Hair Wig Market

Hair Wig Market Outlook (2022-2032)

There is a rise in the grooming industry which is anticipated to bring good growth for hair wigs in the future time. The rising personal incomes are propelling the demand for fashion accessories. In the past decade, the market for hair wigs is seen to grow at a faster rate as compared to other grooming products. While demand for wigs has been observed to follow a steady path in the developed clusters, the developing economies are projected to lay a fertile ground for industry growth.

Across the globe, steady developments in the grooming sector are seen and the fast-paced lifestyle of the global population has compelled people to take easy and convenient options as far as routine personal grooming is concerned. Africa is the second-largest destination for Chinese wigs, making up 37% of the overall market, just behind the US’s market share of 39%.

As per the US International trade commission, China, Indonesia, and India are significant exporters of hair wigs while the product and extension market is forecasted to grow at a faster pace than other hair care products in the industry owing to early hair loss and the recent rise in trend of hair experiments in the fashion industry.

The global hair wig market is anticipated to cross the valuation of USD 14.29 Billion by 2032. The market at present is valued at USD 6.62 Billion in 2022. The forecast period under this research is 2022-2032. The market is anticipated to expand with a CAGR of 8% in the referred forecast period.

Report Attributes	Details
Market size (2022 A)	USD 6.62 Billion
Base Year for Estimation	2022
Forecast duration for this research	2022-2032
Forecasted Market value (2032 F)	USD 14.29 Billion
Global Market Growth rate (2022-2032 E)	CAGR of 8%
Key Companies Profiled	Rebecca SNG Hengyuan Ruimei Lord’s hair Revlon Raquel Welch Paula young

Market Outlook for Industry

“The emerging regions opening opportunities for hair wig manufacturers”

Across the globe, steady developments in the grooming sector are seen and the fast-paced lifestyle of the global population has compelled people to take easy and convenient options as far as routine personal grooming is concerned. Africa is the second-largest destination for Chinese wigs, making up 37% of the overall market, just behind the US’s market share of 39%.

As per the US International trade commission, China, Indonesia, and India are significant exporters of hair wigs while the hair extension market is forecasted to grow at a faster pace than other hair care products in the industry owing to early hair loss and the recent rise in trend of hair experiments in the fashion industry.

“The hair extensions market is likely to grow despite available alternatives.”

There exist alternatives to hair extensions including surgical and non-surgical transplants, which are considered as a permanent solution to cure hair loss though they are not guaranteed. Moreover, a surgical method for hair transplants is more expensive and is limited to the donor's hair availability, and results differ from case to case. When compared to these alternatives, demand for hair wigs has garnered higher revenues in the recent past because of their easy application and less expensive.

Demand for human hair extension is raising owing to its quality among Europeans and Americans, but the segment is likely to witness a lower growth as compared to wigs. According to a leading wig supplier in China, Chinese hair extensions are highly popular in the international market owing to their strand quality, though hair for them is not easy to obtain locally.

Impact of Covid-19 on the Market

The pandemic has led to a sluggish supply chain owing to restrictions and the lockdown period. During this period regional governments preferred to stop hair transportation owing to the possibility of transmission of the virus during the shipment. The raw material supply was disturbed during the period led to a widening of the demand-supply gap and impacted the demand for hair wigs during the period.

The rising desire for aesthetic looks will likely foster the recovery of this market in future years. The high prices of hair wigs are hindering the penetration of these products and brands in the target audience.

Segment wise Insights

“Commercial sector dominates in the end-user segment to drive hair wig market”

Hair wigs serve various applications in the end-use industries and have retained space in retail shelves in various types. The global hair extension market can be segmented on the basis of type, material, end-use, consumer orientation, sales channel, and geography. Based on type, the hair extension industry can be segmented into hair extension and full-head hair wigs. On the basis of material, the hair wig market can be segmented into synthetic, and natural hair.

In terms of end-user, the global market can be broadly segmented into commercial users and individual users. Commercial users of hair wigs can be further segmented into the fashion and entertainment industry, hair care and grooming industry, and others. The demand for hair wigs is significantly higher as compared to individual users.

Competitive landscape

To serve hair wig and extension demand, significant players like Rebecca, SNG, Hengyuan, Ruimei, Lord hair, Revlon, Raquel Welch, and Paula young have introduced human hair wigs, which are also called virgin hair, as they are not treated with chemicals and are untouched, sourced directly from the human head. Hair wigs are a category of grooming products, where the demand for the former has been observed to grow at a faster pace as compared to the latter.

Regional Outlook

The worldwide increase in disposable income and the desire to improve physical appearance is boosting the demand for personal grooming products, including hair wigs and extensions. Consumer expenditure on hair wigs in countries like China and India has grown multifold in the recent past. The Online presence of key players like Rebecca, SNG, Artnature, Aderans, and Ruimei is growing their global footprint.

Asia-Pacific and North American regions dominate the styling industry, accounting for more than 60% of the cosmetics market combined. African descent population is familiar with artificial hair braiding due to their low hair growth patterns. Medical patients are another potential consumer base for hair wigs who undergo chemotherapy wherein an ample of hair loss is followed by treatment like in cancer and other immune disorders such as alopecia, mostly found in African countries.

Segmentation: Hair wigs market

• By Type :

  • Hair Extension
  • Full-head hair wigs

• By Material :

  • Synthetic
  • Natural hairs

• By End-user :

  • Commercial users
  • Individual users

• By Sales Channels :

  • Offline
  • Online

• By Region :

  • North America
    • U.S.
    • Canada
  • Latin America
    • Mexico
    • Brazil
    • Argentina
    • Chile
    • Peru
    • Rest of Latin America
  • Europe
    • Germany
    • Italy
    • France
    • U.K
    • Spain
    • BENELUX
    • Nordics
    • Eastern Europe
    • Rest of Europe
  • East Asia
    • Japan
    • hina
    • South Korea
  • South Asia
    • India
    • Thailand
    • Malaysia
    • Indonesia
    • Philippines
    • Rest of South Asia
  • Oceania
    • Australia
    • New Zealand
  • The Middle East and Africa
    • GCC Countries
    • South Africa
    • Turkey
    • Iran
    • Israel
    • Rest of MEA