Hair Styling Product Market

Hair Styling Product Market Outlook (2024 to 2034)

A revised research study released by Fact.MR places the global hair styling product market at a value of US$ 24.83 billion in 2024. Worldwide sales of hair styling products are forecasted to increase to US$ 41.22 billion by the end of 2034, rising at 5.2% CAGR between 2024 and 2034.

One of the key factors driving overall hair styling product market growth is the continuous introduction of several new hairdressing, hair rejuvenation, and hair colorant products such as hair gels, hair styling creams, hair sprays, and more. Hair styling products are defined as cosmetics and hair care items that help users nurture and style their hair. The advancement of technology and the emergence of a wide range of products are the results of modern times. A wide variety of items is the result of the global population's interest in and popularity of hair styling and personal care. Various hair styling products such as hair styling creams, hair styling wax, hair styling gels, hair oil, hair styling clips, hair styling powder, and similar others have gained popularity among target customers.

Hair styling products that have gained traction among thin-haired individuals are thickening hair lotions, volume enhancer spays, and collagen mousse. The best hair styling products for frizzy hair include sulfate-free shampoo, anti-frizz conditioner, and hair spray. Ideal hair styling products for curly hair include curl creams, deep conditioners, and smoothening serums.

Key Market Growth Drivers

• Different types of customers are in the market based on hair type. As a result, manufacturers are focusing on developing hair styling products for curly hair, hair styling products for frizzy hair, hair styling products for thin hair, and other types of hair.
• The market for hair styling products is being influenced by numerous new trends. One of these is a rise in the demand for men's hair styling products.
• Previously, only women's hair styling solutions were in high demand; however, today, men are also highly interested in hair styling products. This increasing interest is driving the fashion industry growth as well as contributing to overall hair styling product market size expansion.
• A key hair styling product market trend is the increasing popularity of all-natural goods, which are said to be soft for skin and hair. As a result, several market players are creating products using natural or herbal substances.
• Due to the advancements in chemicals and technologies, hair care solution products that treat hair loss or dryness are becoming better because of formula enhancements.
• A young, fashion-conscious population that is constantly informed about various hair care facilities, such as hairstyles and hair dyestuff products that represent uniqueness, is also pushing market growth.

Report Attribute	Detail
Hair Styling Product Market Size (2024E)	US$ 24.83 Billion
Forecasted Market Value (2034F)	US$ 41.22 Billion
Global Market Growth Rate (2024 to 2034)	5.2% CAGR
North America Market Share (2024E)	23.9%
East Asia Market Value (2024E)	US$ 5.56 Billion
Households Segment Value (2034F)	US$ 15.99 Billion
Hair Gels Segment Value (2034F)	US$ 13.56 Billion
Key Companies Profiled	Procter & Gamble; L’Oreal; Unilever plc; Shiseido Company; Amorepacific Corporation; Flora Ltd; Kao Corporation; Henkel AG & Company; Godefroy Manufacturing Company; Swallowfield plc; Shu Uemura Art of Hair; Vogue International LLC; CURLS(R), LLC; Ouai haircare; Redken; Scental Pacific; Delta Laboratories Pty Ltd.; Natrocare Laboratories; Mizani and Mielle Organics LLC; Blake Brown; Sally Beauty.

What’s Positively Influencing Sales of Hair Styling Products?

“Social Media and Influence Marketing Strategies Boosting Product Demand”

Social media platforms and influencers are boosting the demand for hair styling products across the world. Prominent hair styling product companies are collaborating with celebrities and influencers to increase their product visibility. Celebrities get paid for showcasing on television advertisements, shoots for banners, posts on social media platforms, and others. Companies prefer social media post options through influencers because of their huge following base, which boosts the products' popularity and demand.

With their large fan bases, celebrities generally set the trend for hair fashion by using new products and haircuts in their everyday lives and public appearances. Fans and followers closely monitor and imitate their decisions. As consumers share and interact with hair-related content, social media platforms such as YouTube, Instagram, and TikTok increase this influence. These strategies are helping companies create a buzz in the market for their products.

What are the Challenges Faced by Hair Styling Product Manufacturers?

“High Cost of Luxury Products and Fierce Competition”

Premium grooming products are generally extremely expensive, which is somehow hampering market expansion. Consumers are easily attracted to these premium products because of their ingredients or advanced benefits. Compared to most regular products, they are considered as more safe and softer for skin or hair. Consumers with tight budgets find it difficult to purchase these products.

The market for hair styling products is considered extremely competitive because of the presence of too many brands and products. As such, the fight continuously goes on between key companies for market positions, which makes it harder for newcomers to make an impression. Companies are facing issues to set them apart from each other and maintain their loyal customer base.

Country-wise Insights

In 2024, North America is estimated to account for 23.9% of the global hair styling product market share due to changes in the standard of living, the availability of advanced technologies, and the presence of key market players. Western Europe holds a significant portion of the market share because of its increasing purchasing power, continuous changes in styling, accessibility to a wide range of hair care products, and other similar factors.

Why are Sales of Hair Styling Products Increasing Swiftly in the United States?

“Ongoing Innovation and High Availability of Various Hair Styling Products”

Attribute	United States
Market Value (2024E)	US$ 2.64 Billion
Growth Rate (2024 to 2034)	5.6% CAGR
Projected Value (2034F)	US$ 4.57 Billion

Continuous innovation and high availability of hair styling product varieties are driving market growth in the United States. Brands in the United States are continuously launching new and advanced formulations of hair styling products to meet various ranges of hair types and styling requirements, from nourishing creams to texturizing sprays. With new items offering improved performance and customized solutions, customers are kept interested in what is new, which is a key market growth driver. More consumers are looking to make regular purchases to attain and maintain their preferred looks.

What’s Positively Influencing Market Expansion in South Korea?

“High Value of Grooming Due to Beauty Culture”

Attribute	South Korea
Market Value (2024E)	US$ 1.23 Billion
Growth Rate (2024 to 2034)	5.9% CAGR
Projected Value (2034F)	US$ 2.2 Billion

A key reason behind market expansion in South Korea is its deeply established beauty culture, which places high value on personal care and appearance. Being well-groomed is highly regarded in South Korean culture, and daily rituals often include careful hair maintenance. The need for creative and superior hair styling products is driven by the culture's emphasis on attaining polished and stylish looks, as people strive to maintain and improve their appearances following accepted beauty standards. Additionally, the increasing interest of people in hair styling products is the result of growing desire and influence with Korean beauty or K-Beauty Trends.

Category-wise Insights

Based on gender, the market is segmented into male, female, and unisex. The female segment is forecasted to lead throughout the projection period. Demand for hair styling products is increasing at a faster pace from males due to the rising trend of different hair styling and other beauty trends.

Which End Use Accounts for a Significant Share of the Global Market?

“Increasing Availability of Easy-to-Use Products That Don’t Require Expert Help”

Attribute	Household
Segment Value (2024E)	US$ 9.83 Billion
Growth Rate (2024 to 2034)	5% CAGR
Projected Value (2034F)	US$ 15.99 Billion

Use of hair styling products is increasing in households on a large scale. Styling products are becoming more common in people's everyday at-home routines as the emphasis on appearance and personal care grows. A large variety of reasonably priced and user-friendly products, along with the ease of styling hair at home, enable anyone to attain salon-quality results without the need for expert help.

Additionally, DIY style techniques are commonly displayed by social media influencers and digital marketers, encouraging customers to experiment with different products on their hair. All of these elements are working together to make hair styling products more common in households, where they are an essential part of everyday grooming routines.

Why is Demand for Hair Gels Higher Compared to Other Products?

“Gels Help Make Defined and Structure Hairstyles”

Attribute	Hair Gels
Segment Value (2024E)	US$ 8.39 Billion
Growth Rate (2024 to 2034)	4.9% CAGR
Projected Value (2034F)	US$ 13.56 Billion

Compared to other products, hair gels are in higher demand because of their adaptable and efficient hold qualities, which fulfil the various hair styling requirements. Hair gels are popular for creating defined and structured hairstyles for both everyday wear and special occasions since they offer a strong and long-lasting grip. Gels also attract various customers, including men, women, and younger ones, because they are simple to apply and work well with different hair types. The popularity of hair gels is rising due to an improvement in current grooming standards, especially among males, as they provide a sleek and polished appearance.

Competitive Landscape

Key players in the hair styling product industry are focusing on technological advancements to deliver products made from organic and natural materials. To offer a variety of categories and products, manufacturers of hair styling products are focusing on adapting to the business models of specialized stores.

• In August 2024, a well-known personality in the entertainment and fashion industries, Blake Lively, formally introduced her hair care line, Blake Brown. This new brand, which promises to give 'iconic hair every day', makes a point of providing high-performance products that are meant to be used every day.
• In August 2024, Sally Beauty announced the launch of its Freewill brand, which is designed to maximize 'hair cycling', or the customized switching out of products across different hair care categories. The Freewill brand, which offers a personalized routine for the hair-product rotation technique, was developed by the distributor and reseller of beauty products in collaboration with Underlining, a start-up company.
• In June 2024, by introducing more high-end products that are influenced by the hair and scalp skinification trend, Kao Corporation hopes to increase its market share in the men's hair care industry. Success, the company's men's grooming brand, has introduced Success RESIL, a line of two products (a shampoo and a conditioner) with formulae devoid of silicone and derived amino acids from plants.

Fact.MR provides detailed information about the price points of key manufacturers of hair styling products positioned across the world, sales growth, production capacity, and speculative technological expansion, in this updated market report.

Segmentation of Hair Styling Products Market Research

• By Product :

  • Hair Gels
  • Hair Sprays
  • Styling Creams & Waxes
  • Hair Mousse

• By Gender :

  • Male
  • Female
  • Unisex

• By Sales Channel :

  • Wholesalers/Distributors
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Stores

• By End Use :

  • Households
  • Salons & Spas
  • Fashion Industry

• By Region :

  • North America
  • Western Europe
  • Eastern Europe
  • Latin America
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa