Demand for Hair Fixative Polymers to See Upward Trend on Back of Green Manufacturing and Low Capital Investments
The global hair fixative polymers market is expected to grow at a CAGR of around 4% over the long-term forecast period (2019-2027) and it is anticipated to reach a valuation of over US$ 650 Mn by 2027 end.
The increasing emphasis on highly efficient green manufacturing is expected to provide a huge momentum to the growth of global hair fixative polymers market during the foreseeable future.
Low capital investments along with low entry barriers in the hair fixative polymers market makes the market landscape a tantalizing prospect for investments by key manufacturers and new entrants across the globe.
As a result, the environment is rife for new investments in this high potential market. High investment capability is slowly emerging as a growth engine for the hair fixative polymers market.
In addition, increasing research & development activities on conditioning polymers and increasing adoption of premium ingredients in hair styling products is further expected to create remunerative growth opportunities in the market.
Furthermore, growing inclination towards the use of hair styling products within each demographic is expected to support the growth of hair fixative polymer market over the forecast period.
Demand for Natural Polymers at Forefront of Hair Fixative Polymer Market
According to study, synthetic hair fixative polymers held the leading market share and accounted for over 95% of demand for hair fixative polymers in 2018.
High demand for synthetic polymers among hair styling product manufacturers can be attributed to the rising demand for on-the-go hair styling products, economical cost, and high preference for rheology across the globe.
The global demand for synthetic hair fixative polymers is anticipated to witness a decline in its market share throughout the forecast period on the back of rising demand for natural hair fixative polymers.
Key factors swaying the leading players toward manufacturing natural and organic hair fixative polymers is the establishment of environment friendly operations.
Furthermore, introduction of organic and natural ingredients in hair styling products has shifted the purchasing attributes of the consumers over last 2-3 years resulting in stagnant demand for synthetic hair fixative polymers across legacy regions such as US, Europe, and Japan.
However, the global market for both natural and synthetic hair fixative polymers is expected to witness strong growth across Emerging economies of Asia and Latin America on the back of shifting manufacturer’s footprint in these economies.
The natural hair fixative polymers segment is expected to grow at a CAGR of more than 9% over forecast period (2019-2027).
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High Demand for Hair Styling Products with Exceptional Performance
Rising demand for hair grooming products from the male population along with increasing purchasing power across developed as well as emerging economies has transformed the dynamics of the industry over the historical period.
Currently, more than half of the customers prefer hair gel and spray products as compared to other hair styling products made of hair fixative polymers.
Moreover, non-ionic polymers have found its place and accounts for over 2/5th of hair styling products production due to extensive conditioning applications in hair gel, hair spray, and hair mousse products.
Furthermore, increasing patents as well as complexity in hair styling products has created an emphasis on innovative products with more diversified, eco-friendly, and versatile attributes in the industry.
Manufacturers Need to Focus on Continuous Product Innovations to Create New Trends
Consumer orientation toward safety, hair care, high efficacy, customization, and easy formulations are some of the factors that are expected to play a key role in defining the manufacturer’s strategy over the forecast period.
Moreover, the leading manufacturers engaged in hair fixative polymer industry such as The
- The Dow Chemical
- BASF SE
- Akzo Nobel N.V.
- Lubrizol Corporation
- Eastman Chemical Company
have accounted for around 2/5th of the market share in global hair fixative polymer market.
These manufacturers are focusing on developing new products with greater value addition and strategic advantages to cater to the rising demand for natural and organic products.
Continuous emphasis on product innovation and developments will drive the manufacturers towards newer growth verticals in the global hair fixative polymers market.
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Hair Fixative Polymers Market: In-Depth Assessment on Key Segments
The global hair fixative polymers market is segmented by product, nature, application and region.
Country-specific assessment on demand for the hair fixative polymers has been provided for each regional market, along with the market size valuation and forecast price point assessment, price index and impact analysis of key regional and country-wise dynamics, which were obtained through quotes from numerous hair fixative polymers manufacturers, experts, and suppliers.
Y-o-Y growth projections have also been offered on all regional markets incorporated in the report.
The report provides company-level market share analysis, which has been derived on the basis of the company’s annual sales and segmental revenue in all the target end-use industries.
The market has been forecast based on constant currency rates. The report provides detailed competitive overview and company profiles of key market participants operating in the global hair fixative polymers market.
Hair Fixative Polymers Market – Scope Of The report
This report provides a forecast and analysis of the hair fixative polymers market. It offers historic data of 2013 along with estimated data for 2019, and forecast data up to 2027 in terms of revenue (US$ Mn) and volume (Tonnes), according to a Fact.MR study.
The research propounds vital trends that are currently influencing the growth of the hair fixative polymers market along with the macro-economic indicators.
This newly published and insightful report sheds light on key dynamics and their impact on overall value chain from raw material suppliers to end-users, which are expected to transform the future of the hair fixative polymers market.
The report also comprises the study of current issues with end users and opportunities for hair fixative polymers in the global market. It also contains value chain analysis along with key market participants.
In order to provide users of this report with a comprehensive view of the hair fixative polymers market, we have included a detailed competitive analysis about key market players.
The dashboard provides a detailed comparison of hair fixative polymers manufacturers on parameters such as total revenue, market presence, and key developments. A list of key companies operating in the hair fixative polymers market provided in the report also adds to the credibility of this exhaustive research study.
Hair Fixative Polymers Market: Research Methodology
The hair fixative polymers market numbers about the region as well as country-level data and various segments i.e., product, application, and region, are estimated through the combination of primary and secondary research among target countries and regions and are verified both by applying the bottom-up and top-down approach.
Secondary sources include Morningstar, Factiva, association publication, industry magazines and company annual reports and publications.
Comprehensive interviews have been conducted by our analysts, and the data and insights obtained have been used for validating the information of hair fixative polymers gained through secondary sources.
The report also includes a description of assumptions and acronyms utilized for research purposes. The data triangulation process is used for cross-checking of the collected and analyzed data from the supply as well as the demand side for hair fixative polymers.
For assessment of the market size based on value and volume, revenues generated by leading players, coupled with their production capacities, are taken into consideration. Backed by a proven & tested research approach, the report offers necessary information on the hair fixative polymers market.
Other qualitative findings and perspectives are gathered from interviews from industry participants, including Business Development Managers / Executives, CEO and Plant Managers.
This information has been adhered to by the analysts while developing this insightful report on the hair fixative polymers market. Secondary research is leveraged for ascertaining the overall size of the hair fixative polymers market.
A short market viewpoint offered in the report explains the macro-economic aspects that influence the growth of the hair fixative polymers market, which includes worldwide demand for hair care products impacting the personal care & beauty products sector.
Global pricing analysis, restraint analysis, and opportunity analysis on the hair fixative polymers market have also been incorporated in the report. This report serves as an authentic resource of intelligence on the hair fixative polymers market, enabling the readers to take fact-based decisions on the future direction of their businesses.
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Yes, the report has been compiled by expert analysts of Fact.MR, through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to a research analyst.
What research methodology is followed by Fact.MR?
Fact.MR follows a methodology that encompasses the demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.
What are the sources of secondary research?
Fact.MR conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.
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