Global Back Massager Market: Outlook
Back pain is one the most common problems that most of us face these days. Increasing work pressure and a desk job is a major reasons contributing to rising back pain problems owing to which the demand for back massagers are increasing in the market. Recent technological advancements and innovations has made it very easy in relieving the back pain and helping our body to stay in best working condition without causing any problems leading the consumers to spend more on massaging instruments and back massager is one of the popular choices in the category which is a key factor in driving the demand for back massagers in the market.
Back massagers help to relieve daily knots and aches and saves a lot of money and time that consumers have to spend going to a chiropractor or neurologist which is encouraging the growth in the demand of back massagers in the market over the forecast period.
Growth of Personal care industry and increasing health risks is driving the Global Back Massager Market:
The increasingly hectic lifestyle of the consumers is expected to be one of the major growth drivers for the back massager market owing to the increasing population of desk job workers as back pain is the most common problem that they face. After a full day at work, not much people have the energy and time to go to a health spa and spend money on a personal masseuse which is a major reason for fuelling the demand for back massagers in the market. Increasing emphasis on fitness and health by the consumers is leading them to spend more on products like back massagers which is driving the growth of the back massager market.
The back massager has various health benefits such as it helps in improving blood circulation and can also assist as an over-the-counter therapeutic medication, specifically those back massagers with built-in heat setting. Rising per capita disposable incomes, innovative designs, and new product launches, and hike in e-commerce network are some of the factors that drive the growth in demand for back massagers in the market.
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Global Back Massager Market - Key Players:
Key market players identified across the value chain of the global back massager market include
- Wahl Clipper Corporation
- LiBa Products
- Body Back Company
- HoMedics Group Canada CO LLC
- Paramount Surgimed Limited
- Conair Corporation
- Hung Sheng Electric Ind. Corp.
- JSB Healthcare
Opportunities for Global Back Massager Market Participants:
The global back massager market is anticipated to witness a steady growth over the forecast period owing to the increased spending on personal care products by the consumers. The rising relaxation industry also plays a key role in boosting the demand for the back massagers in the market. The increasing health risks coupled with the rising problem of back pain among the consumers is anticipated to fuel the demand for back massagers. The increasing popularity of the back massagers in developing countries owing to the health benefits of back massagers is driving the demand for back massagers in the market.
This is one the major reason that the back massager manufacturers are emphasizing on technology and innovations so that they can reduce the production cost of the back massager and make it available for all the strata of society. Sensing high growth opportunities a lot of new players are anticipated to enter the back massager market. Asia-Pacific and European regions are most likely to show a hike in the growth in demand for back massagers owing to rising working population which are more likely to suffer from back pain and give a boost to the global back massager market.
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Regional Segments Analyzed Include
- North America (U.S., Canada)
- Latin America (Mexico. Brazil)
- Western Europe (Germany, Italy, France, U.K, Spain)
- Eastern Europe (Poland, Russia)
- Asia Pacific (China, India, ASEAN, Australia & New Zealand)
- Middle East and Africa (GCC, S. Africa, N. Africa)
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Global Back Massager Market - Market Segmentation:
By Type, the Global Back Massager market is segmented into:
- Electromagnetic massager
- Infrared massager
- Vibration massager
By Application, the Global Back Massager market is segmented into:
- Health Care
- Eliminate Fatigue
By Sales Channel, the Global Back Massager Market is segmented into:
- Medical Stores
- Specialty Retail Stores
- Online Retailers
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