Hair Styling Products Market

Hair Styling Products Market Analysis By Product (Hair Gels, Hair Sprays, Hair Mousse, Styling Creams & Waxes) By Gender (Male, Female & Unisex Hair Styling Products) By End-Use, By Sales Channel and By Region – Global Market Insights 2022 to 2032

Analysis of Hair Styling Products market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Hair Styling Products Market Outlook (2022-2032)

Global consumption of hair styling products is currently valued at around US$ 22.37 billion and is anticipated to increase at a steady CAGR of 5.2% to reach a market valuation of US$ 37.13 billion by the end of 2032.

Currently, 27% of the world's hair care market is made up of hair styling products. Due to the emergence of new fashion trends and an older population that is more concerned with looking well and seeming young, hair styling products are exhibiting ever-increasing demand.

Report Attributes


Hair Styling Products Market Size (2022E)

US$ 22.37 Billion

Forecasted Market Value (2032F)

US$ 37.13 Billion

Global Market Growth Rate (2022-2032)

5.2% CAGR

North America Market Share (2022)


Europe Market Share (2022)


Key Companies Profiled

  • Procter & Gamble
  • L’Oreal
  • Unilever plc
  • Shiseido Company
  • Amorepacific Corporation
  • Flora Ltd
  • Kao Corporation
  • Henkel AG & Company
  • Godefroy Manufacturing Company
  • Swallowfield plc
  • Shu Uemura Art of Hair
  • Vogue International LLC
  • Ouai haircare
  • Redken
  • Scental Pacific
  • Delta Laboratories Pty Ltd.
  • Natrocare Laboratories
  • Mizani and Mielle Organics LLC

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Worldwide Hair Styling Product Consumption Analysis (2017-2021) Vs. Market Forecasts (2022-2032)

Hair styling products are defined as cosmetics and hair care items that help users nurture and style their hair. The advancement of technology and the emergence of a wide range of products are the results of modern times. A wide variety of goods is the result of the global population's interest and popularity of hair styling and personal care.

Various hair styling products like hair styling creams, hair styling wax, hair styling gels, hair oil, hair styling clips, hair styling powder, and similar other hair styling products are gaining popularity among target customers.

The greatest hair styling products for thin hair include various thickening hair lotions, volume enhancer spray, and collagen mousse. The best hair styling products for frizzy hair include sulfate-free shampoo, anti-frizz conditioner, and hair spray.

The hair styling products for curly hair include curl creams, deep conditioners, and smoothening serums.

Various types of customers have covered the market based on hair type. As a result, manufacturers are concentrating on developing hair styling products for curly hair, hair styling products for frizzy hair, hair styling products for thin hair, and other types of hair.

The finest hair styling products for everyday usage are being developed by many hair styling product manufacturers.

The product selection in the hair styling market is anticipated to expand during the ensuing years. Physical attractiveness has become incredibly essential in the fashion sector and all of the markets connected to it. The need for hair styling products has grown as people have become increasingly self-conscious about their appearance.

The global hair styling products market is set to expand at a CAGR of 5.2% to reach US$ 37.13 billion by the end of 2032.

Hair styling products market forecast by Fact.MR

Which Trends are Expected to Influence Hair Styling Products Market Growth?

“Consumption of Hair Styling Products by Men Increasing Steadily”

The market for hair styling products is being influenced by numerous new trends. One of these is a rise in the demand for men's hair styling products.

Previously, only women's hair styling solutions were in high demand, but today, men are also quite interested in hair styling products. This is a result of the evolution of the fashion industry.

“High Demand for Organic Hair Care Products”

All-natural hair care products, which are said to be kind to skin and hair, are becoming increasingly popular. As a result, numerous players are creating goods using natural or herbal substances.

“Low Disposable Income & Lack of Product Awareness”

Some countries are still in the phase of development. Lack of knowledge and low spending power are prime factors decreasing the sales growth of the hair styling products market.

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How are New Hair Styling Product Producers Penetrating the Market?

“Start-ups in Hair Styling Products Industry Targeting Fashion-conscious Youth”

The global market for wellness and beauty is rapidly expanding. The demand for beauty products and hair styling products in India is rising as the middle-class population’s spending power increases and as people's understanding of holistic wellbeing is rising.

  • Ankit Mahajan founded a Singapore-based "Believe" consumer products brand in the middle of 2019. The company sells skin care, make-up, fragrance, and hair care items. Lafz, ZM, and Dr. Rhazes are among the brands under this umbrella.

According to the company, its products are used widely in India, Bangladesh, and GCC countries. This shows a great scope for newcomers in the hair styling products industry.

Which Regional Markets are Profitable for Hair Styling Product Manufacturers?

“Changing Fashion Trends, Product Innovation, & Rising Spending Power in North America”

In 2022, North America is expected to account for 28.7% of the global market share because of factors such as a change in the standard of living, the availability of cutting-edge technologies, and the presence of key market players.

Europe is likely to hold a market share of about 23.4% of the global market in 2022. Because of their increasing purchasing power, sense of style, accessibility to a wide range of hair care products, and other factors, Europe dominates the market for hair styling products.

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Which Factors are Boosting Sales of Hair Styling Products?

“Evolution of Fashion Ideology Driving Demand for Hair Styling Products”

The market for hair styling goods has undergone several changes as a result of the introduction of several hairdressings, hair rejuvenation, and hair colourant products (including hair gel, hair styling cream, hair spray, and more) over the past ten years.

Due to the advancements in chemicals and technologies, it is expected that hair care solutions that treat hair loss will soon have better formulations.

Demand for hair styling products for men has also grown as men have become more aware of their hair.

A young, fashion-conscious population that is constantly informed about various hair care facilities, such as hairstyles and hair dyestuff products that represent uniqueness, is pushing industry trends.

Which Selling Ideology is Followed by Key Hair Styling Product Suppliers?

“Key Market Players Concentrating on Region-based Marketing Strategies”

Key hair styling product companies are concentrating on technologies to deliver products made from organic and natural materials.

To offer a variety of brands, categories, and products, the suppliers of hair styling products are focusing on adapting to the business models of specialized stores.

P&G has been a leader in product differentiation; most recently, the company unveiled a cutting-edge, customized hair style product line targeted specifically at the African-American market.

Key Segments Covered in Hair Styling Products Industry Research

  • Hair Styling Products Market by Product :

    • Hair Gels
    • Hair Sprays
    • Styling Creams & Waxes
    • Hair Mousse
    • Others
  • Hair Styling Products Market by End Use :

    • Households
    • Salons & Spas
    • Fashion Industry
  • Hair Styling Products Market by Gender :

    • Male Hair Styling Products
    • Female Hair Styling Products
    • Unisex Hair Styling Products
  • Hair Styling Products Market by Sales Channel :

    • Wholesalers/Distributors
    • Supermarkets/Hypermarkets
    • Convenience Stores
    • Specialty Stores
    • Online Stores
  • Hair Styling Products Market by Region :

    • North America
    • Latin America
    • Europe
    • East Asia
    • South Asia & Oceania
    • MEA

- FAQs -

What is the growth rate of the hair styling products market?

The global hair styling products market is likely to expand at 5.2% CAGR through 2032.

What is the current value of the hair styling products market?

The global market is currently valued at US$ 22.37 billion.

What is the market share of North America?

Currently, North America holds 28.7% of the global market share.

What is the market share of the top 3 countries?

The top 3 countries account for a market share of 41.4%.

Hair Styling Products Market

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