Babysitting Services Market

Babysitting Services Market Outlook (2022-2032)

The global babysitting services market stands at US$ 22.4 billion in 2022 and is anticipated to progress rapidly at a CAGR of 6.7% to reach a market valuation of US$ 42.8 billion by 2032-end.

Over the past few years, the consumer services industry is on a growth spree with yearly spending on services increasing. In terms of per household spending, babysitting services used to account for less than 5% of total household spending, which over the past two quarters reported an increase of up to 8%. Over the span of the next ten years, Fact.MR estimates per household spending on babysitting services to surpass 15% share of total baby care spending.

Growing Worldwide Trend of Nuclear Families

Over the past few years, it has been observed that young couples are opting for a nuclear family over a joint family. The fundamental reason behind this is to seek more space from family members and gain financial stability. This factor is resulting in the high demand for babysitting service providers who can efficiently take care of a child when the working parents are away.

However, living in a nuclear family has its pros and cons. It has been observed that a baby living in a nuclear family has slower skills development and behavioral learning, which makes the child more aloof and isolated. This is leading to the recruitment of babysitters who work on the education, skill development, and behavioral learning of children. As such, the demand for babysitting services is expected to grow with an increasing number of nuclear families across the world.

The market is expected to see substantial growth post-COVID. Many working parents have hired or appointed a babysitter to take care of their children while many organizations announced work from home. Also, the increasing population of newborn babies has resulted in significant growth of babysitting services worldwide.

In the long run, the market is expected to be highly fragmented with increasing technological advancements and the entrance of several new market players. Innovative platforms will offer flexibility to engage potential service providers with parents seeking babysitter services.

According to Fact.MR, a market research and competitive intelligence provider, together, North America and Europe account for more than 50% of the global market share, while the market in East Asia is anticipated to exhibit the highest growth rate at a CAGR of 7.6% through 2032.

Report Attributes	Details
Babysitting Services Market Size (2021A)	US$ 21 Billion
Estimated Market Value (2022E)	US$ 22.4 Billion
Forecasted Market Value (2032F)	US$ 42.8 Billion
Global Market Growth Rate (2022-2032)	~ 6.7% CAGR
North America Market Share (2021)	~36%
East Asia Market Growth Rate (2022-2032)	~7.6% CAGR
United States Market Growth Rate (2022-2032)	~6.3% CAGR
Key Companies Profiled	Momji Thai Kid’s Home ABC Nanny services Absolute Best care nanny Nanny & Butler Williamsburg Nanny Agency Sitting Pretty Babysitters Chez Vous Babysitters & Company Poppins Prenu Carepur Hello Au Pairs A Nanny for U White House Nannies Rockmybaby® WeeSitt

Factors Driving Demand for babysitting Service Providers

“Rise in Working Mother Population”

The global rise in the working mother population is a major factor driving market growth.

• According to a study by the U.S. Census Bureau, working mother accounts for around 32% of total employed women in the United States.

Working mothers face challenges to manage their passion and obligations and find it difficult to manage a work-life balance after having kids. In such a scenario, babysitting service providers play an essential role. Babysitters offer mothers flexibility by taking care of their children while they are at work.

Additionally, babysitters provide some necessary lessons to kids, help them in completing school work, and also teach behavioral skills. These activities are difficult to manage by working mothers, which has thus been accelerating the demand for babysitters.

On-demand babysitters are gaining significant popularity with the rise in the working mother population; they offer babysitting services while mothers are at work.

“Technological Innovation in Child Care Services”

Babysitters lay the groundwork for children's social and intellectual growth. This is the first place where children learn to interact with non-family members and gain the necessary manners and motor skills. In this way, technological advancements significantly ease the path of growing youngsters.

Babysitting services providers have adopted child care software management systems that enable online learning and games in the child’s curriculum. This helps the children in faster learning and pick up better cognitive skills. This new technology is an efficient method of keeping a record of the daily progress of the child. It has enhanced the safety of children as well, as parents can check on their kids using an application.

Additionally, online platforms have been introduced by babysitting service providers where professional sitters and customers can both enroll, communicate, and opt for the best persons that provide service offerings as per their needs.

• For instance, Care.com is a digital platform meant to quickly search for potential sitters and parents. The platform does the necessary background check and screening of babysitters on behalf of parents.

Owing to these benefits of digital platforms, the demand for babysitting services is expected to rise at a significant pace as the years go by.

Issues Challenging Babysitting Service Companies

“High Cost Associated with Hiring a Babysitter”

Babysitting services are beneficial to both parents and babysitters. However, the high cost incurred in hiring a babysitter may hamper the demand growth for these services. Babysitters offer various services, from taking care of a child to grooming them, which results in the excessive cost of their services.

Additionally, last-minute babysitting service providers take advantage of parents in dire need of these services and quote a high price. Managing a full-time babysitter is a high-cost burden for parents as it requires managing the salary, work hours, and sick days of the babysitter simultaneously. Also, the appointment of on-demand or backup nannies in the absence of full-time babysitters is expected to be a burden for parents and is expected to hamper market growth to some extent.

Image depicts expected total addressable market revenue by the end of 2022, i.e. US$ 22.4 billion. The market registered a growth rate of 5.4% during the historical period (2017-2021) and is anticipated to exhibit a CAGR of 6.7% during 2022-2032.

Country-wise Insights

United States – Huge Market for Babysitting Services

The rising working mother population in the country is a major factor driving industry growth in the U.S. The appointment of a babysitter helps working mothers with the flexibility to maintain a balance between work and personal life. A babysitter's appointment helps in managing the time for working mothers for personal development and reduces dependency on friends and relatives.

Rising disposable income of parents in the U.S. is positively impacting the demand for babysitters. Also, the market is benefited from the increasingly busy lifestyle of people in the country; an overworked lifestyle has become an aspirational status symbol in America, rather than a leisurely lifestyle.

Factors Contributing to China’s Babysitting Service Market Growth

In China, families are becoming nuclear while people have become mobile and societies have become urban. This factor has resulted in higher demand for babysitting services to educate, take care of, and work on the behavioral learning of children. Nuclear families lack focus on kids' grooming and development Due to the busy lifestyle of parents.

Also, the market expanded substantially with the spread of COVID-19 in 2020. Many luxury hotels in China started offering babysitting services to stressed-out parents working from home. This factor resulted in significant demand for babysitting services in the country. Additionally, the growing population of newborn babies in the country will aid market expansion over the coming years.

Category-wise Insights

Live-out Babysitters to Be Highly Sought-after

Live-out babysitters are those who visit a family for a set period, mostly at the customer's home to take care of a child. Rather than living in the customer’s home, these service providers offer services during set hours asked by the client.

This model is a suitable substitute for hiring a live-in babysitter. A live-out sitter can be the ideal solution to keep up with her/him routine at home rather than at any daycare centre. In addition to having the independence of not having a childcare provider in their home while parents, especially mothers, are not at work, customers can have the flexibility of childcare that meets their hourly needs.

Live-out babysitter services are further bifurcated into part-time and full-time babysitting. Given the flexibility and billing rate, it makes more sense for parents to opt for the part-time services of babysitting.

Competitive Landscape

Major market players offering babysitting services are Momji, Thai Kid’s Home, ABC Nanny Services, Absolute Best care nanny, Nanny & Butler, Williamsburg Nanny Agency, Sitting Pretty Babysitters, Chez Vous, Babysitters & Company, Poppins, Prenu, Carepur, Hello Au Pairs, A Nanny for U, White House Nannies, Rockmybaby®, and WeeSitt.

The market for babysitting services is projected to rise at a significant pace with the presence of various new and established market players. These market players have adopted several business strategies to enhance their market presence along with service offerings.

For instance:

• In October 2022, Call Emmy, a parent-focused on-demand marketplace for safer and quality household service providers to time-pressed families, announced the acquisition of Nanno. Nanno is a well-known and reputable online company for childcare services with excellent technology offerings.

Fact.MR has provided detailed information about players offering babysitting services positioned across regions, revenue growth, and service offering expansion, in the recently published report.

Segmentation of Babysitting Services Industry Research

• By Type:

  • Live-in Babysitters
  • Live-out Babysitters
    • Part-time Babysitters
    • Full-time Babysitters

• By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Oceania
  • Middle East & Africa