Hair Fixative Polymers Market

Demand for Hair Fixative Polymers to See Upward Trend on Back of Green Manufacturing and Low Capital Investments

The global hair fixative polymers market is expected to grow at a CAGR of around 4% over the long-term forecast period (2019-2027) and it is anticipated to reach a valuation of over US$ 650 Mn by 2027 end.

The increasing emphasis on highly efficient green manufacturing is expected to provide a huge momentum to the growth of global hair fixative polymers market during the foreseeable future.

Low capital investments along with low entry barriers in the hair fixative polymers market makes the market landscape a tantalizing prospect for investments by key manufacturers and new entrants across the globe.

As a result, the environment is rife for new investments in this high potential market. High investment capability is slowly emerging as a growth engine for the hair fixative polymers market.

In addition, increasing research & development activities on conditioning polymers and increasing adoption of premium ingredients in hair styling products is further expected to create remunerative growth opportunities in the market.

Furthermore, growing inclination towards the use of hair styling products within each demographic is expected to support the growth of hair fixative polymer market over the forecast period.

Demand for Natural Polymers at Forefront of Hair Fixative Polymer Market

According to study, synthetic hair fixative polymers held the leading market share and accounted for over 95% of demand for hair fixative polymers in 2018.

High demand for synthetic polymers among hair styling product manufacturers can be attributed to the rising demand for on-the-go hair styling products, economical cost, and high preference for rheology across the globe.

The global demand for synthetic hair fixative polymers is anticipated to witness a decline in its market share throughout the forecast period on the back of rising demand for natural hair fixative polymers.

Key factors swaying the leading players toward manufacturing natural and organic hair fixative polymers is the establishment of environment friendly operations.

Furthermore, introduction of organic and natural ingredients in hair styling products has shifted the purchasing attributes of the consumers over last 2-3 years resulting in stagnant demand for synthetic hair fixative polymers across legacy regions such as US, Europe, and Japan.

However, the global market for both natural and synthetic hair fixative polymers is expected to witness strong growth across Emerging economies of Asia and Latin America on the back of shifting manufacturer’s footprint in these economies.

The natural hair fixative polymers segment is expected to grow at a CAGR of more than 9% over forecast period (2019-2027).

High Demand for Hair Styling Products with Exceptional Performance

Rising demand for hair grooming products from the male population along with increasing purchasing power across developed as well as emerging economies has transformed the dynamics of the industry over the historical period.

Currently, more than half of the customers prefer hair gel and spray products as compared to other hair styling products made of hair fixative polymers.

Moreover, non-ionic polymers have found its place and accounts for over 2/5th of hair styling products production due to extensive conditioning applications in hair gel, hair spray, and hair mousse products.

Furthermore, increasing patents as well as complexity in hair styling products has created an emphasis on innovative products with more diversified, eco-friendly, and versatile attributes in the industry.

Manufacturers Need to Focus on Continuous Product Innovations to Create New Trends

Consumer orientation toward safety, hair care, high efficacy, customization, and easy formulations are some of the factors that are expected to play a key role in defining the manufacturer’s strategy over the forecast period.

Moreover, the leading manufacturers engaged in hair fixative polymer industry such as The 

• The Dow Chemical
• BASF SE
• Akzo Nobel N.V.
• Ashland
• Lubrizol Corporation
• Eastman Chemical Company

have accounted for around 2/5th of the market share in global hair fixative polymer market.

These manufacturers are focusing on developing new products with greater value addition and strategic advantages to cater to the rising demand for natural and organic products.

Continuous emphasis on product innovation and developments will drive the manufacturers towards newer growth verticals in the global hair fixative polymers market.

Hair Fixative Polymers Market: In-Depth Assessment on Key Segments

The global hair fixative polymers market is segmented by product, nature, application and region.

Product	Non-ionic Polymer Anionic Polymer Cationic Polymer Amphoteric Polymer
Nature	Natural Synthetic
Application	Hair Wax Hair Mousse Hair Gel Hair Spray Hair Creams
Region	North America Latin America Europe Asia Pacific Middle East & Africa

Country-specific assessment on demand for the hair fixative polymers has been provided for each regional market, along with the market size valuation and forecast price point assessment, price index and impact analysis of key regional and country-wise dynamics, which were obtained through quotes from numerous hair fixative polymers manufacturers, experts, and suppliers.

Y-o-Y growth projections have also been offered on all regional markets incorporated in the report.

The report provides company-level market share analysis, which has been derived on the basis of the company’s annual sales and segmental revenue in all the target end-use industries.

The market has been forecast based on constant currency rates. The report provides detailed competitive overview and company profiles of key market participants operating in the global hair fixative polymers market.