Analysis of Alpha Olefin Sulfonates market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
Burgeoning demand of alpha olefins sulfonates in household cleaning, laundry detergents and industrial chemical processing are set to fuel the market during the assessment period (2019-2029).
Owing to its performance attributes and biodegradability, alpha olefin sulfonates are set to become the material of choice in a range of applications. Alpha olefin sulfonate is an anionic surfactant with excellent viscosity and foaming characteristics which offers enhanced detergency and foamability.
High pH stability of alpha-olefin sulfonates will generate additional interest over other types of sulfonates such as lauryl sulfates and lauryl ether sulfates creating a progressive environment for the market. Due to its above-mentioned unique properties and compatibility with other types of surfactants, alpha-olefin sulfonates market is forecast to expand at a CAGR of ~3% over the assessment period.
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Detergent & liquid soaps segment has dominated the alpha olefin sulfonates market in 2018 and is set to maintain its supremacy in the market surpassing US$ 170 Mn by 2029. Being an anionic surfactant, it is able to function as detergent, wetting agent and as an emulsifier in broad range of applications.
Alpha olefin sulfonates offer other bundled benefits including high foaming profile and a quick flash foam to produce a stable lather. It also allows personal care products to be offered as preservative-free aqueous solutions, due to which detergent & liquid soaps application is set to remain key consumer of alpha olefin sulfonates in the market.
Furthermore, increasing consumption of alpha olefin sulfonates in niche applications including insulation production and crop protection are set to assist the market’s growth. However, other substitutes like alpha-sulfonated methyl esters manufactured from completely bio-based sources may hinder the consumption of alpha olefin sulfonates.
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In terms of value and volume, APEJ is projected to maintain its reign in the alpha olefins sulfonates market and is anticipated to account for more than half of the market share by 2029. China being the leading producer of soaps has supported the regional growth and is forecast to act as a growth lever in the regional market.
However, India is poised to expand at a high growth rate of ~6%, accounting one third of the regional share by 2029. APEJ is followed by North America and Europe, projected to register sluggish growth during the forecast period. United States and Germany are leading soap producing countries and are set to see market growth at an average CAGR of ~2%.
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Alpha olefin sulfonates market consists of well-diversified global and regional players with global producers such as Clariant, Godrej Industries, INEOS, Solvay SA, Stepan Company and Kao Corporation leading the global supply.
Market players have been offering innovative products to create monopoly in the market in order to maintain and strengthen their position. Additionally, owing to low entry barriers, several regional players have entered the market in the past half-decade.
For instance, in January 2020, Indorama Ventures have acquired Huntsman Corporation’s surfactants businesses for US$ 2 Bn to leverage the remunerative opportunities from the market. Clariant offers alpha olefin sulfonates under brand name of Hostapur OS liq., which is able to produce highly stable micro-foam that is not susceptible to water hardness.
By offering different concentrations of alpha olefin products like 39%, 70%, 80% and 90% alpha olefin sulfonate, Solvay has expanded its range of applications to strengthen its market position.
Similarly, with product BIO-TERGE AS-40, Stepan Company has expanded its reach in numerous applications including personal care applications, agricultural formulations, and construction products which gives significant advantage to Stepan among its competitors.
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Alpha Olefin Sulfonates market is forecast to expand at a CAGR of ~3% over the assessment period.
Clariant, Godrej Industries, INEOS, Solvay SA, Stepan Company and Kao Corporation are the Alpha Olefin Sulfonates Market
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