Malt Beverage Market
Malt Beverage Market By Nature (Organic, Conventional), By Sales Channel (Direct, Indirect, Online), By Product (Health Drinks, Alcoholic Beverages, Energy Drinks), By End Use (HoReCa, Beverage Industry, Food Industry), & By Region - Global Forecast 2022-2032
Analysis of Malt Beverage market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
Malt Beverage Market Outlook (2022-2032)
Global consumption of malt beverages is currently valued at around US$ 24.34 billion and is anticipated to increase at a CAGR of 3.7% through 2032. As such, the global malt beverage market is expected to reach a valuation of US$ 35.17 billion by the end of 2032.
Due to improved taste and a larger variety of flavours, as well as rising health concerns about sugar-filled beverages, malt beverage sales have surged recently. Growing consumer preference for organic malt beverages, as well as an increase in health-conscious consumers, are two key factors driving malt beverage market expansion.
Malt Beverage Market Size (2022E)
US$ 24.34 Billion
Forecasted Market Value (2032F)
US$ 35.17 Billion
Global Market Growth Rate (2022-2032)
North America Market Share (2022)
Europe Market Share (2022)
Market Share of Top 3 Countries
Key Companies Profiled
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Competitive landscape highlights only certain players
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Malt Beverage Consumption Analysis (2017-2021) Vs. Market Forecasts (2022-2032)
Malted hops and malted barley are fermented to create malt beverages. There are also many other carbs and additional grains, both malted and unmalted.
These products occasionally have flavours added by different, palatable food items. The beverage may have alcohol in it or may not. The malt is rich in B vitamins, several minerals, a specific protein, and fibre.
Malt is often used as a healthier alternative sweetener since it has a mild sweetness similar to that of sugar. The cereals are typically dehydrated, heated, and turned into a dry powder before being submerged in water for germination.
Due to a growing consumer preference for flavoured beverages and drinks, the global market for malt beverages is expanding significantly.
Expanding at a CAGR of 3.7%, the global malt beverage market is projected to reach a valuation of US$ 35.17 billion by 2032-end.
What is Driving the Sales Growth of Malt Beverages?
“Market Driven by Rising Standards of Living & Disposable Income and Demand for Healthy Drinks”
Population expansion, urbanization, increased disposable income, and shifting consumption habits all contribute to the demand for malted beverages.
Fast-paced living, a high standard of living, and growing malt beverage industry acceptance trends are further factors supporting the growth of the malt beverage market.
The market for malt beverages is expanding due to factors such as rising demand for ready-to-eat foods, improvements in customized malt beverages, emergence of hybridized and crossover products, growing emphasis on health and well-being, and rising demand for healthy drinks.
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How are New Entrants Evolving in the Malt Beverage Market?
“Experimentation on Taste of Malt Drinks – An Opportunity for New Manufacturers”
It is very obvious that the organic trend is on the rise and has been expanding tremendously given the rising demand for organic beverages from customers and the use of organic cereals by beverage and baby food makers.
Over the coming years, participants in the malt beverages market will benefit from increased R&D efforts for the creation of unique, inventive goods, as well as the addition of novel items to their portfolios; this strategy is being pursued by both, existing players and new entrants.
- Outbound Brewing in San Diego makes a variety of NA small-batch craft beers, including Blood Orange Haze and Pale Haze, which are both hemp-infused and non-infused. The firm, which was established in 2018 and has a post-money valuation of US$ 10.03 million, collected slightly under US$ 30,000 through equity crowdfunding on StartEngine in April 2020.
Which Regional Market is Profitable for Malt Beverage Manufacturers?
“Presence of Key Market Players & High Rate of Malt Beverage Consumption in Asia, Europe & North America”
The U.S. is one of the biggest markets for malt beverages in North America. During the assessment period of 2022–2032, the U.S. malt beverage market is anticipated to follow its historical pattern of boom. In 2022, North America is expected to account for 21.3% of the global market share.
Due to their emergence as unique beverages that sit in between the prevalence of both alcohol and beer, seasoned malt drinks are gaining enormous popularity on the market.
Sales are predicted to increase steadily over the forecast period due to the growing popularity of "alternative beverage liquor" drinks that include hard seltzers, ciders, and seasoned malt drinks.
One of the main factors supporting the malt beverage industry is rising awareness of the advantages of malt-based beverages through various promotional campaigns and the launch of new product varieties.
A sizable share of the demand in Europe is satisfied by France due to a large number of producers and customers who are positioned in the nation. With increasing consumer density, the country's potential is expected to expand in the long-term prediction.
Europe is predicted to account for 25.4% of the global market share, in 2022.
Asia Pacific is the largest market for malt beverages, followed by Europe. Due to the country's strong consumption rates, Taiwan now accounts for the second-highest demand for malt beverages in the region.
Will Demand for Alcoholic Malt Beverages Remain High Going Forward?
“High Consumption of Alcoholic Malt Drinks to Continue across the World”
By product type, the market for alcoholic beverages is anticipated to hold the highest market share of the global market for malt beverages in 2022 and dominate all other product segments over the forecasted period.
This high demand is a result of the widespread consumption of malt drinks such as beer and wine in several industrialized nations and areas, such as the United Kingdom, Germany, the United States, etc.
It is predicted that demand for non-alcoholic malt beverages would increase steadily between 2022 and 2032 as a result of rising disposable income and rising health consciousness in the developing world. The fastest-growing nations for non-alcoholic malt beverages include Taiwan, Nigeria, and India.
Manufacturers of malt drinks are concentrating on producing beverages with exquisite flavours and state-of-the-art packaging while they are in transit for quality marks and production.
Popular malt beverage industry firms are striving to take advantage of this malt beverage market potential since consumers embrace the introduction of new beverages.
- One of the biggest beverage manufacturers in the world – Carlsberg - recently introduced a premium beer made with scotch malts to the Indian malt beverage market.
Key Segments Covered in Malt Beverage Industry Research
Malt Beverage Market by Nature :
- Organic Malt Beverages
- Conventional Malt Beverages
Malt Beverage Market by Sales Channel :
- Direct Sales
- Indirect Sales
- Convenience Stores
- Discount Stores
- Food & Drinks Health Stores
- Online Sales
Malt Beverage Market by Product :
- Health Drinks
- Alcoholic Beverages
- Energy Drinks
Malt Beverage Market by End Use :
- Beverage Industry
- Food Industry
Malt Beverage Market by Region :
- North America
- Latin America
- East Asia
- South Asia & Oceania
- FAQs -
By 2032, the global malt beverage market is anticipated to reach US$ 35.17 billion.
The Europe malt beverage market currently holds 25.4% market share.
Top 3 countries producing malt beverages account for 28.9% market share.
Nestle, Mondelez International, and Van Pur S.A. and the top 3 malt beverage manufacturers.