Hair Dye Market

Hair Dye Market Outlook (2023 to 2033)

The valuation of the global hair dye market is US$ 22.25 billion in 2023. The market is forecasted to reach US 35.22 billion by the end of 2033, expanding at a CAGR of 4.7% from 2023 to 2033.

Hair dye accounts for a significant share of the global hair care industry due to its rising use by different ethnicities and age groups around the world. Hair dye is widely used by many geriatric people to color their graying hair. The younger generation also applies different hair colors due to their inclination toward new fashion trends.

• Demand for temporary hair dyes is predicted to rise at a CAGR of 4.8% and reach a market value of US$ 8.49 billion by the end of 2033.
• Sales of hair dye in Japan are forecasted to expand at a CAGR of 5.3% and reach US$ 1.87 billion by the end of 2033.

The target industry has been growing at a steady pace over the past half-decade because of a wide variety of applications of hair dye. Consumers use numerous types of hair dyes to enhance well-being, shifting to different color options and covering old looks. The increasing brand recognition along with the influence of numerous hair coloring products through various social media platforms are estimated to boost market growth opportunities.

Growing awareness about organic hair color ingredients and their impact on hair also attracts consumers to the target market, which is expected to bolster their sales. Moreover, manufacturers are trying to include natural hair color ingredients, which is anticipated to offer lucrative growth opportunities over the coming 10 years.

Regular use of different hair dyes is estimated to have adverse impacts on users, which is predicted to limit their adoption and restrain market growth. However, the market is expected to grow as people are experimenting with various styles and shades. The growing demand for hair dye has resulted in the development of complex hair color procedures and formulas, which is leading to rising requirements for more qualified professionals.

Fact.MR, a market research and competitive intelligence provider recently published a research report on the global hair dye market. The report offers a detailed analysis of overall market growth strategies, which are incorporated by prominent market players. A thorough analysis of various market aspects, including new developments, key trends, sales analysis of hair dyes, and other aspects are offered in the report.

Report Attributes	Details
Hair Dye Market Size (2023)	US$ 22.25 Billion
Forecasted Market Value (2033)	US$ 35.22 Billion
Global Market Growth Rate (2023 to 2033)	4.7% CAGR
Liquid Hair Dye Segment Growth Rate (2023 to 2033)	4.9% CAGR
China Market Growth Rate (2033)	5.5% CAGR
United States Market Value (2033)	US$ 8 Billion
South Korea Market Value (2033)	US$ 6.27 Billion
Key Companies Profiled	Godrej Consumer Products Ltd. L’Oreal Paris Revlon Inc. Khadi Natural Kao Corporation eSalon Umberto Giannini Hayu Ben Nye Mandom Group Silkgirl Biolage Kama Ayurveda Pvt. Ltd. Shahnaz Ayurvedics Josh Wood Colour Knight & Wilson Jerome Russel Bblonde

Why are More Customers Getting Attracted to Hair Dye Products?

“Rising Inclination towards Vegan & Organic Ingredient-based Hair Dyes”

The market is highly dynamic as players are involved in launching new products to generate leads. Various consumers are inclined toward vegan and organic ingredient-based hair dye. Numerous benefits of these ingredients in hair dyes are predicted to attract new customers to the target market. Compared to synthetic dyes, the demerits of organic dyes are nearly negligible.

Hair cuticles are not penetrated by organic hair dye rather it is used to coat the external surface of the hair. Therefore, no significant damage is caused by the application of organic dye, which is further contributing to market growth.

“Multimedia Advertising Platforms Gaining Consumers’ Attention”

Prominent market players are adopting various advertising media platforms, including media campaigns, digital marketing, TV advertisements, etc., to influence consumers to purchase their products. Various players are involved in frequent advertisements on billboards, television, and shopping malls, highlighting product benefits and specialties and relating them to the sentiments of consumers.

Celebrities are signed as brand ambassadors, by various companies, who represent themselves as frequent consumers of these hair care products. They influence viewers to adopt products from respective brands for consumer benefits.

Which Hurdles are Estimated to Limit Adoption of Hair Dye?

“Safety Regulations on Chemicals Adversely Impacting Demand for Hair Dye Products”

Hair dye manufacturers are encountering a lot of issues, which are related to the use of hair dye ingredients. Hair dye, which is based on coal tar is banned in the European Union. This ban is due to the suspicious properties of coal tar, which can cause cancer. Moreover, hair dyes must be sold with precautionary statements indicating the presence of coal tar and guidelines suggesting conducting skin allergy tests before application.

Different regulations across numerous regional markets have mandated the use of certain ingredients, which is estimated to somewhere put an adverse impact on the demand for hair dyes globally.

How are New Companies Strategizing in This Industry?

“Involvement of Start-ups in Production of Organic Hair Dye Attracting Health-conscious Consumers”

Production of organic hair care products, organic color cosmetic products, etc., by start-ups, is estimated to open up lucrative opportunities in the target market. A majority of people are inclined to use hair colors containing natural or organic ingredients, which is predicted to stimulate new entrants to invest in new developments significantly.

Country-wise Insights

What is Propelling the Demand for Hair Dyes in the United States?

“Unted States Market-Center of Fashion and Cosmetics Industry”

The United States is an important center for the fashion and cosmetics sector, including hair dye and hair care products. The noteworthy consumption of hair color by men as well as women is estimated to contribute to the strong presence of hair dye manufacturers.

Demand for hair dye products in the United States is anticipated to advance at a CAGR of 4.7% and reach a value of US$ 8 billion by the end of 2033.

High expenditure on these products and modern lifestyles are estimated to attract hair dye suppliers to the United States market. The industry is highly fragmented and well-established in the United States owing to the growing consumption of hair dye products over the coming decade.

Which Aspect Contributes to Growing Sales of Hair Dyes in Japan?

“Increasing Geriatric Population Stimulating Demand for Hair Products”

Japan is one of the prominent markets of hair dyes because of the presence of the aging population. Sales of hair dye products in Japan are expected to register growth at 5.3% CAGR and reach a value of US$ 1.87 billion by the end of 2033.

More than 40% of the Japanese population is of 65 years or more and the same is predicted to rise to 60% by the end of 2050. Therefore, this aging population is contributing to the growing consumption of hair dyes and thus boosting market growth opportunities.

Which Factor is Projected to Create Steady Growth Opportunities for Hair Dye Suppliers in the United Kingdom?

“Rising Aging Population and Growing Use of Hair Color Products”

The United Kingdom market is projected to advance at a CAGR of 5% and reach a valuation of US$ 5.04 billion by the end of 2033. The aging population, changing lifestyles, hair lightening trends, and rising use of hair color products are some pivotal factors contributing to rising sales of hair dyes in the United Kingdom.

What are the Projections for Hair Dye Sales in South Korea?

“Growing Demand for New Hair Dye Products with Natural Ingredients”

Sales of hair dye products in South Korea are projected to advance at a CAGR of 4.9% and reach a value of US$ 6.27 billion by the end of 2033. The market in South Korea is predicted to hold about 18% share of the global market revenue.

Many people in South Korea are looking for new products with exotic ingredients. Women from South Korea are looking for novel solutions, specifically in color combinations, etc. Therefore, manufacturers are trying to use natural ingredients in hair dyes without the use of ammonia.

Category-wise Insights

Why is Demand for Temporary Hair Dye Increasing Around the World?

“Easy Application Benefits of Temporary Hair Dye”

Based on product, the global industry is segmented into permanent, semi-permanent, demi-permanent, bleach-highlights, and temporary. Among these, demand for temporary hair dyes is estimated to expand at a CAGR of 4.8% and reach a market value of US$ 8.49 billion by the end of 2033. Noteworthy traction for fashion trends to change hair color on different occasions is predicted to boost the demand for temporary hair dyes.

Consumers can wash temporary hair dyes in case of dissatisfaction with the color. In addition, it can be applied easily without any requirements for pre-mixing the dye.

Which Form of Hair Dye is Becoming Popular Globally?

“Lower Cost of Liquid Hair Dye Contributing to Increased Sales”

Power and liquid are two popular forms in which hair dyes are available. Sales of liquid-based hair dyes are predicted to advance at a CAGR of 4.9% and reach a market value of US$ 18.70 billion by the end of 2033. Manufacturers are offering cream-based hair dyes, which are also available in small sachets that too at economical prices.

Key Market Players

Prominent suppliers of hair dyes are investing at a significant rate in new developments and maintaining product standards. They are spending on strengthening their supply chain management systems.

Key companies in the hair dye market include Godrej Consumer Products Ltd., L’Oreal Paris, Revlon Inc., Khadi Natural, Kao Corporation, eSalon, Umberto Giannini, Hayu, Ben Nye, Mandom Group Silkgirl, Biolage Kama Ayurveda Pvt. Ltd., Shahnaz Ayurvedics, Josh Wood Colour, Knight & Wilson, and Jerome Russel Bblonde.

Segmentation of Hair Dye Industry Research

• By Product Type :

  • Permanent
  • Semi-permanent
  • Demi-permanent
  • Bleach-highlights
  • Temporary

• By Form :

  • Powder
  • Liquid

• By Dye Color :

  • Black
  • Brown
  • Burgundy
  • Red

• By Buyer :

  • Individual Customers
  • Professional Beauty Salons

• By Sales Channel :

  • Modern Trade
  • Departmental Stores
  • Specialty Stores
  • Online Stores

• By Region :

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa