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Hair Dye Market

Hair Dye Market

Hair Dye Market, Forecast, Trend, Analysis & Competition Tracking - Global Market Insights 2021 to 2031

Hair Dye Market
  • Mar-2021
  • List of Tables : 214
  • List of Figures : 100
  • 170 Pages
  • Consumer Goods

About the Report

The global hair dye market is projected to expand at a steady CAGR of close to 5% over the next ten years, and reach a market valuation of around US$ 32 Bn by 2031-end. The liquid form is the most popular across regions, and is expected to hold more than 50% market share through 2031.

Hair dye holds a competitive market value share in the global hair care market, owing to high usage by all age groups and ethnicities across the globe. Hair dye is extensively used by the aging population to color graying hair and also the younger generation who wants to match their hair color with clothing to follow the latest fashion trends.

Over the past half-decade, this market has been steadily growing due to myriad of applications in terms of improving both, internal and external wellbeing, covering old looks, and shifting to new hair colors by consumers.

In a recently published report by Fact.MR, insights regarding key factors fueling market growth have been offered for the next ten years.

The report tracks trends in 20+ high-growth countries, with the regions of Asia, North America, and Europe leading the way. The impact of COVID-19 has also been detailed in the report, with exhaustive insights into what the years ahead will offer.

Historical & Future Projections

From 2016 to 2020, the market projected a low CAGR of around 2.7%, with salon professional hair dye and at home hair dye playing a crucial role in driving the overall market. Rising demand for hair dye to meet the needs of the aging population and increasing social media campaigns have been supporting market growth.

However, due to the COVID-19 pandemic, market growth declined in FY2020 due to the closure of salons, leading to contraction in demand for professional hair dye.

Owing to these factors, demand over the long-term forecast period can be estimated by breaking the forecast timeline into three parts.

  • Short-run: Recovery growth is set to be observed over this term.
  • Medium-run: Demand and price normalization are set to be observed over this period.
  • Long-run: Economic cycles and inflation rates to affect demand and pricing of the product.

Assessing the market over the forecast period, it is anticipated to grow at a moderate rate in the short-run (2021-2024), while in the medium run, it is expected to record higher growth.

hair dye market 1

Know More Details About the Report

Which are the potential regions for high hair dye sales?

Majority of countries in North America and Europe lie under the high-income category, which has been the reason for increasing disposable income in these regions, further being reflected in high spending on personal care and hair care products.

East Asia has been a major player in terms of consumption of hair dye. The aging population has been drastically increasing in this region, and this is why the consumption of hair dye is expected to increase over the coming years.

The market in South Asia & Oceania is expected to grow during the forecast period due to increased spending on grooming, leading to rise in product adoption.

What are the trends in the hair dye industry?

The market is highly dynamic with players involved in launching innovative products to attract consumers towards them.

Organic and vegan ingredient-based hair dye is a new market trend. Multitude benefits of such ingredients in hair dye is attracting newer customers in the market. The demerits of organic hair dyes are negligible in relative to synthetic hair dye.

Organic hair dye doesn’t penetrate hair cuticles, rather, it coats the external surface of the hair with dye substances. This is why organic hair dye doesn’t contribute towards hair damage, whereas, synthetic hair dye penetrates the hair cuticles up to some extent, leading to hair fall, breaking, and thinning.

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How are key players attracting more customers?

Key players in the market are using multiple advertising media such as TV advertisements, digital marketing, social media campaigns, etc., in order to gain customer attention towards purchasing their products.

Majority of key players have been involved in frequent advertisements in shopping malls, television, and billboards, highlighting the product’s speciality and benefits, and relating it to the sentimental side of customers.

Most of these advertisements have famous celebrities as brand ambassadors who portray themselves as frequent users of these products and ask viewers to try it on for personal benefits. This is one of the ways how companies are attracting more customers.

hair dye market region

Country-wise Analysis

Why is Germany a lucrative market for hair dye?

Germany is dominating the hair dye market from the consumption side. According to a survey done by the European Union, more than 10% of men and 60% of women color their hair annually in Germany.

This is due to fact that the country witnesses higher expenditure on hair care, cosmetics, and personal care, which is possible because of the presence of higher disposable income in the country.

How is the fashion industry in USA supporting market growth?

USA has been a major hub for the fashion and cosmetics industry, which also includes hair care and hair dye. The country has many hair dye manufacturers due to that fact that consumption of hair colour is massive among both, men and women. Modern lifestyle and high expenditures on such products have attracted major companies to the country.

The market is well established and highly fragmented in the U.S, and is expected to grow at a moderate rate during the forecast period with increasing consumption of hair care and hair dye products over the coming years.

How is Japan driving hair dye sales from the consumption side?

Japan is one of the major key countries after China in East Asia for hair dye. This is due to the fact that the aging population in Japan has been significantly increasing.

At present, more than 40% of the population is above 65 years of age, and is expected to increase to 60% by the end of 2050. This aging population is an issue in other terms, whereas, it’s a positive factor for the market, as consumption of hair dye is expected to increase substantially.

In the recently published report by Fact.MR, Japan has been highlighted as one of the key countries, and deep insights about pricing, current trends, and other factors have been provided.

An Adaptive Approach to Modern-day Research Needs

Category-wise Insights

Why is liquid hair dye expected to witness notable demand?

Traditional powder hair dye will have higher market share initially due to economic feasibility, especially in a majority of low- and medium-income countries.

But now, the role has been reversed, and manufacturers have started providing crème-based hair color at lower costs and in small sachets. With liquid hair dye gaining major focus from the demand side, it will give added impetus to overall market growth over the forecast period.

Why are online sales of hair dye surging?

Online sales have seen a boom during the ongoing pandemic. Majority of salons and professional stores were closed, because of which, it has been difficult for customers to continue their regular hair care regimes.

The only option left was online purchase of these product for hair coloring at home. Thus, such a necessity has boosted the online sales channel share, which will continue to grow post pandemic as well.

What are the key challenges faced by hair dye manufacturers?

Manufacturers have been facing various issues related to hair dye ingredients. For instance, coal tar-based hair dye is totally banned in the European Union due to a suspicion on coal tar possessing cancer causing properties.

Whereas, in North America, this hair color can be sold provided it has a cautionary statement on the product indicating the presence of coal tar and to conduct a skin allergy test 12 hours before hair dying. Thus, such variable regulations across different regions are forcing manufacturers to use different ingredients accordingly.

Report Scope



Forecast Period


Historical Data Available for


Market Analysis

US$ Bn for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Oceania
  • Middle East & Africa

Key Countries Covered

  • U.S.
  • Canada
  • Brazil
  • Germany
  • Italy
  • China
  • Japan
  • India
  • GCC
  • Turkey

Key Segments Covered

  • Product
  • Form
  • Dye Color
  • Buyer
  • Sales Channel
  • Region

Key Companies Profiled

  • L’Oreal Paris
  • Kao Corporation
  • Revlon Inc.
  • Hygienic Research Institute Private Limited
  • eSalon
  • Wella
  • Godrej Consumer Products Ltd.
  • Umberto Giannini
  • Hoyu
  • Mandom Group Silkygirl
  • Ben Nye
  • Biolage Kama Ayurveda Pvt. Ltd.
  • Khadi Natural
  • Shahnaz Ayurvedics
  • Bio Veda Action Research Co.
  • Josh Wood Colour
  • Jerome Russel Bblonde
  • Knight & Wilson
  • Intercosmetic Asia Pacific Sdn Bhd
  • Indus Valley
  • Pravana
  • Others

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Key Market Segments Covered in Report

  • By Product

    • Permanent Hair Dye
    • Semi-permanent Hair Dye
    • Demi-permanent Hair Dye
    • Bleach-highlights Hair Dye
    • Temporary Hair Dye
  • By Form

    • Powder
    • Liquid
  • By Dye Color

    • Black
    • Brown
    • Burgundy
    • Red
    • Other Colors
  • By Buyer

    • Individual Customers
    • Professional Beauty Salons
  • By Sales Channel

    • Modern Trade
    • Departmental Stores
    • Specialty Stores
    • Online Stores
    • Other Sales Channels
  • Region

    • North America
    • Latin America
    • Europe
    • East Asia
    • South Asia & Oceania
    • Middle East & Africa

Hair Dye Market - Scope of Report

A recent study by Fact.MR on the hair dye market offers a 10-year forecast for 2021 to 2031. The study analyzes crucial trends that are currently determining the growth of the market.

