Hair Removal Wax Market

Hair Removal Wax Market Outlook (2023 to 2033)

Fact.MR, in its newly published research study, reveals that the global hair removal wax market is valued at US$ 10.19 billion in 2023. Worldwide demand for hair removal wax is forecasted to rise at 6% CAGR and reach a market valuation of US$ 18.4 billion by 2033.

Sustained and continuous growth of the personal care & grooming sector around the world is attributed to the rising appearance-conscious population. Moreover, changing lifestyles and rising awareness about maintaining a presentable appearance are contributing to an uptick in the demand for hair removal wax.

Prominent Market Growth Drivers:

• Increasing population of females in the workplace and rising income of women leading to their increased spending capacity on premium personal care & grooming products, including body wax products.
• Waxing improves skin tone, exfoliates the epidermis for prevention of ingrown hairs, and promotes cell generation.
• Growing popularity of spas & salons and increasing Internet penetration backed by strategic marketing with the active participation of celebrities are also positively influencing market growth.

Over the past few years, significant growth in the global per capita income has been witnessed, especially in emerging economies. Women empowerment, rapid urbanization, and an increasing number of middle-income consumers in developing as well as developed markets are stimulating the adoption of a lifestyle that is convenience-oriented. This is further making grooming and hygiene products more desirable.

• Soft wax held 52.8% share of global market revenue in 2022.
• Sales of hair removal wax in China are predicted to rise at a CAGR of 9.7% and reach US$ 3.51 billion by the end of 2033.
• Global demand for soft wax is forecasted to increase at 6.8% CAGR and reach a market value of US$ 10.6 billion by 2033.

A point to note here, however, is that the easy availability and growing popularity of non-surgical and non-invasive hair removal methods can adversely impact the sales of body wax to some extent.

Report Attributes	Details
Hair Removal Wax Market Size (2022A)	US$ 9.61 Billion
Estimated Market Value (2023E)	US$ 10.19 Billion
Forecasted Market Value (2033F)	US$ 18.4 Billion
Global Market Growth Rate (2023 to 2033)	6% CAGR
Soft Wax Segment Growth Rate (2023 to 2033)	6.8% CAGR
United States Market Value (2022)	US$ 2.61 Billion
Japan Market Growth Rate (2023 to 2033)	3.2% CAGR
Germany Market Growth Rate (2023 to 2033)	4.2% CAGR
Key Companies Profiled	Church & Dwight Co. American International Industries Parissa Laboratories Inc. Coloris So. Z.o.o. Harley Waxing UK GiGi Jax Wax Australia Marzena BodyCare Products Karaver Reckitt Benckiser Group PLC Perron Rigot Sally Hansen Inc. Sue Ismiel and Daughters (Nad’s) Xanitalia Srl FILO BIANCO S.r.l. The Darent Wax Co. Starpil Wax Co.

What are the Market Dynamics Influencing the Demand for Hair Removal Wax?

“Ever-increasing Focus on Grooming and Self-care Routines”

Increased sales of hair removal waxing products are majorly motivated by a desire to maintain an aesthetic appearance. The spending power of consumers is increasing due to rising living standards and increasing disposable income. This boosts consumers’ willingness to spend on hair removal services at saunas and salons. Professional salons and clinics extensively adopt hair removal products and thus drive opportunities.

“Rapid Increase in Demand for Home Waxing as Replacement for Razors & Lubricants”

Adults and young people are contributing to the growing need for at-home hair removal practices. Waxing products serve as a replacement for razors and hazardous lubricants. The wax used for the removal of hair helps in cleaning undesirable hair while eliminating dead and dry skin cells leaving the skin revitalized and smooth.

Which Factors are Working Against Hair Removal Wax Suppliers?

“Preference for Laser-based Hair Removal Over Waxing”

Non-surgical and non-invasive hair removal methods are becoming popular with the evolving preferences of consumers. Moisturizers, laser-based hair removal, and shaving are alternative options to waxing because of their feature to cause fewer abrasions or irritation to the skin.

Women and men use multiple shaving techniques, including hair removal products and razors for the removal of undesirable hair as they are easier to use and less expensive. Moreover, laser hair removal can reduce the requirements for subsequent treatments while leaving the respective area hair-free for years or months after surgery. These challenges are predicted to impede the sales of waxing kits going forward.

How Can Start-ups Penetrate This Competitive Market?

“Focus on Producing Prefabricated Waxing Strips and Brazilian Wax”

Waxing strips that already contain wax, is a popular technique that is gaining traction for hair removal. It eliminates the requirements for heating and application of wax for removing unwanted hair. Start-ups can invest in the production of these strips as they can be manufactured in different shapes and sizes and are available for use for different body parts, including the genital area, face, legs, and underarms.

Cold wax strips work quickly and efficiently to remove hair from different larger areas of the body at home. Moreover, pieces of wax strips are waxed in advance so they generate minimal waste. In addition, an inclination toward Brazilian waxing among the majority of consumers is believed to open up opportunities for new entrants in the coming decade.

Country-wise Insights

North America holds a prominent share of the global market and is estimated to retain its leading position due to the rising demand for hygiene products. Demand for hair removal wax in the region is projected to rise at a CAGR of 7.1% from 2023 to 2033. Europe is predicted to become the second-most prominent regional market, followed by Asia Pacific. The Asia Pacific market is forecasted to expand at a CAGR of 10.1% through 2033.

Why are Suppliers of Hair Removal Wax Focusing on the United States?

“Increasing Expenditure on Hygiene Products across the Country”

Sales of hair removal wax in the United States market reached US$ 2.61 billion in 2022. Growing number of hygiene businesses in the country, including hair salons, laser treatment centers, and beauty salons, are generating demand for hair removal wax. Consumption of personal care products is increasing owing to the strong spending capacity of consumers. Several licensed estheticians generally rely on branded companies to get the finest waxing apparatus and waxes in the country.

Which European Countries are Hair Removal Wax Manufacturers Targeting?

“Emphasis on Producing Cost-effective Hair Removal Products in Germany and United Kingdom”

Demand for hair removal wax in Germany is projected to rise at a CAGR of 4.2% through 2033. The United Kingdom and Germany are projected to expand significantly in the European region. The players in these countries are prioritizing R&D activities aimed at manufacturing cost-effective hair removal products. Presence of several players in these countries, including The Darent Wax Co. and Harley Waxing UK, is predicted to generate ample growth opportunities.

What Makes India, Japan, and China Lucrative Markets in Asia Pacific?

“Rising Awareness about Benefits of Hair Removal Wax”

Sales of hair removal wax in China are predicted to advance at a 9.7% CAGR and reach a value of US$ 3.51 billion by 2033-end. The Japanese market is forecasted to advance at a CAGR of 3.2% from 2023 to 2033.

A majority of hair removal wax products in Asia Pacific are manufactured in India, Japan, and China. Rising awareness about the use of hair removal waxes is driving product sales. Presence of medium- and small-scale manufacturers in these countries is contributing to revenue streams.

Category-wise Insights

Based on type, soft wax held 52.1% of the global market share in 2022 because of its easy application on larger parts of the human body. Online sales of hair removal wax are forecasted to rise at a prolific CAGR of 10.2% through 2033, as per the research report published by Fact.MR, a market research and competitive intelligence provider. However, supermarkets and hypermarkets are still holding a dominating position in the sales of wax.

Why Do Most Consumers Prefer Soft Wax Over Hard Wax?

“Cost Effectiveness of Soft Wax Contributing to Increased Sales”

Worldwide sales of soft wax are projected to rise at a 6.8% CAGR and reach a value of US$ 10.6 billion by 2033. Soft wax is becoming popular due to its application efficiency for larger areas. It works perfectly while grabbing unwanted hair. In addition, the cost-effectiveness of soft wax is making it more popular across regions.

Why is Demand for Organic Wax Rising across Geographies?

“Growing Awareness of Benefits of Natural and Safe Ingredients”

Organic and synthetic ingredients are used in the production of hair removal wax. Demand for organic hair removal wax is predicted to increase at a CAGR of 4.5% through 2033.

Only natural ingredients are contained in organic hair removal wax. All ingredients in this wax type are sourced from organic producers and do not have carcinogenic substances, including titanium dioxide or mineral oils that include paraffin liquid. These artificial substances harm the skin and can lead to dehydrated or harsh skin.

No artificial regulators, preservatives, or colors are added to organic wax. The majority of consumers are becoming more aware of the use of personal care products containing natural ingredients and avoiding the use of artificial ingredients, contributing to the expansion of the hair removal wax market.

Which Sales Channel is Extensively Used for Supplying Hair Removal Wax?

“Wide Availability of Hair Removal Wax through Offline Distribution Channels”

Offline distribution of hair removal wax is predicted to contribute to the majority of the revenue streams because of the effectiveness of manufacturers in distributing products. Waxes are readily available at supermarkets, convenience stores, and beauty stores due to efficient distribution channels.

Competition Analysis

Suppliers of hair removal wax are focusing on adopting several strategies to fulfill their goals, including ensuring quality control of products, new developments, management of supply chain systems, etc. Industry players are investing rigorously in product innovations and thus expanding their reach across geographies.

For instance :

• On March 8, 2021, American International Industries unveiled the Italwax Solo Glowax Kit, a novel offering designed for facial hair removal. This product is versatile and caters to both professional and at-home use. Specifically tailored for sensitive skin, the kit features a multidirectional application approach. Notably, it prioritizes hygiene in the realm of hair removal, providing consumers with a sanitary and effective solution.

Church & Dwight Co., American International Industries, Coloris So. Z. o. o., Harley Waxing UK, GiGi, Jax Wax Australia, Marzena BodyCare Products, Karaver, Parissa Laboratories Inc., Perron Rigot, Sally Hansen Inc., Sue Ismiel and Daughters (Nad’s), Xanitalia Srl, FILO BIANCO S.r.l., The Darent Wax Co., Reckitt Benckiser Group PLC, and Starpil Wax Co. are well-known manufacturers of hair removal wax.

Segmentation of Hair Removal Wax Industry Research

• By Type :

  • Soft Wax
  • Hard Wax

• By Ingredient :

  • Synthetic
  • Organic

• By Gender :

  • Women
  • Men

• By Distribution Channel :

  • Offline
  • Online

• By Region :

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa