marginal reduction in the bundled price. With the current decline in demand for some baby care products due to the COVID-19 pandemic, companies can readjust their focus from general baby products to products influencing the health of babies, including nursery air purifiers, sterilizers, etc.”

COVID-19 Impact on Baby Care Products Market

The COVID-19 crisis has had a negative impact on the demand for baby care products in first quarter of 2020. Lockdowns imposed across various countries in the first and second quarter of 2020 caused significant reduction in demand for baby care products. However, the market is expected to get back to its normal growth rate as the effects of the pandemic lessen over time.

Baby Care Products Market – Report Scope

A recent study by Fact.MR on the baby care products market offers 10-year forecast for 2020-2030. The study analyzes crucial trends that are currently determining the growth of the baby care products market. This report explicates on vital dynamics, such as the drivers, restraints, and opportunities for key market players along with key stakeholders as well as emerging players associated with the manufacturing of baby care products. The study also provides the dynamics that are expected to influence the future status of the baby care products market over the forecast period.

A detailed assessment of value chain analysis, business executions, and supply chain analysis across regional markets has been covered in the report. A list of prominent companies operating in the baby care products market enhances the reliability of this comprehensive research study.

Baby Care Products Market: Report Summary

The study offers a comprehensive analysis on diverse features, including demand, product developments, policy & regulatory landscape, revenue generation, and sales in the baby care products market across the globe.

A comprehensive estimate on the baby care products market has also been considered through an optimistic scenario as well as a conservative scenario regarding sales of baby care products for the forecast period. Price point comparison by region with global average price is also considered in the study.

Baby Care Products Market: Segmentation

Fact.MR has studied the baby care products market with detailed segmentation on the basis of product type, buyer type, sales channel and regions.


  • Health Devices
    • Baby Thermometers
    • Nasal Aspirators
    • Pre-natal Health Trackers / Pre-conception Trackers
    • Pregnancy Water Bottle Trackers
    • Baby Health Trackers
  • Feeding Accessories
    • Breast Pumps
    • Formula Makers
    • Baby Bottles
    • Baby Bottle Warmers
    • Baby Food Makers
    • Bottle Cleaning Sanitizers
  • Sleep Facilitators
    • Light & Noise Machines
      • Night Lights
      • White Noise Machines
      • Light & Noise Machines
    • Sleep Positioner Pillows
    • Smart Bassinets
  • Comfort Facilitators & Support Accessories
    • Nursery Air Purifiers
    • Nursery Humidifiers
    • Nursery Fans
    • Diaper Pails
    • Diaper Caddies
  • Personal Care Products
    • Health & Grooming Kits
    • Bathing Accessories
    • Baby Nose Wipes
  • Security Devices
    • Baby Monitors
  • Individual Consumers
  • HoReCa
  • Gyms and Cafes

Sales Channel

  • Modern Retails
  • Specialty Stores
  • Online Retailers
  • Other


  • North America
  • Europe
  • South Asia & ASEAN
  • East Asia
  • Oceania
  • Latin America
  • Middle East & Africa

Baby Care Products Market: Analysis on Market Size Evaluation

The study provides each market segment in terms of value (US$ Mn) analysis in the baby care products market.

Market estimates at global and regional levels for baby care products are available in terms of “US$ Mn” for value and “Mn Units” in terms of volume. A Y-o-Y growth contrast on prominent baby care products market segments, along with market attractiveness evaluation has been incorporated in the report. Another key feature of the baby care products market report is the analysis of all key segments in terms of absolute dollar. Absolute dollar opportunity is critical in assessing the level of opportunity that a manufacturer can look to achieve as well as identify potential resources, from sales and delivery perspectives in the baby care products market.

Baby Care Products Market: Inspected Assessment on Regional Segments

Key sections have been elaborated in the report, which help deliver projections on regional markets. This chapter include regional macros (political economic and business environment outlook), which are expected to have a momentous influence on the growth of the baby care products market during the forecast period.

Country-specific valuations on demand for baby care products have been offered for each regional market, along with market scope estimates and forecasts, price index, and impact analysis of prominence in regions and countries. Regional market Y-o-Y growth estimates have also incorporated in the report.

Detail breakup in terms of value for emerging countries has also been included in the report.

Baby Care Products Market: In-depth Analysis on Competitive Landscape

The report sheds light on leading manufacturers in the baby care products market, along with their detailed profiles. Essential and up-to-date data related to market players who are principally engaged in the production of baby care products has been brought with the help of a detailed dashboard view. Market share analysis and comparison of prominent players provided in the report permit report readers to take preemptive steps in advancing their businesses.

Company profiles have been combined in the report, which include essentials such as product portfolios, along with an all-inclusive SWOT analysis on each player. Company presence is mapped and presented through a matrix for all prominent players, thus providing readers with actionable insights, which help in thoughtfully presenting the market status and predicting the competition levels in the baby care products market. Prominent companies operating in the global baby care products market include Philips, Helen of Troy, Mayborn, Medela, Graco, Kimberley Clark, Procter & Gamble, Munchkin, OCCObaby, etc.

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Baby Care Products Market Forecast, Trend, Analysis & Competition Tracking - Global Market Insights 2020 to 2030