Hair Removal Epilator Market Forecast and CAGR
The epilator demand is fueled by a growing awareness of personal hygiene among both women and men. According to the latest research by Fact.MR Report, the product is set to witness healthy growth by recording a CAGR of close to 6% during 2021-2031. Lack of awareness about the epilator in several regions has restricted the sales growth substantially. Further, increasing awareness regarding product availability in these regions is anticipated to augment the demand for hair removal epilators in near future.
What is Driving Demand for Hair Removal Epilator?
Alternative to waxing and shaving the ease-of-usability of the epilator is expected to foresee demand growth. The proposition of high-end tech from various key players such as Philips, Panasonic, and Procter & Gamble Company with features like advanced sensors for face, body, hair removal with high precision that is suitable for every type of skin is a driving force resulting in amplified demand for hair removers.
The promotion of the epilator through various marketing campaigns and aggressive promotional strategies is principal to sales growth worldwide. Apart from that, exploration in tapping the potential regions such as Latin America and the Asia Pacific has seen a progressive shift in sales growth of epilator devices. The adoption of the western lifestyle by people residing in these regions in search of premium personal grooming products is driving the sales growth of automated epilators.
Moreover, the increase in the number of working women and growing consciousness among beauty is witnessing demand growth for hair removers. The long-term effects and precision of hair removal are attaining traction from a high number of women. Also, the changing grooming preferences of women living in low-income areas from salon services to the adoption of self-grooming devices such as the epilator is expected to drive sales during the period of forecast.
Product Innovation, a Rising Trend in Grooming Industry
The quest of securing fairly loyal customers has resulted in the growth of competition in the industry, in turn, resulting in the incorporation of more R&D facilities and improvement in automated manufacturing processes to cater to the growing demand. Various other progression strategies such as new product launches, product innovation, modifications, and upgrades in existing products have propelled the sales of hair removal devices.
The amplified practice of mass production following the advancement in technological aspects has resulted in a fast production rate that is economically efficient giving a competitive advantage in the highly modest industry. Moreover, the increased production accuracy with the ability to cater to the inflexible customer demand has provided key players with expansion to the global level and a high competitive edge over other players in the industry.
Apart from this, beauty bloggers and experts are also playing a key role in promoting new innovations and greatly influencing consumer’s buying preferences.
US and Canada Hair Removal Epilator Market Outlook
The high penetration of key players in the US and Canada due to growing beauty consciousness in men and women over hygiene is the significant factor for demand growth in the region. The increase in the standard of living in the US is expected to experience a high growth rate in the region during the forecast period.
Furthermore, the augmentation in per capita income of the regional population in the US and Canada is a major factor that makes affordability the least concern for the customers in the region and is anticipated to acknowledge impelled demand over the forecast period. To sustain the high competition the players are adapting to strategies like collaborations, mergers, acquisitions, and product launches. For instance, Philips a key leader in the grooming sector introduced Philips Satinelle advanced epilator owing to the growth in demand for hair removal devices.
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Europe Demand Outlook for Hair Removal Epilator
Europe is one of the leading regions in the fashion industry. To satisfy the demand for quality epilators, the offering of premium quality products has seen sales growth in the region. The trends of grooming that arise from regions such as France have amplified the standard of grooming and substantially seen a rise in demand for grooming products like epilators.
Moreover, the awareness of self-care and grooming in men has seen an upward trend over the past few years, subsequently, in the emergence of more salons, grooming centers, and dermatology clinics across the region. Also, with the handiness of a ready-to-go portable epilator, the male population in the region is notably drawn towards the benefits of the device. Availability of cordless epilator is another factor that boosts the demand for hair removal devices for commercial as well as at-home use.
Who are the Key Manufacturers and Suppliers of Hair Removal Epilator?
Some of the leading manufacturers and suppliers of hair removal epilator include
- Beurer GmbH
- Conair Corporation
- Havells India Ltd.
- Koninklijke Philips N.V.
- Panasonic Corporation
- Procter & Gamble Company
- Reckitt Benckiser
- Spectrum Brands Pty Ltd.
- United Eddy Co. Ltd.
- Emjoi Inc.
Many leading manufacturers and suppliers such as Conair Corporation, Koninklijke Philips N.V., Panasonic Corporation, Procter & Gamble Company, Reckitt Benckiser, and Spectrum Brands Pty Ltd. have their operations and supply chain spread worldwide.
An Adaptive Approach to Modern-day Research Needs
Hair Removal Epilator Market Report Highlights:
- Detailed overview of parent market
- Changing market dynamics in the industry
- In-depth market segmentation
- Historical, current and projected market size in terms of volume and value
- Recent industry trends and developments
- Competitive landscape
- Strategies of key players and products offered
- Potential and niche segments, geographical regions exhibiting promising growth
- A neutral perspective on market performance
- Must-have information for market players to sustain and enhance their market footprint
NOTE - All statements of fact, opinion, or analysis expressed in reports are those of the respective analysts. They do not necessarily reflect formal positions or views of the company
- Spring Type
- Rotating Disc Type
- Tweezer Type
- Manual Epilators
- Electric Epilators
- Facial Epilators
- Body Epilators
By Sales Channel
- Multi-Brand Stores
- Specialty Stores
- Online Retailers
- Other Sales Channel
- North America
- US & Canada
- Latin America
- Brazil, Mexico, Others
- Western Europe
- Eastern Europe
- Asia Pacific
- Australia and New Zealand (ANZ)
- Greater China
- Rest of Asia Pacific
- Middle East and Africa
- GCC Countries
- Other Middle East
- North Africa
- South Africa
- Other Africa
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
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