This report explicates on vital dynamics, such as the drivers, restraints, and opportunities for key market players along with key stakeholders as well as emerging players associated with the production of hair dye. The study also provides the dynamics that are responsible for influencing the future status of the market over the forecast period.

A detailed assessment of value chain analysis, business execution, and supply chain analysis across regional markets has been covered in the report. A list of prominent companies operating in the hair dye market, along with their product portfolios, enhances the reliability of this comprehensive research study.

Report Summary

The study offers comprehensive analysis on diverse features, including demand, product developments, revenue generation, and sales in the market across the globe.

A comprehensive estimate has been provided through an optimistic scenario as well as a conservative scenario, taking into account the sales of hair dye during the forecast period. Price point comparison by region with global average price is also considered in the study.

Analysis on Market Size Evaluation

The market has been analyzed for each market segment in terms of value (US$ Bn).

Market estimates at global and regional levels for hair dye are available in terms of “US$ Bn” for value. A Y-o-Y growth contrast on prominent market segments, along with market attractiveness evaluation, has been incorporated in the report. Furthermore, absolute dollar opportunity analysis of all the segments adds prominence to the report.

Absolute dollar opportunity plays a crucial role in assessing the level of opportunity that a manufacturer/distributor can look to achieve, along with identifying potential resources, considering the sales and distribution perspective in the global hair dye market.

Inspected Assessment on Regional Segments

Key sections have been elaborated in the report, which have helped deliver projection on regional markets. These chapters include regional macros (political, economic, and business environment outlook), which are expected to have a momentous influence on the growth of the hair dye market during the forecast period.

Country-specific valuation on demand for hair dye has been offered for each regional market, along with market scope estimates and forecasts, price index, and impact analysis of the dynamics of prominence in regions and countries. For all regional markets, Y-o-Y growth estimates have also been incorporated in the report.

Detailed breakup in terms of value for emerging countries has also been included in the report.

In-depth Analysis on Competitive Landscape

The report sheds light on the leading manufacturers of hair dye, along with their detailed profiles. Essential and up-to-date data related to market performers who are principally engaged in the production of hair dye has been brought with the help of a detailed dashboard view.

Market share analysis and comparison of prominent players provided in the report permits report readers to take preemptive steps in advancing their businesses.

- FAQs -

Fact.MR projects the market to register a CAGR close to 5% by value across the 2021-2031 assessment period. Higher penetration of hair dye in medium- and low-income countries will bolster demand over the coming years.

As per Fact.MR’s projections, MEA is expected to hold a pivotal role driving demand for hair dye. Surge in demand for organic- and halal-based hair dye is set to be observed across the region.

The global hair dye market is highly fragmented in nature. Key players account for a moderate share in the market, followed by small to medium regional players. Players have adopted organic strategies in prominent growth regions.

Brown and shades of brown hair dye account for highest share in the market. Other hair colors will also play a vital role in driving demand from a variety of end uses.

Key players have been focusing on both, organic and inorganic development, in order to sustain their market position, expand global footprint, and neutralize competition in their operating regions.


Social media has been influencing people to choose the products they want. Players in the market have been using various methodologies in social media marketing to attract customers and create new trends, which have been playing a major role in driving

COVID-19 had a major impact on this space, with professional salons closed globally due to imposed lockdowns by regulating authorities, projecting a significant drop from the demand side in Q1 & Q2 of 2020. With reducing COVID-19 cases in some regi

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Is the market research conducted by Fact.MR?

Yes, the report has been compiled by expert analysts of Fact.MR, through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to a research analyst.

What research methodology is followed by Fact.MR?

Fact.MR follows a methodology that encompasses the demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.

What are the sources of secondary research?

Fact.MR conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.

Who are the respondents for primary research?

Fact.MR speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, and industry experts. For a full list of primary respondents, please reach out to us.

Is a sample of this report available for evaluation?

Yes, you can request a sample, and it will be sent to you through an email.